Are you looking for the right food and beverage branding agency to elevate your online presence, captivate a wider audience, and drive increased consumer engagement? Based on validated client testimonials and impactful case studies, this listing is a reliable guide for you to discover the foremost food & beverage branding agencies.  

Drawn from over 1,000 companies, our list has been meticulously curated based on areas of focus, successful projects, client reviews, pricing, and industry recognitions. You can customize your search and filter them by team size, budget, fees, and other parameters. Additionally, we provide insight into our rigorous agency selection process that's designed to identify the top firms for F&B branding.

The Number 1 Food and Beverage Branding Agency as Selected by DesignRush Is...

Upstart Food Brands

Upstart Food Brands food-and-beverage-branding
[Source: Upstart Food Brands]
  • Best for: Overall
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2015
  • Location: St. Louis, MO
  • Notable clients: Karuna, Blends By Orly, Foraged & Found, Saucy Rebellion, Cajou

A leading boutique, full-service branding agency specializing in food and beverages, Upstart Food Brands covers the entire brand commercialization process, providing food commodity entrepreneurs with brand story development, product mockups, custom photography and videography, brochure and menu design, pitch decks, identity materials, and merchandise design, among many other services.

Upstart’s team of professionals, alongside its industry partners in manufacturing and logistics, offers end-to-end support to diverse food business ventures, whether it's a small launch or a multinational expansion. From pioneering novel ingredients to refreshing an old brand, Upstart delivers a distinct personality, voice, and style to every client.

When Karuna, a wellness beverage brand, encountered an unclear information hierarchy, bland packaging, and failure to highlight product benefits, Upstart Food Brands stepped in for a complete rebranding effort to cover brand strategy, product naming, and packaging design. It developed a comprehensive 56-page report with recommendations, a target market and competitive landscape research, and a dynamic, sophisticated package design.

Ultimately, Upstart's cohesive rebranding initiatives with engaging storytelling and a premium package positioned Karuna as a competitive player in the plant-based beverage market.

Check Upstart Food Brands Agency Profile

Mudge

Mudge food-and-beverage-branding
[Source: Mudge]
  • Best for: Dairy products
  • Average hourly rate: $150
  • Minimum budget: Inquire
  • Founded: 2022
  • Location: Burbank, CA
  • Notable clients: Beecher’s, Doozy Pots, Ian's, Fringe, Oberto

Blending creativity with strategic insights in the food commodities domain, Mudge offers core branding services like strategy workshops, brand story development, messaging strategy, naming and creative campaigns, identity design, brand activation, digital and social marketing, and in-store point-of-sale (POS) materials.

Mudge provides clients with the flexibility to curate bespoke programs through special service packages, namely, start-to-finish branding and packaging, a four-week innovation accelerator, a three-week emerging brand accelerator, and a brand activation subscription.

Beecher’s, a cheese brand, enlisted Mudge's services to assist with an anniversary campaign that also raised awareness for its expanded product line of drips, splashes, and frozen goods. Tasked with creative direction, product and lifestyle photography, video, and POS, Mudge produced 12 videos featuring real fan reviews, paired with macro shots of Beecher’s products. These were strategically deployed on YouTube, Instagram, and LinkedIn.

Mudge’s campaign for the client generated 54 million impressions and a significant increase in sales and brand awareness, as indicated by post-campaign surveys.

Check Mudge Agency Profile

DePersico Creative

DePersico Creative food-and-beverage-branding
[Source: DePersico Creative]
  • Best for: Homemade casserole recipes
  • Average hourly rate: $155
  • Minimum budget: $1,000
  • Founded: 1977
  • Location: West Chester, PA
  • Notable clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese, Ball Park Buns & Rolls

Operating as a specialized food & beverage branding agency for over four decades, DePersico Creative is trusted by regional and national brands to develop strategic tools and decorative elements for generating interest, sparking purchasing decisions, and increasing profits. With a budget-friendly and agile pricing scheme, it ensures a holistic branding approach and accessibility to expert services, such as brand analysis, product positioning, naming and creative linguistics, logo and package design, photography, and marketing materials.

DePersico Creative revamped Idahoan's packaging design to modernize and enhance shelf appeal. The agency developed a new package concept that used enticing product photography and engaging language to convey a premium restaurant-quality product. It also extended its services to include marketing and sales materials, such as product imagery and POS displays.

The collaboration yielded a 75% increase in sales. Idahoan even received the Best New Product Award from Better Homes and Gardens based on votes from 80,000+ American consumers, and the Excellence Award in Design from the Paperboard Packaging Council.

Check DePersico Creative Agency Profile

Meyocks

Meyocks food-and-beverage-branding
[Source: Meyocks]
  • Best for: Spirits
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 1984
  • Location: Des Moines, IA
  • Notable clients: Foundry Distilling Company, Flying Dutchman Spirits, Copper Cross, Topco, Hy-Vee

As a dynamic, full-service branding agency with 40 years of food and beverage industry experience, Meyocks commits to helping businesses "Mean More®" by creating a value-driven F&B branding, with a specialty in spirits. Its services encompass market research and insights, strategy and planning, copy and graphic design, media buying, content and social media marketing, lead generation, package design, analytics, and PR.

A member of the Advertising and Marketing Independent Network (AMIN), Meyocks is connected to more than 50 independent agencies and 3,100+ communications professionals worldwide. This affiliation grants Meyocks global access to extensive media research, diverse marketing talent, and local market connections, enabling it to effectively respond to the clients’ changing requirements.

Foundry Distilling Company sought Meyocks' assistance with brand identity development and package design for its core line of vodka, rum, and gin. The agency created a branding system that blended heritage with contemporary aesthetics. As a result of Meyocks' efforts, the distillery gained traction locally, in Des Moines, as well as nationally. The team's packaging design work also received the Graphic Design USA American Package Design Award.

Check Meyocks Agency Profile

The Food Brand Guys

The Food Brand Guys food-and-beverage-branding
[Source: The Food Brand Guys]
  • Best for: Healthy nourishment
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Location: London, UK
  • Notable clients: Gosh!, New Wharf Brewing, Nutrition Kitchen, Wraps & Wings, Naked Biotics

Elevating F&B brands into the spotlight for 20 years now, The Food Brand Guys caters to a wide range of clients, from disruptive newcomers to established market leaders, with the goal of forging lasting connections with their intended audience.

A certified B Corporation, the firm prioritizes creativity and delivering ideas with substantial value for investment through Your Brand Platform™. This is a proprietary brand design process involving the development of brand propositions and digital marketing strategies for an effective business launch and promotion.

One of many successful projects The Food Brand Guys took on was Gosh!, a vegan food brand looking to transition from a niche market to a mainstream audience. Upon analyzing historical data, the agency identified areas where the Gosh! community showed low engagement.

Its team then used exciting food photography and recipes for social media marketing to emphasize the client's selling point as a completely plant-based brand. The Food Brand Guy's revamped brand positioning for Gosh!, connected it to a broader consumer base, and tapped into the growing consumer trend towards healthier living.

Check The Food Brand Guys Agency Profile

Active Ingredients

Active Ingredients food-and-beverage-branding
[Source: Active Ingredients]
  • Best for: Canned goods
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Location: Sausalito, CA
  • Notable clients: Chicken of the Sea, Genova Seafood, Lindsay, dosa, Amy's Kitchen

Headquartered in Sausalito, California, with staff members based in San Francisco, Portland, LA, New York, and Seattle, Active Ingredients is a boutique branding agency leveraging digital-forward strategies to amplify consumer packaged goods (CPG).

Active Ingredients excels in online ecosystem strategy, narratives, voice, brand positioning, messaging and copywriting, photography and animation, social media management, paid influencer partnerships, as well as recipe development and food styling. The agency's additional food and drinks branding capabilities extend to Amazon campaigns, promotions, and optimization.

A great example of Active Ingredients’ expertise is the Chicken of the Sea rebranding, brand image, digital presence, and consumer engagement strategies. To do this, the agency incorporated bright colors, ocean-inspired visuals, candid lifestyle photography, and rich sustainability stories into the client's website.

This aimed to foster trust, transparency of the manufacturing process, and a sense of community around the brand. The branding initiatives shifted Chicken of the Sea from being perceived solely as a seafood sourcer into a lifestyle brand with a unique perspective.

Check Active Ingredients Agency Profile

Aid&Abet

Aid&Abet food-and-beverage-branding
[Source: Aid&Abet]
  • Best for: Ready-to-eat meals
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Location: Philadelphia, PA
  • Notable clients: Wok Street, Mai Sushi, Love Beets, Genji Sushi, NutriGreens

Aid&Abet is a specialized agency exclusively dedicated to branding consumer goods and natural food products. Acting as its clients' creative partner, Aid&Abet emphasizes the importance of uncovering brand stories and understanding the consumers' motivation for purchasing in order to convey authentic messaging. Its key services include brand identity creation, marketing strategy, website design and development, logo design, print and packaging design, and eCommerce.

A provider of on-the-go Asian-inspired dishes, Wok Street hired Aid&Abet to overhaul the visual identity and packaging design for its pre-packaged food offers. The brand refresh coincided with the business's evolving goals, like planned store expansions and menu updates, and the agency rose to the occasion.

Aid&Abet's brand identity and design solutions combined historical context, cultural elements, and strategic branding considerations to reimagine Wok Street's identity. Producing vibrant aesthetics with smarter labeling, the agency introduced a cohesive branding system while also facilitating scalability for the client.

Check Aid & Abet Agency Profile

FoodMix Marketing Communications

FoodMix Marketing Communications food-and-beverage-branding
[Source: FoodMix Marketing Communications]
  • Best for: Agricultural produce
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2000
  • Location: Elmhurst, IL
  • Notable clients: Gills Onions, Nature Fresh Farms, Smithfield, Rockit Apple, Broaster

FoodMix Marketing Communications is a full-service food & beverage branding agency whose expertise spans marketing consumer packaged goods (CPG), food processing, convenience stores, and the grocery perimeter. It has a team of data specialists, designers, storytellers, and strategic thinkers who share the same enthusiasm in keeping up with culinary trends and innovations. These professionals leverage the proprietary Brandmix™ process for building and executing the Brand Love groundwork.

FoodMix Marketing Communications offers research, strategy, creative services, communications, innovation in culinary ideation and market validation, as well as sales support.

FoodMix was presented by Gills Onions with an outdated corporate image that failed to reflect its standards and mission. To address this, the agency leveraged ads, posters, website design, social media, and PR that highlighted Gills' excellent quality. The centerpiece of the branding effort was the Onionology campaign which used strategic color nuances and stamps to symbolize the company's heritage and its forward-thinking approach.

Through innovative design and messaging, FoodMix elevated Gills as a leader in the industry, increasing its recognition, engagement, and loyalty among consumers and foodservice operators alike.

Check FoodMix Marketing Communications Agency Profile

Murmur Creative

Murmur Creative food-and-beverage-branding
[Source: Murmur Creative]
  • Best for: Coffee drinks
  • Average hourly rate: $160
  • Minimum budget: $25,000 - $50,000
  • Founded: 2007
  • Location: Portland, OR
  • Notable clients: Central City Coffee, Vero Coffee & Gelato, Groundwork Coffee, Woodlawn Coffee, Ninkasi Brewing

As a B Corporation-certified F&B-focused branding agency, Murmur Creative values sustainability, healthy partnerships, and customer relationships, as well as supporting global and local communities. It's a one-stop shop for art, copy, and code, providing comprehensive expert branding and website solutions.

Murmur articulates the visionary essence of consumer products through developing brand guidelines, names, logos, print materials, and packaging designs. With a holistic approach to branding for food and drinks, it also offers eCommerce web design, hosting, and messaging, plus SEO and UI/UX design.

Central City Coffee partnered with Murmur Creative to design a packaging that would stand out on store shelves while embodying the brand's ethos of women empowerment. Together, they developed striking illustrations for the female archetypes.

The naming process went through iteration and refinement until they arrived at the perfect product names. The collaboration between Central City Coffee and Murmur resulted in branding and packaging that effectively resonated with buyers and also positively impacted the client's bottom line.

Check Murmur Creative Agency Profile

SMAKK Studios

SMAKK Studios food-and-beverage-branding
[Source: SMAKK Studios]
  • Best for: Sweets and snacks
  • Average hourly rate: $165
  • Minimum budget: $25,000 - $50,000
  • Founded: 2011
  • Location: Brooklyn, NY
  • Notable clients: Little Spoon, Spare Food, Vikre, Floof, Liiv

SMAKK is a branding agency guiding brands in the F&B vertical to stand out both on the physical and digital shelves. It houses a team of seasoned strategists, creatives, and technologists who collaborate to solve business challenges and identify unique growth opportunities. SMAKK offers brand development services, alongside visual merchandising, retail readiness, eCommerce shipping programs, and omnichannel content planning, strategy, and execution.

When Little Spoon, a baby food brand, wanted to expand into the big-kid market, it turned to SMAKK Studios to craft packaging for the new product line. The agency used playful fonts and fun category and product names, original illustrations, and "power badges" to sprinkle excitement onto the design. Its services also extended to visual identity, graphic and user interface (UI) toolkit development, and brand photography.

As a result, the sophisticated aesthetic appealed to parents and children alike and made mealtime a delightful experience. The marketing toolkit provided by SMAKK enabled Little Spoon to effectively communicate its message across various channels and further strengthen its position in the food market.

Check Smakk Studios Agency Profile

How We Picked the Best Food & Beverage Branding Agencies

DesignRush assesses creativity, technical expertise, client satisfaction, and industry reputation when ranking firms with specialized branding service offers for food commodities and beverages. Leveraging our executive team of industry experts, we delve into each agency's portfolio and achievements that set them apart in the competitive landscape of F&B branding.

Here are the criteria we adhere to when selecting the top food and beverage branding agencies:

  • Vetted reviews: Quality of work and client satisfaction defining their authority in the category
  • Robust portfolio: Successful projects in branding for food and drinks, plus detailed case studies with processes and outcomes
  • Accolades and press mentions: Noteworthy awards for innovation and thought leadership
  • Team bios: Workforce's profiles, relevant F&B branding experience, and specializations needed in the field
  • Food & branding expertise: Creativity and proven skills in brand identity, strategy, development, and positioning

Read the DesignRush Agency Ranking Methodology in detail and understand better the steps we take to curate our listing.

10 Most Popular Food and Beverage Branding Agencies Compared

Agency name Location Hourly rate Size Best for
Upstart Food BrandsSt. Louis, MOInquireUnder 49Overall
MudgeBurbank, CA$150Under 49Dairy products
DePersico CreativeWest Chester, PA$155Under 49Homemade casserole recipes
MeyocksDes Moines, IAInquire50 - 99Spirits
The Food Brand GuysLondon, UKInquireUnder 49Healthy nourishment
Active IngredientsSausalito, CAInquireUnder 49Canned goods
Aid&AbetPhiladelphia, PAInquireUnder 49Ready-to-eat meals
FoodMix Marketing CommunicationsElmhurst, ILInquireUnder 49Agricultural produce
Murmur CreativePortland, OR$160Under 49Coffee drinks
SMAKK StudiosBrooklyn, NY$165Under 49Sweets and snacks

Best Food & Beverage Branding Agencies

3,254 Companies - Rankings updated: March 31, 2026

Every branding agency featured on DesignRush is evaluated for branding expertise, service quality, and verified client feedback. Some featured placements may be paid.

  • Transforming Businesses, Empowering Futures

    Transforming Businesses, Empowering Futures

    Softnix is a forward-thinking agency dedicated to providing innovative technology solutions tailored to meet the unique needs of businesses worldwide.  [... see all Softnix reviews ]
    Location
    Sugar Land, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Make the "write" connections with us.

    Make the "write" connections with us.

    Write Connections | strategy + design is a firm that helps clients find solutions and make the write connections. We provide both marketing/design services and strategic services. Unlike other firms, who just make pretty pictures and offer canned strategies, we become members of your team and work directly  [... see all Write Connections reviews ]
    Location
    Elkhart, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Make Them Care. Its the First Step to Sustainability.

    Make Them Care. Its the First Step to Sustainability.

    Located in San Francisco, School of Thought is an independent creative and media agency focused on innovative, on-point digital marketing solutions. Founded in 2008, School of Thought's in-house production team has been delivering groundbreaking work for challengers across nearly every industry. Using a small  [... see all School Of Thought reviews ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $190/hr
    Portfolios Count
    4 Projects Listed
  • Market Less. Matter More.

    Market Less. Matter More.

    LEAP Matter is a full-service branding + design agency. With four offices spanning the Midwest, we provide services from web design to trade show and packaging design. We put design — and your customer — in the center of everything we do. Your brand matters. We make it matter more.  [... see all LEAP Matter reviews ]
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Portfolios Count
    15 Projects Listed
  • WE CREATE YOUR BRAND STORY

    WE CREATE YOUR BRAND STORY

    Modern World Studio is a branding and graphic design agency. We specialize in packaging design, trademark creation, naming, company style and video production. We have completed over 3000 projects for the European, American and other Asian markets.* BRAND CREATION* PACKAGING DESIGN  [... see all Modern World Studio reviews ]
    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    29 Projects Listed
  • A web agency made for nonprofits and small businesses.

    A web agency made for nonprofits and small businesses.

    Embark is an award-winning digital marketing agency that focuses on small businesses and nonprofits.  [... see all Embark reviews ]
    Location
    Corona, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Let's Grow Your Digital Presence

    Let's Grow Your Digital Presence

    Welcome to The DigiTech Era, where we redefine digital marketing and empower businesses to thrive in the ever-evolving digital landscape. We specialize in providing exceptional digital marketing services with a focus on New York and a reach that extends across the United States and Canada.  [... see all The DigiTech Era reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    6 Projects Listed
  • Award-Winning Creative, Advertising, Graphic Design, Branding, Websites and Illustrations

    Award-Winning Creative, Advertising, Graphic Design, Branding, Websites and Illustrations

    We do everything with F.O.R.C.E. It's not only our name, it's our core principle: to thoughtfully craft advertising, branding, graphics and websites, that are FOCUSED, OWNABLE, RELEVANT, CONTINUOUS, and EVOCATIVE.  [... see all Brand Force 5 reviews ]
    Location
    Rutherford, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • Every business need a digital identity

    Every business need a digital identity

    At Screenlink Technologies, we specialize in customizing website development to craft unique, responsive, and dynamic online experiences for your brand. We collaborate closely to ensure tailored solutions that enhance your web presence from conception to launch, driven by our dedication to delivering  [... see all Screenlink Technologies reviews ]
    Location
    Austin, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Portfolios Count
    17 Projects Listed
  • Nationally Ranked Packaging Design Agency

    Nationally Ranked Packaging Design Agency

    PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where  [... see all PKG Brand Design reviews ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    25 Projects Listed
  • Creative Engineering.

    Creative Engineering.

    We are an agency that harmoniously merges the boundless realms of artistic creativity with the precision and efficacy of engineering. This union of creative ingenuity and technical expertise forms the cornerstone of our approach, allowing us to deliver innovative solutions that seamlessly blend form and  [... see all Epigra reviews ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Strategic Business Consulting | Digital Growth | Brand Architecture

    Strategic Business Consulting | Digital Growth | Brand Architecture

    Daniel James Consulting is a New Yorkbased business consulting and marketing firmredefining how modern companies grow. We blend strategy, creativity, and executioninto one cohesive framework helping brands scale with precision and presence.  [... see all Daniel James reviews ]
    Location
    Montrose, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Award Winning Web Design and Branding Agency

    Award Winning Web Design and Branding Agency

    We are Brand Vision, a Marketing Agency that will offer you transparency and creativity.Brand Vision is a performance-driven web design, branding, and SEO agency helping businesses build scalable digital ecosystems. We merge brand strategy, UX-focused website design, and advanced SEO into o  [... see all Brand Vision reviews ]
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Portfolios Count
    9 Projects Listed
  • Excellent design for the growth -oriented B2B

    Excellent design for the growth -oriented B2B

    Amply is a specialized B2B design and Webflow development agency based in Utah, focusing on propelling growth for B2B brands.  [... see all Amply reviews ]
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.

    Female-Led, Strategy-Driven, Boutique Digital Marketing Agency.

    SLTC is an award-winning, female-led, strategy-driven growth agency that excels in active listening. We partner with consumer product brands that genuinely care about purpose and growth, ensuring that their voices shape our strategies every step of the way.  [... see all SLT Consulting reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    16 Projects Listed
  • Forward-Thinking Austin Graphic Design Company

    Forward-Thinking Austin Graphic Design Company

    Left Hand Design is a small, forward-thinking Austin graphic design company. We offer the full spectrum of design and branding services for companies of all sizes with a touch of Southern hospitality.  [... see all Left Hand Design reviews ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Portfolios Count
    8 Projects Listed
  • Branding & Packaging Design Agency

    Branding & Packaging Design Agency

    Slice Design Ltd. is a branding and packaging design firm that focuses on companies with socially conscious goals. For the consumer goods of the future, whether they be innovative foods and beverages or ground-breaking health treatments, we develop huge concepts and captivating narratives.  [... see all Slice Design reviews ]
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Portfolios Count
    13 Projects Listed
  • Top-Ranking Digital Marketing for Outdoor Recreation, Health & Wellness, and Food & Beverage Brands

    Top-Ranking Digital Marketing for Outdoor Recreation, Health & Wellness, and Food & Beverage Brands

    Evergreen Results is a talented team of marketing and creative experts that help outdoor recreation, health & wellness, and food & beverage brands scale growth through digital advertising, SEO, email marketing, and websites. We're insatiably focused on results because ultimately that's what matters.  [... see all Evergreen Results reviews ]
    Location
    Evergreen, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • We Create the Brands You Remember!

    We Create the Brands You Remember!

    S² is a New York-based, woman-owned branding and packaging agency. As thinkers, brand builders, and storytellers, we create memorable brands. Our 360° approach and proprietary i³ process aid us in crafting holistic brand experiences that maximize relevance and impact.  [... see all S² Design Group reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    24 Projects Listed
  • Webflow Premium Partner Agency

    Webflow Premium Partner Agency

    We're a Webflow Premium Partner agency that helps high-growth brands turn their websites into powerful revenue engines. We design, build, and optimize high-performance websites that empower marketing teams to move faster, drive conversions, and stay in control without dev bottlenecks slowing them.  [... see all Digi Hotshot reviews ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    14 Projects Listed
  • Developing brands with strategy and innovation

    Developing brands with strategy and innovation

    Upstart Food Brands uses brand strategy, storytelling, and deep industry expertise to develop and market food/beverage brands that disrupt & succeed.  [... see all Upstart Food Brands reviews ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Insightful Package & Product Design Innovation

    Insightful Package & Product Design Innovation

    Product Ventures is a fully integrated research, design and development agency for preeminent companies and their best-known brands. We are unique in our ability to address all aspects of a go-to-market challenge, including identifying unmet consumer needs and competitive white space opportunities.  [... see all Product Ventures reviews ]
    Location
    Fairfield, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    16 Projects Listed
  • Artistic Designs - Creative Concepts

    Artistic Designs - Creative Concepts

    We at ARTICON (Custom Design Agency) believe and respect this proverb because we are in the business of creativity and ideas. We are here to create a GREAT First impression of our clients for their customers through our highly creative and unique presentations through our designs.  [... see all Articon reviews ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    28 Projects Listed
  • Translating your brand voice and business goals into engaging and authentic digital experiences.

    Translating your brand voice and business goals into engaging and authentic digital experiences.

    Digital-first creative studio headquartered in Singapore since 2014. We specialise in translating our clients' distinctive brand voice and business objectives into engaging and authentic digital experiences. Our services include UX/UI Design, Digital Marketing, Media Production, and Banding.  [... see all Pixeltie reviews ]
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Effective Branding for Products and Businesses

    Effective Branding for Products and Businesses

    #3 in Europe and #9 worldwide according to EFFIE Index 2021  [... see all Aida Pioneer reviews ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    21 Projects Listed
  • A creative advertising agency.

    A creative advertising agency.

    With over a decade of experience, Wojoweb.pl is your trusted partner in creating exceptional digital experiences. Our team specializes in WordPress websites, WooCommerce/PrestaShop e-commerce, and branding, ensuring your business stands out online.  [... see all Wojoweb reviews ]
    Location
    Krakow, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • ROI first digital advertising agency helps brands achieve higher ROAS

    ROI first digital advertising agency helps brands achieve higher ROAS

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Food and Beverage Agency Hiring Guide

What is a food and beverage branding agency?

A food and beverage branding agency is a specialized service provider that helps food and beverage businesses get more value out of their products by building a unique brand image and highlighting their unique qualities.  

By establishing a brand identity that makes these commodities stand out, food and beverage branding agencies help clients sell more to consumers. Moreover, comprehensive F&B branding helps businesses with better product placement, i.e., securing contracts to supply goods to other establishments in the food industry, such as markets and restaurants. 

Due to the specialized nature of their industry, food & beverage branding agencies face unique challenges and responsibilities, different from those of traditional branding firms. Let's take a look at them: 

Knowing the industry trends 

F&B industry trends extend to food trends, health and wellness trends, and packaging trends. For instance, 77% of consumers want to prioritize health while still indulging in familiar and comforting foods, so F&B-focused branding agencies need to consider such insights when creating a branding strategy. Moreover, they ought to anticipate and adapt their strategies to evolving consumer tastes while also emphasizing a product's nutritional benefits and natural or organic ingredients. 

These trends also extend to packaging, which is a crucial branding tool not only visually but in communicating brand values as well. In those terms, eco-friendliness stands front and center as an emerging norm, especially as consumers are willing to pay a premium for products in environment-friendly packaging.  

Maintaining brand authenticity and storytelling 

Authentic storytelling implies knowing the competitive landscape and understanding user intent and the different audience segments and using that knowledge to craft a brand’s messaging. After all, consumers in the food and beverage niche often value transparency and sincerity in promotion, and 81% of them are interested in knowing what happens "behind the scenes" of food preparation, which is a great way to give them a story that will capture their attention.  

With numerous food commodities vying for consumer awareness, how a branding agency takes advantage of the opportunity for businesses to foster a genuine connection with them is imperative. The result of successful and authentic F&B branding often results in a narrative that’s emotionally appealing and encourages social sharing. 

Creating memorable sensory experiences 

Unlike many other products, food and drinks engage multiple senses, including taste, smell, and touch. To illustrate this point, it's noted that the appearance of food significantly impacts consumers' choices, with 31.9% of them indicating its influence.  

A proficient food & beverage branding agency can craft a compelling sensory journey for consumers, immersing them in the experience and ultimately, persuading them to make a purchase. 

Considering seasonality, localization, and cultural sensitivity 

As food preferences can vary by season and region, F&B branding agencies need to develop strategies that navigate these variations by tailoring their branding efforts to align with specific intended markets. 

Moreover, food and drinks are deeply intertwined with culture, so branding agencies should be sensitive to cultural nuances, preferences, symbols, and culinary traditions when formulating strategies. 

Complying with regulations and standards 

A food & beverage branding agency should have in-depth knowledge of the local and international regulatory requirements related to package labeling, trade measurements, health claims, and nutritional information. 

What services do food and beverage branding companies provide?

Food & beverage agencies create and enhance the brand image of businesses that manufacture or sell these commodities, as well as their products. Their primary responsibility is to differentiate their clients in the market. They also develop a professional look for all branding collaterals, ensuring that the aesthetics, themes, tone of voice, typography, and color palettes are coherent. 

These are the key services a food branding agency provides: 

  • Market and competitor research: Defining the target demographics and unique value proposition of products; identifying opportunities and building a strategic plan for brand growth 
  • Brand naming: Coming up with creative names of different product lines 
  • Brand positioning: Conceptualizing the brand voice, messaging, and identity, and the core values around which a business operates 
  • Brand guidelines: Documenting the brand elements in a single resource or file that serves a reference for ensuring consistency across all branding materials and touchpoints 
  • Logo design: Exploring and sketching logo concepts, iteration, digital rendering, and presenting them until finalization and delivery 
  • Packaging design: Producing original designs for packs, boxes, or wrappers that complement the product and comply with labeling requirements 
  • Ongoing marketing and advertising support: Launching new products or repositioning existing ones and creating buzz around them through promotional campaigns 
  • Rebranding: Updating outdated concepts to refresh and elevate a brand's image 

Nestle Drumstick, an ice cream brand, approached The GRO Agency following a recent refresh of the master brand and the introduction of an innovative product line called "Crushed It," which featured cookie-crumb-coated ice cream cones and bars. The client sought to revitalize and modernize its brand portfolio, requiring creative packaging solutions for both new and existing SKUs. 

For example, The GRO Agency, which specializes in food & beverage branding, was primarily tasked to: 

  • Develop a product-specific, sub-line logo to mirror the core brand's color palettes and layout, but also distinguish it from the existing Drumstick logos, catching the consumer's eye and reinforcing the product experience 
  • Use product messaging, coupled with enticing photography, to emphasize indulgence and taste as primary decision-drivers, showcasing the product's appeal 

The GRO Agency successfully refreshed the brand while effectively launching the "Crushed It" product line, enabling Nestle to boost its sales by 17% and regain its leading position in the market. 

How much do food and beverage branding agencies charge for their services?

On average, food & beverage branding agencies charge $100 to $300 per hour. The final pricing will depend on the services rendered and the client's business size. 

Here's a breakdown of the costs for branding services in F&B: 

  • Brand identity: $1,000 - $5,000+   
  • Market research: $1,000 - $7,000+   
  • Logo design: $2,000 - $8,000+   
  • Visual style guide: $2,500 - $5,000+   
  • Brand Book: $3,000 - $4,000+   

The top 50 food & beverage branding agencies on DesignRush charge an average of $102 per hour. 14.6% of them on the platform accept projects with a minimum budget of $1,000, while 1.4% accept projects with a $50,000 minimum budget. 

Why should I hire food and beverage branding companies?

Hiring a food & beverage branding agency can provide you with the strategic guidance, creative expertise, and premium resources needed to build a strong and memorable brand that resonates with consumers and drives business success. 

It can offer significant advantages, such as: 

  • Expertise: Understanding the nuances of the niche, e.g., consumer trends, buyer preferences and behaviors, market dynamics, competitors, challenges, and unique opportunities 
  • Differentiation: Identifying your unique selling points and effectively communicating them with the intended audience 
  • Creative execution: Developing engaging visuals, web copy, blog posts, social media captions, photographs, packaging design, signages, and advertisements 
  • Digital dominance: Proficiently using social media platforms, SEO, and content marketing for optimal online engagement and audience reach 
  • Strategic partnerships: Establishing relationships with industry partners, such as manufacturers, distributors, and media outlets 

Hy-Vee, a regional supermarket chain, approached Meyocks, a food & beverage branding agency, to refresh its value product line, which it would call "That's Smart." It had seen minimal packaging updates over the past two decades and needed a modern rebranding strategy. To promote the rebrand, Meyocks worked on the brand name, package design, point-of-sale materials, and creative development. 

The rollout of "That's Smart" was successful, with over 200 items transitioning from the previous value line to the new brand. Store data also indicated a double-digit growth in units sold compared to the previous brand, demonstrating the effectiveness of Meyocks' branding efforts. 

How do I choose the best food and beverage branding agencies?

Here are the steps to take when selecting the food branding agency most fitting for your business requirements: 

  1. Define your goals: Clearly outline your branding objectives. Determine what you aim to achieve, whether it's increased market visibility, rebranding, or launching a new product line. 
  2. Research and shortlist agencies: Look for agencies that specialize in branding for food and beverages. Conduct online research, read client reviews, and ask for referrals from industry peers. Create a shortlist of agencies that have a strong portfolio and positive reputation. 
  3. Evaluate experience and expertise: Assess each agency's experience in this specific niche. Look for agencies that have worked with similar companies or brands in your niche. Evaluate their expertise in branding, design, marketing, and strategy. 
  4. Review portfolios: Examine each agency's portfolio to gauge the quality of their work and see if their aesthetic aligns with your brand's vision. Pay attention to the diversity of their projects, creativity, and effectiveness in delivering results. 
  5. Assess creative capabilities: Consider the creativity and innovation of the agency's branding concepts. Look for agencies that can offer fresh and unique ideas to differentiate your brand in a competitive market. 
  6. Evaluate strategy and approach: Inquire about the agency's strategic approach to branding. They should have a clear understanding of your target audience, market trends, and competitors. 
  7. Consider budget and resources: Determine your budget for branding services and inquire about the agency's pricing structure. While cost is important, prioritize value and expertise over price alone. Ensure the agency has the resources and capabilities to meet your needs within your budget. 
  8. Schedule interviews and send RFPs: Reach out to the shortlisted candidates and submit a request for proposal (RFP). Ask about their research methodologies and how they develop brand strategies. 
  9. Check culture fit: Consider the agency's culture and values to ensure compatibility with your brand's vision. Choose an agency that shares your passion for products and demonstrates a commitment to your success. 

Get assistance in your search for the ideal food & beverage branding agency — for free. Simply go to our Marketplace. Let us know your project details and we’ll shortlist F&B branding firms on your behalf. 

What questions should I ask a food and beverage branding company before hiring one?

Ask these essential questions when hiring a food branding agency: 

Its Relevant Background 

  1. How long has your agency been in business, and what is your experience in the food industry? 
  2. Can you provide examples of successful food & beverage branding projects you've completed in the past? 
  3. What sets your agency apart from others in terms of expertise and approach to packaged food branding? 
  4. What are your certifications or affiliations related to branding for food and drinks? 
  5. Can you share any testimonials or references from previous clients? 

Company Services and Processes 

  1. What specific services do you offer for food and beverage branding? 
  2. How do you typically approach a new beverage branding project? How about rebranding? Can you walk us through your process? 
  3. How do you gather and interpret data from market research and consumer analysis? 
  4. What resources and technologies do you use to develop and execute branding strategies for food commodities? 
  5. How do you ensure consistency and coherence across different branding components? 

The Project 

  1. What is your timeline for completing a typical food and beverage branding project? 
  2. How do you determine the cost of your services for a food and beverage branding project? 
  3. Can you accommodate specific requests or preferences regarding the branding aesthetics or messaging? 
  4. What level of involvement do you expect from our team during the branding process? 
  5. How do you measure the success of a food and beverage branding campaign, and what metrics do you track? 

What are the best food and beverage branding agencies in the U.S.?

The best food and beverage branding agencies in the U.S. are: 

  • Upstart Food Brands 
    • 4.7 stars on DesignRush (7 reviews) 
    • Top clients: Blends By Orly, Cherish Green, Sauer Frau, Slide 
  • DePersico Creative 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: Idahoan, Florida's Natural, DaVinci Pasta, Reese 
  • Meyocks 
    • 4.5 stars on Google (4 reviews) 
    • Top clients: Grinnell Mutual, Hy-Vee, Topco, Drago 
  • FoodMix Marketing Communications 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: Coca-Cola, Gills Onions, Red Diamond Coffee & Tea, Nature Fresh Farms 
  • Murmur Creative 
    • 4.9 stars on DesignRush (22 reviews) 
    • 4.8 stars on Google (49 reviews) 
    • Top clients: Ninkasi Brewing Co., Pipcorn Snacks, Corsair Distillery, Brazi Bites 

See more information from the full listing and be sure to explore other agencies. You can personalize your search and use the filter functionality. 

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.