Brafton

World's Best Content Marketing Agency 2026
5 Martin Pl, Sydney, 2000, Australia
https://www.brafton.com.au

Brafton Overview

Year Founded
2008
Employees
100 - 249
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$270/hr
Brafton is a full-service content marketing agency helping APAC brands grow visibility across traditional and AI-powered search. From Sydney, in-house strategists, writers, SEO specialists and designers create content that ranks in Google and gets cited by ChatGPT, Gemini and other AI engines through Generative Engine Optimisation (GEO).

Founded in 2008, Brafton has 15+ years turning content into measurable growth for clients from scale-ups to Fortune 500 enterprises, spanning technology, education, finance and manufacturing. Services include content strategy and creation, technical and on-page SEO, GEO, social, email and paid media, backed by our proprietary content marketing platform.

A Clutch Top 1000 agency and HubSpot Platinum Partner, Brafton delivers strategy, creativity and technology under one roof, built for how people and AI search today.

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Brafton Portfolio

Brafton - The Most Translated Books of the World - Preply
Graphic Design
The Most Translated Books of the World - Preply
Brafton - Genworth Australia
Social Media Consulting
Genworth Australia
Brafton - Carey
Social Media Consulting
Carey
Brafton - Total Safety
Social Media Consulting
Total Safety
Brafton - Phone Ninjas
Social Media Consulting
Phone Ninjas
Brafton - e-PlanSofts
On-Page Optimization
e-PlanSofts
Brafton - Quench
On-Page Optimization
Quench
Brafton - ThoughtTrace
Inbound Marketing
ThoughtTrace
Brafton - Omni Financial
PPC
Omni Financial
Brafton - Clemens Food Group brand: Farm Promise
B2B
Clemens Food Group brand: Farm Promise
Brafton - Zendesk
Content Marketing
Zendesk
Brafton - Stanford University
On-Page Optimization
Stanford University

Industries

  • Finance
  • Fintech
  • Insurance
  • Manufacturing
  • Electronics
  • Education
  • Software & IT Services
  • Real Estate
  • Health Care
  • Energy & Mining

Client Types

  • Medium Businesses
  • Enterprise / Corporate
CMS Platforms
CMS Platforms
  • Drupal
  • Joomla Development
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • B2C
  • Content Creation
  • Inbound Marketing
  • Lead Generation
  • Marketing Analytics
  • Marketing Consulting
  • Marketing Strategy
Email Marketing Expertise
Email Marketing Expertise
  • B2B Email Marketing
  • CRM Emailing
  • Cold Email
  • Email Design
  • Newsletter
  • PR Outreach
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
No Code Development Expertise
No Code Development Expertise
  • Airtable
  • Appian
  • No Code Development
  • Salesforce Lightning
  • Zoho Creator
PPC Expertise
PPC Expertise
  • Amazon
  • B2B PPC
  • Bing
  • Google Ads
  • Spotify
  • Yahoo
  • YouTube
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • Link Building
  • Local Optimization
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
  • Video SEO
Site Builders
Site Builders
  • Bluehost
  • Godaddy
  • Hostinger
  • Squarespace
  • Web.com
  • Weebly
  • Wix Web Design
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest Marketing
  • Reddit
  • Social Media Consulting
  • Twitter
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • Interactive Design
  • UX Strategy
  • Usability Testing
  • User Research
Video Production Expertise
Video Production Expertise
  • Animation Production
  • Live Events Production
  • Motion Graphics
  • Scriptwriting
  • Social Media Videos
  • Storyboarding
  • Video Editing
  • Visual Effects
Web Design Expertise
Web Design Expertise
  • B2B
  • Landing Page Design
  • Mobile First
  • Responsive
  • Website Redesign
  • eCommerce

Brafton Clients

Gerard Malouf & Partners
MOO
Canva
Genworth Financial
Epson
Rubbermaid Commercial
Miner
Stanford University
Cisco Systems
Zendesk
Preply
Citrix Systems
JTB Corp
Lasko
MIT

Brafton Reviews


Reviews from Google Maps are available on this profile.
We've had a great experience working with the Brafton team. They support us ongoing with our PPC campaigns and have brought real value through their SEO and social media strategy work too. They've improved our campaign results by lifting our conversions, and their communication and follow-up are consistently excellent. They feel like a true extension of our team. We have full confidence in their expertise and thoroughly recommend them. "
Danielle Henneker's Review Sourced from Google
I’ve worked with the Brafton team for several years now and have had a consistently great experience. They’re responsive, professional, easy to work with, and genuinely care about the results they deliver. It’s rare to find a marketing agency that combines strong strategy with such a reliable and collaborative approach. Highly recommend! "
Colby Smith's Review Sourced from Google
We were very happy with Brafton's performance for a number of projects we engaged them for. The team is very knowledgable, while also being great at listening and taking time to understand our problems before giving recommendations. Definitely recommend for any content marketing needs. "
Sam Perniskie's Review Sourced from Google
I have found the team at Brafton's wonderful to deal with - they make their marketing strategy process easy & understandable. From my experience they have quite an ability to take on board what was in our case a rather vague marketing plan, shape it into something viable, simply explain the whys & hows of their strategy & get it up & running pronto! Plus they're just a nice bunch to have chat with - always available. "
David Cochrane's Review Sourced from Google
I have had a good experience of working and engaging with this Sydney based Content Marketing Agency. Compared to the general market, this Company possesses an extremely extensive content menu offering a wide range of content types from which to work with. Its staff are friendly and professional, and offer really useful content strategy advice alongside the content services they provide. "
Abigail Bracken's Review Sourced from Google

DesignRush
Agency Profile Review

Comprehensive analysis done by DesignRush Agency Experts.

What is Brafton Best For

  • Comprehensive content marketing and digital services, with a strong focus on SEO, PPC, and social media strategies.
  • Expertise in industries such as education, consumer goods, and technology.
  • Serves established brands and institutions, including universities and renowned corporations, seeking to enhance their online presence and engagement.

Strengths Assessment/Agency Pros

  • High service quality with a focus on effective content marketing
  • Strong client satisfaction and positive feedback from businesses
  • Excellent communication and support from account managers
  • Innovative strategies tailored to each client's needs
  • Timely delivery of projects and meeting deadlines

Considerations/Agency Cons

  • Occasional instances of project delays
  • Customer support responses may sometimes be slower than anticipated

Portfolio

Expertise

Social media marketing consulting, SEO, PPC, and inbound marketing.

Industries

Transportation, finance, education, safety, and real estate.

Breakdown

  • 33% - Social Media Consulting
  • 25% - On-Page Optimization
  • 8.2% - Graphic Design
  • 8.2% - Inbound Marketing
  • 8.2% - PPC
  • 8.2% - B2B
  • 8.2% - Content Marketing

Results

  • Increased Facebook followers by 20.4% and Twitter followers by 24.8% for Carey International.
  • Achieved 5,270 conversions and a conversion rate of 7.25% for Omni Financial.
  • Generated a 1,357% boost in engagement on Twitter and a 329.5% increase on Facebook for Carey International.

Clientele

Clientele Review

A diverse range of clients including leading educational institutions, consumer brands, and tech companies, showcasing strong expertise in both innovative and traditional sectors.

Notable Clients

  • Stanford University
  • MIT
  • Rubbermaid Commercial
  • Pearson
  • MOO

Why Hire Them

  • Recognition for content marketing excellence showcased through multiple industry award wins.
  • A leadership team with extensive experience in content marketing, technology, and strategic operations, driving innovative solutions across global markets.
  • Certifications in digital marketing strategies including credentials from leading industry platforms, enhancing their credibility and operational prowess.

Brafton Team Bios

CEO and Co-Founder
Tom Agnew
CEO and Co-Founder

Tom is an entrepreneur specializing in building content marketing, marketing technology and information services businesses. Over the last 15 years he has co-founded a group of companies that today are North America, the UK and Australias leading content marketing agencies.

CFO and Co-Founder
William Bracken
CFO and Co-Founder

A co-founder of Brafton, William has been responsible for the strategic financial operations of the business since 2008. As the company diversifies its product ranges and expands into new geographical markets.

Chief Technology Officer
Stewart Snow
Chief Technology Officer

Stewart is responsible for evolving and revolutionizing Braftons internal and external software offerings and platforms, as well as providing industry-leading consultancy and integration to Braftons clients.

Chief Commercial Officer
Adam Barber
Chief Commercial Officer

Adam is responsible for Braftons commercial and client strategy teams globally. He has been working in content marketing for 20+ years, during which time he established Braftons operations in APAC and EMEA.

Chief Services Officer
Dave Snyder
Chief Services Officer

Dave oversees Braftons Project Management, Consulting and Promotions & Engagement teams, working with clients and Braftons internal content marketing experts to ensure operational excellence across the business.

VP Sales Operations
Ryan Collier
VP Sales Operations

As the global VP of Sales Operations for Brafton, Ryan Collier is responsible for pushing high-converting opportunities to our sales team for optimal sales results. With over 17 years experience in the industry and almost 15 years with Brafton.

Senior VP of Editorial
Chris Hassan
Senior VP of Editorial

Chris began his Brafton career as a Content Writer and now oversees the companys global Editorial department. With over 10 years of content marketing experience, Chris is dedicated to ensuring the copy Braftons in-house writers create exceeds clients expectations.

Senior Global VP, Customer Experience
Tricia Calder
Senior Global VP, Customer Experience

With over 10 years experience in digital marketing, Tricia leads our NA & EMEA client strategy teams. Tricia is responsible for ensuring our client services team provides an excellent experience to our clients which includes understanding and delivering on our clients goals.

Vice President of Visual Media
AJ Muffett
Vice President of Visual Media

What started as a passion for capturing and telling stories has shaped AJs 15+ year career in video marketing. As our Vice President of Visual Media, he leads our award-winning motion graphics and videography teams.

Brafton Awards

Brafton - Award 1
Brafton - Award 2
Brafton - Award 3
Brafton - Award 4
Brafton - Award 5
Brafton - Award 6
Brafton - Award 7
Brafton - Award 8