As a Founder and Fractional CMO, I've been honored to support owners at every stage: founders starting from nothing, businesses whose brand stopped keeping up, and teams whose messaging has drifted.
Branding goes further than a logo or a line of copy. It's how people read you before you've said a word. Being intentional about it builds a DNA to be known for, and that's where connection and trust come from.
How the work runs:
Every engagement opens with a business audit, plus a light SEO, AEO, and GEO audit if you have a site. The work lives in one shared Google Doc you comment on as it develops. That doc is the deliverable, not a PDF at the end. We meet every two weeks, and we don't build anything until the copy is approved.
How we work together:
Brand Design. Discovery, competitive research, buyer personas, brand story and voice, positioning and messaging, then the identity: logo, color, typography, in a brand identity guide.
Marketing Strategy. Platform selection with a reason behind each choice, content direction written per channel, blog and email planning, and measurement, built as an annual plan you can run.
Website Development. Site architecture and page-by-page copy refined with you first, then designed and built in Wix or Shopify. Written so you show up when someone searches for what you do, and when they ask an AI assistant to recommend someone.
AI Infrastructure Support. Documented architecture and permission rules, custom instruction sets built around your work rather than generic prompts, and a training library so your team can run it.
Ongoing Management. Monthly site management and continued SEO, AEO, and GEO development after launch, for clients without an internal team.
***I don't do paid media, PR, or social advertising. When a project needs one, I'll point you to someone good. Nearly all of my work comes by referral, and I keep the list small to ensure each client gets the attention they deserve.
Branding goes further than a logo or a line of copy. It's how people read you before you've said a word. Being intentional about it builds a DNA to be known for, and that's where connection and trust come from.
How the work runs:
Every engagement opens with a business audit, plus a light SEO, AEO, and GEO audit if you have a site. The work lives in one shared Google Doc you comment on as it develops. That doc is the deliverable, not a PDF at the end. We meet every two weeks, and we don't build anything until the copy is approved.
How we work together:
Brand Design. Discovery, competitive research, buyer personas, brand story and voice, positioning and messaging, then the identity: logo, color, typography, in a brand identity guide.
Marketing Strategy. Platform selection with a reason behind each choice, content direction written per channel, blog and email planning, and measurement, built as an annual plan you can run.
Website Development. Site architecture and page-by-page copy refined with you first, then designed and built in Wix or Shopify. Written so you show up when someone searches for what you do, and when they ask an AI assistant to recommend someone.
AI Infrastructure Support. Documented architecture and permission rules, custom instruction sets built around your work rather than generic prompts, and a training library so your team can run it.
Ongoing Management. Monthly site management and continued SEO, AEO, and GEO development after launch, for clients without an internal team.
***I don't do paid media, PR, or social advertising. When a project needs one, I'll point you to someone good. Nearly all of my work comes by referral, and I keep the list small to ensure each client gets the attention they deserve.
