Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,222 Companies - Rankings updated: April 02, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Helping You Break Through The Noise

    Helping You Break Through The Noise

    We Bring A Personal Touch To Digital Marketing.  [... view Abundantly Social profile ]
    Location
    Bryan, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • Bringing Humanity to Every Pixel

    Bringing Humanity to Every Pixel

    Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its coretheir needs, wants, dreams and hopes. Its a belief that can be seen in action in everything we make.  [... view Leo Burnett profile ]
    Location
    Detroit, Michigan
    Number of Employees
    1000 & Up
  • High Results have 18 years of experience in building the reputation of global and local brands. We have strengthened our company with a work philosophy based on the following featuresExperienced, Interdisciplinary and highly-committed Professional Team. Strategic and result-oriented thought Ability to  [... view High Results profile ]
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $180/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Small shop, big results.

    Small shop, big results.

    Schweitzer Consulting has been delivering boutique-style communications excellence to a diverse client base, with a primary focus on the healthcare sector, since 2004. Our comprehensive service portfolio encompasses traditional PR, crisis communications, and media relations. Our deliberate approach  [... view Schweitzer Consulting, LLC profile ]
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • We know what we do

    We know what we do

    MMGY Global, a comprehensive travel marketing agency, specializes in catering to the hospitality marketing sector, encompassing tourism, hotels, and entertainment. Our focus lies in elevating hospitality businesses by igniting a sense of inspiration among their clients.  [... view MMGY Global profile ]
    Location
    Overland Park, Kansas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Transforming Brands Through Engaging Content Experiences

    Transforming Brands Through Engaging Content Experiences

    S&G is an award-winning content marketing agency that specializes in creating branded content experiences for companies looking to differentiate themselves, become thought leaders, and connect with customers in ways that generate tangible results. With a team of content marketing experts from reputable media  [... view S&G Content Marketing profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • Creative Solutions to Grow Your Business.™

    Creative Solutions to Grow Your Business.™

    Sage Design Group wants to be the go-to-place for ideas that help CREATE, INSPIRE and GROW profitable businesses through meaningful human connections.  [... view Sage Design Group profile ]
    Location
    Saddle Brook, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We Live Brands, We Sweat Strategies, We Inspire Communities, and We Build Business.

    We Live Brands, We Sweat Strategies, We Inspire Communities, and We Build Business.

    We are a leading multicultural strategic branding agency specializing in creating a brands digital footprint, innovative communication engagements, and comprehensive community outreach strategies.  [... view Branding Aloha profile ]
    Location
    Ewa Beach, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Marketing for the world we live in, not the world we grew up in.

    Marketing for the world we live in, not the world we grew up in.

    Dianne Davis Consulting provides digital and traditional media services, content creation and curation, video production, graphic design, website development and hosting, search engine optimization, social media management services and promotional items for small to medium-sized businesses. The business was  [... view Dianne Davis profile ]
    Location
    Nixa, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • A Brand Storytelling Agency.

    A Brand Storytelling Agency.

    Brandtelling designs and installs brand architecture for growth-stage B2B firms by installing a Story Operating System. We enable founder-led firms to scale without losing narrative control, so sales, marketing, and leadership operate from the same strategic story.  [... view Brandtelling profile ]
    Location
    East Northport, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Better Ideas Are Built.

    Where Better Ideas Are Built.

    Apple Rock is a 32+ year old award winnig event marketing company. We have mastered the art of creating visually engaging designs for Events, Trade Show and Branded Interiors. Our custom tailored designs, innovative marketing techniques and custom fabrication talents will meet or exceed your  [... view Apple Rock Advertising & Promotion, Inc. profile ]
    Location
    Greensboro, North Carolina
    Number of Employees
    50 - 99
    Average Hourly Rate
    $125/hr
    Portfolios Count
    2 Projects Listed
  • Storytelling for Tech Startups

    Storytelling for Tech Startups

    Earthryse is a communications firm based out of Columbus, Ohio. We help with everything from investor pitch-decks to customer brochures. Primarily focused on the tech industry.  [... view Earthryse profile ]
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Creating brands that people love!

    Creating brands that people love!

    Captiva Branding is a comprehensive agency located in Washington, DC, founded by a female entrepreneur and owned by BIPOC individuals. The agency is spearheaded by Maritza Lizama and Pamela Nieto, a dynamic duo with a combined experience of over 30 years in marketing, small business branding, and  [... view Captiva Branding profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Boosting Brands, Merging Missions

    Boosting Brands, Merging Missions

    NisonCo PR & SEO: Leaders in Nonprofit SEO - Founded in 2013, NisonCo expertly blends PR and nonprofit SEO to amplify top brands globally. We design intricate SEO strategies, allowing clients to concentrate on core tasks. Our innovative methods ensure a dominant online presence, setting you apart in the  [... view NisonCo PR & SEO profile ]
    Location
    East Brunswick, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Exceptional Branding for Bold Brands

    Exceptional Branding for Bold Brands

    We are a full service Advertising & Branding agency based in Tampa, Florida dedicated to creating fresh ideas whether it be digital media or traditional advertising. Our work has depth and theory as well as clean aesthetics and presentation.  [... view Schifino Lee profile ]
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Go See The World We Have It From Here

    Go See The World We Have It From Here

    Founded by two friends with a shared love for the outdoors and creative media, Mtn Born Media specializes in elevating individuals and brands through award-winning content. We offer a comprehensive suite of services, including video production, photography, SEO, web design, and social media marketing, all  [... view MTN Born Media profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Drive Targeted Traffic, Quality Leads, and New Revenue

    Drive Targeted Traffic, Quality Leads, and New Revenue

    At 1GS Digital Agency, we were created to help b2b and b2c law firms and education-based companies succeed by increasing monthly revenue. We become a trusted, valued extension of our clients’ teams and anticipate challenges before they arise, implement new procedures to streamline operations, and increase  [... see all 1GS Digital Agency reviews ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Engaging With Millions of Followers Each Day

    Engaging With Millions of Followers Each Day

    At Samba were passionate about our work and creating sport marketing campaigns for our clients that really connect with their fans, wherever in the world theyre located and deliver exceptional ROI.  [... view Samba Digital profile ]
    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Portfolios Count
    5 Projects Listed
  • Marketing, Web, PR Firm - WBE and SBE Certified

    Marketing, Web, PR Firm - WBE and SBE Certified

    Together with you, Creative Storm will develop efficient strategies for marketing and public relations. We are grateful to each of our customers for allowing us to portray their businesses in a way that highlights their distinctive qualities. There are numerous different options available in today's market.  [... view Creative Storm profile ]
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
  • Rise Above.

    Connecting local, regional and national businesses to new customers across all media channels in unique and innovative ways.  [... view Vantage Communications profile ]
    Location
    Coral Gables, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Promoting Digital Assets That Accelerate the Growth of Brand Equity

    Promoting Digital Assets That Accelerate the Growth of Brand Equity

    Blue Ocean Global Technology offer reputation management services, search engine optimization (SEO), web design & development, social media marketing, and IT services. The company mitigates the impact of defamatory content and helps navigate PR and legal issues from negative publicity.  [... view Blue Ocean Global Technology profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Marketing Solutions That Deliver.

    Marketing Solutions That Deliver.

    As a full-service digital agency, Social Endless provides a diverse range of services that deliver compelling digital marketing solutions. Our expertise and good track record have enabled numerous clients to effectively interact and engage with their customers.  [... view Social Endless profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $229/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Made for You.

    Made for You.

    Introducing MADE, a boutique agency specializing in branding, digital services, and marketing, proudly based in Lakeland, Florida. Our expertise lies in crafting compelling brand identities, launching new brands, and assisting established brands in telling their stories more effectively. Comprised of a  [... view MADE profile ]
    Location
    Lakeland, Florida
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Our Professional SEO Services

    Our Professional SEO Services

    Our company is client-focused and serves a diverse clientele, ranging from large multinational corporations (B2B & B2C) to small sole proprietorships.In the industry, our business is known as one of the leading suppliers of SEO service solutions.  [... view Over The Top SEO profile ]
    Location
    Seattle, Washington
    Number of Employees
    100 - 249
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • PR & Marketing Agency

    PR & Marketing Agency

    We are Special Agents on a mission to provide brand-strategic communications services to creative companies.  [... view Hype profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Authentic Communication

    Authentic Communication

    Pushkin PR is a boutique Denver agency specializing in brand strategy, crisis communications, PR and digital strategy for healthcare, professional services and nonprofit clients.  [... view Pushkin PR profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Media Coverage Unleased

    Media Coverage Unleased

    Bulldog Public Relations is a Washington, DC-based full service agency offering a comprehensive menu of public and media relations services. Bulldog PR uses an effective, tenacious approach in servicing client needs and delivering valuable and choice media coverage on their behalf.  [... view Bulldog Public Relations profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Smart. Bold. Real. Dynamic. Strategic.

    Smart. Bold. Real. Dynamic. Strategic.

    KEITH SHERMAN & ASSOCIATES is the communications firm for a diverse range of entertainment, arts, lifestyles and international brands. KSA has represented hundreds of Broadway productions, films, television broadcasts, music projects and major events globally. The firm represented The New York Times for a  [... view Keith Sherman & Associates Public Relations profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Reputation Partners is an integrated communications firm that builds and protects brands.We help our clients engage with the audiences that matter most.  [... view Reputation Partners profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Brand & Digital Design Agency for Social Good

    Brand & Digital Design Agency for Social Good

    Visceral is a full-service creative agency specializing in brand, digital design, and development for social visionaries. We partner with organizations who are addressing the toughest challenges: philanthropists, nonprofits, educators, conservationists, health pioneers, and social enterprises that are out to  [... view Visceral profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Marketing That Gets Noticed

    Marketing That Gets Noticed

    The Weinbach Group, now in its fourth decade of business, consistently ranks among South Florida’s top advertising, public relations, and marketing firms. The agency serves clients in a range of industries, and has special expertise working with healthcare organizations.  [... view The Weinbach Group profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
  • Affordable Marketing Solutions for Attorneys & Professionals

    Affordable Marketing Solutions for Attorneys & Professionals

    Advantage Attorney Marketing and Cloud Solutions is the fastest growing marketing and technology agency for small to medium sized law firms. We work with more than 200 attorneys across the United States and Canada. We provide world-class service and unmatched results with the highest ROI in the industry. We  [... view Advantage Attorney profile ]
    Location
    Santa Ana, California
    Number of Employees
    250 - 499
    Minimal Budget
    Under $1,000
  • PR Excellence

    PR Excellence

    Media relations firm focused on securing press coverage for a wide array of brands and businesses.  [... view Buzzword PR profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • We're Quotable. And so are you.

    We're Quotable. And so are you.

    A public relations agency & media company making brands more memorable.  [... view Quotable Media Co profile ]
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • K2 Creative & PR is a boutique agency focusing on sensible and strategic visibility, public relations, ​marketing, and branding services for entrepreneurs, authors, coaches, and speakers. K2C's goal is to help businesses succeed by providing individualized visibility, public relations, marketing, and  [... view K2 Creative profile ]
    Location
    McKeesport, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • 2020 Media International creates video, TV and online content that makes an impact and gets results. Our video services include: branded storytelling, business communications, training, promos, TV and online adverts, TV sponsorship, PR, features, trailers, online distribution and media training.  [... view 2020 Media International profile ]
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • Teach. Entertain. Inspire.

    Teach. Entertain. Inspire.

    NTC develops relationships with thousands of schools and corporations, nonprofits and governmental organizations. Our value is not just in the impact we create; our turnkey services also change the lives and trajectories of students, mobilize parents and entire families with beneficial messages, and cultivate  [... view NTC profile ]
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
  • Nourishing the Expansion of Top-tier Brands Across the Nation

    Nourishing the Expansion of Top-tier Brands Across the Nation

    Feed Media is a leading national public relations and marketing agency that works with burgeoning brands. Our clientele consists of growth companies of all sizes, from startups to those listed in the Fortune 500. We adopt a straightforward and highly efficient approach to PR and marketing, geared towards  [... view Feed Media profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Assuring growth for law firms

    Assuring growth for law firms

    The SMB Team strives to deliver top-notch search engine marketing services with the integration of artificial intelligence, sophisticated landing pages, demographic filters, and re-targeting techniques. Our ultimate goal is to generate high-quality leads through digital marketing that are unmatched in the  [... view SMB Team profile ]
    Location
    Bala Cynwyd, Pennsylvania
    Number of Employees
    Under 49
  • All Your Marketing Needs in One Roof

    All Your Marketing Needs in One Roof

    Blakely + Company, founded in 2001, is a full-service marketing agency that partners with clients to navigate the complexities of the industry. By providing integrated services under one roof, we ensure consistent voice and messaging, delivering exceptional quality control and empowering brands to see the big  [... view Blakely + Company profile ]
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Brand Journeys, Elevating Businesses

    Crafting Brand Journeys, Elevating Businesses

    LDWW is a dynamic PR agency that leverages expert creatives, digital strategists, and PR professionals to craft compelling content and distinct assets. The agency defines new directions for brands, pilots stories through media buys, and incites action through social platforms and digital networks. With a  [... view LDWW profile ]
    Location
    Dallas, Texas
    Number of Employees
    100 - 249
  • We are a full service communications company providing PR services to the medical and healthcare

    We are a full service communications company providing PR services to the medical and healthcare

    MedVoice is a full service communications company providing public relations and marketing services to medical and healthcare brands.  [... view MedVoicePR profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Your Digital Growth Partner

    Your Digital Growth Partner

    Blue Carbons is a digital agency in Los Angeles, offering comprehensive digital marketing services, including SEO, PPC, social media, and web design to enhance online growth.  [... view Blue Carbons Digital Agency profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
  • A Club of Creatives Built on Integrity.

    A Club of Creatives Built on Integrity.

    Great Social Club® is a tight-knit team that consists of creatives from all walks of life. They have many years of experience under their belts in their respective talents and strengths in many formats, from shooting fashion editorials to film-making to creating one-of-a-kind campaigns.  [... view Great Social Club, LLC profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
  • Were Storytellers. Let Us Help You Tell Your Story.

    Were Storytellers. Let Us Help You Tell Your Story.

    Lifestyle communications agency helping luxury brands create awareness by telling their story in the right voice, to the right audience, through the right medium.  [... view Pembroke PR profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
  • Agency Reimagined

    Agency Reimagined

    Creativ Company is the machine intelligent marketing firm for the world's most creative companies. With patented machine-generated insights and a reimagined agency model, Creativ helps brands better understand and motivate their consumers.  [... view Creativ Company profile ]
    Location
    Venice, Louisiana
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Where Brands and Reputations Go To Thrive.

    Where Brands and Reputations Go To Thrive.

    The Hughes Agency is a Greenville, South Carolina based full service public relations, marketing, advertising and event management firm. Since its founding in 2001, the agency has built a reputation for strategic storytelling and flawless execution, helping brands elevate their presence, manage crises and  [... view Hughes Agency LLC profile ]
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
  • We Help You Do It Well

    We Help You Do It Well

    AR Media Consulting combines legal insight with creative marketing to help your brand spark real social impact and achieve sustainable growth on a global scale.  [... view AR Media Consulting profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • Tailored strategies for your business

    Tailored strategies for your business

    NP Strategy offers various strategic services designed to address multiple aspects of communication, public relations, and crisis management.  [... view NP Strategy profile ]
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • PR. Branding. Marketing.

    PR. Branding. Marketing.

    Proxy PR is a New York City-based media communications firm, proponent of intellectual curiosity, and enthusiast for the legal and legal technology industries.  [... view Proxy PR profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.