Top Massachusetts Email Marketing Companies

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With over 2,000 employees and $500M in revenue, Rebel Restaurants is one of Boston’s premier restaurant operators. Rebel recently contracted KHJ to work on social media initiatives that would drive foot traffic to their destinations. One of the projects we were hired for was Temazcal, a fine dining Mexican restaurant concept. Despite its popularity, the restaurant had to compete with mall food courts and restaurants during holiday shopping season and suffered a drop off in business during other winter months. How could we motivate people to venture outside their homes, offices and malls to patronize our client’s restaurant?
For the holiday season, our solution was a Facebook campaign that geotargeted holiday shoppers at nearby malls, and tapped into the mindset of the frazzled shopper who could use a nice break (and a nicer one than they could find at the malls). Our ads leveraged Temazcal’s reputation for the finest Mexican cuisine and margaritas, with beautiful food photography and lines such as “Give Yourself a Gift” and “Relax and Refuel”.
For the remaining winter months, we geotargeted people who lived and worked nearby. We tapped into cabin fever, and drew people out of the boring winter routines and food options with Facebook ads that promoted Temazcal’s distinctive, exciting experience. Workers were inspired to “Spice things up” at lunch. Couples were encouraged to “Enter Enchantment” for date night. While lines like “holy molé!” and “tequi-la-la” promised a fun evening out with great food and drink.
Our campaign earned over 700k impressions with industry-beating CTRs, including a dinner CTR of 1.58% and CPC of only $0.97. With the additional comments, reactions and shares, the Rebel Restaurant Group was engaged almost 26,000 times. And in the cold winter months, customers warmed up to the idea of sizzling fajitas and even frozen margaritas.

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HOW DAVID FOUGHT GOLIATH: DISRUPTING THE DIABETES MARKETChallenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. At the time of its initial launch, Insulet Corporation was small and unknown, with a new product and disruptive technology: the OmniPod. The target market was resistant to change. The competition was established, with robust marketing and advertising budgets and comprehensive support for HCP offices. Furthermore, one competitor owned the lion’s share of the market. How does a start-up break through the clutter and successfully compete with industry giants?











Solution: We created a highly provocative launch campaign that captured the attention and interest of HCPs and patient audiences. Bold, unexpected visuals paired with targeted messaging sparked curiosity and inspired action to learn more about the OmniPod—the world’s first tubeless insulin pump. Within one year of launch, sales increased dramatically, and brand awareness among our target audience rose 475%. In addition, we continued to nurture existing OmniPod customers with ongoing patient education and engagement materials to help support the OmniPod patient experience and foster brand loyalty.ClientInsulet Corporation
Disease / TherapyDiabetes / OmniPod
ServicesBrand StrategyBrand IdentityProduct LaunchPatient Marketing CommunicationsHCP Marketing CommunicationsPackagingAdvertisingUX/UIEmail CampaignsSales PresentationsVideosEvent Branding and EngagementPromotionsCorporate CommunicationsCase Study: https://www.fosterandcreate.com/portfolio/insulet-omnipod/

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CASE STUDY
 
 



Traktek redesigned and developed F1 Boston's new responsive website in Drupal. The site featured video prominently to bring the fun factor of racing at F1 to life! Additionally Traktek implemented a SEM program to bring in group meetings, teambuilding and corporate events.
Results

• Site traffic increased over 10% in first 3 months of site launch


• Engagement on site increased after launch with a lower bounce rate and longer time on site


• SEM program contributed to largest lead source for group and events for the company


• Developed landing page and tested to provide optimal results


• Assisted with Hubspot setup and implementation for tracking and follow-up on leads

• Email Marketing


• SEM/SEO


• Website Design

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Talamas needed a website that would be an extension of their business personality and reputation. Of course it needed to sell product, but the updated site would have to be more than a sales tool. It needed to educate people, help them make the best personal buying decisions and provide excellent customer service within a beautiful web platform.
We worked closely with the Talamas team to re-envision their company’s web marketing strategy. We knew their personal stories should be at the core of the web strategy, and from there we could showcase case studies and develop the e-commerce store front.
Our team analyzed the crowded market and compared their product and unique services to their competition. In order to help them stand out we had to better position Talamas in the market place. We are building a site that is easy to navigate, filled with valuable information to help people make decisions. We have developed the backend of the site to make it easier for the staff to add, edit and change products.

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IoTCo is as a global 4G chipmaker, supplying LTE for IoT semiconductor solutions to equipment and design manufacturers and leading mobile operators worldwide. The company is based in France and is growing, with offices in the United States, Europe and Asia. In 2014, IoTCo expanded to address the LTE IoT market. With the goal to be first-to-market and a leader in this space, IoTCo realized it needed a solid brand and digital marketing. Learn how we solved this on our website: 
https://www.meshagency.com/marketing-case-studies/cs-iot-co-strategic-marketing-branding