About 38% of visitors cease engaging with a website if the layout or content is not appealing.
So, if you are a business owner and want to keep leads on your site, you must invest in your website’s design. It would help if you had a creative designer to work on a quality website.
But you may wonder how to find a web designer who can create your dream website.
Well, this article speaks about the steps to hiring the best web design professional for your business and the importance of having one.
Let’s get started.
Table of Contents
How to Find a Web Designer: 5 Steps to Hiring the Best Professional
The following are the steps to finding a web designer for your business:
Step #1: Create a Budget
Contemporary websites are not just brand marketing tools. A thriving commercial website is a reliable source of pre-purchase product drivers. It is outdated and useless if it is not designed the right way.
Before you even consider hiring a qualified web designer, you must fix a budget based on the size of your business and the scope of the project you are offering to a professional. Small companies and startups might have to rely on freelancers initially.
However, creating a budget will ensure that you are not spending too little or too much and that you are giving due importance to the design of your website.
Step #2: Consider an Ideal Web Designer Profile
After hiring a professional web designer, you must create a job description as recruitment firms do. Start with a short description of your workplace and your business’s focus and mission.
When you list the qualities, you are looking for in a designer, emphasize what unique attributes you want the designer to possess to make your dream website possible. For instance, your designer must have a visual flare and customer focus as his vital areas.
Step #3: Go Through the Resumes and Digital Portfolios
If you have posted a job listing, you will likely receive resumes and proposals from designers. When you go through them, check for certain aspects.
A bachelor’s degree in web development, graphic design, or digital design is a must, while an Adobe certification in web design is preferred. Also, the designer must have previous experience working on websites focused on the same niche as yours.
Web designers are also highly preferred to be familiar with CMS, CSS, Illustrator, and Photoshop. Professional designers have an understanding of SEO and mobile optimization too.
Lastly, look at their portfolios and check if there is a demonstrated sense of visual design fundamentals, including typography, image composition, and informational hierarchy.
Step #4: Ask the Right Questions
After you have shortlisted a few profiles, it is time to interview them. By asking the right questions, you can explore the unique skill sets that the designer possesses. Some of the ideal questions to ask would be:
- What information do you look for from your clients before you begin a project?
- What are the differences between desktop and mobile design?
- How do you manage the opinions and expectations of multiple stakeholders on a project team?
- How would you assess your time management skills, and how do you deal with strict timelines?
- Explain a challenging web design project you have recently worked on
Step #5: Outline a Project Brief and a Contract
Good collaboration is a must whether you have decided to work with a freelancer or a design agency. You must provide your designer with a project brief outlining the design needs, goals, and timeline.
This is the final step where, based on how well a proposal reflects an understanding of your project needs, you select one and go ahead.
Why Do You Need a Web Designer?
Now that you are aware of the process of finding a web designer, it is necessary that you also know why and in what situations you must hire one. The following are the most obvious scenarios:
You Don’t Have Time to Design Your Website
Designing a website is time-consuming. You need to choose the best themes and customized designs to drive impactful results for your business.
So, if you lack time to invest in your website design, you are missing out on a valuable opportunity to make your business stand out. This is where a professional web designer plays a crucial role.
You Lack the Knowledge of Web Designing
Web designing is a specialized task. As a business owner, you might not know the proper website design process. It is not just enough to build a website. You must know how to create the best version of your site to drive tangible results.
Professional web designers, on the other hand, know about web design trends and, therefore, have the potential to design a customized and appealing website for your business.
You Don’t Have Idea of Driving Results with the Website
Businesses have a starting point for their websites. You might have a vision or an idea, but you can't know the different elements to promise varying user experiences.
To ensure that your website design does not stay just appealing and instead drives impression, a website designer is a must.
You Want a Website that Stands Out from the Competition
The goal of designing your website is to stand out from the competition. For this, you must create a unique website to provide a memorable experience for your audience.
If you build your website independently, you must rely on a template builder. On the other hand, a website designer can create a fully-customized website that is unique to your business.
Finding Web Designer: Types of Service Providers
Web designers, as service providers, can be categorized as:
The field of web designing is brimming with freelancers of varying capabilities. These are individuals working on a variety of projects at the same time. Hiring a freelancer is the cheapest option though there are sought-after creative designers in the market.
A qualified freelancer should not only know his work but also be communicative, accommodating, and abiding by the typical turnaround times on design work.
You should choose a web design agency if you do not have budgetary constraints and want a web designing team to work on your project. They are a bit expensive since you are paying for pooled expertise.
Professional web design agencies are known for collaboration, extreme customization, and quick turnaround times.
Full-Service Digital Marketing Agencies
The full-service digital marketing agencies offer web design services and other solutions such as SEO, PPC, and more.
Full-service agencies are the most expensive options because they have a team of qualified and experienced designers. However, they are the best option if you consider other digital marketing services with or after your website has been designed.
All the specialized teams with the agencies work closely together to keep the communication simple, and the outcome is cohesive.
How to Find a Website Designer: Places to Explore
Irrespective of whether you are planning to hire a freelancer or an agency, there are a few places to explore. These are:
- Hiring sites like Upwork are ideal for finding freelance web designers.
- Search engines like Google help find both freelancers as well as design agencies.
- Review sites like DesignRush let you go through the reviews and testimonials while making a choice. You can view the agency pricing, work, etc., here.
- It is also good to look around and get referrals from friends, colleagues, and others in the professional network who can provide recommendations. Their valuable suggestions can often save you a lot of time ad hassle.
How to Find a Web Designer Takeaways
Your website is a crucial and integral part of your business.
If you are willing to attract leads and keep them engaged, you must invest in your website’s design. To get an ideal website, finding the perfect website designer is critical.
The rightly designed website will give you a competitive edge, letting you take a step ahead.