Our USA email marketing agency directory is powered by five ranking criteria, vetted by 12 veteran in-house experts, and supported by almost 2,000 client reviews. This way, you can quickly find a top email marketing company for your next project.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Codedesign is a premier digital agency renowned for its excellence in Amazon marketing, growth strategies, and sales-qualified lead generation. Specializing in both B2B and B2C sectors, our impressive client roster includes Nestle, Aston Martin, Unilever, Mexto, Uniplaces, Guerlain, Pfizer, Velux...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- Email Marketing
- Digital Strategy
- Show more
- Location
- Manchester-by-the-Sea, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Portfolios Count
- 6 Projects Listed
With over 7 years of experience in managing all aspects of digital operations, we offer exceptional and dependable services to elevate your business. Our expertise includes website design, website maintenance, email marketing, and social media management, tailored to help businesses achieve their full...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- Logo Design
- Social Media Marketing
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Tentackles is a premier UI/UX design agency, serving global clients since 2018. We specialize in innovative and user-centric digital solutions that captivate audiences and drive conversions. Our expert team crafts visually engaging and seamless user experiences. Need top-tier design? Connect with us...
Top Services:
- UI/UX Design
- Web Design
- Branding
- Email Marketing
- SEO
- Show more
- Location
- Walnut, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Portfolios Count
- 16 Projects Listed
Splendor is a full-service advertising, marketing, and web-design agency nestled in the heart of Red Bank - a cultural, arts, dining and shopping destination on the Jersey Shore...
Top Services:
- Digital Services
- Branding
- Digital Marketing
- Web Design
- Logo Design
- Show more
- Location
- Red Bank, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 15 Projects Listed
Marketing that Moves People.Levo is a strategic, full-service creative agency built to move people. We help brands find their RallyPointthe belief that unites their story, fuels their creativity, and inspires action...
Top Services:
- Digital Marketing
- SEO
- Web Design
- Advertising
- Email Marketing
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 17 Projects Listed
SJC Marketing is a woman-owned full service marketing agency. We offer web design and development, content creation, digital marketing, email marketing, graphic design, photography, social media management, strategy, video and audio creation. We combine small town work ethic with professional expertise. Based...
Top Services:
- Web Design
- Web Development
- Email Marketing
- Social Media Marketing
- Branding
- Show more
- Location
- Saint Joseph, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 12 Projects Listed
Iqsive is a full service digital marketing agency founded in 2023, offering SEO, PPC, social media marketing, CRO, and web development. Serving clients in the USA, UK, and UAE, Iqsive helps startups and SMEs in healthcare, ecommerce, and tech grow through data driven, ROI focused strategies...
Top Services:
- SEO
- PPC
- Content Marketing
- Digital Marketing
- Branding
- Show more
- Location
- High Point, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Cider House builds custom WordPress websites and brands for small businesses and nonprofits. From design and SEO to digital marketing, we help local and regional organizations grow online with purpose...
Top Services:
- Web Design
- SEO
- Web Development
- Logo Design
- Graphic Design
- Show more
- Location
- Easthampton, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $105/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Bilingual digital operations agency in College Station, TX, serving established brands and Hispanic-owned businesses since 2010. We build and run websites, Shopify and WooCommerce stores, integrations and SEO in English, in Spanish, or both. Billed hourly, with monthly plans...
Top Services:
- Digital Marketing
- Web Development
- eCommerce Development
- SEO
- Email Marketing
- Show more
- Location
- College Station, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Transform your online presence with I Build Web Solutions - your go-to web design and digital marketing agency. We craft stunning websites and boost your brand's success. We will provide a personalized experience and customized work just for you...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- SEO
- PPC
- Show more
- Location
- Wellington, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 26 Projects Listed
LMG Digital Consultants specializes in data-driven marketing strategies that deliver measurable growth. We offer Local SEO, PPC, SEO, social media management, and AI-powered marketing solutions. Our client-centric approach ensures tailored strategies that maximize ROI and drive long-term success. With over 15...
Top Services:
- Digital Marketing
- Digital Strategy
- SEO
- CRO
- CRM Consulting
- Show more
- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Artbox Creative Studios is a web design founded in 2007 in Rogers, Minnesota. We always say that you do not need 500 people, we only need 50 to create great, long-lasting impressions...
Top Services:
- WordPress Website Design
- Web Design
- eCommerce Development
- Web Development
- Graphic Design
- Show more
- Location
- Big Lake, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 2 Projects Listed
Kinetic Marketing & Creative is a full-service marketing agency in Billings, Montana. Our agency is ready to help your business move forward. Our team features experience strategists, designers, marketers, writers, creatives and account directors...
Top Services:
- Digital Marketing
- Branding
- Social Media Marketing
- Content Marketing
- SEO
- Show more
- Location
- Billings, Montana
- Number of Employees
- Under 49
- Portfolios Count
- 7 Projects Listed
InfoCleanse is a B2B data solutions provider founded in 2017, with over 1 billion verified contact records covering key decision-makers across industries worldwide...
Top Services:
- Email Marketing
- Location
- Plano, Texas
- Number of Employees
- Under 49
M5 Design Studio is an Orlando web design company & digital creative agency specializing in WordPress development, SEO, graphic design, digital marketing, & branding...
Top Services:
- Web Design
- Web Development
- SEO
- WordPress Website Design
- Graphic Design
- Show more
- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Elevation is a national, full service, B2B marketing agency that looks at your brand through the lens of your business. We believe in data-driven, strategic solutions that bridge the marketing and sales gap to drive business growth...
Top Services:
- Content Marketing
- PPC
- Email Marketing
- Digital Marketing
- Video Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- 50 - 99
We’re a full-service, performance marketing agency that offers our clients a fresh and innovative experience. We use the word “performance” because we provide real, tangible results. At Valve+Meter, we believe there’s no limit to a client’s potential growth. With our individualized marketing...
Top Services:
- Digital Marketing
- PPC
- SEO
- WordPress Website Design
- Digital Strategy
- Show more
- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
With Rugglion, you're getting the best of the best! Digital marketing is what our experts pride themselves on to give your business the extra push it needs. Brand presence is a staple all modern businesses need to perform well: Graphic Design, Video Editing, Social Media Marketing, Website Design/ Develop and...
Top Services:
- Email Marketing
- Digital Marketing
- Social Media Marketing
- Video Marketing
- Content Marketing
- Show more
- Location
- Goose Creek, South Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
As a family-run business with over 24 years of experience, we specialize in creating captivating WordPress web designs while providing unparalleled support and personalized service. We go beyond design and hosting, offering complimentary monthly updates and comprehensive email marketing solutions...
Top Services:
- WordPress Website Design
- Digital Marketing
- Web Design
- Email Marketing
- Show more
- Location
- Maybee, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Solutions 8 stands as a leading Google Ads agency nationally, recognized among the top 10 agencies by expertise.com and acknowledged as a Digital Marketer Certified Partner. Specializing in advanced, tactical management of Google Ads, Solutions 8 has played a pivotal role in facilitating the growth and...
Top Services:
- PPC
- Digital Marketing
- Email Marketing
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
All of the work we do more than pays for itself with increased trackable revenue...
Top Services:
- eCommerce
- Email Marketing
- Web Design
- eCommerce Development
- Web Development
- Show more
- Location
- Schenectady, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
BrandAction Agency is a privately-owned agency that integrates and balances branding, demand generation and customer experience to help innovative companies connect more deeply and quickly with their customers for greater profitability and enduring value...
Top Services:
- Digital Strategy
- Digital Marketing
- Content Marketing
- Branding
- Digital Services
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Portfolios Count
- 4 Projects Listed
Our team of experts is passionate about seeing our clients succeed, and we have a track record of delivering outstanding results.We provide a wide range of services, including search engine optimization, web design, pay-per-click advertising, email marketing, and many other strategies to help you connect...
Top Services:
- Digital Marketing
- Web Design
- WordPress Website Design
- SEO
- PPC
- Show more
- Location
- Delta, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
AIM is your guide to conquering the digital landscape. Our expert consultancy supports companies of any size in developing and executing marketing strategies that maximize growth potential. If you're ready for a revolution, let's collaborate on getting your business up to speed with the latest advancements...
Top Services:
- PPC
- Email Marketing
- SEO
- Content Marketing
- Digital Marketing
- Show more
- Location
- Frisco, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
We offer custom web design and WordPress websites that are strategically built for your specific business or organization. Our unique approach and award-winning designs improve leads and convey your brand's message to the appropriate target audience. Every website we build is responsive, mobile-friendly, and...
Top Services:
- Web Design
- Email Marketing
- SEO
- Social Media Marketing
- Graphic Design
- Show more
- Location
- Towson, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $155/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Eclipse Digital strives to simplify the world of technology. We develop tailored content-managed websites and custom web-based software solutions for your business. As a full-service custom software development studio we provide technological expertise with over 15 years of multi agency experience...
Top Services:
- eCommerce Development
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Show more
- Location
- Rogers, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
A full service digital marketing and branding agency based in Lexington, Kentucky...
Top Services:
- Branding
- Digital Marketing
- Creative Services
- Social Media Marketing
- Show more
- Location
- Lexington, Kentucky
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $1,000 - $10,000
After many years in the business, a lot of things has changed, but my goal is still the same, helping other brands to succeed...
Top Services:
- SEO
- Digital Marketing
- Email Marketing
- Managed Services
- PPC
- Show more
- Location
- Fredonia, Wisconsin
- Number of Employees
- Under 49
We provide custom web design, SEO, copywriting, social media and marketing for local and online businesses...
Top Services:
- WordPress Website Design
- SEO
- Web Development
- Web Design
- Branding
- Show more
- Location
- Frederick, Maryland
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
With over 25 years of experience, we are your go-to partner for all your marketing, design, and advertising needs...
Top Services:
- Digital Services
- WordPress Website Design
- Digital Marketing
- Email Marketing
- Direct Marketing
- Show more
- Location
- Campbell Hall, New York
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Full service data and digital marketing agency. We leverage 250+ proprietary consumer and business marketing databases. We specialize in data-driven Meta, Email, Google, YouTube, Linkedin, and Streaming TV advertising. We also provide brand, web development, content publishing and Martech support...
Top Services:
- Digital Marketing
- SEO
- PPC
- Email Marketing
- Branding
- Show more
- Location
- Thousand Oaks, California
- Number of Employees
- 100 - 249
Welcome to Beveled Design Co. We don't just design, we create identity. When you choose BDC you're choosing a partnership that goes beyond the ordinary. We are not just designers; we are storytellers, weaving narratives through visuals that captivate, engage, and connect. We are problem solvers, turning...
Top Services:
- Branding
- Digital Services
- Logo Design
- Web Design
- Web Development
- Show more
- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
The Creative Agency is a full service marketing firm and creative agency specializing in long term strategic growth, brand identity, lead generation, content creation and more...
Top Services:
- Video Production
- Branding
- Design Services
- Digital Strategy
- Web Design
- Show more
- Location
- Fort Collins, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We are a top digital marketing agency, specializing in high-quality design and branding solutions for businesses and individuals. Our team is composed of talented designers, developers, and marketers...
Top Services:
- SEO
- Social Media Marketing
- Email Marketing
- Branding
- Content Marketing
- Show more
- Location
- Greensboro, North Carolina
- Number of Employees
- 50 - 99
A creative marketing studio based in Saugerties, New York, offering social media marketing, content creation, and photography services...
Top Services:
- Advertising
- Social Media Marketing
- Digital Marketing
- Email Marketing
- Content Marketing
- Show more
- Location
- Saugerties, New York
- Number of Employees
- Under 49
Influencermedia is a digital marketing agency that turns ideas into impactful experiences. With creative and innovative strategies, we enhance your brands visibility, engagement, and growth in the digital landscape...
Top Services:
- SEO
- Social Media Marketing
- Logo Design
- Video Marketing
- Email Marketing
- Show more
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Guango Co. creates engaging, high-performance websites tailored to your brand's essence. With our design memberships and dedicated team, we elevate your online presence, driving engagement and results. Let's build digital experiences that connect, inspire, and convert...
Top Services:
- Web Design
- Design Services
- Logo Design
- Branding
- Email Marketing
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We build and maintain custom websites for a variety of clients including law firms, medical practices, e-comm, and nonprofit organizations. We specialize in building, refreshing, and maintaining professional, custom websites tailored to elevate your brand and connect with your target audience...
Top Services:
- Web Development
- Web Design
- Graphic Design
- Digital Strategy
- Digital Marketing
- Show more
- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $180/hr
- Minimal Budget
- $1,000 - $10,000
JBowman Creative is a Nashville-based marketing agency that blends bold design, smart strategy, and scroll-stopping content. We help brands grow through standout websites, sharp digital ads, and creative social media built to convert, not just impress...
Top Services:
- Web Design
- SEO
- Video Production
- Email Marketing
- Graphic Design
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
We help DTC and consumer brands grow through UGC, influencer campaigns, and paid adscombining creative strategy with content that drives performance and brand scale...
Top Services:
- Digital Marketing
- PPC
- Email Marketing
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Walnut Creek, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Digital Rebel Marketing isn't a traditional marketing agency. We were built for businesses that have outgrown disconnected tactics and need a growth system that actually supports revenue...
Top Services:
- Digital Marketing
- CRM Consulting
- Web Development
- SEO
- Content Marketing
- Show more
- Location
- Nocona, Texas
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 6 Projects Listed
Descom Softwares is a Bhubaneswar-based IT company offering web design, mobile apps, digital marketing, and custom software solutions with on-time delivery. Comprehensive services to boost your online presence and drive business growth...
Top Services:
- SEO
- Digital Marketing
- PPC
- Email Marketing
- Web Design
- Show more
- Location
- Bartlett, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
CreationWebs has cultivated meaningful and enduring relationships with its clients, extending beyond business to form genuine, trusted partnerships. The agencys core value lies in standing alongside its clientssupporting their growth and remaining committed to their success at every stage...
Top Services:
- Web Design
- Software Development
- WordPress Website Design
- Social Media Marketing
- Logo Design
- Show more
- Location
- Port Richey, Florida
- Number of Employees
- Under 49
Aesthetics Digital is a full-service marketing firm based in Dover, Delaware, proudly serving businesses across the United States. We specialize in building custom website designs that are aesthetic, high-converting and backed by powerful SEO strategies that drive real growth...
Top Services:
- Digital Marketing
- Web Design
- WordPress Website Design
- eCommerce Development
- Mobile App Development
- Show more
- Location
- Dover, Delaware
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Since 2014, Adweb Studio has delivered creative web design and development solutions for startups, SMEs, and enterprises. We craft high-performance websites and digital experiences that engage, convert, and drive growth through innovation, strategy, and design excellence...
Top Services:
- Web Design
- Web Development
- Mobile App Development
- UI/UX Design
- SEO
- Show more
- Location
- New York City, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $60/hr
- Minimal Budget
- $10,000 - $25,000
RankRocket is a digital Solutions Agency helping businesses grow online with smart SEO, web Design , paid ads ,business automation and IT services .We don't just build websites we create processes that becomes your growth engines. Our mission is simple :Streamline your digital workflow and presence ,scale...
Top Services:
- Digital Marketing
- Web Development
- Social Media Marketing
- Mobile App Development
- PPC
- Show more
- Location
- Linden, New Jersey
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Black Spruce is a creative studio dedicated to helping design-driven brands flourish online. Specializing in sophisticated website design and exceptionally crafted email marketing, we are able to build our client's an online presence that mirrors the refinement and artistry of their work. With a focus on...
Top Services:
- Design Services
- Web Design
- eCommerce Development
- Web Development
- Email Marketing
- Show more
- Location
- Rapid City, South Dakota
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
We're more than marketers were your growth partners. Madison Media Services helps businesses of all sizes stand out online with personalized marketing strategies that work for your goals, your brand, and your budget...
Top Services:
- Web Development
- Digital Marketing
- Managed Services
- eCommerce Development
- SEO
- Show more
- Location
- Madison, Wisconsin
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We make digital marketing easy so you don't have to manage all the pieces. Todays digital landscape is complicated, fragmented and requires an array of skills. BootstrapVT blends old school marketing with new school technology. We know all the acronyms and the underlying tech services. Marketing has changed...
Top Services:
- Digital Marketing
- Email Marketing
- Content Marketing
- SEO
- PPC
- Show more
- Location
- Burlington, Vermont
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
NP IT SOLUTIONS is your trusted digital growth partner since 2013. We specialize in web & mobile development, digital marketing, and IT solutions that drive real business results. Our expert team blends creativity with technology to deliver high-performing, scalable, and cost-effective solutions. From Google...
Top Services:
- Graphic Design
- Logo Design
- Product Design
- Web Design
- eCommerce Development
- Show more
- Location
- Honolulu, Hawaii
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
Email Marketing Agencies by City
Email Marketing Agencies by State
Email Marketing Specializations in the US
Hiring Guide: How to Choose a Leading Email Marketing Company in the US
How does an email marketing company help businesses grow?
Email is the leading channel for securing leads, nurturing them, and a close second for converting them. It is also an integral part of the entire sales process, not just the early stages of content marketing.
Statistics show that nearly 4.5 billion people worldwide used email in 2025, and this number is projected to reach over 4.8 billion by 2027. This scale is one of the main reasons email marketing companies continue to deliver strong, measurable ROI across industries.
Out of all marketing and advertising channels, email accounts for 39% of usage, making it one of the top 5 most used channels, right after social media marketing with 52%, social media ads with 47%, and search advertising and SEO accounting for 40% and 39% respectively.
According to the ZeroBounce report, 93% of people use email every day, and many say it actively improves their shopping experience. For businesses working with email marketing firms, this daily engagement creates consistent opportunities to influence purchase behavior:
- 59% of consumers say marketing emails influence their purchase decisions
- 41% of respondents check their email looking for discounts from brands
- 67% prefer that emails from brands are short
- 46% of people open an email from a company because they’ve been getting consistently good emails from that company
While having a catchy subject line is important, it’s only the second reason why people open your messages, the 2025 email marketing statistics reveal.
According to reports, 46% of people open their inbox regularly to check relevant emails, while 43% open it because of a catchy subject line.
21% said they open emails regardless of the content.
Only 14% interact with their inbox out of fear of missing out, and 7% presented other reasons for checking their emails daily.
How do agencies track the performance of an email marketing campaign?
Experienced email marketing agencies use open rate, click rate, delivery rate, unsubscribe rate, and bounce rate metrics to evaluate campaign health, engagement quality, and long-term list performance.
Open rate measures the percentage of recipients who open an email and reflects subject-line effectiveness and sender trust.
Average open rates typically range from 15% to 25%, though reliability has declined due to Apple’s Mail Privacy Protection.
Best practices include personalization, keeping subject lines under 40 characters, and A/B testing.
Click-through rate (CTR) tracks engagement by measuring clicks divided by emails delivered, while click-to-open rate (CTOR) measures clicks divided by opens.
A healthy CTR is usually 2%–3%.
Personalization is crucial, as 40% of respondents report frustration with irrelevant content, and emails with visuals can increase CTR by up to 300%.
Delivery rate indicates how many emails are successfully accepted by inbox providers.
The goal for everyone is to reach a 100% deliverability rate, but that’s usually unattainable because many emails end up in spam folders that users often don’t filter through.
With an expert B2B email marketing agency, you can expect to reach a 99% deliverability rate, assuming it follows best practices.
According to the ZeroBounce survey, 78% of users mark an email as spam if the email "looks like spam".
So, even if it doesn’t immediately go to the spam folder, an email will not be considered successfully delivered when the user doesn’t get to it.
As of 2024, Gmail and Yahoo require authentication (SPF, DKIM, DMARC) for bulk senders, making deliverability a shared responsibility between senders and ESPs.
Unsubscribe rates under 2% are considered normal, as Campaign Monitor suggests.
Segmentation, personalization, preference centers, and re-engagement campaigns for contacts who have been inactive for 6+ months help reduce churn.
Bounce rate should stay below 2% and include soft bounces (temporary issues) and hard bounces (invalid addresses).
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Double opt-in, list hygiene, segmentation, and secured signup forms (e.g., reCAPTCHA) are key to maintaining list quality.
Does email marketing still work in 2025?
It's more effective than it’s been in years, according to Omnisend’s 2025 eCommerce marketing report, which shows global email open rates increased 6% year over year, reaching 26.6%, marking the fourth consecutive year of growth.
This sustained increase suggests that consumers are actively engaging with it, especially when messages are relevant and timely. This is why many brands continue to invest in trusted email marketing providers to manage performance at scale.
Click-to-conversion rates grew by 27.6%, indicating a shift in consumer behavior where people are clicking less impulsively, but when they do click, they’re far more likely to purchase.
In other words, email is attracting higher-intent, more purchase-ready traffic.
The revenue impact becomes even clearer when looking at automation.
The report found that automated emails generated 37% of all email-driven sales while accounting for just 2% of total email volume.
One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns. This highlights how modern email success is driven by strategy and timing, not sheer send volume.
Email also benefits from being a first-party channel, giving brands direct access to their audience at a time when paid media costs are rising, and third-party data is becoming less reliable.
With growing engagement, stronger conversion efficiency, and unmatched ownership of customer relationships, email remains one of the most reliable and scalable marketing channels in 2025, especially when paired with automation and lifecycle targeting.
How do I find an email marketing agency on DesignRush that fits my budget?
We have created a list of agencies for you to choose from based on the three different budget ranges they’re offering:
| High budget: $50,000+ |
|
| Mid budget: $25,000-$50,000 |
|
| Low budget: $10,000-$25,000 |
|
Beyond the project budget, our agency directory lets you filter agency profiles by area of expertise, location, agency reviews, client types, and team size.
What red flags should I avoid when selecting a company in the USA?
Look out for the following red flags when you start your selection process:
- Unrealistic guarantees
- Prioritizing vanity metrics
- Questionable list practices and shared sending reputation
- Weak deliverability discipline (e.g., IP warmup, list hygiene)
- Thin analytics and reporting
- Generic content and designs with no research or quality assurance
- Compliance and security gaps
- Lackluster email portfolio and poor execution signals
- Unclear governance, ownership, and contract
- Client reviews highlight poor communication, project management, and customer service
What important questions should I ask before signing a contract?
We suggest you ask an email marketing agency the following questions:
Relevant Background
- What experience do you have managing email programs for companies similar to ours in size, industry, or market?
- Can you share case studies with measurable results (open rates, CTR, conversions, revenue)?
- Who will be directly responsible for our account, and what is their experience in email strategy and deliverability?
- How do you stay current with email regulations, deliverability best practices, and platform updates in the US?
Services and Processes
- Which services are included in your contract (strategy, copy, design, automation, testing, deliverability, reporting)?
- What is your end-to-end process for planning, building, approving, and sending campaigns?
- How do you enforce email marketing compliance requirements across your campaigns?
- How do you handle revisions, feedback cycles, and turnaround times?
- What tools and platforms do you use (ESP, analytics, QA, testing, deliverability monitoring)?
Relevant to Your Project
- How will you tailor our email strategy to our goals, audience, and budget?
- Which KPIs will define success for our engagement, and how will you report on them?
- What timeline should we expect before seeing meaningful performance improvements?
- What risks do you foresee (deliverability, list quality, resource constraints), and how will you mitigate them?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Email Marketing Agency FAQs
What services does an email marketing agency provide?
It typically provides the following services:
- Email audit: Analyzing the email strategy, performance, list health, deliverability, and security, and providing suggestions for improvement.
- Template development: Creating a set of pre-designed layouts that businesses can customize and reuse for their campaigns.
- Campaign management: Strategizing, implementing, and monitoring sales and promotional campaigns to achieve business goals.
- Email segmentation: Grouping subscribers based on behavior, preferences, and demographics.
- Email automation: Configuring workflows to automatically send an email message based on a specific trigger (e.g., welcome emails and abandoned cart messages).
- A/B testing: Testing different email elements, such as subject lines and CTA buttons, to improve performance.
How much does email marketing cost in the US?
DesignRush data shows that email projects can cost between $50 and $200 per hour. More clearly, projects start under $5,000 for 2-6 months and scale to $20,000–$100,000 and 12-24 months as complexity increases.
What ROI can I expect from email marketing?
You can expect to get $36 for every $1 spent on email marketing, achieving a 3600% ROI.
According to an Omnisend report, buyers who click automated emails convert at a rate of 1 in 3, compared to 1 in 18 for scheduled campaigns, highlighting how strategic automation dramatically improves returns.
How effective is email marketing compared to other channels?
Email remains the top revenue-driving owned channel. The Omnisend report also found that automated emails generated 37% of email-driven sales from just 2%of total email volume, outperforming both SMS and push notifications in overall revenue contribution.
Why is email automation important?
Email automation is the single biggest revenue lever in eCommerce marketing. Omnisend’s report shows automated messages outperform campaigns with:
- +52% higher open rates
- +332% higher click rates
- +2361% higher conversion rates
This is why top email marketing agencies prioritize automation before increasing send volume.
Which email platforms do email marketing agencies typically work with?
They typically use a wide range of email service providers (ESPs) and marketing automation platforms, depending on the client’s size, industry, and technical needs.
Here are the most commonly used platforms:
- Small businesses: Mailchimp, Constant Contact
- B2B / SaaS: HubSpot, ActiveCampaign, Marketo
- eCommerce: Klaviyo, Drip
- Enterprise: Salesforce Marketing Cloud, Braze, Iterable
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