Top Market Research Companies Of 2020

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CHALLENGE
ProofHQ approached PCR to help optimize their marketing campaigns and show a true ROI on their efforts. They had been using Hubspot’s marketing platform for several years and had recently incorporated the Salesforce CRM (customer relationship management) tool into their process. They struggled with fractured communication and integration between marketing and sales, which resulted in reporting inaccuracies of traffic, leads and ultimately, customers. Without a way to definitively quantify their paid marketing efforts or see an accurate representation of their 90,000 contacts, they needed a clear strategy on how best to leverage the two systems.






SERVICES 
• Hubspot & Salesforce Integration• Marketing & Sales Optimization• Attribution & Reporting• Lead Scoring & Qualification• Lead Flow Visualization
SOLUTION
Our solution was to tackle the underlying problem first. We engaged on a 90 day project to fix the integration and attribution issues that were hampering ProofHQ’s effectiveness. Immersing ourselves in their Hubspot and Salesforce accounts, we analyzed the data at every step of the lead acquisition and qualification process and identified critical points of friction. From there we deployed an action plan that would not only fix the existing errors, but provide a scalable model for how all traffic, leads and customers should be attributed, segmented and qualified moving forward. We developed a system of automated workflows to categorize each contact, and worked with their team to adopt it into their process. Our attribution paradigm was customized for ProofHQ’s business goals and the specific breakdown of how they needed to see leads reported.

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Challenge
Luxury travel company, Best at Travel, sought to bring about a steep YoY growth of PPC leads during the competitive peak month within the travel industry – January.
 
Innovation
Growth: ROAST utilised tactics which would allow growth of traffic volume over competitor sets within the high net worth target audience – roll out of expanded text ads, test and learn bid strategies and a heavy mobile search presence.
Efficiency: By adopting a tiered approach to our Customer Match campaigns (whereby past converters were segmented by value of holiday) ROAST opened the ability to tailor our activity for those users deemed to be of the highest potential value. Use of site remarketing allowed ROAST to tailor our activity for past users depending upon the products they had previously viewed.
Quality: To balance volume increases with quality, we ensured onsite experience was tailored to help users find the easiest route to conversion (phone call, email, online booking etc.). PPC activity was tailored by destination and product type, recognising that different areas would require varying lag times to convert leads into revenue.
Results
73% YoY + in PPC lead volume
22% YoY reduction in PPC spend
55% reduction in cost per lead
26% + in overall business revenue
 
Testimonial
ROAST provided a service aligned to our own in peak, working outside of normal working hours to ensure our team had the support required to maximise the opportunity in the market and reacting quickly to the needs of our very dynamic business.
 
Rita Sharma, Managing Director, Best at Travel
 

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Building on our long-term partnership with Fitbit, we developed a new line of wrist wearables in 2016. It demanded a design language with a strong signature, high versatility and unmistakable lineage – all while fitting millions of potential users around the world. Achieving this level of flexibility hinged on the development of removable pebbles along with unique strap attachments. The result is an array of accessories – from genuine leather bands to gold bangles and lanyards – transforming the wearables with a simple snap of a new band or swap of an accessory.Fitbit Alta™ Fitbit Alta™ is a slim and stylish smart fitness wristband that effortlessly matches modern jewelry, urban fashion sensibility with advanced technology to create a motivating versatile icon fitted to anyone’s style. Charge 2Fitbit’s most popular wearable got a fresh update in the Charge 2. We incorporated modular design, a 4x larger tap-sensitive display, advances to PurePulse continuous heart rate monitoring, & sensors automatically capturing all-day activity and exercise. The gently curved face meets a slanting side, slimming Charge 2’s profile. Fitbit BlazeFitbit Blaze™ was one of the first smart fitness watches built to help make the most of your workouts. Combining smart notifications, a modular design & a broad accessory line – Blaze is the sleek timepiece that fits seamlessly into your life from the office to the gym. Flex 2Ultra-slim Flex 2 was Fitbit’s first-ever swim-proof fitness wristband. An update to the design of iconic Flex, Flex 2 was 30% smaller & smarter than ever. SmartTrack recognizes select workouts, reminders keep you moving & color-coded LED gives you quick insights into your progress for the day. Maintaining the removable tracker let us transform Flex 2 from sport bands to chic jewelry while bands balance angles with patterns presenting a slimness that’s both sport and fashion forward.

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Developed a cell phone case that has an integrated TV remote and garage door opener.

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The beauty industry is full of promises and expectations. And so are we. We promise not to create work that's a feel-bad reminder of what most women are not, and we expect women to be savvy and capable of understanding the way what they put on their bodies works. For Exuviance, a high-end Johnson & Johnson brand, we created a campaign that successfully invigorated three products with gorgeous visuals that focused purely on the product and its attributes, along with language that relied heavily on wit and was loaded with hardcore science - never dumbed down, never inflated.
The work paid off. Results have exceeded expectations and eight more executions are in the works. 
The Good Stuff: print, poster, in-store, collateral, instagram, digital display

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Integrating luxury manufacturer Princess Yachts' 'Experience the Exceptional' ethos into its digital marketing strategy.

As a brand synonymous with world-class craftsmanship, it’s essential that Princess Yachts’ digital proposition perfectly mirror Princess’ values of luxurious elegance, quality workmanship and aspirational achievement.
WEBSITE OF THE YEAR

Using integrated smart IP technology to showcase Princess Yachts’ international appeal, the site provides a truly bespoke online experience, reflecting Princess’ passion for delivering the personal touch, even as a global manufacturer. The site won Best Website in Creativepool’s Annual awards.
“In addition to the beautifully considered creative and great technical expertise, it is the enthusiasm and passion the team at Woven bring to every project which sets them apart. Woven have been instrumental in the transformation of the Princess Yachts digital presence.
 
DANIELLE EMERY - SENIOR MARKETING MANAGER, PRINCESS YACHTS
DYNAMIC WEB CONTENT

Princess Yachts’ global client base means it is essential the website take visitors on a captivating digital voyage, regardless of their location. The site uses intelligent IP lookup to identify a user’s geolocation and present them with tailored content.
This groundbreaking feature means that Princess Yachts is the first leading luxury yacht manufacturer in the UK to develop a website that supports Arabic as a primary language.
INDUSTRY FIRSTS

We developed an industry-first event app that allows Princess to easily build client profiles and respond in real time to customer interest. The app can notify distributors of any customer interest as it happens, leaving them perfectly placed should a customer wish to push the boat out.To support the event app we built a custom sales app and distributor portal. Through this Princess can drive sales, keep distributors in the picture and ensure brand consistency.

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https://www.ethic-ads.com/work/graphic-design/

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The Best of 2018 Some images of our campaigns over 2018. 

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Appraisly is an innovative foot measurement technology for mobile devices which delights footwear eCommerce outlets just as much as the mobile application’s intended users.
Customers prior to buying footwear online can accurately measure the size of their feet in a few clicks and the information is automatically saved for future purchases. 
Users simply open the Appraisly mobile app and move the camera around to activate the augmented reality functionality, take off their shoes and socks and stand on the floor to scan their feet from an elevated position and that’s it! 

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Marketing PlatformOur client Veridition was about to take part in several large tradeshows around the country and needed some eye-catching visuals to help them ease into conversations with walker-bys. We delivered with a simple but strong backdrop showing minimal text and a lifestyle photo indicative of their service offerings. Additionally, we created handouts to complement the tradeshow display and told the story of Veridition and who they are. Not everything has to be 8.5x11 so we designed a 9x5 easy to carry, double-sided handout which was the perfect size to slip into their bags.

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Delicio (AATCO) Industry: FMCG Oh-so-Delicio! The Brief - AATCO, an Oman based company known for its institutionalised selling, wanted to build strong brand equity around its brand Delicio. So the brief was to create a print campaign that would help make Delicio popular in every household and restaurant in the UAE. The Creative Solution - Mouth-watering shots of delicious food items dipped in Delicio sauces and condiments were used along with the line ‘Oh-so-Delicio!’ to create an appetizing and colourful print campaign that highlights the quality and variety offered by Delicio. The Outcome - This creative campaign, along with an impactful media plan helped put the brand in the limelight, thus increasing the sales and brand awareness in the region.

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We at A.Avery Group developed the website and consulted on the concept of the business and is now helping Gnawsome find capital.

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PwC wanted to raise its UK Auditing Team's understanding of technology and the future of business. They appointed Wild Orange Media to deliver a series of keynote presentations at training events taking place across the country. Over several weeks, Allister Frost gave keynote talks to hundreds of PwC employees to help them understand how technology is changing business and identify fresh opportunities for value creation for their clients.

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When seeking drug rehabs Los Angeles it is our job to make Cycles of Change rank. They are an inpatient, intensive outpatient substance abuse treatment center near Palmdale, California. Substance abuse addiction treatment centers in California must be researched.
California addiction treatment centers are now required to adhere to marketing laws. This started with drug rehabs in Florida. They were the first to generate the new patient brokering laws. These regulations require rehabilitation centers to have certification to participate in paid advertising on the web.
Inpatient drug rehabs Los Angeles Inpatient addiction treatment with the highest qualified medical staff are attractive to consumers. They can guide their clients to long-term recovery. They provide a carefully furnished addiction treatment plan. First responders, and veterans programs available.
Medication assisted treatments (MAT) are utilized with their outpatient drug rehabs Los Angeles. Suboxone and other short-term programs available. This 8-week program is often extended until this rehabilitation clients are ready to transition.
Alcohol detox San Diego options with the use of prescription medications. The pain from withdrawal is often a deterrent to entering a substance abuse treatment program. Under medical supervision you will experience the least amount of pain from opiate and alcohol withdrawal.
Cycles of Change is one of the best drug rehabs Los Angeles provides. They are Joint Commission accredited and provide high quality medical care. Relapse prevention and incorporation into 12 step teachings. When seeking drug rehabs near me they are an excellent option.

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3 Month Local Campaign with blog posts, citations, guest posts, and on page SEO.

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The holiday gift guide focus shifted toward sleepwear, thermals and seasonal favorites like pajama tops and bottoms, yet still actively promoted everyday essentials like underwear and t-shirts. Instead of promoting self-purchase, messaging encouraged gift solutions for him and her. Model photography captured a sense of comfort and joy, while the off-model (laydown) photography jumped off the page with immaculate, tactile detail that readers could practically “feel.” This creative approach carried consistently to an inspirational in-store “look book” handout, store windows, signage, website, emails and social media content. The result was a potent representation of the Jockey merchandise framed in the language of the season… a language that spoke to customers to the tune of tremendously successful results.

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Zimmer Biomet is the market leader for tourniquet system technology and has had a dominant market share for years. When Zimmer approached Design Central, they were facing competition from products made to encroach on their market position.
To understand the subtleties of the workflow, the design and development team went on a research discovery mission of competitive products, including observation and interviews with medical experts to identify opportunities for improved interaction with the product and to uncover what stakeholders defined as “intuitive” and “simplicity.” This was to understand the success and shortcomings of current products.
The design team focused on creating and making consistent brand elements by developing a product architecture and configuration that supports complete blood occlusion. The inherently intuitive to use line of products maintain clean aesthetic lines that express technical sophistication, yet communicate approachability.
The new large touchscreen interface, which replaces analog controls, includes one-finger use for safe control and accident reduction, a rich system of icons and logic, a multi-language navigation system, as well as diagnostics and training applications. Product development included product architecture and design, CAD geometry and support for agency approval of the device.

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When Red Bull Music launched its Culture Clash concert series in North America, the Austrian energy drink brand challenged Chemistry to turn up the volume around the event. So, we did by creating gritty, authentic content generated by local street artists. The look and feel of the ATL came to life and connected with fans around the globe. The result: Tickets sold out in under 2 hours and the online broadcast was viewed by millions. Additionally, Chemistry was asked to design a commemorative can, making us the only North American agency on Red Bull’s roster to do so. Big ups to our crew.

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Napster’s leading streaming music services give millions of members ad-free access to more than 32 million songs. Whether they're listening on their phone, at home, at work, or in the car, Napster goes where they go.
Five managed Braze campaigns with a focus on 3 key customer segments for the music streaming service with over 3 million subscribers.
Five results:

• Drive key actions with new users: playing, downloading, and favoriting a track


• Identify and engage with users identified as likely to cancel within next 30 days


• Re-engage with recently canceled customers


• Increase all conversions through defining and creating new Braze canvases

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DLAB completely turnedaround the existing branding of a $900m dollar corporation. The driving force was to recreate the existing design to be used for ongoing corporate documentations, that would appear engaging, fashion-oriented, and at the same time boldly modern.

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Bata’s new CEO, Alexis Nasard, went on his first international business trip to Thailand in September 2016, as the company is currently working on expanding its presence in the Thai market. Bata wanted to organize a press conference to promote its new approach and promotions in Thailand and get exposure to large local and regional media channels.
Midas was in charge of all PR an d communications tasks, including press releases, media invitations, finding a venue and hiring the M.C. for the event, and organizing both TV and one-on-one interviews with members of the media.

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We created a marketing plan and grew sales by 300% in 90 days!

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Content Marketing for Field Services Technology



Content marketing is not only about what you write and how you share it.  It is about “who” wrote it.  In this case, out client is seeking to position their company as thought leaders in the are of “Field Services Technology” and as a close partner with Microsoft.  We created an eBook based on interviews with the client’s leadership and a well-known leader from Microsoft.  The entire piece was authored as a part of the “Digital Transformation Leadership Form”, a content group managed by OnTrack CMO.  This provides a third party perspective to aggregate thoughts from each company.  Promotion takes place over a 6-12 month period and includes both direct and social channels.