What Makes Creative Design Firms In Boston Unique?

Boston ranks ninth on the JLL’s 2019 Innovative Geographies global research.

Being a relatively small city and having a population of 710,195, it’s widely known for its creative economy and quality of life that attract highly skilled talent.

Boston is a city with high talent concentration. It is a hub of interconnected networks, a place where design and technology are very closely linked.

As the home of world-famous research institutions like MIT, Harvard and Tufts, the city entices entrepreneurs and startups.

In fact, Boston is home to 16 Fortune 500 companies and notable headquarters like Amazon, FedEx, Deloitte and AT&T.

Operating in this innovative hub and serving brands like these, creative design firms in Boston are bound to:

  • Have access to premium tools and technologies
  • Are always on top of emerging trends
  • Offer high-end services

In addition, according to Forbes, Boston is home to some of the leading industries in the world including:

  • Education
  • Biotechnology
  • Tourism
  • Financial services

Creative agencies in Boston have served clients in these sectors and have acquired deep knowledge in:

  • The local ecosystem
  • Their needs, challenges and pain points
  • The competition’s strengths and weaknesses
  • Industry trends and opportunities
  • And more

This is what makes them uniquely positioned to help you reach your local audience the best.

The creative district in Boston
Big brands like Amazon, FedEx and AT&T call Boston home

What Services Can You Outsource To Creative Agencies In Boston?

Creative agencies in Boston combine design with technology and marketing to help brands achieve specific goals like:

  • Generate brand awareness
  • Strengthen the online presence
  • Increase customer loyalty
  • Drive conversions
  • Increase revenue
  • And more

They offer a wide scope of services and their offerings vary based on the type of creative agencies:

  • Digital agencies take advantage of digital tools and expertise to create data-based strategies regarding web design, SEO, advertising and more.
  • Advertising agencies specialize in marketing and advertising, campaign development and management as well as tracking analytics.
  • Media agencies concentrate their efforts on improving media relations, streamlining communications and boosting social media.
  • Design agencies create both physical and digital products and focus on branding and printing.
  • Interactive agencies build games, billboards and digital platforms like websites, mobile applications, eCommerce stores, etc.
  • Consulting agencies perform brand audits and offer professional guidance on creating winning strategies.

How Much Do Creative Design Firms In Boston Charge For Their Services?

Creative design firms in Boston typically offer three pricing structures:

  • Fee per hour
  • Fee per project
  • Result based fee

The fee per hour approximately ranges between $50 and $150 per hour.

The factors that will influence this type of pricing are:

  • Company size and stature
  • Project requirements and complexity

When it comes to the fee per project, creative agencies in Boston usually accept projects valued at $10,000-$25,000.

Some can also undertake projects that go as low as $1,000, while those that offer high-end services will accept projects valued at $50,000+.

Why Hire A Design Agency In Boston

These are the top three reasons why you should consider partnering with a creative design agency in Boston:

  1. Competitive services: With an index of 86.71, Boston ranks ninth, outranking Chicago and Los Angeles, on the list of cities with the highest cost of living. The city’s high living expenses and sharp competition make the local agencies offer internationally competitive services.
  2. Top grade talent pool: Being home to internationally recognized universities like Harward and MIT, Boston produces highly skilled talent. The healthy economy and the strong job growth (up 8.4% annually), also entice some of the finest professionals in the country. From web designers to digital marketers and PR specialists, here you will find top-notch talent that has accumulated deep expertise in the locally dominant industries.
  3. Less expensive services: While Boston has a high cost of living, Boston employees get paid 6.3% less than NYC employees for the same type of job. The lower salaries these specialists earn will dictate the lower cost of their services. It means that creative design firms in Boston will charge less than similar companies in New York.

How To Choose The Best Creative Agency In Boston

The search for the right design agency in Boston can be a tricky process. Companies come in different sizes and shapes, So, their approaches to design and marketing will also vary.

To make sure you select the best firm for your brand, take the following steps:

  • Define your objectives: Think about your internal needs and what goals your company should achieve. This will help you decide on the type of services you need and select a creative agency that has the relevant experience in that particular field.
  • Ask about their strategic approach: While design, marketing and other similar areas have their own best practices that businesses should follow to achieve success, creative design firms in Boston should develop tailored strategic plans. Every client is unique, and the tactics that work for one brand may not work for another. So make sure you partner with an agency that is data-driven and takes the time to conduct thorough market research before they implement any strategies.
  • Learn about their past experience: Go through the portfolios and case studies of every prospective design agency in Boston to get valuable info on the clients they have worked with, the type of projects they accept as well as the possible results they can deliver.
  • Check their pricing: Think about how much you can allocate to the upcoming project. Although pricing should not be the determining factor, knowing how much the prospective agencies will charge you will help you understand which of them can fit your budget.
  • Find out how they formulate their processes: Partner with an agency that has organized processes. The right company should define the communication channels and contact person from the beginning. It should also set relevant KPIs and track performance.
  • Get a feel of their company culture: Partnering with a company whose communication and management styles align with yours will result in a meaningful relationship and long-term partnership. Having similar values, goals, attitudes and practices will also result in faster project delivery.

15 Questions To Ask Creative Design Firms In Boston

Once you set interviews with the prospective creative design firms in Boston, make sure to ask the following questions:

  1. What is your core area(s) of expertise?
  2. Do you think our business goals seem realistic? What services would you offer to help us achieve them?
  3. Have you ever worked on a similar project in the past? What was the outcome?
  4. What type of clients do you work with?
  5. What is your experience in my industry?
  6. What is your strategic approach? How do you create your strategies for each client?
  7. Will you need any information or materials from me and my team?
  8. How often will we communicate?
  9. Who will be the main point of contact?
  10. What tools and resources do you use to execute your strategy?
  11. Will you measure the results and what metrics will you track?
  12. How often will you send us performance reports?
  13. How much will you charge us?
  14. Are there any additional fees we need to be aware of?
  15. Will we sign a contract and what will it include?

Takeaways On Creative Agencies In Boston

Creative design firms in Boston are the best option to choose for your next project because they:

  • Have access to premium tools and technologies
  • Are always on top of emerging trends
  • Offer high-end services

The agencies operating in the city produce top-grade talent but also attract some of the best professionals in the nation.

So, here you will find some of the finest experts that can develop data-driven strategies and help you achieve your business goals.

To choose the best design agency in Boston:

  • Define your objectives
  • Ask about their strategic approach
  • Learn about their past experience
  • Check their pricing
  • Find out how they formulate their processes

Best of luck!

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