Question 1

What is a public relations firm?

Accepted Answer

A PR firm is an agency that ensures that brands have a positive public image across all channels. Their focus is to help businesses find their brand story and promote it across various channels. These types of companies generally deal with media relations, event marketing, crisis management and communications, social media marketing, and influencer marketing.

Question 2

What do public relations companies do?

Accepted Answer

A public relations company handles its clients’ reputation through earned, owned, and paid communications. Some of the primary responsibilities of PR companies include improving media relations, streamlining communications, boosting social media, increasing brand awareness and loyalty, and finding different story angles to help businesses gain a competitive edge for a chance to snag new customers and engage existing followers.

Question 3

What are the different types of PR firms?

Accepted Answer

There are several types of public affairs agencies that cater to various companies, industries and even offer different levels of personal attention: boutique companies, large global firms, niche specialized agencies, and traditional ones.

Question 4

How much do PR companies charge for their services?

Accepted Answer

The cost of their services depends entirely on what tasks you need them to complete. However, you can expect to pay around: $100-$175 per person per hour for a North American agency and $35-$75 per person per hour for PR companies in international locations like Eastern Europe.

Question 5

How to choose the best public relations firm for my brand?

Accepted Answer

These steps will help you select the right PR company for your brand from our agency listings: check if they have a comprehensive network of contacts, ensure they have experience in your industry, ask for client references, and learn what your role will be in the relationship before you sign a contract.

Question 6

What questions should I ask before hiring a public relations company?

Accepted Answer

What similar clients do you work with? What success stories related to our goals and/or industry do you have to share? How will you determine our demographic? What publications are relevant to our industry? How do you send important press releases? How do you plan to manage our outbound communication? How will you manage our partnerships with influencers and other brands? How will you track our secured media placements, links to website, social media mentions, etc.? How will you personalize campaigns and processes for my brand? What system do you have in place for setting and tracking goals? Who will be working with our business? Is it a team of people or just one PR manager? How often can we expect updates?

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