What Makes Philadelphia SEO Companies Unique?

The many colleges and higher education institutions in Philadelphia attract high-end talent from across the nation as well as the world.

The eighth best university in the country, the University of Pennsylvania, Temple or Drexel universities produce leading experts in areas such as medicine, business or research.

This is one of the reasons why Philadelphia entices some of the best SEO specialists in the US.

Moreover, 45% of residents had a college degree in 2019, making the city very attractive to employers seeking talent.

In fact, the largest metro area in the state of Pennsylvania is home to many Fortune 500 corporations, including:

• AmerisourceBergen Corp.
• Comcast
• DuPont
• Campbell Soup
• And more

Serving such large companies, it’s easy to deduce that Philadelphia SEO experts stay on top of the latest trends and can provide services of the highest quality.

In addition to being a prominent center for higher learning or healthcare, Philadelphia ranks among the best US cities to start a business.

The growing entrepreneurial opportunities coupled with a lower cost of living than other east-coast cities make Philadelphia a top destination for skilled professionals in different fields, including the SEO industry.

What Does A Philadelphia SEO Company Specialize In?

Unlike other SEO firms elsewhere in the US, Philadelphia SEO companies tend to be more experienced in providing services for the locally dominant industries.

The biggest sectors boosting the city’s economy are:

• Education and healthcare
• Professional and business services
• Government
• Trade and transportation
• Information
• Finance
• And more

Similar to other SEO firms in the world, SEO companies in Philadelphia specialize in the different types of search engine optimization techniques to help brands increase their visibility in search, generate qualified traffic to their websites and more.

Philadelphia SEO companies typically offer this set of services:

• On-page optimization
• Off-page optimization
• Technical optimization
• Measuring performance

What Are The Different Types Of Philadelphia SEO Agencies?

SEO agencies in Philadelphia can be categorized in two ways, based on the type of services they provide and the industry they serve.

Firstly, let’s have a look at the type of services they offer:

• Full-service SEO companies: These specialists keep up with the latest trends and use premium SEO tools such as Ahrefs, Moz, SEMrush and more. They provide an all-encompassing approach to help you achieve your online goals. Apart from the full array of SEO services, they also provide services such as digital marketing, content development, PPC, social media advertising, website development and more.
• Outsourcing SEO companies: These companies toot their own horn and cobble together a few strategies to justify the high rates they are requesting. In reality, they outsource their SEO services offshore for much lower costs.
• Rusty SEO companies: Some specialists apply SEO methods that used to be effective years ago. They are not in line with the industry trends, don’t use the latest tools and rely on the same old techniques. Therefore, they are not able to provide a forward-looking and successful SEO strategy.
• Unethical SEO companies: Some SEO agencies resort to unethical practices to pledge quick results and overnight success. They employ tactics that disobey search engines’ guidelines and can permanently harm your business in the long-run.

Secondly, some SEO agencies in Philadelphia choose to specialize in a few verticals, some of the most popular being: education, healthcare, government, finance.

How Much Do Philadelphia SEO Firms Charge?

Most SEO firms in Philadelphia have an average hourly rate between $100 and $149, with top-of-the-range specialists charging between $200 and $300 per hour.

When it comes to project fees, the majority of SEO experts in Philadelphia charge $1,000 on average. However, there are more upscale companies that take projects valued between $5,000 and $10,000.

Given the affordable cost of living in Philadelphia, the pricing structure is lower than the surrounding areas.

Why Hire A Philadelphia SEO Company?

The city of Philadelphia hosts a well-educated workforce which means SEO companies have teams of highly-trained experts who can deliver quality services.

Considering that only 9% of users scroll down to the bottom of the first page on search engines, employing SEO experts to help your website rank higher on Google is the right call for your business.

SEO companies in Philadelphia stay on top of trends to help you reach the coveted first page of Google SERPs.

These specialists use the latest tools to properly optimize your website and improve user experience. This in turn will lead to more quality organic traffic, leads and eventually sales.

If you’re still not convinced, here are some extra reasons why you should hire an SEO company in Philadelphia:

• Top-notch talent: With more than 100 colleges and universities, Philadelphia attracts top talent from across the country as well as the world. These higher education institutions produce skilled professionals who can provide internationally competitive expertise.
• Services at market rates: Considering that Philadelphia is less expensive than its east-coast fellow New York, an SEO company based there can offer the same quality services at a much more affordable cost.
• Local market experience: SEO specialists in Philadelphia have acquired a deep understanding of the local market, being able to give valuable insights that can propel your website beyond the competition.

How To Select The Best Philadelphia SEO Agency

Choosing the best SEO agency in Philadelphia can prove to be a difficult task. Follow these steps to ensure you’re making the right decision for your brand:

Step #1: Check Their Portfolio

The first step of the hiring process must be the assessment of their previous work.

Check closely their portfolio to figure out their success rate in keeping websites on top of search engine results. Their past work will also give you details on their capabilities, resources or creativity.

Moreover, you should verify if they have dealt with similar clients. This can be advantageous to your business as they already have knowledge about your industry and are more qualified to deliver results.

Step #2: Understand What Tools They’re Using

You should definitely ask a potential agency what type of tools they are using as they are crucial for SEO success and can move the needle for your website.

The best SEO agencies in Philadelphia use premium tools such as Ahrefs, Moz, SEMrush, KWfinder and more to develop comprehensive strategies and help businesses improve their search engine rankings.

These are very important for thorough keyword optimization, gathering data or measuring performance. So, make sure you ask them how these tools will impact your website.

Step #3: Ask Them How They Compile Reports

In addition to their use of SEO tools, it’s key to ask an SEO agency how frequently they will compile reports on their progress and how the fast-changing data will alter their further SEO campaigns.

Step #4: Take A Glance At Their Reviews

Be sure to skim through their reviews as they will inform you about a company’s processes, transparency or corporate culture.

Plus, what previous clients have to say about working with an agency can be decisive in choosing one over another.

Step #5: Look At Their Talent

Most SEO agencies in Philadelphia have teams of experts which means that no entry-level employees or trainees will be working on your project.

This ensures that your SEO project will be in good hands to drive the best possible results.

However, take your time to understand what their roles and responsibilities are in the SEO process and how each of them plays their part toward achieving your goals.

For instance, it’s useful to learn if they have worked on projects within your niche as that will secure a successful outcome.

10 Questions To Ask Philadelphia SEO Companies

Prior to hiring an SEO company in Philadelphia, gather all the information available to ensure you’re selecting the right one for your business objectives.

Ask them these questions:

1. What SEO tactics do you think will be most beneficial to us and why?
2. Have you ever worked with clients from our niche?
3. How do you develop and implement SEO strategies?
4. What tools and resources do you use?
5. When can we expect to see some results?
6. How often will you report on the progress made?
7. Who will be working on our project and what is their expertise?
8. Do you outsource any of the tasks?
9. Can we go through a few of your case studies?
10. Who will our point of contact be?

Takeaways On Philadelphia SEO Companies

Given the high concentration of reputable educational institutions, Philadelphia is a top destination for first-rate talent and skillful professionals from across the US.

Therefore, SEO companies operating in Philadelphia are bound to provide the best search engine optimization services for your brand.

What sets them apart from other SEO agencies in the rest of the US are these key elements:

• Access to top-notch talent
• Cost-effective services
• Local market expertise

SEO specialists in Philadelphia tend to be most qualified in providing services for the local sectors: healthcare, education, finance and more.

These are the typical services they offer:

• On-page optimization
• Off-page optimization
• Technical optimization
• Measuring performance

In order to select the right SEO agency for your business, make sure to take these five steps:

• Look through their portfolio
• Learn about their tools and resources
• Understand how they will report on progress
• Check their reviews
• Look at their talent

Most SEO in Philadelphia agencies charge between $100 and $149 per hour.

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