Top Market Research Companies

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CHALLENGEIn July 2020, Foster Farms launched Smart Crust Pizza, a low carb, high protein, Keto certified, frozen pizza line. The primary challenge was to develop a creative platform to support the product launch; however, there were a number of barriers to consider:

• Foster Farms had no existing brand presence in the frozen pizza category


• Frozen pizza is a crowded category with established brands at grocery


• Plant-based and BFY products were fueling category growth


• There was little market knowledge of chicken-based pizza crust which required consumer education

• 2x Smart Crust creative doubled all system1 benchmarks of emotional effectiveness


• Smart Crust creative ranked in the top 4% of all campaign measured


• Smart Crust product benefits and Guilt-Free Messaging drove excitement which translated into High Level (79%) Purchase Intent


• Smart Crust's Healthy Decadence Drove Happiness and Surprise amongst consumers

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Challenges

• Quick competitive response shortened and reduced the impact of premium pricing on new product innovations and introductions


• Majority of the sales team had fallen into the order taker mode and were busy fending off competitive pressure to reduce pricing

• Completed a sales diagnostic including process, competency assessment, customer interviews, and competitor analysis


• Developed sales and marketing strategies to move behaviors from commodity based mind set and positioning to consultative high value sale with customers


• Created and delivered sales training to communicate new process and positioning in a two day workshop event for the entire sales force


• Provided follow-up consulting to help support reinforcement and performance management

• New sales process and positioning changed the dialogue with customers and focuses on value added


• Sales force focuses on improving customer’s business and becoming a trusted adviser


• Premium pricing on new products had greater staying power and customer insights provided fuel for RFP’s innovation pipeline

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signage, branding, flyers, posters, emails, website development, social media, advertisements, Power Points

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Watch a story: https://youtu.be/A2RwM7D6QQUSlavyanochka brand has been producing products from 100% natural milk for 2 decades. Over the years, the brand has entered the top three in terms of brand awareness and its audience is well accustomed to the traditional girl with a wreath on the package.Slovyanochka had a large-scale update of the brand. The visual language has become brighter: the label has become more expressive on the shelf, and the packaging is more modern and convenient.An advertising campaign called Very tasty has started all over Ukraine. The face of the company is a famous artist, who embodies Ukrainian femininity — Olexandra Zarytska — KAZKA band soloist, and she has performed the anthem "Slovyanochka".The brand equity commercial with the star was shot in several formats for television and digital rotations. Along with the TV launch, a large-scale campaign was launched in trade channels and online, with the ecosystem including many integrations and activations, that reveals all the main RTB brands: 100% natural milk, high-quality control in production, and no of preservatives and artificial coloring.The campaign is implemented by the Brain Tank agency, together with Family Production and the Mama Music production center on request of PepsiCo Ukraine.More info:https://www.braintank.ua/en/cases/slovyanochka-updated-the-brand-and-launched-a-fairytale-campaign-with-kazka/

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CHALLENGE
Procter & Gamble was preparing to launch a strawberry-flavored line of oral care products and required packaging with a distinct tween-appeal.
 
SOLUTION
We developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.

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Since the 1950s, The Leukemia & Lymphoma Society has made extraordinary strides in curing blood cancers and improving patients’ lives. But the donor public had little awareness of LLS and its impact on the cancer landscape. Our integrated advertising campaign changed minds and behavior in a big way. Eschewing the usual guilt and sentimentality, it shows the pioneering results contributions have led to, all under the theme line, “Someday is today.” (Yes, the voice in the TV is indeed actor Michael C. Hall, a leukemia survivor.)
Results: TV, OOH, print and digital contributed to a media-surround strategy that in less than one year put LLS on the map as a leading edge charitable organization and produced a 50% lift in average daily donations at peak spend when all media were working together, and a 15% lift in site traffic during the flight. Ultimately we generated a significant ROI as annual online donations were 88% higher in markets exposed to our campaign.

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Nanit is a baby monitor who provides parents with unparalleled insight into their child’s sleep patterns and habits. We designed Nanit to be an elegant addition to a nursery. It’s smooth, seamless and flowing form floats quietly above the crib. Nanit incorporates a soft, functional light that glows through it’s top surface so that it won’t disturb a sleeping baby. In addition, Nanit’s stand was designed for incredibly easy set up and to the highest safety standards.

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To view the entire list of services we provided to Starline in this Case Study visit our website and select our portfolio tab. This campaign includes branding and logo design, content marketing including SEO, creative campaign, email marketing, public relations, social media marketing, digital pressroom, packaging design, trade show booth design, and printed materials and collateral.

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Elysium Marketing Group created logo-shaped handouts using the brand’s minimalistic style to create both a red and white wine card that would stand out and encourage tasters to keep the piece and continue using the information.

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Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. Since its inception, our PackProbe pack testing approach has developed a reputation for providing great insights and for helping brands optimise this design and sales.We believe it's key to understand how your pack is going to fair with your target audience before it's too late. This key insight will give you confidence when it comes to releasing the product, but also the ability to make final amends alongside what your consumers value. PackProbe's advanced and powerful features have been widely recognised as both ground-breaking and innovative. Achieving vital outcomes through system 1 thinking, which talks about the part of our brain which makes our decisions without us even knowing. Our tool has the capability to incorporate other aspects of our research capabilities such as our eye-tracking research, AI visual attention analysis, and Virtual Shopping or virtual shelves to become the ultimate research solution for identifying and improving your designs.Why PackProbe 

• Provides the strategic Insights that will help improve your sales


• Helps you understand which elements of your packaging and design are working


• Includes advanced AI, virtual shopping and eye-tracking features


• Measure attention and optimises your impact and on-shelf standout


• Saves time and money on your packaging by preventing mistake


• Helps you choose the right pack and design with confidence

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• Strategic Marketing Plan


• Market/Competitor Research


• Logo/Branding Campaign


• Website Design/Development

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Nike
As an iconic global brand, Nike’s communications are all about high performance. Every consumer touchpoint needs to deliver consistency, quality and impact. For the past two years, we’ve been working with Nike to create retail experiences that meet these exacting standards and keep them ahead of the competition.





Nike is a byword for high achievement and inspiration. But to maintain its global success, the brand needs to protect its well-crafted reputation in partner retail environments. Our work with Nike for Sports Direct and Lillywhites focuses on elevating the brand’s in-store environment – spanning retail comms, merchandising principles and digital fixtures.


From launching campaigns through to implementing a new digital strategy, we push for creative excellence across every element to craft compelling brand and product stories.

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Our mission was to activate, engage and educate national & international markets through high impact placements. Our goal was to increase awareness for Be Fair Be Vegan’s purpose – animal equality and the end of all animal use.  
We combined online and offline media to generate buzz in various global markets and drove online site traffic by strategically applying robust optimizations and targeting methods. 
Every campaign drove high levels of web traffic and each time, we discovered more about which media channels resonated with our target audience. Our initial campaign in Seattle featured some placements in Be Fair Be Vegan’s community-wide vigil (pictured above). We were able to continue making recommendations for future global campaigns.
“The whole campaign was beautifully executed, and we loved all the placements…We were so happy with the results of our collaboration that we’ve decided to make TEC a long term partner, and look forward to working together on future campaigns.”
– Be Fair Be Vegan (Seattle Campaign)

 

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1,000 Unique Visitors per Day. Up from 36 per day average over 5 months. This is an insane increase! ALL ORGANIC TRAFFIC

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Discovery Toys Reports 47% Increases In Amazon Sales RevenueSales Were Steadily Declining And ACoS Was Soaring. This 40 Year Old Toy Company Looked To OperationROI To Reinvigorate The Brand And Drive More Sales On Amazon. The ChallengesDiscovery Toys is a premier toy company whose toys help children enhance their developmental skills and learn the best ways to interact with the world around them. They have been a trusted brand in the early childhood development field for over 40 years. Discovery Toys came to us in early March, right when COVID-19 was starting to hit America. Even without the Coronavirus, their Amazon sales and profitability were declining. As an established brand, we needed to update their listings and assets to catch up with competitors who were overtaking their presence. Our tasks:

• Optimize titles, bullet points, and descriptions


• Update imagery


• Establish a strong brand presence


• Reduce ACoS


• Overhaul existing ad campaigns


• Utilize new ad features like Sponsored Display Ads


• Make sure they could ship FBM and FBA for every product

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Tooshlights is the first and only restroom traffic management system that will increase traffic flow and efficiency in public restrooms by letting the guest know “where to go”.
When a stall is occupied, the smart latch is activated, the indicator light on the ceiling above the stall turns red. When the guest leaves the stall and opens the smart latch, the light turns green.
The smart latches communicate wirelessly with the indicator lights, which in turn are linked as a network to a wireless hub. The hub stores the usage frequency of each stall and communicates the information to the facility’s computer system. This information allows efficient scheduling of servicing, supplies and cleaning, by predicting service intervals based on usage. The system can also show if a stall goes down.
Occupancy information can also potentially be fed to an app, that can show a guest in a large venue which restroom has more open stalls.
Tooshlights came to M Industrial Design as a start up with just two employees and a simple working prototype. Our brief was to redesign and reengineer the Tooshlights to meet some tough design goals. The appearance design had to be beautiful enough to inspire architects to specify it, the housing had to accommodate electronics, switch and battery and be no wider than 1” to accommodate variable site conditions. It had to be rugged enough to withstand the public restroom environment.
M Industrial Design handled the design and engineering of the product, including the oversight of the electronics design of the smart latch, indicator and Hub.
MID also fabricated the first working prototypes, produced all production documentation and inspected and approved first article production parts.
Tooshlights has now been installed in several major airports and sports stadiums across the US and is well on its way to success.
 
 

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World renowned chef Gray Kunz approached GB Agency to modernize his website and we couldn't be prouder of the finished result.

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A global media company has engaged Zinnov to enable organization-wide automation to drive business growth and to create efficiencies.The client wanted Zinnov to create and enable charter for enterprise-wide robotic automation adoption within the organization.Engagement details: RPA Strategy Formulationa) Compete research on Robotic Automation adoptionb) Portfolio Assessment and Process Prioritizationc) COE StrategyExecution strategy:a) Organization Alignment and Roll Outb) COE Setup and Program Managementc) Vendor AdvisoryOutcomes:a) Top 3 processes in 5 functional areas based on compete researchb) COE charter and roadmapc) Ecosystem alliance recommendationsd) Roadmap for skilling and talent acquisition

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project details


Security application solutions


“Exadel customized and implemented open source access and identity management technologies, improving clinician productivity. This allowed physicians, nurses, and caregivers to focus more time on patient care.”
– Nick Yoo, Senior Director of Information Security Architecture at McKesson Corporation


about McKesson


As the oldest and largest health care services company in the United States, McKesson plays an integral role in the healthcare industry and has a unique vision for its future. McKesson serves more than 50% of American hospitals, 20% of physicians, and 100% of health plans. As the largest pharmaceutical distributor in North America, it delivers one-third of all medications used in the region every day.


problem


McKesson applications are used by a diverse group of users. To serve these users better, the company wanted to radically improve efficiencies while meeting industry-specific security and regulation requirements.


solution


Exadel partnered with McKesson to implement a comprehensive set of security solutions including Corporate Active Directory SSO (single sign-on) and Identity Management UI.
Exadel has an extensive security background and was able to quickly put together the best-suited technology stack for meeting McKesson’s security needs:

• OpenAM (access management, entitlements, and federation server)


• OpenDJ (directory server)


• OpenIDM (identity management system)


• LDAP (Lightweight Directory Access Protocol)


• WS-Security (secure web services extension to SOAP—Simple Object Access Protocol)


• Federated security


• SAML (Security Assertion Markup Language)


• STS (Secure Token Service)


• OAuth (authentication protocol)

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AboutCure Cardiovascular Consultants, a private practice in Palm Springs, came to us wanting to develop a consistent brand to differentiate them as their business grew.Logo Design
Dr. Bagheri is a cardiologist who owns his own private practice. The final logo symbol we created for him is a dual image of a heart and a gladiator mask that Dr. Bagheri liked among the concepts.
One of Dr. Bagheri’s patients, Archangel Michael, gave him a painting after a successful surgery. Dr. Bagheri has always been passionate about fighting to save people’s’ lives and the Archangel Michael has always had a personal connection even from his childhood. He wanted a logo with an angel fighting that was not cheesy or cliche. We played around with three different themes: an angel, a heart, and a gladiator mask. In the end, we were able to create a logo that stayed true to Dr. Bagheri and Cure Cardiovascular’s values.

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Nestlé Purina Careers came to us years ago for help executing a social campaign. The successful results kicked-off what has become a long-standing relationship. Since then, we have partnered with their hiring experts to leverage their employee value proposition to develop both internal and external messaging strategies. From social campaigns and social listening, to print collateral, posters, signage, identity systems, photography, and most recently their website redesign and development, we’ve helped them create an employment brand that attracts top talent and communicates their core message, “We Stand Taller”.www.leveragestl.com/work/nestle-purina-careers/

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Coleman Equipment, Inc. provides construction, agricultural and turf equipment both onsite and online. They also provide a means of support to make life better for hard-working customers who contribute to the betterment of their communities. They carry parts and equipment from major brands like Kubota, Case, Scag, Stihl and others. Their website enables them to sell an extensive parts inventory nationwide.Coleman Equipment had a website with strong SEO value, but its design and user experience had not been updated in more than 10 years. Website content was difficult to manage and update without having direct access to the backend databases. Transitioning the site was going to be no easy task, as it had grown to more than a million URLs with lots of hidden features and functionality.The 2017 website relaunch project involved modernizing the user experience while maintaining the 100% custom complex business systems that sit behind it.The emfluence team implemented the following:

• Mobile Responsive Design


• API Layer for accessing existing databases


• Easy-to-use, open-source CMS for editing content


• Strong SEO team involvement during and after relaunch to ensure that previously earned relevancy and authority were transferred from the old site to the new. Activities included 301 redirects, XML sitemap updates, Robots.txt file updates, Dynamic meta data implementation, and URL structure optimization.

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Develop brand, logo design and packaging design for Farmer John's line of garden products along with sales assets for Costco, Walmart and other large retailers.

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Designed to improve the efficiency of a workout this smart connected fitness bar can be used just about anywhere. Features bluetooth technology and a mobile APP. We designed and developed the product from start tio finish within six months.

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Since 2018, we have been honored to partner with Polaris MEP, which provides competitive business improvement programs (SEO and digital marketing & advertising in our case) to grow Rhode Island’s manufacturing industry. Polaris MEP is a statewide nonprofit organization, an affiliate of the National Institute of Standards and Technology’s Manufacturing Extension Partnership (NIST MEP), and a business unit of URI Ventures (formerly, the University of Rhode Island Research Foundation).Read our case study > https://www.sidewalkbranding.co/post/case-study-manufacturing-seo

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View our portfolio at F10Design.com.

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Challenge
Luxury travel company, Best at Travel, sought to bring about a steep YoY growth of PPC leads during the competitive peak month within the travel industry – January.
 
Innovation
Growth: ROAST utilised tactics which would allow growth of traffic volume over competitor sets within the high net worth target audience – roll out of expanded text ads, test and learn bid strategies and a heavy mobile search presence.
Efficiency: By adopting a tiered approach to our Customer Match campaigns (whereby past converters were segmented by value of holiday) ROAST opened the ability to tailor our activity for those users deemed to be of the highest potential value. Use of site remarketing allowed ROAST to tailor our activity for past users depending upon the products they had previously viewed.
Quality: To balance volume increases with quality, we ensured onsite experience was tailored to help users find the easiest route to conversion (phone call, email, online booking etc.). PPC activity was tailored by destination and product type, recognising that different areas would require varying lag times to convert leads into revenue.
Results
73% YoY + in PPC lead volume
22% YoY reduction in PPC spend
55% reduction in cost per lead
26% + in overall business revenue
 
Testimonial
ROAST provided a service aligned to our own in peak, working outside of normal working hours to ensure our team had the support required to maximise the opportunity in the market and reacting quickly to the needs of our very dynamic business.
 
Rita Sharma, Managing Director, Best at Travel
 

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The beauty industry is full of promises and expectations. And so are we. We promise not to create work that's a feel-bad reminder of what most women are not, and we expect women to be savvy and capable of understanding the way what they put on their bodies works. For Exuviance, a high-end Johnson & Johnson brand, we created a campaign that successfully invigorated three products with gorgeous visuals that focused purely on the product and its attributes, along with language that relied heavily on wit and was loaded with hardcore science - never dumbed down, never inflated.
The work paid off. Results have exceeded expectations and eight more executions are in the works. 
The Good Stuff: print, poster, in-store, collateral, instagram, digital display

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AGN Services:Apple Search Ads (ASA) set up, management and optimization of their iOS app in the US market.Results:38% decrease in CPI