Hiring Guide: How to Choose a Leading PPC Agency in the US

What can a PPC agency in the US do for businesses?

They can help businesses buy visibility where demand already exists, using paid search, social, and display advertising to capture high-intent users at the moment they are ready to act.

Beyond speed of impact, PPC’s greatest advantage is its precision.

Advertisers can target users by intent, behavior, geography, device, and timing, which allow spend to be reallocated toward channels that convert.

In terms of preferred platforms for running ads, Google, Facebook, and Instagram are the top choices for B2B advertisements, with 98%, 76%, and 70% of companies using them, respectively.

YouTube, LinkedIn, and TikTok follow closely, with 67%, 48%, and 31%, respectively.

What kind of budgets do companies typically allocate for these services?

On average, companies allocate around $14,000 per month for PPC advertising. Depending on how complex the campaigns are and how hands-on the agency needs to be, budgets can range:

• Under $100: 3.0% of companies
• $100-$500: 12.1% of companies
• $500-$1,000: 15.2% of companies
• $1,000-$3,000: 21.2% of companies
• $3,000-$5,000: 12.1% of companies
• $5,000-$8,000: 15.2% of companies
• $8,000-$11,000: 9.1% of companies
• $11,000-$15,000: 7.6% of companies
• Over $15,000: 4.5% of companies

Overall, companies are investing in search ads the most, with spending in the US being on track to top $140.06 billion by 2025.

How to choose the best US pay per click company for your next B2B project?

When choosing a candidate for your PPC campaigns, it’s important to gauge its technical expertise as well as how well it can generate qualified demand that supports your sales pipeline.

Here are a few practical steps to help you in that assessment:

1. Specify your goals and constraints
   Document what a “qualified lead” means for your sales team, the target cost per lead you can sustain, expected monthly volume, and how long leads typically take to convert.
2. Seek agencies with proven B2B PPC experience
   Shortlist agencies that have managed low-volume, high-value lead funnels. Look for evidence of account-based targeting and keyword pruning practices.
3. Read client reviews and case studies
   When browsing through the reviews, seek mentions of lead quality, pipeline contribution, and adherence to set budgets. Case studies, on the other hand, should include time-to-results, not just achieved objectives.
4. Send a request for proposal (RFP)
   Ask agencies to detail how they will structure campaigns, manage bids, qualify leads, report performance, test ads, optimize frequency, and communicate.
5. Schedule discovery meetings
   Use these calls to walk through a real scenario and ask how they would respond. This reveals how they think under pressure.
6. Choose a partner
   Select a PPC agency that can clearly walk you through the proposed roadmap and keep improving instead of overpromising or changing direction every month.

How to find the best service provider on DesignRush that fits your budget?

We’ve curated a list of top US-based ppc agencies on DesignRush across multiple price points, so you can identify a vendor that's within your budget.

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.

What questions should be asked before hiring a PPC agency in the US?

Here are some questions you should ask before hiring an agency in order to determine whether they’re a good fit for your business:

Relevant Background

1. What’s a recent PPC project you’re most proud of? Can you walk us through the starting point, what you changed, and what results did you achieve?
2. Which PPC platforms do you work with most, and where do you see the strongest results?
3. What industries do you have the most experience with?
4. Have you worked with companies similar to ours in terms of budget or audience?

Services and Processes

1. How do you typically price your PPC services, and what’s included in that fee?
2. Do you charge hourly, monthly, as a percentage of ad spend, or through a hybrid model?
3. How do you manage bids, budgets, and spend control on a day-to-day basis?
4. How often do you review performance and make optimizations?

Relevant to Your Project

1. What are the main risks or limitations you see with PPC for our use case?
2. Who would be working on our account? Do they have experience with similar projects and niches?
3. What should we realistically expect in terms of timeline before performance stabilizes or improves?

Why Companies Trust DesignRush

Rated 4.8 on Google and 4.7 on Trustpilot, the DesignRush Agency Directory is a trusted resource for finding the best PPC agency in the US. Our expert selection team follows rigorous vetting, evaluating campaign performance, portfolio quality, client reviews, and industry reputation to feature only the best PPC services on our platform.

Sources

DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

• Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
• The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.