A cross-platform app development company is a company that offers a seamless approach to mobile app creation. It goes beyond the traditional method of building separate apps for iOS and Android, opting instead for a single codebase that utilizes cross-platform frameworks like React Native or Flutter.

Businesses look for cross-platform mobile app development services because of these challenges:

• Low or declining brand visibility and sales
• App development using two code bases is slow and inefficient
• Updates are limited and slow to deploy
• Costly maintenance fees
• Limited app functionalities and features

With cross-platform app development companies, businesses can experience faster development times and potentially lower costs. Their framework experts ensure the app functions flawlessly on both iOS and Android devices, creating a flexible app that can reach a wider audience without the burden of maintaining separate codebases.

Success story

In the following success story chosen by our experts, we highlight how a cross-platform mobile app development company improves business efficiencies:

• Challenges: An American video rental company needed to upgrade its existing mobile app that was built with outdated coding practices, faced performance issues, and lacked device and orientation optimization. Its user interface (UI) was not intuitive, and it failed to load on a variety of devices.
• Solutions: Simpalm refactored the codebase, improving app performance and ensuring smooth operation on modern devices. Its new intuitive UI was now optimized for various devices and orientations. The team also integrated a proprietary AI engine alongside an off-the-shelf solution to create recommendation algorithms. These algorithms learn user behavior and suggest relevant content and deals, driving higher in-app purchases and monetization.
• Results: The collaboration improved the client’s mobile app. This resulted in increased user engagement, higher in-app purchases, and greater monetization for the client.

Cross-platform app development companies specialize in creating mobile apps that function seamlessly on both iOS and Android devices using a single codebase. Here’s a breakdown of their core services:

• App development  
  Translate app concept into a functional reality using cross-platform frameworks like React Native or Flutter
• Feature implementation 
  Program the features and functionalities you envision for your app, ensuring a smooth user experience across both iOS and Android
• Code reusability 
  Expertise in leveraging a single codebase, reducing development time and cost compared to building separate native apps for each platform
• User interface (UI) design 
  Design visually appealing and user-friendly interfaces that work consistently across both iOS and Android devices
• User experience (UX) optimization 
  Create a seamless and intuitive user experience, ensuring your app is easy to navigate and enjoyable to use on any platform
• Project planning and scoping 
  Collaborate with you to define your project scope, establish timelines, and manage the development process effectively
• App Store optimization (ASO) 
  Assist with optimizing your app listing for visibility in the Apple App Store and Google Play Store
• Pre-launch testing and quality assurance (QA)
  Conduct thorough testing to ensure your app is bug-free and functions optimally on various devices before launch
• Post-launch support and maintenance
  Offer ongoing maintenance and support after your app’s launch, addressing bugs, implementing new features, and keeping the app up to date

Success story

Cross-app development companies go beyond creating a seamless user experience (UX), as presented in the case study of Evolus and its partnership with Kingsmen Digital Ventures in creating an engaging app experience:

• Challenges: Evolus, a performance beauty company, struggled to enter the self-pay aesthetic market. The industry already had too many established giants, but its traditional communication methods could not grab user attention. It partnered with Kingsmen Digital Ventures to address the need for a customer-centric approach in the market.
• Solutions: Kingsmen Digital Ventures implemented a design and technologically driven approach to make Evolus stand out from the market. It prioritized user engagement and injected a playful, interactive tone throughout the user journey, along with fast-responding functionalities.
• Results: Within two quarters, Evolus rose to the #3 spot in market share. The app’s functionality translated to their ability to ship products to 3,500 accounts within 90 days. It has also fostered a user base that became active brand ambassadors. The platform’s engaging user experience led to referrals, propelling Evolus’ growth.

Cross-platform mobile app development services cost between $10,000 to $60,000 depending on the complexity of the app. Factors such as design, functionality, features, team size, and location of the team also affects the price of the cross-platform app development.

Here is a cost breakdown of cross-platform development app:

• Simple app development — $10,000 to over $30,000
  Basic features such as login, user profile, in-app purchases, search
• Moderate app development — $25,000 to over $45,000 
  Average features with additional inclusions such as social log-in and geo-tracking
• Advanced app development — $40,000 and above
  Complex features with longer timelines and custom design and system

On DesignRush, the top 50 cross-platform development companies charge an average of $46/hour. 10.5% of cross-platform mobile app development services accept projects with a budget of less than $1,000, catering to basic app development. On the other hand, 5.7% accept projects with a $50,000 minimum budget offering more complex services and features. 

You should hire a cross-platform app development company to increase your brand visibility across multiple platforms. Moreover, a cross-platform mobile app development company offers a strategic approach to mobile app development, allowing you to achieve cost-efficiency, faster time to market, a wider audience reach, and a consistent user experience — all while leveraging the expertise and ongoing support of a specialized development team.

Hire cross-platform app development companies because they:

• Have the flexibility to adapt and scale your app to future needs
• Enable faster market entry, wider reach, and potentially lower development costs
• Apply timely bug fixes, security updates, and assistance with future development
• Have structured development approaches and project management tools
• Leverage a wider pool of developers experienced in cross-platform frameworks
• Provide easier integration of third-party libraries and plugins

Success story

The benefits of hiring a cross-app development company can be fully understood through the following success story chosen by our experts:

• Challenges: WYA is a location-based social media application that connects people through social gatherings. However, it needed a platform that was easy to navigate and appealed to younger audiences.
• Solution: Diffco developed a user-friendly up-to-date interface that allows users to connect with others, explore events, and navigate using maps and contact lists. It prioritizes user convenience throughout the app experience where users can effortlessly browse and RSVP to various events, filtering them by their interests and preferences. The team also utilized a robust tech stack that includes iOS SDK, Swift, PHP (Symfony), Docker, AWS, Apple Maps, and Yelp.
• Results: The partnership with Diffco exceeded the client’s expectations from project management to its expertise in design and development.

Choosing the best cross-platform app development companies involves carefully assessing the company that can seamlessly bring the app you envisioned to life.

Follow these steps as a guide in making an informed decision:

1. Define your business goals 
   Clearly articulate the app’s purpose for your business and its target audience. This might include targeting new audiences, increasing sales, and doubling up efforts to make your brand more visible in the market.
2. Assess project scope and complexity 
   Define the size and complexity of your app, considering features, integrations, and required development time.
3. Determine the budget 
   Determine your realistic budget for the entire development process, from pre-development to development, testing, and launch.
4. Research potential partners 
   Research companies experienced in developing apps in your specific industry. Utilize search engines like Google or navigate our agency listings on DesignRush. Seek companies with an understanding of industry-specific challenges and best practices is crucial for a successful app.
5. Look into industry experience and portfolio 
   Assess the company’s website by looking into its expertise in cross-platform development. Scan through case studies and testimonials from past clients in your industry or with similar projects to get insights on its work ethics and processes. You can also check agency profiles on DesignRush to get insights of a company’s reviews, case studies, and portfolio.
6. Take note of technical expertise and references 
   Ask about the team’s experience and qualifications in specific cross-platform frameworks. Request references from past clients to gain unbiased feedback on their experience working with the company.
7. Shortlist cross-platform app development companies 
   Create a list of the best cross-platform mobile app development companies that align with your initial goals and contact them to express your interest in a partnership. Send a request for proposal (RFP) to inform them about the intricacies of the project and your more specific needs.
8. Interview their internal teams 
   Understand the team’s development process, communication style, and tools used for project management. Look for cross-platform app development companies with a clear and collaborative approach throughout development. Ask them how they would approach your project and their plan for user testing and ensuring a seamless cross-platform experience.
9. Assess industry-specific expertise 
   Inquire about the team’s understanding of the technologies and functionalities relevant to your industry. Ask how they would approach the unique technical challenges or regulatory requirements specific to your niche.
10. Discuss additional integrations 
    If your app requires integrations with tools or platforms, ask about the agency’s experience in handling such integrations within a cross-platform development approach.
11. Decide on your selected company
    Select the partner that best aligns with your company’s needs and can cater to the specific features of your project.

Still on the lookout for the perfect cross-platform app development partner? Navigate our Marketplace and share some details about your project. We’ll then provide you with a list of five top-rated agencies that meet your needs and qualifications for free.

You can find the best cross-platform mobile app development company on DesignRush by navigating its filters. We offer a wide selection of price ranges to cater to project needs of every size. From $1,000 to above $50,000, we have agencies that meet your needs and budget.

Our platform understands that finding the right fit goes beyond just budget. We have agency profiles offering in-depth insights on team structure, development approach, and portfolio of successful cross-platform apps, allowing you to make an informed decision in choosing the right cross-platform app development company.

The success of a cross-platform app development project goes beyond just a functional app. It's about achieving the goals you set for the app, whether it's driving user engagement, increasing brand awareness, or boosting revenue. Here are some key success metrics to consider for cross-platform app development projects:

• Number of downloads and installs
  The total number of times users download and install your app across both platforms (iOS and Android).
• Number of active users
  The number of users actively engaging with the app on a daily (DAU) or monthly (MAU) basis. Tracks user retention and overall app usage.
• Session length and frequency
  The average time users spend within a single app session and how often they return to use the app over a period. Shows user interest and app value.
• App store ratings and reviews
  Positive ratings and reviews indicate user satisfaction with the app’s functionality and user experience.
• Crash rate and bug reports
  A low crash rate and minimal bug reports demonstrate app stability and a smooth user experience.
• App loading speed and performance
  Measures how quickly the app loads and performs actions. Crucial for user satisfaction and engagement.