Question 1

What Is An Email Marketing Company?

Accepted Answer

An email marketing company is an agency that specializes in using email marketing to boost sales, attain brand loyalty and increase returning customers.

Question 2

What Do Email Marketing Companies Do?

Accepted Answer

Performing email audit: It is the first step these agencies take before they develop a strategy that gives them a clear picture of what the client does well, their challenges and areas of opportunities based on what they’ve done in the past. Understanding past creative directions and distribution strategies is key to planning for future improvements. Creating an email strategy: The email marketing strategy is what the agency uses to guide the entire campaign process. During this process, they will do audience research that helps pinpoint the most effective messaging, offers and timing, among other things. The strategy will identify automation opportunities, ideas for gaining subscribers and outline the basic best practices, such as double opt-in and transactional emails. Developing email templates: Email marketing companies in the US offer template design and development services to organizations that don’t want to have their campaigns fully managed and that don’t have the expertise in-house to do their own. These templates can be reused in a variety of scenarios by swapping out text, images and links. Producing custom creatives: If a template won’t do the work, there’s always the option to produce custom creatives. These may include content, design and development or some mix of the three depending on the client’s needs. Managing email campaigns: This includes full-service campaign execution and management, either on an ongoing basis for the entirety of the client’s email needs or on a more limited basis for a one-time campaign. Tracking performance: Following email marketing best practices alone does not ensure success unless these specialized agencies track campaign performance. Tracking key metrics like open rates, click-through rates, conversions, spam complaints, engagement and more, contribute to continued business success. This is why every top email marketing company pays close attention to analytics in order to ensure campaign effectiveness.

Question 3

How Much Do Email Marketing Firms Charge For Their Services?

Accepted Answer

You can expect to see rates that go as low as $15 and as high as $300 per hour.When it comes to project-based fees, the lowest most of these agencies would take up is $1,000.However, there are some email marketing companies that provide exclusive services and would accept projects valued at $10,000 - $50,000.

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