Panoramic view of Philadelphia
45% of people living in Philadelphia are college graduates

What Makes Philadelphia Advertising Agencies Unique

Philadelphia advertising agencies offer standard marketing and advertising services much like their peers across the States. However, a few facts make them different from the rest:

Fact #1: Philadelphia Is Home To A Highly Qualified Workforce

Over 100 educational institutions reside under Philadelphia’s sky, including the eighth-best national university in the United States, the University of Pennsylvania.

45% of the city’s residents have a college degree.

Considering this well-educated talent pool, Philadelphia ad agencies are in a position to employ skilled experts and are well-poised to tackle your promotional activities with ingenuity and efficiency.

Fact #2: Philadelphia Attracts Top-Notch Talent From Around The Nation

Apart from offering higher education opportunities, the largest city in Pennsylvania attracts high-end talent from all over the country for several significant reasons.

Compared to its neighboring New York, Philadelphia has a lower cost of living which makes it an enticing place for talented professionals and business investments. As such, Philadelphia is one of the hottest job markets in the US.

The city’s residents enjoy lower expenses across several categories such as health and housing. The median home prices come down to $153,400 while the country’s average median home prices are circa $232,200.

The fairly low cost of living and qualified workforce help Philadelphia maintain a business-friendly environment, which is why many big brands are based in the city:

  • IBM
  • AT&T
  • Dell
  • Deloitte
  • McKinsey & Company Inc
  • Johnson & Johnson

These conglomerates are likely to outsource their advertising to local agencies. We can safely assume that Philadelphia advertising agencies can offer the highest level of services.

Fact #3: Philadelphia Is Home Several Growing Industries

Philadelphia has a number of growing industries, including:

  • Life sciences
  • Technology
  • Energy
  • Manufacturing
  • Financial services

Operating in the local business environment, advertising companies in Philadelphia have managed to develop deep expertise of the area’s predominant sectors.

This unique trait separates them from other U.S-based ad agencies and allows them to promote locally-based businesses skillfully and efficiently.

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What Services Can You Outsource To Advertising Companies In Philadelphia?

Advertising consists of multiple offline and online channels for promoting your brand, products or services in order to:

  • Drive brand awareness
  • Generate sales
  • Educate audiences
  • Introduce new products/services in the market
  • And more

Modern advertising envelops many channels, platforms and objectives. As such, ad and marketing companies provide a wide variety of services, from graphic and web design to social media advertising and traditional print campaigns.

You can find two main types of ad companies in Philadelphia:

  • Full-service ad agencies: These agencies gather different types of experts under one roof and handle all your advertising needs, from traditional to digital. They can deliver end-to-end projects and provide services that greatly exceed creating and running ads, such as:
    • Strategy (market research, brand strategy, campaign strategy and more)
    • Design (logo design, package design, print design, web design services, and more)
    • Production (photo and video production)
    • Digital advertising (SEM, social media, email marketing and more)
  • Specialized ad agencies: These agencies focus their efforts on one area of expertise andprovide their specialized service package:
    • Traditional advertising agencies: They have experience in offline promotions, campaigns and advertisements using traditional channels like TV, radio, printed magazines and newspapers, billboards, catalogs and more.
    • Public relations agencies: They focus on establishing good relationships with the press and general public by securing news coverage, creating comprehensive media campaigns and more. Their main goal is to help businesses maintain a positive brand reputation.
    • Digital advertising: They create and run ad campaigns for different online platforms and are well-versed in SEO, SEM, social media marketing, email marketing, eCommerce marketing and more.
    • Social media advertising agencies: They create engaging content on social media platforms to interact with followers and run targeted ads on the most popular social media networks such as Facebook, LinkedIn, Instagram, YouTube and more.
    • Media buying agencies: They focus on media planning and buying. Their main responsibility is to publish advertisements on the most suitable media outlets and at the right time in order to reach the highest possible number of target users.

How Much Do Ad Companies In Philadelphia Charge

Philadelphia advertising agencies usually bill their services on hourly rates. This means they will send an invoice based on the number of hours they spend working on your project.

This type of fee varies between $100 and $149, on average. The difference in pricing comes down to:

  • The agency’s reputation and size
  • The type of services required
  • The project’s complexity and deadline

Some local companies might also offer another billing alternative - the result-based fee. As the name suggests, this is issued only when the agency partner delivers the results they have agreed upon with their client. Depending on your unique business goals, these may include:

  • Improved conversion rates
  • Higher social engagement
  • Increased website traffic
  • And more

As for projects, a Philadelphia ad agency accepts projects valued anywhere between $5,000 and $50,000. In this particular case, they typically offer a flat fee for specific services.

Why Should You Hire An Advertising Firm In Philadelphia

These are the major reasons why you should partner with a Philadelphia advertising firm:

1. Leverage their elite talent

Each year, the illustrious schools in Philadelphia produce first-rate graduates in advertising and marketing.

Hence, partnering with a local ad agency will grant you access to leading talent that can build and implement strong advertising campaigns to help you stand out in a competitive marketplace.

marketing firms Philadelphia: US national universities rankings
[Source: US News]

2. Enjoy globally competitive services at accessible rates

Compared to other East Coast cities like New York or Boston, Philadelphia has lower living expenses. This suggests that Philadelphia advertising agencies may offer more affordable pricing for their internationally competitive services.

3. Reach local audiences

Well-grounded in the local ecosystem, advertising companies in Philadelphia have accumulated deep knowledge of locally dominant industries and hold unique insights into the local market and audience.

They are uniquely positioned to deliver successful advertising campaigns that will help you build a strong local brand and engage local clients, further expanding your customer base.

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How To Select The Best Philadelphia Advertising Agency

Take these steps to find the right Philadelphia advertising agency for your brand:

Step #1: Explore Their Past Work

Go through these agencies’ online portfolios and case studies to evaluate their quality of work. This should help you understand whether they are capable of devising creative solutions and implementing outstanding campaigns.

Additionally, you’ll be able to spot their industry expertise. When an agency has tackled projects within your niche or a similar one, they are better equipped than others to deliver results right from the start.

Step #2: See What Tools They Use

Marketing and ad campaigns that generate results are usually led by insights into your target market, audience and competition. This valuable data is gauged by sophisticated tools that are not within everyone’s reach.

Top Philadelphia advertising agencies use different apps and software that allow them to develop and run effective advertising campaigns. Make sure to choose one that has access to these tools and knows how to use them to ensure tangible results.

Step #3: Consider The Size Of The Agency

As we previously stated, Philadelphia ad companies come in different shapes and sizes. To select a partner that best fits your business needs, you should consider the size of the agency.

Small ad companies have closely-knit teams that can offer more personal attention while large agencies provide a broad scope of services and have a large relationship network.

Step #4: Read Their Reviews

It’s essential to read each prospective candidate’s client reviews as they showcase honest opinions about their processes, quality of work and altogether professionalism.

What previous clients have to say about working with an agency can surely weigh a lot in your final decision. You’ll get to understand if they can prove reliability and transparency in terms of pricing, customer service, meeting deadlines and more.

10 Questions To Ask Advertising Companies In Philadelphia

Once you narrowed down your selection to only a few potential partners, make sure to address this set of questions during interviews:

  1. Have you managed accounts for clients within our industry?
  2. Could you show us a few past project examples - both successful and unsuccessful – to discuss them at length?
  3. How experienced is your team? Do they have niche knowledge?
  4. Will you analyze our target audience to identify their needs, desires and expectations?
  5. What is your process for building an engaging and effective campaign?
  6. What is your definition of a successful campaign?
  7. What are your billing structures?
  8. Who from your team will lead our account?
  9. How often will your team be in contact with us?
  10. What are your company’s core values and beliefs?

Takeaways On Philadelphia Advertising Agencies

Philadelphia advertising agencies help brands build awareness, boost sales and foster loyalty.

Businesses in the greater Philadelphia area and beyond choose to outsource their advertising to local companies because:

  • They employ well-educated and skilled talent
  • They have local market expertise and valuable insights
  • They offer quality services at accessible rates

Most advertising companies in Philadelphia charge between $100 and $149 per hour.

To find the right provider for your business needs and goals, follow these few steps:

  • Go through their portfolios
  • Figure out what advertising tools they use
  • Take into account agency size
  • Read their client reviews

Good luck!

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