Alice Al-Nomani Chief Human Resources Officer at Web Design Sun

5.0★

App Marketing Review from Alice Al-Nomani

We contacted the PreApps agency to optimize our App. The scope of work included a comprehensive approach to improving the app's visibility, recommendations for optimizing and converting site traffic into installs, and increased downloads and improved user feedback through app metadata optimization in app stores; comprehensive analytical reports on the effectivenessThroughout our collaboration with the PreApps agency, we had clear and transparent communication, regular updates and reports, and all time frames, deadlines, and plans were met. At the same time, agency staff were flexible and open to feedback and recommendations, offering solutions and adjustments when needed. They were quick to respond to all needs, concerns, and requests for information, and provided support once the optimization strategy wasPreApps' work stands out for its comprehensive approach, which takes into account everything from keywords and phrases to increasing visual elements and user engagement. We particularly like their personalized approach and continued support once the optimization is launched.

Julia Smith Director of Community & Audience Development at Hearst Magazines

5.0★

App Marketing Review from Julia Smith

The project's measurable outcomes indicated tremendous development and success. First, we saw a significant rise in app downloads and user acquisition, showing that the mobile app marketing methods we adopted were effective.Second, user engagement measures such as average session time and retention rates improved significantly, indicating a better user experience and app performance. Finally, the app's visibility and search rankings in app stores improved dramatically, as indicated by increased organic app store impressions and conversions, demonstrating the efficacy of the app store optimization efforts.PreApps provided excellent project management throughout our collaboration. They routinely delivered on time, meeting goals and deadlines. Furthermore, their attention to our demands was exceptional, as they addressed any issues or requests for assistance in a timely and courteous manner.

Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.