What Makes Digital Marketing Companies In Philadelphia Unique? 

Philadelphia is a welcoming place for qualified professionals of every stripe and digital marketers alike. Why? 

Firstly, Philadelphia is home to over 100 universities and colleges, including the eighth best university in the US, the University of Pennsylvania. 

This higher learning institution produces some of the best graduates in digital marketing. So, pick any digital marketing agency in Philadelphia and you will find leading experts ready to take your online business to new heights. 

Secondly, the city is immersed in history and offers a plethora of cultural attractions and heritage sites. 

Thirdly, the cost of living in Philadelphia is 37% lower than in New York. 

These are the main reasons why the largest city in the state of Pennsylvania entices some of the finest digital marketers in the nation. 

Another ingredient that makes Philadelphia a great source for quality services is its well-educated workforce. 

45% of the people living in Philadelphia boast a college degree. This is why Philly is attracting many high-profile employers. 

As such, the city hosts several Fortune 500 companies: 

  • Comcast 
  • DuPont 
  • AmerisourceBergen 
  • And more 

To meet the high-level requirements of these major brands, digital marketing agencies in Philadelphia are compelled to keep up with trends and constantly improve their skill set. 

Therefore, you can have complete confidence in their ability to provide internationally competitive services. 

view of city Philadelphia in the state of Pennsylvania
The cost of living in Philadelphia is 37% lower than in NYC

What Services Can You Outsource To A Digital Marketing Agency In Philadelphia? 

These are the most sought-after services you can outsource to digital marketing agencies in Philadelphia: 

1. Search Engine Optimization (SEO)

  • 75% of people never click through to the second page of search engines. (HubSpot) 
  • As much as 68% of online experiences start with a search engine. (Brightedge) 

SEO plays a crucial role in exposing your brand to the right audience which is why businesses of all sizes choose to invest in search engine optimization. 

Considering that a whopping number of users always choose to stay on the first page of Google, getting your website among the first organic positions is key to your online business’ success. 

The top digital marketing agencies in Philadelphia employ SEO experts who know the depths of organic search and keep up with industry trends to help your business drive more organic traffic and hence, more conversions. 

In fact, according to Brightedge, organic search generates two times more profit than any other channel for B2B businesses. 

So, a digital marketing agency in Philadelphia is equipped to provide full-scale SEO services and implement the best practices to help your business website rank higher in search, attract more qualified traffic or increase conversion rate. 

2. Social Media Marketing

There were 3.6 billion social media users in 2020 and by 2025 there will be 4.41 billion people using social networks. (Statista) 

In essence, if your brand is not present on social media platforms, it’s like it doesn’t even exist. 

It’s key to promote your products or services where consumers spend most of their time. And, as you can easily grasp, social media channels stand at the top. 

So, you need a comprehensive social media marketing strategy to reach and connect with your target audience. 

Digital marketing agencies in Philadelphia engage in a variety of activities to help you establish meaningful relationships with your audience and increase your brand following. 

They craft strategic posts and run ad campaigns to help you grow brand awareness, drive website traffic, generate more sales and more. 

Moreover, they use expensive tools like BuzzSumo, Buffer, Hootsuite and more to analyze your audience in-depth which enables them to devise tailored strategies that result in higher engagement and ultimately sales. 

3. Other Services Digital Marketing Agencies In Philadelphia Provide

Here are a few extra services that digital marketing companies in Philadelphia offer to help you drive business growth: 

How Much Do Digital Marketing Companies In Philadelphia Charge? 

Digital marketing companies in Philadelphia establish their pricing according to a few aspects like project complexity, deadline or seniority. 

Most digital marketing agencies in Philadelphia offer two pricing models: 

  • Hourly rate – ranging between $100 and $199. 
  • Flat feet – every company sets fixed prices for their services. 
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Why Hire A Digital Marketing Agency In Philadelphia? 

You should hire a digital marketing agency in Philadelphia to save time and money. This is because outsourcing digital marketing to a professional agency allows your team to focus their efforts on other high-priority activities that foster business growth. 

Moreover, digital marketers know the ins and outs of online marketing so they are able to maximize your marketing spend and provide a good ROI (Return On Investment). 

Let’s review some specific reasons why you should consider hiring a digital marketing agency in Philadelphia: 

  • Leverage their leading talent: Each year, the top schools in Philadelphia draw first-rate talent from across the country as well as the globe. This results in a highly-skilled workforce that can offer leading expertise and competitive output. 
  • Benefit from their budget-friendly rates: Living in Philadelphia is considerably cheaper than other east-coast cities. This translates into more affordable rates made available by digital marketing agencies in Philadelphia. 
  • Reach a local audience: Digital marketing companies in Philadelphia have been operating in the same environment for a significant amount of time. Thus, they have acquired deep experience into the local market and hold unique insights into the local audience, opportunities or challenges. They can help you reach and engage local consumers, further expanding your customer base. 

How To Choose The Best Digital Marketing Agency In Philadelphia 

Before starting your hiring journey, you must clearly draft your business goals to better understand how exactly a digital marketing company can help you. 

Then, to find the best candidate quickly, be sure to take into account these factors: 

  • Portfolios: Browse an agency’s portfolio to identify their core area of expertise and see whether their campaigns have failed or not to provide the desired results. Furthermore, you can learn if they have tapped into your niche or have solved similar issues for brands like yours. 
  • Reviews: Reading their reviews is a great way to find out what type of experience previous clients had with an agency. So, their feedback can grant insights into their reliability, transparency or flexibility. In other words, from reviews you can easily visualize the kind of collaboration you’re in for. 
  • Customized approach: It’s key to pick a partner that can formulate strategies based on your business needs, brand values and target market. The top digital marketing agencies in Philadelphia regard each client as unique and are able to provide customized solutions. 
  • Team: Digital marketing needs a lot of manpower to generate results from each channel. Thus, digital marketing companies in Philadelphia employ specialists with different expertise, from SEO and performance marketing to content marketing, copywriting, social media marketing, graphic design or mobile marketing. It’s best to know in advance the experts who will work on your project and their level of experience to ensure your project is heading towards success. 

10 Questions To Ask Before You Hire Digital Marketing Companies In Philadelphia 

Take the time to explore all the potential candidates before setting foot in pitch meetings. You should be well-informed about their standard services, quality of work or company culture. 

Ask them these questions: 

  1. Have you dealt with clients within our niche in the past? 
  2. What marketing initiatives do you think are of the highest priority to our business? 
  3. What metrics and tools do you use to measure the success of your campaigns? 
  4. How often will you compile analytical reports on the performance of campaigns? 
  5. What social media platforms should we focus on first? 
  6. Who from your team will work on our account and do they have relevant experience? 
  7. How long will it take until we can see the intended results? 
  8. Can you provide us with a breakdown of costs? 
  9. How do you stay in the loop with the latest industry trends? 
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Takeaways On Digital Marketing Agencies In Philadelphia 

Digital marketing agencies in Philadelphia are teeming with some of the best specialists in the country spanning different areas of expertise such as content marketing, copywriting, search engine optimization, influencer marketing, video marketing and more. 

These experts can help you to successfully grow your business online. Leverage their specialized expertise to increase brand awareness and stand out in a crowded marketplace. 

Digital marketing companies in Philadelphia distinguish themselves from their US peers by these key elements: 

  • High-end talent pool 
  • Services at market rates 
  • Local market expertise 

Most digital marketing agencies in Philadelphia charge between $100 and $199 per hour. 

To find the right partner for your business, be sure to: 

  • Browse their project history 
  • Read their client feedback 
  • Identify how they formulate strategies 
  • Learn about their team 

Best of luck! 

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