Top Market Research Companies

Craft Innovations is a global research and UX design firm that accelerates innovation and enhances profitability by transforming user insights into outstanding customer experiences. Its services include qualitative and quantitative research, brand experience assessment, usability audits, product and customer experience design, and consulting in design thinking and service design.

Craft Innovations developed a new customer loyalty program strategy for a top toy retailer. The market research agency explored existing customers and competitors to understand their perceptions and experiences. It recommended redesigning the program, resulting in a revamped version with gamification elements and increased average order value (AOV) and customer lifetime value (LTV).

TGM Research delivers consumer insights globally through innovative survey technology. As an international data collection and market research agency, it utilizes digital methods to conduct large-scale projects across various business and consumer audiences. TGM provides access to a vast network of panelists across over 130 countries worldwide.

TGM Research explored the impact of COVID-19 on giving and volunteerism, particularly focusing on motivations and cultural nuances in markets like Kenya, the USA, Egypt, and South Africa. It overcame obstacles like digital accessibility disparities and cross-cultural sensitivities, providing valuable insights. Its expertise in online data collection significantly contributed to the project's success, providing high-quality results that helped advance research at the University of the Witwatersrand.

InterQ Research is a leading market research agency specializing in qualitative, quantitative, and UX research. Its services include focus groups, in-depth interviews, UX, and ethnographic research, utilizing online, mobile, and biometric methods to unlock customer insights. With a goal to understand customer interactions and integrate brand experiences into consumers' lives, InterQ delivers actionable insights, helping clients innovate and grow.

Delta Air Lines wanted to address passenger stress during flights, but its existing post-flight surveys lacked real-time qualitative feedback. It partnered with InterQ Research to conduct a qualitative study using biometrics and in-the-moment feedback. Passengers utilized a mobile app to report stress levels and ease during their journeys, supplemented by Fitbit data tracking heart rates. The dual approach provided valuable insights into stressful points throughout the journey. Delta used the findings to develop systematic changes to enhance the passenger experience, from airport arrival to baggage retrieval.