AI can do wonders for your SEO, but not every tool is worth your time. I tested the top five to see which helps with content, indexing, and rankings. Here’s how they performed and what to consider before adding them to your stack.
Top 5 AI SEO Tools
Key Findings
Top AI SEO Tools Reviewed
Bad SEO tanks rankings and can slow down growth. I tested the top AI SEO tools to see which truly help, from fast content creation to automated indexing and technical fixes.
| AI SEO Tool | Best for | AI-Powered Audits | AI-powered Keyword Research | AI Content Creation | Automated Indexing | Pricing Starting At |
| SEMrush | Full-Stack SEO Management | ✅ | ✅ | ✅ | ❌ | $139.95 per month |
| Frase | AI-Driven Content Workflows | ❌ | ✅ | ✅ | ❌ | $45 per month |
| Indexly | Fast, Hassle-Free Indexing | ✅ | ❌ | ❌ | ✅ | $14 per month |
| Search Atlas | Best for White Label SEO Solutions | ✅ | ✅ | ✅ | ❌ | $99 per month |
| Addlly AI | Scalable, Multilingual SEO Content Creation | ❌ | ✅ | ✅ | ❌ | Available upon demo request |
AI SEO tools are especially powerful at uncovering patterns that aren’t immediately visible.
“I think the most obvious [benefits] are AI tools spotting trends that are not obvious in the data. One of my favorite things is finding an underserved niche or cohort and is maybe low competition but I can rank quickly for,” says Adam Romasko, Managing Partner at GordoWebDesign.
To grow your online presence, climb search engine rankings, and attract more customers, partner with leading SEO agencies today.
1. SEMRush - Best for Full-Stack SEO Management
When I first considered SEMrush for this roundup, I was skeptical. SEMrush is already one of the biggest names in SEO, so I was half-expecting to skip it in favor of newer and flashier AI-first SEO tools.
However, I was wrong. SEMrush became a serious player in the AI SEO field. It’s no longer just a classic SEO toolkit with automation sprinkled in. Today, it’s a fully AI-powered command center that handles everything from content optimization to competitor analysis and smart, actionable insights.
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Note: All plans are limited to 1 user unless you upgrade. |
What impressed me the most was how SEMrush seamlessly blends AI across different parts of the SEO workflow. While newer tools focus mainly on one area (like writing or indexing), SEMrush uses AI across all sections.
It provides smarter keyword suggestions, predictive trends analysis, AI audits of the site’s health, and even AI-powered content creation through features like SEO Writing Assistant and ContentShake AI.
The AI-powered SEO Writing Assistant simplified content creation and offered me real-time optimization feedback. It nudged me to improve structure, keyword density, readability, and even tone when I tested it.
When I tried ContentShake AI, I was surprised by how fast it pulled together SEO-friendly, usable drafts. It’s not just a content spinner — it combines live SEO data with generative AI to give you structured outlines and draft articles already aligned with ranking factors.
SEMrush Copilot also deserves a shoutout — it feels like having a strategic AI consultant inside the platform. It analyzes current rankings, monitors competitors, and nudges me toward the next best actions based on real-time data. Rather than just giving raw stats, it translates them into clear, practical moves I can use.
What Users Say
The sheer depth of SEMrush features may feel overwhelming initially, but after a deep dive, the intuitive interface will keep everything organized and manageable.
Try SEMrush for free or subscribe to a plan.
Who’s It For?
SEMrush best works for agencies and marketing teams managing multiple domains and clients. It monitors competitor strategies and fine-tunes editorial workflows across campaigns.
Other Notable Features:
- Real-time AI writing assistant for SEO-friendly content in 25+ languages
- AI-driven content ideas and drafts with ContentShake AI
- Personalized SEO recommendations with SEMrush Copilot
- Competitor and trend analysis powered by AI insights
- Content optimization tips for tone, readability, and keyword use
- Automated topic research and smart content briefs
- SEO score and improvement suggestions while writing
- Integration with Google Docs, WordPress, and major CMS platforms
- AI-powered backlink analysis and toxic link detection
- Customizable AI recommendations based on user goals and campaigns
2. Frase - Best for AI-Driven Content Workflows
Frase will probably become an essential part of my content creation process, especially when I need to prioritize efficiency and speed in SEO-optimized content, as its AI capabilities streamline the journey from keyword research to the final draft.
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The platform’s AI-powered content editor evaluated my writing in real-time, and that’s not all! It also suggested improving structure, keyword density, readability, and tone.
I can prompt Frase’s AI to outline, write, or rewrite content, which speeds up the writing process. Its integration of SERP-based research within the editor ensures that the content aligns with top-performing articles.
As Frase suggests what to write, it also offers pre-built outlines based on top-ranking competitors. I think of it as my SEO-savvy editor who actively guides me as I draft.
What Users Say
Like always, I recommend approaching each AI-generating content, including Frase’s, with a critical eye. While it produces a solid foundation, its outputs may still require review and refinement to ensure accuracy and authenticity.
Who’s It For?
Frase is particularly beneficial for bloggers, content marketers, and in-house writers who aim to efficiently produce long-form, SEO-friendly content. Its AI-driven features assist in overcoming writer’s block and ensuring that the content aligns with current SEO best practices.
Other Notable Features:
- Generates full articles based on topics or keywords
- Creates smart SEO briefs using top-performing SERP data
- Gives real-time feedback on SEO, readability, and structure
- Helps outline, continue, or rewrite content with AI prompts
- Scans competitors to suggest questions, topics, and gaps
- Supports multiple content types like intros, FAQs, and descriptions
- Provides instant content scoring for SEO alignment
3. Indexly - Best for Fast, Hassle-Free Indexing
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Indexly makes sure web pages are indexed by Google. It automates the entire process, scans my sitemaps, detects new pages, and submits them to Google, Bing, and Yandex.
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What I appreciate the most is the real-time indexing feature. As soon as I publish new content, Indexly submits it for indexing, greatly reducing the waiting time for my content to appear in SERPs.
Its on-page SEO checker effortlessly identifies and fixes on-page issues. I used it to analyze indexation, content for missing metadata and keyword usage, and internal and external links.
What Users Say
The platform offers insightful analytics for monitoring impressions, clicks, and average search positions. Its insights help understand how content performs and what adjustments to make to improve rankings.
Get started with Indexly for free — upgrade at your convenience.
Who’s It For?
I would recommend Indexly to all agencies that manage eCommerce sites or news desks for high-volume content. It ensures your pages get indexed quickly so they can appear on SERPs faster — and stay there. It would also be an excellent AI SEO tool for businesses heavily dependent on timely indexing.
Other Notable Features:
- Automatically submits new pages to search engines for indexing
- Scans sitemaps daily to find fresh content
- Supports instant bulk URL submissions
- Shows analytics like impressions, clicks, and search positions
- Detects and reports indexing errors
- Tracks keyword performance over time
- Audits and monitors backlinks for each page
4. Search Atlas - Best for White Label SEO Solutions
What immediately stands out about Search Atlas is how much it’s built around white labeling. Unlike other platforms that push their branding, Search Atlas lets me completely customize the dashboard. So, if you’re running an agency, you can give your clients a fully branded SEO experience under your name.
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Its AI assistant, OTTO SEO, does a great job of simplifying technical tasks. It helps automate technical audits and backlink checks and even gives content recommendations.
I liked that I didn’t have to dig through endless data to determine what to do next. It feels like having an AI consultant pointing you in the right direction, which saves a lot of time, especially when juggling multiple projects.
What Users Say
@sevenfigureagency SearchAtlas is a powerful SEO platform that can significantly enhance your clients' search engine rankings. As an agency, SearchAtlas serves as an all in one tool for SEO with features like: Keyword Research Competitor Analysis On-Page SEO Backlink Management Content Strategy Rank Tracking Reporting and Analytics & more with their AI capabilities By utilizing SearchAtlas, your agency can develop a more effective SEO strategy, helping clients achieve better rankings and increased organic traffic. #seo #searchengineoptimization #seodirector #searchatlas #marketingdirector #marketing #marketingagency #digitalmarketingagency #SEM #agencysuccess #agencyowner #marketingagencyowner
♬ original sound - Josh Nelson - 7 Figure Agency
Perks aside, Search Atlas is not perfect. The platform sends a lot of notifications. I was also overwhelmed by alerts and would’ve liked more control over what’s important. Also, it mostly pulls data from Google — so if you’re hoping for insights from other search engines, you’ll find it limited there.
Who’s It For?
Overall, though, Search Atlas surprised me. It integrates AI to make life easier, especially for managing several client accounts needing clear, fast insights. For agencies looking to scale and offer professional, branded SEO services, this one’s worth a serious look.
Other Notable Features:
- AI assistant (OTTO SEO) that helps automate audits and content optimization
- White-label dashboard to add your branding for clients
- Backlink analyzer to track and compare link profiles
- Competitor analysis to see traffic and keyword rankings
- Content planner to build and organize SEO content strategies
- Local SEO heatmaps to visualize search performance in different areas
- Report builder with AI-generated summaries for client reports
5. Addlly AI - Best for Scalable SEO Content Creation
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Addlly AI isn’t your typical plug-and-play content generator. It scales content across different regions and markets perfectly while accounting for brand voice.
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What stood out to me is how well it handles personalization at scale. Most AI writing tools tend to churn out generic, templated content, but Addlly felt different.
It 1 Click Blog Writer takes the time to model your brand’s tone and style. Even when producing high volumes of content — product listings, blogs, social media captions — your messaging stays consistent and feels human. That’s a huge win, especially if you’re working with multiple markets or have clients who care deeply about maintaining their voice.
Another useful feature is the AI Blog Topic and Ideas Generator. Sometimes, the hardest part of content marketing is simply figuring out what to write about next. This tool gave me fresh topic suggestions based on real-time trends and my target keywords.
I also tested the AI FAQ Generator, and I was pleasantly surprised at how quickly it built out a helpful list of questions and answers.
What Users Say
Regardless of industry, Addlly focuses on global visibility. It writes product listings, blogs, and creative social media captions — in multiple languages without sacrificing nuance or accuracy.
Who’s It For?
For bigger teams, especially in travel, SaaS, or retail, Addlly AI is a superb choice. It gives you the scale you need without losing control over your brand voice or quality, which is rare in AI SEO tools.
Other Notable Features:
- AI Blog Writer helps create complete, SEO-optimized blog posts.
- 1-Click Blog Writer generates full blogs and landing pages instantly.
- Shopify AI Writer creates product descriptions and content for Shopify stores.
- AI Google Ads Copy Generator writes ad copy optimized for search campaigns.
- AI FAQ Generator builds helpful FAQ sections for your website.
- AI Newsletter Generator creates engaging newsletters for email marketing.
- AI Press Release Generator drafts professional press releases quickly.
- Social Listening Engine tracks trending topics for timely, relevant content.
- AI Social Post Generator tailors posts for LinkedIn, Instagram, and Twitter.
- SEO Blog Copilot helps structure and optimize content for better rankings.
- Enterprise Deployment provides full control over hosting and privacy, including on-premises setups.
- Addlly WordPress Plugin integrates directly with your WordPress site for easy publishing.
- AI Playground offers creative tools to experiment with different content ideas.
AI SEO Tools FAQs
1. What do AI SEO tools do?
AI SEO tools use artificial intelligence to analyze keywords, backlinks, page structure, and competitor performance. Then, they serve up actionable insights.
Instead of spending hours manually auditing a site or guessing which keywords to target, an AI SEO tool can quickly spot gaps, recommend optimization techniques, and even help you create content that’s more likely to rank.
2. What are examples of top AI SEO tools?
Some examples of top AI SEO tools include:
- SEMrush: Known for its all-in-one marketing suite
- Frase: Excels at AI-driven content optimization
- Indexly: Focused on indexing and technical SEO insights
- Search Atlas: Offers robust keyword and content tools
- Addlly AI: Streamlines AI-generated SEO content creation.
3. What are the benefits of using AI SEO tools?
AI SEO tools save you time and make SEO-related tasks faster, more efficient, and less overwhelming. They can take the heavy lifting off your plate, such as running audits, conducting keyword research, and even drafting content.
With AI SEO tools, you don’t have to start from scratch every time because they can give you data-backed insights and recommendations within minutes.
4. How do I choose the right AI SEO tool?
It comes down to what you need most. If content creation is your focus, use tools like Frase or Addlly AI. If you need a full SEO suite that covers audits, monitoring, and link building, Semrush or Search Atlas is the better fit.
Keep your budget in mind, too. Some tools charge extra for key features or multiple users, so double-check what’s included. Most importantly, try a demo. The right tool should feel intuitive and make your work easier, not more complicated.
