KHJ Brand Activation is an independent, woman-owned, full-service brand strategy and activation firm with deep expertise in healthcare, real estate, business-to-business and consumer brand marketing strategies.Situated in Boston's Seaport District, KHJ is widely recognized for its ability to bring t... View Profile
KHJ Brand Activation is an independent, woman-owned, full-service brand strategy and activation firm with deep expertise in healthcare, real estate, business-to-business and consumer brand marketing strategies.Situated in Boston's Seaport District, KHJ is widely recognized for its ability to bring the 'heart and soul' of a brand to life, igniting internal cultures and engaging external stakeholders to achieve a higher level of performance. The midsized firm helps clients across the country and around the world achieve what's possible with its proprietary approach, the See and Realize™ Pathway. View Profile
With over 2,000 employees and $500M in revenue, Rebel Restaurants is one of Boston’s premier restaurant operators. Rebel recently contracted KHJ to work on social media initiatives that would drive foot traffic to their destinations. One of the projects we were hired for was Temazcal, a fine dining Mexican restaurant concept. Despite its popularity, the restaurant had to compete with mall food courts and restaurants during holiday shopping season and suffered a drop off in business during other winter months. How could we motivate people to venture outside their homes, offices and malls to patronize our client’s restaurant?
For the holiday season, our solution was a Facebook campaign that geotargeted holiday shoppers at nearby malls, and tapped into the mindset of the frazzled shopper who could use a nice break (and a nicer one than they could find at the malls). Our ads leveraged Temazcal’s reputation for the finest Mexican cuisine and margaritas, with beautiful food photography and lines such as “Give Yourself a Gift” and “Relax and Refuel”.
For the remaining winter months, we geotargeted people who lived and worked nearby. We tapped into cabin fever, and drew people out of the boring winter routines and food options with Facebook ads that promoted Temazcal’s distinctive, exciting experience. Workers were inspired to “Spice things up” at lunch. Couples were encouraged to “Enter Enchantment” for date night. While lines like “holy molé!” and “tequi-la-la” promised a fun evening out with great food and drink.
Our campaign earned over 700k impressions with industry-beating CTRs, including a dinner CTR of 1.58% and CPC of only $0.97. With the additional comments, reactions and shares, the Rebel Restaurant Group was engaged almost 26,000 times. And in the cold winter months, customers warmed up to the idea of sizzling fajitas and even frozen margaritas.
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Foster & Create is a Boston-based, full-service creative agency focused on health and life sciences. We thoughtfully integrate strategy, design, content and technology to create distinctive brand platforms, communication programs, digital solutions and multi-channel experiences that connect bran... View Profile
Foster & Create is a Boston-based, full-service creative agency focused on health and life sciences. We thoughtfully integrate strategy, design, content and technology to create distinctive brand platforms, communication programs, digital solutions and multi-channel experiences that connect brands to people in relevant ways.We are committed to our cients’ success. Hands on client service, senior level teams, targeted expertise and direct involvement of our company's principals througout the process of working together distinguishes our unique approach. We offer flexible models of collaboration where we are the sole or complimentary agency delivering brand support and creative services. Clients benefit from big agency talent, process efficiencies, speed to market and creative solutions that make an impact and drive results. View Profile
HOW DAVID FOUGHT GOLIATH: DISRUPTING THE DIABETES MARKETChallenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. At the time of its initial launch, Insulet Corporation was small and unknown, with a new product and disruptive technology: the OmniPod. The target market was resistant to change. The competition was established, with robust marketing and advertising budgets and comprehensive support for HCP offices. Furthermore, one competitor owned the lion’s share of the market. How does a start-up break through the clutter and successfully compete with industry giants?
Solution: We created a highly provocative launch campaign that captured the attention and interest of HCPs and patient audiences. Bold, unexpected visuals paired with targeted messaging sparked curiosity and inspired action to learn more about the OmniPod—the world’s first tubeless insulin pump. Within one year of launch, sales increased dramatically, and brand awareness among our target audience rose 475%. In addition, we continued to nurture existing OmniPod customers with ongoing patient education and engagement materials to help support the OmniPod patient experience and foster brand loyalty.ClientInsulet Corporation
Disease / TherapyDiabetes / OmniPod
ServicesBrand StrategyBrand IdentityProduct LaunchPatient Marketing CommunicationsHCP Marketing CommunicationsPackagingAdvertisingUX/UIEmail CampaignsSales PresentationsVideosEvent Branding and EngagementPromotionsCorporate CommunicationsCase Study: https://www.fosterandcreate.com/portfolio/insulet-omnipod/
“My go-to healthcare marketing communications agency for many years has been Foster & Creat...”
Iesa Figueroa, Director, Marketing
TribalVision is a Rhode Island and Boston outsourced digital marketing firm that serves as an alternative to the traditional Rhode Island and Boston advertising agency offerings. TribalVision utilizes its clients’ traditional and digital marketing budgets as efficiently and intelligently as po... View Profile
TribalVision is a Rhode Island and Boston outsourced digital marketing firm that serves as an alternative to the traditional Rhode Island and Boston advertising agency offerings. TribalVision utilizes its clients’ traditional and digital marketing budgets as efficiently and intelligently as possible – ensuring that each dollar spent maximizes awareness and generates new business. Our team of seasoned outsourced marketing professionals cost-effectively develops and implements client-specific marketing initiatives to generate and convert qualified leads. As a marketing firm that is responsible for new business generation, our client’s success is ours, too. View Profile
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UNCOMPLICATE MARKETING.Your Account-Based Marketing Agency.If you need to identify your best customers, develop actionable customer profiles and personas, and build smart marketing campaigns, we can help. From thoughtful strategy through marketing automation, we help you choose the right approach an... View Profile
UNCOMPLICATE MARKETING.Your Account-Based Marketing Agency.If you need to identify your best customers, develop actionable customer profiles and personas, and build smart marketing campaigns, we can help. From thoughtful strategy through marketing automation, we help you choose the right approach and leverage the right technology, to engage the right buyer.MESH is pioneering Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program.Live chat with Founder, Bill Schick, on our website today. View Profile
IoTCo is as a global 4G chipmaker, supplying LTE for IoT semiconductor solutions to equipment and design manufacturers and leading mobile operators worldwide. The company is based in France and is growing, with offices in the United States, Europe and Asia. In 2014, IoTCo expanded to address the LTE IoT market. With the goal to be first-to-market and a leader in this space, IoTCo realized it needed a solid brand and digital marketing. Learn how we solved this on our website:
https://www.meshagency.com/marketing-case-studies/cs-iot-co-strategic-marketing-branding
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Small Business Deacon is an all-in-one digital marketing specialists, taking on the role of web designer, email marketer, search engine optimization (SEO) specialist, social media manager & lead generation expert. View Profile
Small Business Deacon is an all-in-one digital marketing specialists, taking on the role of web designer, email marketer, search engine optimization (SEO) specialist, social media manager & lead generation expert. View Profile
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Established in 2003, Marquis is an award-winning, woman-owned, strategic branding and graphic design firm specializing in solving complex brand and communications challenges. View Profile
Established in 2003, Marquis is an award-winning, woman-owned, strategic branding and graphic design firm specializing in solving complex brand and communications challenges. View Profile
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Your goals need (and deserve!) a unique blend of creativity, analytics, and technology. We'll build a plan together to exceed your marketing, branding, design & UX, and technology goals. View Profile
Your goals need (and deserve!) a unique blend of creativity, analytics, and technology. We'll build a plan together to exceed your marketing, branding, design & UX, and technology goals. View Profile
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Brick Marketing offers companies results focused Digital Marketing services: SEO, Content Marketing, Social Media, PPC and Website Development solutions. View Profile
Brick Marketing offers companies results focused Digital Marketing services: SEO, Content Marketing, Social Media, PPC and Website Development solutions. View Profile
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minubo offers the only complete out-of-the-box BI solution and analytics services for brands and retailers in omnichannel commerce. With our highly standardized and proven solution, we offer unprecedented time-to-operation and insights for every business user at our clients. Supported by o... View Profile
minubo offers the only complete out-of-the-box BI solution and analytics services for brands and retailers in omnichannel commerce. With our highly standardized and proven solution, we offer unprecedented time-to-operation and insights for every business user at our clients. Supported by our experienced consultants, data-driven decisions are available in no time.We thereby solve the main challenges for commerce companies in a competitive industry at the fraction of the cost of a traditional BI agency. View Profile
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