Best iOS App Developers

Rankings updated: April 20, 2024
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  • Yalantis

    Trusted software engineering and IT consulting company
    We deliver cutting-edge, scalable, and fully functional software products and ecosystems that help clients achieve their specific objectives.  [... view the full profile of Yalantis]
    Warsaw, Poland
    500 - 999 $45/hr $25,000 - $50,000
  • Trango Tech

    Driving Change Through Technology - Apps, Ecommerce, Staff Aug, BPO, Next Gen Tech and more!
    We are the nerds that every company wants in their tech division; experience, innovative and imaginative to the core!With more than 200 innovative software products and solution delivered, Trango  [... view the full profile of Trango Tech]
    San Jose, California
    100 - 249 Inquire $1,000 - $10,000
  • Blue Orbits

    Resource Augmentation Company For Funded Startups
    Our technical excellence ensures that we ignite innovation while safeguarding your MVPs through cost-effective resources.  [... view the full profile of Blue Orbits]
    Kuala Lumpur, Malaysia
    50 - 99 $15/hr $10,000 - $25,000
  • Calibrate

    DesignRush Design Award Winner
    We craft digital experiences that spark joy
    Calibrate designs and builds websites, dashboards, mobile apps, and enterprise tools in a cost effective and scalable manner.  [... view the full profile of Calibrate]
    Chicago, Illinois
    Under 49 $72/hr $25,000 - $50,000
  • Groovy Web

    DesignRush Design Award Winner
    Top Mobile App and Web Development Company.
    Groovy Web is highly recommended for building cutting-edge digital solutions like web, mobile apps, SaaS, MVP, MERN, bots, and browser extensions to help businesses ranging from startups to mid-sized  [... view the full profile of Groovy Web]
    Nadiad, India
    100 - 249 $25/hr $10,000 - $25,000
  • Naked Development

    We are a Creative Development Agency & Consultancy.
    First we listen and strip down your idea to reveal the core of your business objectives.This means designing a strategy that will best support the users total experience, end-to-end.Then our  [... view the full profile of Naked Development]
    Irvine, California
    Under 49 Inquire $25,000 - $50,000
  • Cubix

    Building Custom Software and Mobile App Solutions Since 2008
    Cubix is the preferred partner for Fortune 500 companies, SMEs, and enterprises. We help businesses innovate, transform, and scale through cutting-edge mobile app, and custom software solutions.  [... view the full profile of Cubix]
    West Palm Beach, Florida
    250 - 499 Inquire $25,000 - $50,000
  • Unified Infotech

    Empowering Your Digital Journey, One Innovation at a Time.
    Unified Infotech Inc is a distinguished boutique full-service digital agency with over 13+ years of expertise in delivering end-to-end solutions for web, mobile, and custom software needs. Our  [... view the full profile of Unified Infotech]
    New York City, New York
    100 - 249 $50/hr $10,000 - $25,000
  • Get Widget

    Flutter App Development Company
    GetWidget is a Premier Flutter app development company that delivers robust Flutter app development services with an in-house team of 50+ developers across various Tech stack like  [... view the full profile of Get Widget]
    Bengaluru, India
    50 - 99 $25/hr $10,000 - $25,000
  • Greelow

    Argentina's Tech Talent at its Finest
    Greelow, based in Buenos Aires with branches in Miami & Winnipeg, offers top-tier Software Development and Staff Augmentation. Specializing in Nearshore staffing in the US time zone, they excel in  [... view the full profile of Greelow]
    Buenos Aires, Argentina
    Under 49 $25/hr $10,000 - $25,000
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  • Twistag

    Product & Software Development Agency
    Weve worked with some incredible companies. We build digital brands, products and experiences that represent youyour product, your company, and your audience.Key  [... view the full profile of Twistag]
    Lisbon, Portugal
    Under 49 $50/hr $25,000 - $50,000
  • Diffco

    Your trusted partner for software development and team augmentation
    Diffco is a global software development and team augmentation company based in Silicon Valley. With over 15 years of experience delivering robust software solutions in mobile, web, and AI development  [... view the full profile of Diffco]
    Sunnyvale, California
    Under 49 $85/hr $50,000 & Up
  • Zazz

    The app creation specialists you need!
    Zazz is a leading American mobile app development company with a team of 275+ software engineers and designers dedicated to building and maintaining mobile and web applications and government apps.  [... view the full profile of Zazz]
    Seattle, Washington
    250 - 499 $45/hr Inquire
  • MindSea

    START HERE to Create Your Winning Health App
    We work with experienced entrepreneurs and business owners like you, taking your first steps into mobile app development. Healthcare | Medical | Wellness | Fitness  [... view the full profile of MindSea]
    Halifax, Canada
    Under 49 Inquire Inquire
  • Vention

    Built to scale
    We're Vention, partner of forward-thinking tech leaders worldwide.  [... view the full profile of Vention]
    New York City, New York
    1000 & Up $50/hr $25,000 - $50,000
  • Essential Designs

    Software Application Developers for Web, Mobile and Desktop
    Essential Designs is a team of custom application developers based ion Canada. We specialize in custom software and app development. Save 35% on your project with the Canadian Dollar!  [... view the full profile of Essential Designs]
    Vancouver, Canada
    50 - 99 $50/hr $25,000 - $50,000
  • AXAT Technologies

    Web & Mobile App Development, Digital Marketing
    AXAT Technologies, is a fast Growing Web Development, Mobile App Development and Digital Marketing firm, Located at Mumbai, India and Singapore. Website Development, Web App Development  [... view the full profile of AXAT Technologies]
    Mumbai, India
    50 - 99 $20/hr $10,000 - $25,000
  • Appening

    Appening - Fusion of Design and Technology
    Appening has been helping startups from all over the world since 2017 with next-generation web and mobile apps. Our passion lies in developing visually stunning and user-friendly solutions, making us  [... view the full profile of Appening]
    Bengaluru, India
    Under 49 $10/hr $10,000 - $25,000
  • NetzOptimize

    NetzOptimize is a leading end-to-end software company.
    NetzOptimize is a leading end-to-end software company that offers full-cycle software development services to businesses of varying sizes. We provide a comprehensive range of services catering to all  [... view the full profile of NetzOptimize]
    Miami, Florida
    Under 49 $36/hr $1,000 - $10,000
  • Snotor

    Delivering results. Efficiently and effectively
    Snotor creates Web and Mobile software that helps you enhance the value of your business, reach your strategic goals, and win the market. With 15 years of experience and 400+ projects delivered we  [... view the full profile of Snotor]
    Riga, Latvia
    50 - 99 $40/hr $10,000 - $25,000
  • ScienceSoft

    Healthcare Software from ISO 13485-Certified Vendor
    In healthcare software development for 18 years. Core features in 2-6 months, compliant with HIPAA, GDRP, FDA, and MDR. Their 150+ healthcare customers report 95% CSAT, 90+% diagnostic accuracy, $7M  [... view the full profile of ScienceSoft]
    McKinney, Texas
    500 - 999 $50/hr Inquire
  • Saigon Technology

    Building Innovative Custom Web & App and Fully-integrated Agile Software Development Teams
    Saigon Technology specializes in custom web and app design & development for growing startups and enterprises with offices in the USA, Australia and 3 development centers in Vietnam. ISO-standards  [... view the full profile of Saigon Technology]
    Ho Chi Minh, Vietnam
    500 - 999 Inquire $25,000 - $50,000
  • Binmile

    Innovating digitally to enable businesses to scale!
    Binmile is a globally recognized software engineering company that empowers businesses to excel digitally and craft successful software solutions.  [... view the full profile of Binmile]
    Claymont, Delaware
    250 - 499 $45/hr $10,000 - $25,000
  • Admios

    Nearshore Software Development Services
    Need devs but in a hiring freeze? Continue to build and increase productivity with our nearshore software development resources. We provides highly skilled, team-based resources to companies that need  [... view the full profile of Admios]
    San Francisco, California
    50 - 99 $55/hr $25,000 - $50,000
  • EffectiveSoft

    You have challenges. We have solutions.
    At EffectiveSoft, we help forward-thinking companies transform vision into reality through innovation and technology. Our nearshore and offshore custom software development solutions include cloud  [... view the full profile of EffectiveSoft]
    San Diego, California
    250 - 499 $50/hr $25,000 - $50,000
  • Rubyroid Labs

    Ruby on Rails Development Company
    Rubyroid Labs is a firm that specializes in full-cycle Ruby on Rails development. Since 2013, our company has developed software for both startups and established businesses all around the globe that  [... view the full profile of Rubyroid Labs]
    Warsaw, Poland
    50 - 99 $35/hr $10,000 - $25,000
  • Roro Solutions

    A product studio for mobile and web.
    We are a product studio for mobile and web. Our team comprises dedicated technologists who are continuously engaged in learning, applying, and advocating for elegant design and development  [... view the full profile of Roro Solutions]
    Delhi, India
    Under 49 $25/hr $10,000 - $25,000
  • Techuz

    Delivering Promises
    Techuz offers a complete suite of premium web and mobile solutions, encompassing everything from UI/UX to wireframing, website creation, web App, AI development, mobile app development. We ensure an  [... view the full profile of Techuz]
    Ahmedabad, India
    50 - 99 $18/hr $1,000 - $10,000
  • SEM Nexus

    Startup App Experts
    SEM Nexus is an award-winning startup app agency focused on building and marketing startup mobile apps. We live, breathe, and dream startups. They are our life, our passion. Let us help you make your  [... view the full profile of SEM Nexus]
    New York City, New York
    Under 49 $100/hr $25,000 - $50,000
  • Kanda Software

    A Reliable Full-Service Software Development, Cloud, DevOps and QA partner
    Leveraging 30 years of excellence designing, developing, deploying and supporting world-class software solutions, Kanda Software has established itself as a trusted Software Development, Cloud  [... view the full profile of Kanda Software]
    Boston, Massachusetts
    500 - 999 $50/hr $50,000 & Up
  • Big Human

    Big Human is a technology, design, and branding company.
    Big Human is a digital product studio that specializes in technology, design, and branding. We create innovative digital products and services for a wide range of clients, including businesses  [... view the full profile of Big Human]
    New York City, New York
    Under 49 Inquire Inquire
  • Sunrise Integration

    Keep your business competitive in an app-connected world.
    Expert website design and development - mobile application development - API integration: we do it all! Your online presence can't be left to just anyone. We are an agile-focused agency with a high  [... view the full profile of Sunrise Integration]
    Pasadena, California
    Under 49 $150/hr $1,000 - $10,000

    TRIARE unlocks IT potential of YOUR business
    TRIARE provides comprehensive services encompassing the entire software development lifecycle of WEB and MOBILE applications, along with UI/UX Design, Prototyping, Business Analysis, and software  [... view the full profile of TRIARE]
    Cherkasy, Ukraine
    50 - 99 $50/hr Inquire
  • FlutterTop

    Build! Launch! Grow!
    Fluttertop specializes in user-centric UI/UX design, crafting bespoke digital experiences since 2019. Our philosophy, "listen, understand, and craft," drives our team to create solutions that reflect  [... view the full profile of FlutterTop]
    Bhopal, India
    Under 49 $55/hr $1,000 - $10,000
  • Verve Systems

    Opening Doors To Possibilities
    Top Website Mobile and Software Development Company In India. Microsoft Certified Partner.ISO 9001: 2015 Certified.We Work with Startup's, Mid Sized and Enterprise clients, Helping them curate  [... view the full profile of Verve Systems]
    Ahmedabad, India
    100 - 249 $20/hr Inquire
  • Red Flask Studio

    Mobile development agency
    Looking to improve your customer reach? We are highly experienced in developing cost-effective, high-performance, and user-friendly mobile apps both iOS and android - that keep your clients deeply  [... view the full profile of Red Flask Studio]
    Varna, Bulgaria
    Under 49 $65/hr $1,000 - $10,000
  • PixelCrayons

    We are an award-winning Software Consulting & Development Firm offering end-to-end solutions to Enterprises, ISVs, Digital Agencies, and Startups. We provide end-to-end development solutions for  [... view the full profile of PixelCrayons]
    Noida, India
    500 - 999 $10/hr $1,000 - $10,000
  • TFT Technology

    Technology For Tomorrow
    TFT Technology is one of the top-notch digital solutions providers, assisting enterprises around the world to design and build platforms using the best innovative technologies.TFT Technology was  [... view the full profile of TFT Technology]
    Dubai, United Arab Emirates
    Under 49 $80/hr $10,000 - $25,000
  • VinnCorp

    VinnCorp - Digital Transformation Firm
    VinnCorp is the best Digital Transformation Firm, with a wide range of services being offered to the clients like Web Development, Enterprise systems, Social Media Marketing, UI/UX Designing, Mobile  [... view the full profile of VinnCorp]
    Elk Grove, California
    Under 49 $25/hr $1,000 - $10,000
  • Sector 7 Apps

    At Sector 7 Apps, our team is highly capable and experienced in building apps. We’ve utilized and improved industry standard processes to develop our own unique and efficient concept-to-launch  [... view the full profile of Sector 7 Apps]
    Phoenix, Arizona
    Under 49 $165/hr $50,000 & Up
  • DesignGix

    One stop to discover visualization, composition and innovation that tells a story.
    DesignGix delivers solutions that meet customer's business needs. Our team specializes in working on a wide range of digital platforms and is fully capable of handling your digital marketing  [... view the full profile of DesignGix]
    Lappeenranta, Finland
    100 - 249 $50/hr $10,000 - $25,000
  • Digitally Tailoring Dreams!
    Providing all the digital solutions to the clients, including Website Development, App Development, SEO Optimization, Digital Marketing and much more!  [... view the full profile of SpaceRocket Creations]
    Jaipur, India
    Under 49 $25/hr Under $1,000

    software mobile and web development company
    A unique blend of experience and creativity  [... view the full profile of SIFARS WORLD]
    Patiala, India
    Under 49 $20/hr Inquire

    Reinventing Business Through Software
    At, we use strategy, design, and technology to create transformative experiences that impact your customers, employees, and business.  [... view the full profile of]
    Coral Springs, Florida
    50 - 99 Inquire $50,000 & Up
  • BlueLabel

    A highly recommended mobile app development company
    Blue Label Labs is a premier digital product agency, providing a comprehensive array of services to transform businesses in the digital realm. With a strong global presence, we specialize in mobile  [... view the full profile of BlueLabel]
    New York City, New York
    100 - 249 Inquire $50,000 & Up
  • Magneto IT Solutions

    Empowering eCommerce Excellence
    Magneto IT Solutions, an award-winning eCommerce agency, specializes in Node.js development. We excel in creating top-notch B2C, B2B, and Marketplace eCommerce solutions. Our Exclusive Partnerships  [... view the full profile of Magneto IT Solutions]
    New York City, New York
    100 - 249 $30/hr $10,000 - $25,000
  • Openxcell

    Most Trusted App and Software Development Company
    OpenXcell is the world's most trusted performance testing, mobile app and software development company catering to leading brands like Google, Motorola, Byju's, Schlumberger, John Hopkins, Cin7, etc.  [... view the full profile of Openxcell]
    Las Vegas, Nevada
    500 - 999 Inquire $10,000 - $25,000
  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
  • Surf

    DesignRush Design Award Winner
    Mobile & Web Development Company
    We develop client and corporate solutions from scratch, covering native and cross-platform mobile apps, web apps and services, AR and ERP systems. Over 13 years, we've built apps for KFC, Mars, The  [... view the full profile of Surf]
    Wilmington, Delaware
    100 - 249 $49/hr $25,000 - $50,000
  • Glorium Technologies

    Your Idea. Our Innovation and Engineering
    Glorium Technologies specializes in tech consulting and engineering for Healthcare and Real Estate. We offer comprehensive software development services, from planning to maintenance. Our mission is  [... view the full profile of Glorium Technologies]
    Princeton, New Jersey
    250 - 499 $50/hr $25,000 - $50,000
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iPhone App Development Company Hiring Guide

What is an iPhone app development company?

An iPhone app development company has the expertise in programming languages and tools necessary to design, develop, and launch high-quality custom iOS applications for mobile Apple hardware, including iPhones and iPads. It exclusively specializes in the iOS technology stack, namely, Objective-C, C, C++, and Swift. 

An iPhone app development company can develop the following:  

  • Native iOS apps: These are made to run on iOS devices only. As such, they are built with all the operating specifics of the platform and generally work more smoothly. Their development is faster and even less costly than for Android, thanks to the Swift programming language. 
  • Hybrid apps: These are designed for multiple operating systems and, with twice the audience size, are usually less lush with features and functionalities. 

As Apple’s array of products continuously diversifies, iOS app developers are expected to deliver products not only for new versions of iPhones and iPads but also for devices such as Apple Watch and Apple TV. 

What do iPhone app development companies do?

iPhone app development companies implement the best technologies to create high-performing and secure iOS applications. They deploy the product in the environment as well as release and submit it to the App Store, ensuring it meets Apple's guidelines and the user’s preferences in terms of look and feel, ease of use, and performance. 

An iPhone app development company also helps with: 

  • Conceptualizing and planning the idea with the client 
  • Enhancing user experience (UX) on iOS 
  • Rolling out new app versions 
  • QA testing 
  • Ongoing technical support and maintenance 
  • And more 

How much does it cost to develop an app for iOS?

Developing an app for iOS costs $10,000 to over $500,000. On average, businesses spend around $50,000 to launch a reliable iOS app.  

Factors that impact these costs are the: 

  • App’s level of complexity 
  • Backend configuration and administration 
  • Company's experience and team size 
  • Time needed to develop the app from scratch 

Here’s a table that breaks the total cost estimates down based on complexity and timeframe:

App complexity Cost Timeframe 
Simple app $10,000 to $60,000 2-4 months 
Medium-complexity app $60,000 to $100,000 4-6 months 
Complex app $100,000 to $500,000+ 9+ months 

[Source: SPD Load]

iPhone app development companies typically charge on an hourly basis. They calculate the development costs by multiplying the number of hours required to develop each feature with the hourly rate of the development team members. 

Here are the average hourly rates for the individual roles in an iPhone developer team:

RoleAverage hourly rate 
iOS app developer $50 to $100 
UI/UX designer $20 to $50 
Project manager $50 to $150 
QA engineer $30 to $80 

[Source: InfoStride

How long does it take to make an iPhone app?

Building an iPhone app can take three to nine months, depending on its complexity and features. For a clearer perspective, here are estimated timeframes for iOS app development:

 Simple apps Medium-complexity apps Complex apps 
Requirement analysis and planning 1-2 weeks 2-3 weeks 3-4 weeks 
Wireframing 1-2 weeks 2-3 weeks 3-5 weeks 
UI/UX design 2-3 weeks 5-6 weeks 9-10 weeks 
Development 6-7 weeks 14-15 weeks 20-22 weeks 
QA and deployment 1 week 2 weeks 3 weeks 
Total 11-15 weeks / 2-4 months 25-29 weeks / 5-7 months 32-44 weeks / 7-10 months 

Why should I hire trustworthy iOS app developers?

These are the top three reasons to hire an iPhone app development company: 

1. Keep sensitive data secure 

Partnering with a professional iPhone app development company will ensure the highest level of security for your app and keep your data safe from external threats. 

2. Enhance customer experience 

iOS app developers can help increase user engagement and retention by: 

  • Using push notifications properly 
  • Running retargeted advertisements 
  • Sending in-app personalized messages 
  • Leveraging machine learning (ML) for recommendations 
  • And more 

3. Generate higher app revenue 

iPhone applications drive a high return on investment (ROI) from in-app purchases, subscriptions, and premium games. Professional iOS development incorporates the latest trends and technologies for the best user experience. 

Emphasizing these reasons is a case study by iOS developer Fullestop on its work for Cravez, a food delivery app. Fullestop incorporated simple search and order confirmation functions, a real-time tracker, and multiple payment options. It also developed the app in English and Arabic to eliminate language barriers. 

Shortly after release, the iOS application was managing 30 food outlets and 5,000+ orders. It was also projected to list 100 more restaurants and handle 30,000+ orders in its first month. 

How do I hire a trusted iPhone app developer?

Follow these steps when hiring a reliable iPhone app developer: 

  1. Define your requirements and assess your budget. This is also where you decide on whether you need a native or a hybrid application. 
  2. Research and compare top iOS app development companies.
  3. Read and verify client reviews, ratings, and recommendations. You can also ask your network about the companies you've researched. 
  4. Look at their portfolios and check for projects within your domain. Evaluate the stages of their design process: wireframing, concepts, storyboards, prototyping, and others. 
  5. Ask about their approach to UI/UX design. Examine their development process, methodologies, tools, iOS software development kit (SDK), and proficiency in Swift and Objective-C programming languages, frameworks, and databases. 
  6. Check if they provide a full cycle of iOS app development services, which should include research and market analysis, API development and integration, testing, and post-release support and maintenance. 
  7. Select up to five candidates from your list. Send them a request for proposal (RFP) and ask for price estimates with a breakdown. 
  8. Receive and review proposals. Arrange interviews to get to know the teams who developed the proposals. 
  9. Decide based on your evaluations, and examine the contract before entering into an agreement. 

DesignRush can help you in your search for the ideal iPhone app development company for free. Simply head to our Marketplace to share your project details. We'll connect you with up to five of the best candidates from our directory. 

What should I ask potential iPhone app development agency partners?

Ask these key questions to potential iPhone app development agency partners: 

Its Relevant Background 

  1. How many apps have you developed? 
  2. Do you have a track record of working with clients or a portfolio of apps that can be aligned with our needs and ideas? 
  3. What project are you most proud of and how did you ensure its success? 
  4. What's your preferred development methodology? 
  5. What's your experience with payment integrations? 
  6. What's your development team’s capacity? 

Company Services and Processes 

  1. What's your approach to structuring and building an iOS application from scratch? 
  2. Are you going to provide a roadmap? 
  3. How do you guarantee that your applications are accessible and optimized for scrolling performance? 
  4. What's your process for QA testing, debugging, and profiling codes? How do you test the application's impact on device performance? 
  5. How do you secure private user data on a device?

The Project 

  1. Who will be the project manager? How often will we communicate and through which channels? 
  2. Will our team have a say in the app development process?  
  3. What interfaces do you suggest for a user-friendly iOS application? 
  4. What monetization strategies do you think will work best for our app? 
  5. Which mobile analytics should we build into our app? 
  6. What security best practices do you suggest we should implement? 
  7. Who will own the source code? 
  8. How well can your team adapt to changes and new ideas from our end? 
  9. Do you provide a post-release analysis and suggestions for potential improvements? 
  10. What is the emergency crisis plan if something goes wrong near the launch date? 
  11. How do you determine your prices? How will costs potentially change as development progresses? 

What are the best iPhone app development companies in the U.S.?

The best iPhone app development companies in the U.S. are: 

  • SEM Nexus 
    • 4.8 stars on DesignRush (25 reviews) 
    • Top clients: YogiGoFitness, WinQuik, Know Wake, Nautical Eye, Assassins 
  • Naked Development 
    • 4.6 stars on DesignRush (12 reviews) 
    • 5.0 stars on Google (2 reviews) 
    • Top clients: Car Blip, Vigor Fitness, Snap MD, Life.Church 
  • Digital Silk 
    • 4.9 stars on DesignRush (33 reviews) 
    • 5.0 stars on Google (5 reviews) 
    • Top clients: IBM, AT&T, Sony, Microsoft, NYU 
  • Calibrate 
    • 4.8 stars on DesignRush (6 reviews) 
    • Top clients: Pikazo, IndependencePlus, Leveled, Tally 
  • BairesDev 
    • 4.8 stars on DesignRush (25 reviews) 
    • 3.9 stars on Google (19 reviews) 
    • Top clients: Google, Salesforce, Rolls-Royce, Motorola, Burger King 

Scroll up to learn more about these companies and be sure to explore the rest of the listing. Customize your search based on location, reviews, rates, average team size, and others. 

About The Author and Expert Reviewer
Former Content Specialist
Julie Celestial is experienced in journalism and digital marketing. She was a news and current affairs writer at ABS-CBN and The Watchers News before transitioning into digital marketing as an SEO Content Manager at Plastic Phobia UK. Her articles have landed the #1 spot on SERPs, including the website and app trends on DesignRush. She has also built agency expertise after working with over a thousand agency profiles on the site.
Chief Technology Officer
Gary Kuznetsov is a seasoned programmer, web developer, and certified Laravel developer. He was a Senior PHP developer at Blue Fountain Media, then soon became Head of Development at Digital Silk. With hundreds of successful websites/applications deployed throughout his career, it is no surprise that he is now a Chief Technology Officer at DesignRush, spearheading digital products and solutions to meet the company’s challenges and objectives.