Top Market Research Companies Of 2019

Featured Portfolio:

OBJECTIVE
Peachtree Hills Place, an Isakson Living Community, tasked infinitee with the goal of accelerating the pace of home sales by executing a brand refresh to reintroduce the community into the market and appeal to a younger, affluent Boomer and Adult Child interested in a carefree, active lifestyle.  An additional goal was to generate leads through a redesigned website and a robust digital advertising campaign to improve functionality, data capture, insights and prospecting in order to generate leads.
SOLUTION
With the goal to sell more homes, infinitee knew we needed a multi-pronged approach. We audited what was already in place and based on insightful data made recommendations we thought would move the needle. We developed a strategic marketing plan inclusive of the brand refresh, updated website, print advertising in local publications, social and digital media advertising, new photography, video (drone and testimonials to be utilized on the website and in social and digital media), onsite signage, direct mail, collateral (corporate identity, prospective member’s package, move-in packages, marketing boards, invitations, etc.), and more.
RESULTS
December 31, 2018 marked the first half of the digital advertising campaign including display and remarketing, PPC, video and social media advertising, as well as organic social media and email marketing efforts. During this time, website traffic increased by 231% and new users to the website increased by 280%. The digital advertising campaign (inclusive of PPC, Display, Video, and Facebook and Instagram ads) garnered a combined total of 5,633,567 Impressions, 32,601 clicks and an average 3.42% click-through rate (CTR). These efforts ultimately led to 165 leads to date with the number increasing weekly and a level of data insight with endless application to understanding Peachtree Hills Place’s potential buyer that is being applied and refined to traditional marketing efforts and the sales team as well.

Featured Portfolio:

PROBLEM
LeafFilter, as of 2018, became the nation’s largest gutter protection company, operating 53 locations in 42 of the United States plus Canada.  Since 2005, the company has seen phenomenal sales growth – and has intended to maintain that growth by expanding even further.  Until 2018 however, LeafFilter had never executed any form of mass communication other than regional direct marketing, and modest amounts of print and digital advertising. LeafFilter needed help with a mass communication broadcast plan that would drive quality leads to its website and call centers.  
SOLUTION
To fuel LeafFilter’s desired expansion, Hawthorne developed branded response TV and Digital Video creative for a national cable drive-to-web campaign. Then we implemented a media strategy that balanced reach and frequency on highly responsive, demo-targeted national networks to generate leads to LeafFilter.com and GetLeafFilter.com.
RESULTS
After just eight weeks, the company’s first national TV campaign generated over 160 million target audience impressions, which was 67% over its goal. This drove over 35,000 visits to LeafFilter.com and GetLeafFilter.com, as well as 530 calls to the LeafFilter call center.

Featured Portfolio:

Kung Fu Tea, a national brand is headquartered in New York City, and has business ventures in North America, Australia, and Canada.With over a decade of experience, Kung Fu Tea are experts in the bubble tea business. 
https://www.youtube.com/watch?v=D2xWTwYW-WgKung Fu Tea reached out to Versa to complete many videos. One of them is showcased here. From scriptwriting, to attaining talent, and directing the video shoot, Versa is capable of handling the vision and creation of wonderful pieces of work.

Featured Portfolio:

DATA STREAMS & DATA SAMPLING: We capture WHAT is happening in your sector across millions of companies, tens of millions of active researchers, and over 100 million technology buying decisions. We then directly sample buyers through surveys and interviews to determine WHY changes are happening in awareness, consideration, perception, and market share. We are the ONLY company that combines the WHAT and the WHY for a complete understanding of 200-plus sectors.
UNIFIED DATA MODEL & SECTOR MODELS: To enable cross-dimensional analytics of heterogenous data streams and data samples, we built and maintain a high-dimensional unified data model. Sector-specific models sit on top of the unified data model and provide visibility into buyer behavior for a given sector, such as eCommerce software. Vendors are ranked by buyers in terms of awareness, consideration and perception. Active researcher activity and vendor market share are also captured and tabulated. This provides detailed intelligence into each sector.
TARGET ACCOUNTS: For subscribing clients, we combine their target account list or target market definition with the sector models that define client-specific marketspaces. These marketspaces enable clients to see buyer behavior in the market definition that is most relevant to them, enabling them to track progress on KPIs, improve decision performance and enhance results from marketing tactics.
APPLICATION: Your market intelligence can be accessed via our onDemand application OR embedded into Salesforce Dashboards, SharePoint, Outlook, mobile apps or any web application that accepts a JavaScript embed. We manage dozens of point solutions and make it easy to access your market intelligence through the application of your choice.

Featured Portfolio:

The Agency Monitor offers client focused agencies timely, detailed and objective intelligence from the best source in the world - their largest clients and prospects. For over ten years, we have provided numerous agencies actionable insights in what we call "the blueprint"​ on what it takes to win business, how business is lost, current needs, service usage, impressions and satisfaction, important innovations, new services, exceptional staff (who they are, what they did), best practices, where the industry is headed, how agencies should adjust, and much more.

Featured Portfolio:

Marketing Strategy, Content Marketing, and SEO
Case Study
Client
A High-pressure misting system industry pioneer. The company was established in the 1980’s and recently acquired by a private investment firm that wanted to grow their presence and enter new markets.
Executive Summary
Etched Marketing created a Marketing Strategy and Marketing Plan for the client. They executed on most, not all of the recommendations that were laid out in the initial discussion. The client’s results were good but could have been even better had they done everything in the plan.
They saw a 22% year-over-year increase in total website traffic. A 22% year-over-year increase in SEO traffic, and an almost 50% increase in keyword visibility when measured against their competition. When the program started, they had four keywords ranking in positions #1-3 and within 90 days that had risen to 11 keywords.
 
 
 

Featured Portfolio:

We were proud to make an explainer video for Pipedrive - a good CRM that addresses the biggest problems salespeople face. Especially when our managers love it so much.





 







Credits
Client: Pipedrive
Directed by Fireart Studio
Illustration: Dmitrij Hladkyi
Animation: Aslan Almukhambetov, Mateusz Jedrzejewski
Sound: Aslan Almukhambetov (sounds samples from Daruma Audio)

Featured Portfolio:

State Fair® Brand: Refreshing FunSharpening brand equity and differentiationThe State Fair® Brand is the #1 corn dog in the U.S., so when this fun brand asked us to redesign its packaging, we took a huge bite. We had two major tasks: evolve the packaging to showcase the brand’s playfulness, while creating more differentiation between flavors and forms.Engaging shoppers to amplify our approachWe asked consumers to identify what they liked about our concepts vs. the current packaging, and whether or not the concepts made it easier to find the right corn dog flavor/form. We were thrilled when more than 600 shoppers liked our three concepts as well as—or better than—the current packaging in nearly every category. We knew we were on the right track with a sharper State Fair® Brand story.Creating “Fireworks” Leveraging the brand’s iconic blue, we integrated the evocative imagery and memories of a night at the state fair with fireworks lighting up the sky. These fireworks also “light up” a modified brand mark that, along with the handwritten typeface and new appetite-appealing product photography, give the packaging a contemporary feel. We also made it easier for shoppers to find the right flavor in a re-imagined and re-structured flavor ribbon. By working with existing brand equities—and sharpening equities that weren’t working hard enough—we developed packaging that tells the State Fair® Brand story in a more compelling and relevant way.

Featured Portfolio:

Description: EGAMI Group is an award-winning, integrated marketing agency founded ON PURPOSE. We offer full-service solutions that enable brands to inspire and connect with multicultural audiences through the powerful platforms of culture, community and cause. We are Agency 3.0. Egami Group is an independent, 100% Black woman-owned, certified NMSDC minority marketing firm. Find out more at egamigroup,com 

Featured Portfolio:

Looking for all types of writing services-

• Contents for Websites


• Medical Content Creation


• SEO Article Writing


• Blog Creation Services


• Product Description Writing


• Press Release Writing, and more

Featured Portfolio:

Each year we design the overall theme for the annual Moonlight and Miracle Gala for Ochsner Health. 

Featured Portfolio:

Challenge
They needed help with their brand image.  The FHSAA was finding itself playing defense too often – staff was operating without a strategic communications plan and situations were popping up that could have been avoided.  So the FHSAA came to Moxē to fix that.
We had to turn their messaging and media management around and move away from just responding to inquiries - So that’s exactly what we did.
 
Strategy
Our first move- get ahead of the game by identifying possible crisis triggers and establish an internal and external communications plan.  At the same time, develop a strategy that pushed out positive stories which position the FHSAA as the premier organization committed to educating its membership and the public on the importance of participating in high school sports in Florida and the values it instills in students. Then manage the message through social media.  We also created an editorial calendar that engages more users with stories of success and leadership.
Our creative team redesigned their email newsletter and our digital marketing department implemented interesting content that enticed more people to read.  Additionally, we developed a customer service platform that we trained their team to use.
The FHSAA has also asked us for help with their sponsorship sales.  So we put our creative and brand development team on that and updated their sponsorship sales deck and consulted on strategy.
 
Handled
As potential issues pop up, the FHSAA now has a crisis communications plan. And they also have a direct connection with their audience through their social media channels-- the numbers speak for themselves. The engagement per Instagram post TRIPLED in the first month we managed their account and the click-rate on calls-to-action in their email newsletters increased by 8%.  

Featured Portfolio:

Living Without Borders INTL, one of the Networking industry’s leaders in Nigeria, desired an online display of their strategy to increase site traffic, while utilizing their current customer base.

Featured Portfolio:

VA Home Loans is a loan office located in Idaho that specializes in VA loans and making sure veterans get treated fairly and receive the loans they may need.For the VA Home Loans website, we designed clean, modern site with high speed functionality. It is also accessible for a diversity of client demographics and is mobile friendly. Finally, we added call to actions that would convert visitors into clients. 

Featured Portfolio:

Cercacor is an innovator of non-invasive, portable consumer monitoring technologies. Its début product is Ember – the world’s first non-invasive hemoglobin tracker for endurance athletes and coaches. Its sister company, Masimo, is a publicly traded, global leader in innovative noninvasive monitoring technologies.
PROBLEM
When Cercacor came to SCM, it was completely unknown; didn’t have any connections or previous experience with the triathlon, endurance sports or coaching communities; and had no experience with media, special events or sales. Most target audiences didn’t understand the value of regular hemoglobin monitoring. And, the product costs $400 or $700, depending on the model (and now requires users to pay $1 per hemoglobin-based test after the first 200).
SOLUTION / ACTIVITIES
Working with Cercacor’s VP of marketing, SCM developed and executed a detailed, fluid strategy to identify, educate and work with key influencers and potential partners; build foundational marketing and public relations materials / tools; identify and work closely with elite endurance athletes and coaches to test Ember and share their stories; and gain positive media attention.http://www.shermancm.com/portfolio/the-island/ 

Featured Portfolio:

Your Marketing and Creative Advertising Agency
Let’s be clear, Big Cat is a no-nonsense marketing communications agency with offices in Birmingham and London. We believe in a thing we call creative clarity. Whether it’s advertising, brand and design, PR services or digital, we think the most effective communications are the most simple.
The most effective way to get to the heart of your problem is by being direct, honest and open. It’s an approach that’s helped us create hugely effective communications in sectors such as healthcare, hospitality and destination marketing. It also means working with us is about as easy and straightforward as it gets.

Featured Portfolio:

RAILTOWN'S NEW INNOVATION WORKSPACEBench is a 6 story commercial real estate offering located in the Railtown Design District. Developed by Rendition Developments and designed by renowned architect; Gair Williamson, Bench Railtown boasts modernist design juxaposed within an historical industrial context.
The target audience is primarily collaborative entrepreneurs, innovators, and creators, who together leverage their collective energies to forge new ideas, technologies and products. With this maker mindset, we looked to the primary workshop device used by the artisan – the workbench. Using this foundational toolas the inspiration for the Bench name and branding, we created the brand logo, identity and communications assets to promote the project.










The Bench brandmark references a stencil effect used to identify industrial objects and workspaces. We created a brochure as the lead touchpoint with authentic location photography shot by award winning photographer –Kristopher Grunert. We created a new responsive website, site signage and hoarding, floorplans, direct mail promotion in concert with targeted email campaigns.www.benchrailtown.com

Featured Portfolio:

Visual identity system, brand guidelines, stationery, literature and website design for global change management company.

Emergn is a global IT consultancy which provides advisory, enablement and delivery expertise to help organisations work more efficiently. We were approached by the company to create a new identity to better represent their service offering. Emergn prides itself on the high level of service it provides its clients and wanted a new image to match. We created a new visual identity system and related collateral.
Branding, Guidelines, Website