SEO Review from Ruben Muller
We hired Syntactics in April 2025 for a premium SEO campaign. Promises included high-quality, Australian-based backlinks, technical SEO fixes, competitor analysis, and a clear roadmap.
Before choosing them, we noticed many positive reviews online. In my opinion, many appear to be from employees or not genuine, so I recommend looking beyond the star rating.
Within weeks of starting, our performance went backwards:
Organic traffic dropped by 370 visits per month
Top-ranking keywords in positions 13 fell sharply
Site health score fell from the high 90s to 55 (see Ahrefs screenshots)
Key issues:
Backlinks were mostly from irrelevant forums and free blog platforms like Tumblr and Blogspot, with no industry or geographic relevance
Competitor analysis and keyword gap strategy never delivered
Only 2 blogs published in the first month, not 3 as promised
Keyword targeting fell short of the 1625 agreed
Technical SEO reporting was vague until repeatedly requested
Missed and late meetings, reactive communication, and undisclosed changes to structured data that harmed national search visibility
Despite multiple opportunities to correct course, the campaign failed to deliver on the agreed scope. We were left with worse rankings, reduced site health, low-quality backlinks, and extra costs to repair the damage.
Advice: Avoid Syntactics if you value your search performance. The screenshots show exactly what happened to us in just a few months.
Ruben Müller's Review Sourced from Google
We engaged Syntactics in late April 2025 for what was sold as a premium, targeted SEO campaign. The onboarding was friendly and confident, and we were told to expect high-quality, niche-relevant, Australian-based backlinks, technical SEO improvements, competitor analysis, and a clear roadmap.
Before choosing them, we noticed many positive reviews online. In our opinion, a large number of these appear to be from employees or otherwise not genuine, so we would strongly encourage potential clients to look beyond the star rating and read the details.
The reality for us was the opposite of what was promised, and the screenshots below speak for themselves:
Organic traffic fell by 370 visits per month after engagement
Top-ranking keywords in positions 1 to 3 dropped sharply
Site health score fell from the high 90s before Syntactics to 55
(Screenshots from Ahrefs attached)
What Went Wrong
Performance Declines After Engagement
These drops happened after Syntactics began their work. There is no reasonable way to present this as a “foundation month” when the actual result was a backward step in rankings, traffic, and site health.
Backlink Strategy Misrepresented
We were promised Australian-based, industry-relevant backlinks. Instead, we received links from irrelevant forums and free blog platforms like Tumblr, Blogspot, and JustPaste. These had no topical or geographical relevance and were not what we agreed to.
Key Deliverables Missing or Late
Competitor analysis and keyword gap strategy were never delivered
Only 2 blogs in the first month instead of 3 as promised
Keyword targeting fell short of the 16 to 25 agreed
Technical SEO reporting was vague until repeatedly requested
Poor Communication
Meetings were missed or started late. Early reporting was high-level and avoided key performance issues. The NSW-only geo restriction in our structured data was never disclosed and was only discovered by our new SEO consultant.
The Outcome
Despite multiple opportunities to correct the work, the campaign failed to deliver on the core promises. We were left with worse rankings, lower site health, poor-quality backlinks, and additional costs to fix the damage.
Our Advice
If you value your search rankings and site integrity, avoid Syntactics. The screenshots above show exactly what happened to us in only a few months.
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