Searching for a reliable law firm SEO company that drives organic traffic, leads, and revenue? Our listing is a credible source for finding top-tier law firm SEO agencies. It has been verified based on client feedback, relevant case studies, and awards and certifications. Use the filters to personalize your search by location, pricing, team size, and other criteria.
We curated a list of top law firm SEO companies from over 700 agencies based on services, awards, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and how we shortlisted the top law firms in the search engine optimization industry.
The Number 1 Law Firm SEO Company as Selected by DesignRush Is...
Notable Clients: Freedom Law Firm, John C Mallios and Associates, Romanowski Law Offices, The Shulman Law Group, Corradino & Papa
SmartSites is a top law firm SEO company with over a decade of experience helping law firms grow their online presence and attract high-value clients. With 100+ in-house experts, it offers full-service digital marketing services. From SEO, PPC, and web design to remarketing, SmartSites delivers tailored services for legal professionals. The law firm SEO agency has launched 900+ websites and generated over $100M in client revenue. SmartSites is also a Google Premier Partner and a BBB A+ rated company, delivering results-driven strategies that build authority and trust.
Freedom Law Firm, a well-established bankruptcy practice in Southern Nevada, struggled to differentiate itself online in a highly competitive legal market. While the firm had strong expertise in Chapter 7 and Chapter 13 cases, it needed to improve its digital presence to attract and convert more high-intent visitors.
SmartSites developed a customized digital strategy that integrated targeted SEO and PPC efforts to achieve results. It produced high-quality, keyword-rich monthly content to build backlinks and establish authority while also optimizing paid search campaigns to reach potential clients actively seeking legal assistance.
The strategy delivered a 417% increase in organic search traffic and a 44% improvement in average click-through rates. As a result, Freedom Law Firm strengthened its online visibility, attracted more qualified leads, and positioned itself as a go-to legal resource in the local market.
Notable clients: Allen Law Firm, Lavent Law, Roman & Gaynar, The Bradley Law Firm, Attorney Brian White
LawRank is a law firm SEO company that takes pride in increasing its clients’ website traffic by 603% and first-time calls by 384% within 12 months. Its search engine optimization (SEO) services include link building, content marketing, local SEO, and on-site optimization. It also provides services in website design and Google Ads to further improve its clients’ search engine ranking.
Personal injury lawyer Attorney Brian White had zero local visibility on his website, leading to low traffic and leads. The website also had low-quality content and minimal backlinks. Wanting to improve his law firm’s online presence, he partnered with LawRank.
The law firm SEO agency developed a new website for the client, identified keywords and content topics that generated high-quality leads and traffic, and optimized pages, blogs, and articles. It also created online profiles on various platforms, including Google My Business, and shared articles and resources to build site authority.
Within one year, Attorney Brian White increased website traffic by 92%, contact form submissions by 100%, and first-time calls by 1,132%. His website also ranked #1 for local keywords, like “Houston personal injury lawyer” and “Houston personal injury attorney”.
Notable clients: Omar Ochoa Law Firm, HageEtad Law Group, Jacob D. Fuchsberg Law Firm, LevelUp Law, Gounaris Abboud
Grow Law Firm’s mission is to help over 2,000 small law firms double their revenue within three years. It provides on-page and off-page SEO, local SEO, pay-per-click (PPC) advertising, and website design. So far, Grow Law Firm has helped its clients increase their return on investment (ROI) by 4-7 times on average in the first 12 months.
HagEstad Law is an estate and trust law firm. While well-known in Arizona, it struggled to build brand recognition in Montana, where it faced high competition. Additionally, its website did not appear for relevant keywords and had a limited number of inquiries.
To help HagEstad Law, Grow Law Firm revamped the website and optimized it for search engines. It made the website mobile-friendly, user-friendly, visually engaging, and easy to navigate. It added client reviews, a case study page, and a service page. The law firm SEO agency also registered the business for local directories.
After six months, the client increased organic traffic by 66%, conversion rate by 40%, and qualified leads by 346%. It also ranked in the top 3 results for significant keywords like “insurance defense lawyers Montana” and “Montana bad faith lawyers”.
Notable clients: Dell & Dean PLLC, The New York Traffic Ticket Lawyers, Rochelle McCullough, Surprenant & Beneski PC, Mattucci Family Law
Omnizant is a law firm SEO company owned and operated by attorneys. It offers search engine marketing (SEM), PPC, online media placements, social media marketing, content marketing, video marketing, branding, and website design. Omnizant guarantees that clients will rank in the top 10 Google search results for 10 keywords within three months, or they get their money back.
Attorney Bob Mattucci started his own law firm, but his online presence was deeply associated with his former big law firm employer. Mattucci worked with Omnizant to establish his new company’s brand.
Omnizant developed a logo, brand identity, new website, and content marketing strategy. It optimized the website for search engines, produced branded ad campaigns, provided local SEO, and organized press releases.
As a result, Mattucci Family Law increased monthly website leads by 1,000%, annual conversion rate by 800%, and yearly new sessions by 76.76%. It also gained 684 first-time visitors in six months and ranked on the first page of Google for 40 targeted keywords.
Notable clients: Dolman Law Group; The Levin Firm; Jacoby & Meyers Personal Injury Attorneys; Stewart J. Guss, Attorney at Law; Ronald D. Weiss Esq
Rankings.io distinguishes itself from other legal SEO companies by working in 90-day sprints to optimize its client’s website for search engines. Its services include content creation, link building, on-site optimization, and local SEO. The law firm SEO company also provides Google Ads and PPC, local service ads, and website design.
Dolman Law Group, a personal injury and civil litigation firm, had worked with SEO companies previously but didn’t see any results. Worse, its website did not resonate with its brand and had a damaged domain authority due to spammy links. To solve all this, Dolman Law Group decided to work with Rankings.io.
The law firm SEO agency used its customized Attorney Ranking System methodology, including website audit, onsite SEO, link-building, and authority-building strategies. It also optimized the client’s local listings.
As a result, Rankings.io helped the client increase organic traffic by over 322% and organic cases by 400%, resulting in over $170,000 in revenue. It also generated over four times more traffic value, 40% more phone calls, and 40% more impressions compared to another SEO agency hired by the client.
Notable clients: Jacob Berger LLC, Romano Law, Blue Nail Roofing & Sliding
9Sail is a law firm SEO company that combines search engine marketing with PPC campaigns to drive traffic, leads, brand awareness, and brand reputation. Its services include SEO audits, conversion rate optimization (CRO), legal content marketing, digital public relations (PR), and Google Ads management.
A boutique New York City law firm partnered with 9Sails marketing after its former SEO agency was not delivering results for five years. Additionally, it needed to shift its focus from specializing in entertainment law to business, litigation, and employment practice.
9Sails first improved the client’s services page to showcase its expertise and provide more details. It also optimized its call to action to entice customers to convert. Next, it reached out to legal journalists and reliable publications, like Business Insider, US News, and NBC New York to increase its white-hat links and build the client’s credibility. Lastly, it created a review acquisition strategy to encourage customers to leave reviews on Google and Yelp.
As a result, 9Sails managed to link the client to over 100 reputable domains, boosted domain authority score from eight to 38, and increased new organic traffic by 106%.
Notable clients: Ferrante & Koenig, Grossman Law Offices, Hartley Law Firm, Rosen Justice, Cyrus Pacific Law
Juris Digital aims to provide sustainable growth for its clients by providing local SEO, website design and development, legal content marketing, Google local service ads, and paid search marketing. It also offers its own tools to help law firms improve SEM, including Local Citation Scanner, Google Review Link Generator, JSON Schema Generator, and Google Search Results Preview.
Newly established prenuptial firm Cyrus Pacific Law approached Juris Digital to generate leads. The law firm SEO company developed a modern and elegant website in line with the client’s branding, a blog page that conveyed trust and expertise, and an interactive contact form that encouraged customer conversion.
Notable clients: Belen Law Firm, Greenwald Law Firm, Gordon & Gordon Law Firm LLC, Lipton Law, WeedenLaw Firm
Digital Logic provides data-driven marketing for local businesses. Its SEM services include keyword research, content marketing, local SEO, technical SEO, link-building strategies, and CRO. It also offers PPC management, social media marketing, video advertising, graphic design, and web design and development.
Criminal defense practice WeedenLaw Firm partnered with Digital Logic after experiencing little success with a large law firm marketing provider. The law firm SEO company optimized the client’s website load time and improved published content for greater SEO value. Every month, it published three new blog posts, added 3-6 new backlinks, produced a press release, and indexed the site and directory listings. Furthermore, Digital Logic updated the client’s social media and Google Business accounts weekly.
Within 12 months, WeedenLaw Firm gained over 60 new backlinks and increased organic traffic by 400%.
Notable clients: Joshua Goldstein Esq; Naqvi Injury Law; Lance D. Youd Personal Injury Law; Stewart Miller Simmons Trial Attorneys
Nifty Marketing makes law sexy by providing better marketing for law firms. Its services include site audit, competitor analysis, keyword research, content strategy, on-page optimization, local SEO and advertising, and link building. It also offers web design, organic social media marketing, digital advertising, online review gathering, and video production.
Las Vegas-based law firm Naqvi Injury Law (aka Personal Injury of Nevada) partnered with Nifty Marketing to expand its online reach. However, the client’s website had multiple broken and spammy links and was not optimized for its local target market. Plus, its directory listing still used its old office address, making it hard for potential customers to reach out.
Nifty Marketing conducted an in-depth audit of all the client’s digital assets and re-branded the website, content, logo, and messaging. It optimized onsite SEO, cleaned the spammy links, organized citations, implemented a solid link-building strategy, and created quality content. The law firm SEO company also monitored customer reviews and performed review acquisition campaigns.
As a result, Naqvi Injury Law increased organic traffic by 1,050%, leads by 1,900%, and monthly signed cases by 1,300%. It also continued its partnership with Nifty Marketing for over six years.
Notable clients: Zihmer Law Firm, ZMK Law, Ben Glass Law & Great Legal Marketing, The Law Office of Chris Schmiedeke
Array Digital is a law firm SEO company that supports its clients’ rapid growth through its four-step proven process: diagnosing the problem, developing the strategy, implementing the strategy, and ongoing improvements and support. Its services include keyword research, on-page optimization, technical SEO, local SEO, link building, citation building, performance-ready websites, and content for SEO. It also offers website design, lead generation, and online advertising services.
The Law Office of Chris Schmiedeke, a family law practice in Texas, approached Array Digital to revamp its website and improve lead generation. The law firm SEO agency created a new website that reflected the client’s values of streamlined, user-friendly services. It also provided social media marketing, premium link-building, Google PPC ads, and content marketing. Moreover, Array Digital helped produce SEO video content for the client.
As a result, the client ranked from zero keywords to over 1,800 keywords. The website also increased organic traffic by 300% and secured more new leads.
DesignRush meticulously reviewed the skills, past achievements, reported SEO strategies, client references, and previous collaborations of hundreds of agency profiles to select the top SEO companies for legal firms. Then, we ranked each one based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio and case studies: Tangible examples of how the agency delivers results to clients
Awards and press: Industry reputation and proof of quality work
Team bios: The agency’s qualifications and team dynamics
Top services: Core competencies and areas of expertise
Industry experience: SEO projects and campaigns for legal businesses that delivered concrete results
Every SEO agency featured on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some featured placements may be paid.
Oscorm Digital Pvt Ltd is a state-of-the-art digital marketing and software development agency in India, delivering innovative and result-oriented solutions. We specialize in building customized strategies tailored to each clients goals and business needs...
WowVisible is a digital marketing agency helping businesses grow through tailored SEO, PPC, and social media strategies. We optimize websites, build backlinks, and enhance Google Business Profiles to boost traffic, leads, and conversions. Combining data-driven insights with creative execution, we deliver...
World Web Experts is a digital agency that helps businesses build, manage, and grow their online presence. It provides web development, design, and digital marketing services tailored to each clients goals, with emphasis on user experience, performance, and measurable results...
We are a team of professional designers, developers, marketers and IT specialists who combine their knowledge and expertise to create exceptional designs and strategies, tailored to your business needs and requirements...
At Web Hitters, we proudly claim prestige for ourselves among the leading SEO and web design companies working worldwide. The areas wherein our experience includes expertise are digital marketing, website design and development, e-commerce solutions, SEO and mobile app development. We are dedicated to...
One stop solution for Web Development | SEO | Paid campaigns | Social Media Marketing
One stop solution for Web Development | SEO | Paid campaigns | Social Media Marketing
As a Digital Marketing pioneers, our journey started in 2009 with our UK based head office. Our easy working methodology, transparency & genuineness have crafted our success path & we can proudly dictate our success self as a global player for Web development, SEO, Social media marketing & Paid camp...
Grow your business with Indore's trusted digital marketing experts, Infozy Media. From dominating local search results with our specialized SEO, to maximizing immediate sales through optimized PPC campaigns, and building powerful brand presence on social media we provide a complete suite of services designed...
At Katalyst Digital, we're passionate about igniting your online presence & fueling growth. As a full-service marketing agency, we help small businesses shine online with custom web design, SEO, Google Business Profile optimization and management, social media management, Google & social media ads, and list...
Best virtual assistant services of all time. Hire a VA for more than 6 hours a day and 7 days a week service as needed. For a fixed monthly rate please email us at admin@aslpreservationsolutions.com...
Dispatching Answering Service provides 24/7/365 dispatch support and phone answering support for transport and service-based businesses. We help small and mid-sized businesses stay connected with their customers while also offering free digital marketing services to improve online visibility and growth...
Infuse your everyday tasks with a real-time, virtual acuity.
Task Virtual's team of experts has the timing and expertise to deliver your business needs—from daily duties to big projects requiring quality completion.
Empower yourself in this new age digital world where our highly skilled professionals...
At Obelisk Infotech, we specialize in providing tailored SEO and Digital Marketing Solutions designed to align with your business objectives. Our team comprises top-tier SEO Professionals, Digital Marketing Experts, Creative Web Designers, and seasoned programmers dedicated to enhancing your company's...
XL Technologies is a global IT services company committed to delivering end-to-end IT solutions & services. We aim to help clients reap the benefits of the latest technology advancements by delivering innovative services that promote business growth...
Innovative Tech Solutions For Your Business Growth.
Innovative Tech Solutions For Your Business Growth.
Nazfe Infotech is a premier Kolkata-based digital agency dedicated to bridging the gap between business goals and technical excellence. Since 2018, we have specialized in high-performance web development, custom software, and data-driven digital marketing. Whether you are a startup looking for a brand...
At AUNII, we bring ideas to life with powerful, intuitive, and scalable digital solutions. Whether you're launching a startup or scaling a business, we make the journey seamless. MVPs in just 10 days fast, efficient, and built to grow. With a smooth process and expert team, we make it effortless to launch...
Nettechnocrats is one of the fastest-growing digital marketing agencies listed in Top Leading Marketing and Advertising Agencies in India 2019. Nettechnocrats offers best-in-class Search Engine Optimization(SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing(SMM)...
Yana Digital Solution is engaged by growth-oriented small and service-area businesses that require measurable improvements in local visibility, inbound demand, and conversion outcomes. Our engagement model is outcome-driven, compliant, and engineered to outperform competitors on Google Search and Maps...
Digital Marketing Consultancy for Startups, SMEs and eCommerce Businesses
Digital Marketing Consultancy for Startups, SMEs and eCommerce Businesses
Rank Strikers is a digital marketing agency in London providing proven offline and online marketing methodology to startups, SMEs and eCommerce businesses. We have a team of digital marketing experts who are professionally qualified and certified. Our strategic-thinking approach thrives on creating marketing...
Inovex Limited offers web design, SEO, digital marketing, branding & content solutions to help businesses grow and thrive online. Follow for insights!...
SERPreme SEO is a results-driven digital marketing consultancy led by a powerful duo combining strategic SEO expertise and technical web development. With a focus on transparency, collaboration, and practical solutions, the team helps businesses improve visibility, generate leads, and grow sustainably in the...
Gautam Sharma is the SEO Expert having expertise in SEO, SMM, SEM and PPC. Gautam and his team started the freelancer team in 2012. The team has now served more than 1000+ Clients and have a client retention ratio of more than 98%...
InSync Media is a marketing agency that helps growing businesses develop smarter and more sustainable marketing systems. The company specializes in branding, SEO, and strategic marketing solutions designed to strengthen online visibility and support long-term business growth. With a focus on transparency and...
Techgosh is a digital marketing and web design agency specializing in website development and SEO. We also offer social media marketing, PPC, video editing, influencer marketing, and more delivering tailored strategies to help businesses grow online...
Fabled Labs is a London-based search marketing agency specializing in SEO, AEO (Answer Engine Optimization), and PPC. Focused on measurable growth, the agency helps brands maximize visibility across both traditional search engines and emerging AI-driven platforms like ChatGPT...
Gantech is a results-driven digital agency founded by Ganiu Odumosu, focused on helping businesses grow through web development, SEO, and data-driven digital marketing solutions. With over 8 years of experience and 100+ completed projects, the agency has built a strong reputation for delivering...
RankMyBail is a specialized SEO and digital marketing agency that helps USA bail bond companies rank higher on Google and generate more client calls. We build backlinks, manage citations, and create content exclusively for the bail bond industry...
Infotech Agency is a full-service digital marketing company located in Malviya Nagar, South Delhi. We help businesses grow their online presence with effective and result-oriented marketing strategies...
Situated in the core of the UK, Digitaliser serves as your navigational aid through the expansive realm of digital technologies. We are committed to steering you on a course towards prosperity and accomplishment. Our expertise encompasses a broad range of digital offerings, including IT services, digital...
SYNOR is a results-focused digital agency based in Varanasi, leveraging advanced technology and data-driven marketing strategies to help businesses grow. We offer end-to-end service from custom web development to SEO, Google Ads, and social media marketing designed to drive measurable performance...
W3Inventor is a full-service digital marketing agency specializing in internet marketing, graphic design, and web design and development. From web strategies and user experience to development and marketing, W3Inventor creates value in everything we do. We deliver digital solutions through website design and...
Boost your legal practice with a trusted law firm SEO agency. Our lawyer SEO experts and consultants drive higher rankings, leads, and case inquiries. Delivering excellence in design, development, digital marketing, AI, and IT consulting. Providing world-class technology solutions since 2019...
Uru Digital Advertising Agency - Start advertising your website with Google ads and SEO.
Uru Digital Advertising Agency - Start advertising your website with Google ads and SEO.
Uru Digital is a digital advertising agency on Google and other media run by a Digital Marketing expert with more than 10 years of experience in Advertising and SEO Positioning. We help entrepreneurs and companies take advantage of the advantages of appearing in the top positions on Google and standing out in...
Servicing Clients Worldwide for all their IT needs.
Servicing Clients Worldwide for all their IT needs.
Put your online presence on a higher pedestal. Let our experts build a professional website and generate more leads. Don’t let your business fall behind in the crowd of websites, get a fully-functional website equipped with user-oriented and market-driven features and connect with the market...
360 DigiTech is a dedicated digital marketing team committed to fostering the growth of your business. As the premier digital marketing company in Lucknow, India, we leverage our expertise to deliver unparalleled results and drive your success in the digital realm...
N. Santiago Media Marketing & Content Systems That Bring You Clients in Port St. Lucie and the Tre
N. Santiago Media Marketing & Content Systems That Bring You Clients in Port St. Lucie and the Tre
We help local businesses and medical practices in Port St. Lucie, Stuart, Jupiter, West Palm Beach, and Vero Beach grow through strategic marketing, cinematic content, and Google optimization. From social media and video production to SEO and Google Business Profile management, we focus on increasing...
Get your Business Found, Instead of Finding Customers
Get your Business Found, Instead of Finding Customers
RAJKAR is an SEO, and Digital Marketing Agency founded by Mr. Pramod Ram in the year 2018. With a team of enthusiastic people, the company serves small businesses, local businesses, mid-size and large businesses in India and globally.
Rajkar's brand promise is simple: to provide powerful internet marketing...
ITRM is your go-to digital marketing agency dedicated to elevating your online presence. At ITRM, we offer four distinct divisions designed to cater to and address the needs of our clients while also providing a wide variety of opportunities for candidates seeking a change in employment or a new career path...
A Digital PR Company works on PR & communication strategies and execution in health, govt, public affairs, media relations, crisis management in all biz verticals. Start digital PR with news release, bloggers outreach, content promotion, interviews and digital promotion...
Om Innovaxee appears to be an IT solutions provider offering web development, e-commerce solutions, and general IT support. We are a full-service solutions provider delivering end-to-end digital services to businesses of all sizes...
We are Studio Stein, we generate value and create brand experiences aiming at the organization's goals. Branding Studio, Social Media, Website Programming, and Marketing Strategy in Brazil...
VerifiedVerified by the DesignRush team for authenticity and credibility.
Featured By Forbes as Change Maker Company. Rank Higher, Grow Faster
Featured By Forbes as Change Maker Company. Rank Higher, Grow Faster
SEOTonic has grown from a five-person team in 2006 to an agency managing more than 3,000 SEO campaigns across 100+ industries. Its operating model centers on dedicated in-house teams, long-term client relationships, and a stated commitment to ethical search practices...
Accelerate Your Business Success With #No. 1 Leading Digital Marketing Company
Accelerate Your Business Success With #No. 1 Leading Digital Marketing Company
Harness our one-of-a-kind digital marketing solutions and leave a lasting impression on your clients. Marqade is the #1 digital marketing company that has delivered unmatched results to brands since its inception. We specialize in SEO, PPC, content marketing & quality lead generation...
Everything You Need to Succeed in Web3, Blockchain and Digital Marketing
Everything You Need to Succeed in Web3, Blockchain and Digital Marketing
SAG IPL is a full-service IT company based in India, known for its expertise in Web3, Blockchain, SEO, and website development. The company provides comprehensive web development, digital marketing, ICO, and cryptocurrency development services to clients worldwide...
Leading Digital Marketing Agency Serving Clients Globally
Leading Digital Marketing Agency Serving Clients Globally
In the dynamic world of digital marketing and web services, Aries Web Solutions stands tall as a trusted and result-oriented partner for businesses in Chandigarh. With a rich legacy of over 14 years in the industry, Aries Web Solutions has evolved into a powerhouse of innovative strategies, high-performance...
A law firm SEO company is a digital marketing agency that helps improve a legal firm’s visibility and ranking on search engine results pages (SERPs). This can be for search engines like Google and Bing or other online marketing channels like Facebook and LinkedIn. Doing so increases brand awareness, conversion rates, industry reputation, and organic traffic revenue.
A study by Zahavian Law Firm Marketing found that law firms that consistently and actively publish and optimize their blogs for SEO record 400% more organic traffic than those who don’t. Additionally, organic traffic produces the second-highest conversion rates for law firms compared to other digital marketing strategies, like paid advertising.
A law firm SEO company maximizes these benefits by understanding the unique challenges and needs of the legal industry. It also understands that typical SEO strategies do not apply to law firms, as they follow more stringent standards, guidelines, and rules.
Specific needs and challenges of the legal industry:
Niche specialization: Law firms specialize in specific practice areas, which means they need to tailor their SEO and marketing efforts to target every niche keyword and audience. This requires a deep understanding of their target market and effective keyword research.
Complexity of legal content: Legal content can be complex and technical, making it difficult to create engaging and understandable content for the average reader while still being informative and accurate.
Ethical and legal considerations: Law firms are subject to strict ethical and legal guidelines and regulations governing advertising and marketing practices. They must ensure that their SEO and marketing efforts comply with these regulations to avoid potential disciplinary actions.
Local SEO: Many legal services are location-based, with clients often seeking lawyers in their specific region or state. Law firms need to optimize their online presence for local search to attract clients from their target geographic areas.
Reputation management: Online reviews and ratings can significantly impact a law firm's reputation and credibility. Law firms need to actively manage their online reputation and promptly address any negative reviews or feedback.
Long sales cycle: Legal services typically involve a long sales cycle, with potential clients conducting extensive research and deliberation before deciding. Law firms need to employ strategies to nurture leads over time and stay top-of-mind throughout the decision-making process.
One such instance is when the law firm SEO company Rankings.io helped the personal injury attorney Gabriel Levin to improve his lead generation strategy. Before working with Rankings.io, Gabriel Levin implemented his own SEO strategy on his website. While it initially worked, Google soon considered his site spammy and blocked his domain.
Rankings.io audited the client’s original site and knew that creating a new website was the best course of action. It conducted keyword research, performed outreach campaigns, and added the client to relevant listings. It also produced copy that is user-focused and optimized for search engines.
Within two years, Gabriel Levin increased traffic by 3,440% and doubled its leads. After seven years, it reached a traffic value of $1,100,000 and increased clickthrough rate by 44% year-over-year (YoY), new website users by 21% YoY, and impressions by 133% YoY.
What services do law firm SEO companies offer?
Law firm SEO companies offer search engine marketing (SEM) strategies that increase a legal business’s search engine ranking. The following are the most common services:
Keyword Research: Identifying relevant words and phrases that potential clients use when searching for legal services online.
On-Page Optimization: Optimizing website elements, such as title tags, meta descriptions, headers, and content, to improve crawlability, index, and ranking.
Off-Page Optimization: Building high-quality backlinks from authoritative websites to improve the website’s credibility and authority.
Local SEO: Ensuring the law firm's website appears prominently in local search results, especially for users searching for legal services within a specific geographic area.
Content Creation: Developing informative, engaging, and optimized content such as blog posts, articles, and FAQs to attract organic traffic and establish the law firm as an authority in its practice areas.
Technical SEO audit: Improving website speed, mobile-friendliness, and user experience to increase search engine rankings and provide a positive browsing experience for visitors.
Why is local SEO important for my law firm?
Local SEO is important for your law firm because it helps you target key clients, attract high-quality leads, rank higher on search engines, and boost client trust. Here’s a more detailed breakdown of the significance of local SEO:
Target key clients: Each US state has different laws, so clients are more likely to search within their area. Local SEO allows law firms to accurately target customers in these areas by adding geographical keywords to their content.
Rank higher on search engines: SEO for legal firms is a highly competitive market, making it more expensive. However, local SEO is a less competitive market space, making it easier to rank higher and at a more affordable rate.
Make it easier for clients to find you: One of the key components of local SEO is to claim and update your Google Business Profile and include your name, address, and phone number (NAP data) on your website. In doing so, clients can easily find and contact your business when searching for law firms.
Instill trust in clients: Local SEO businesses create strategies to encourage customers to write reviews on your Google Business Profile. In doing so, potential clients can easily see how others rate your services, which can boost trust and credibility.
Gain high-quality leads: Typical SEO strategies target customers at a national level. But if you’re a local law firm, local SEO only targets customers in the specific geographic area you serve. As such, you avoid attracting people outside your key demographics.
How much do law firm SEO services cost?
Law firm SEO services cost between $1,000 and $20,000 per month. The top 50 law firm SEO agencies on DesignRush charge an average of $119 per hour. 20.4% of law firm SEO companies on DesignRush accept a minimum of under $1,000 for a project, and 0.1% take a minimum of $50,000 per project.
The reason that law firm SEO services vary so much is because of the following factors:
Project scope: A law firm with multiple branches nationwide will spend more on local and national SEO efforts than a law firm targeting only one specific location for its SEO strategies.
Location: Areas like New York and Chicago have a higher density of law firms, making it more competitive and expensive to optimize for these areas compared to smaller towns in the US.
Level of competition: Highly competitive markets require more aggressive SEO tactics, which can also be expensive.
Current organic traffic: A legal firm with zero organic traffic requires more content and SEO strategies, which increases the cost of the service compared to a well-established legal brand.
You should hire a law firm SEO agency because it has the technical knowledge to understand the complexities and standards of the legal industry. At the same time, it has the SEM expertise to increase a law firm’s clientele, reputation and credibility, online visibility, and profitability.
1. Leverage industry expertise
According to a study by the Institute for the Advancement of the American Legal System, 17% of people search the Internet for legal advice. Second on the list is consulting a lawyer (16%), a family member (13%), a friend (11%), and police (7%).
The same study also found that search engines are people's #1 online sources, followed by websites and online forums.
A law firm SEO company ensures you capture these potential clients and strengthen your online presence by leveraging on-page, off-page, and technical SEO tactics and outreach campaigns. Moreover, it understands the unique challenges, regulations, and trends within the legal industry, allowing it to tailor their SEO strategies effectively.
For instance, law firm SEO companies understand that law firms are held to a higher legal standard and must follow the rules and guidelines set by the American Bar Association. One of these rules is that law firms can advertise but cannot solicit their services.
SmartSites’s work with Corradino & Papa LLC illustrates this very well. Corradino & Papa LLC is a personal injury law firm that wanted to increase traffic and conversion by optimizing its website for search engines.
To achieve this, SmartSites first understood that the client followed different parameters from other businesses, as it was under the legal industry. So, it produced informative and accurate content and wrote disclaimers for each page on the website to follow the industry’s guidelines. Next, it created location pages to capture geo-specific traffic, optimized blog posts and service pages and allocated PPC spending to relevant search terms.
As a result, Corradino & Papa LLC increased total site traffic by 87% and organic search traffic by 96%.
2. Establish credibility
Up to 70% of clients are willing to travel far to get legal counsel with a better reputation. Additionally, 84% of consumers trust online reviews as much as they trust referrals from friends and family. This shows that a law firm's credibility can make or break it.
However, conventional SEO strategies for reputation building are not applicable to law firms. For instance, law firms cannot publicly disclose their client’s names without authorization. Moreover, it cannot publicly discuss cases due to attorney-client privilege and laws that protect special victims.
A law firm SEO company is well-versed in these limitations and legal procedures. As such, it follows the proper steps and laws before producing content. Moreover, it develops other tactics to help improve a law firm’s credibility, such as outreach campaigns to trustworthy journals and media outlets. It also provides public relations services to help you manage public perception of your brand and the negative reviews and feedback in branded searches.
3. Increase clientele
Attorneys report that generating new clients is the third most difficult part of their job. However, law firm SEO companies can help make the job easier by placing your business at the front and center of your client’s searches.
The firm can connect with individuals actively seeking legal services by targeting relevant keywords and optimizing content. Furthermore, retaining a prominent online presence through ongoing SEO efforts, like enhancing your Google Business Profile, encourages repeat business and referrals.
One example is when Nifty Marketing helped Joshua Goldstein Esq with its SEO. Joshua Goldstein Esq was an established immigration law firm in Boston but decided to relocate to Los Angeles. It faced major competition here as Los Angeles was a center for undocumented immigrants.
Nifty Marketing conducted market and competition research to understand the Los Angeles immigration law firm market. It also studied the client’s business in Boston to gather historical data on its target audience, unique selling proposition, and relevant keywords. Then, it built a website from scratch, producing content and pages targeting the Los Angeles market.
Additionally, Nifty Marketing developed a customer review process and link-building campaign. This included creating a Lawyer Scholarship program that encouraged universities with high domain authority to link to the client’s new Los Angeles website.
Lastly, Nifty Marketing advised Joshua Goldstein Esq to copy the location of its top competitors to gain more visibility.
In addition to bringing new clients to the business, law firms help maximize a legal brand’s return on investment (ROI) by implementing conversion rate optimization (CRO) strategies and creating data-driven SEO campaigns that maximize profitability. This includes A/B testing call-to-action (CTA) buttons and landing pages to understand which design and writing compels target audiences to convert into clients.
Additionally, it measures key metrics like website traffic, bounce rate, keyword rankings, and conversion rates to assess the effectiveness of its SEO strategies. After, it adjusts strategies to optimize performance and increase profitability over time.
One instance is when the personal injury firm Jacob D. Fuchsberg Law Firm worked with the SEO agency Grow Law Firm. Before partnering with Grow Law Firm, Jocab D. Fuchsberg Law Firm’s cost per client acquisition continuously increased. Moreover, it had difficulty generating leads and conversions in the highly competitive New York market.
Grow Law Firm revamped Jacob D. Fuchsberg Law Firm’s website, added case studies and client reviews, and developed conversion funnels that guided clients to contact the law firm. It optimized the blog posts, created a robust backlink portfolio, and reorganized the services pages. Lastly, it tracked customer data from each marketing campaign and channel to further optimize its conversion and SEO strategies.
As a result, the client:
Increased qualified leads by 108%
Increased organic traffic by 45%
Increased calls by 166%
Reduced cost per lead by 56%
How do I choose the best SEO company for my legal firm?
You can choose the best SEO company for your legal firm by following these steps:
Define your project scope: Do you want to focus on targeting your local clients, or are you seeking to go national? Determine your long-term business goals, SEO camping goals, budget, and timeline.
Evaluate its track record: Check its list of clients, testimonies, case studies, reviews, awards, certificates, and recognitions. Look for the ones with experience in the legal industry.
Assess its expertise: Read its blogs, posts, and other published content. Focus on agencies that clearly explain their strategies and show experience in your legal field.
Look at its list of services: Find a law firm SEO company that provides all the services you need so you don’t have to coordinate with multiple marketing agencies simultaneously.
Observe its communication strategy: See how responsive the agency is to your messages and how it answers your questions. This can give you clues on how communicative it will be after hiring.
Request for client references: Speaking to the agency’s previous clients can give insight into its specific processes, management style, and work ethics.
Send your request for proposal: Provide a project brief and your request for proposal (RFP) to your shortlisted agencies.
Conduct an interview: Assess the agency’s culture, vision, and values and see how it interacts with your team. Remember that long-term partnerships are best for effective SEO strategies, so select an agency that aligns with your team.
Choose your law firm SEO company: Select a law firm SEO agency that meets your project needs and your long-term goals. Also, prioritize those who can deliver data-driven results and have experience in your niche.
Discuss contract details: Establish a term of agreement and a clear project management and communication process with your chosen agency. Also, share the necessary data, login credentials, and branding kits to help onboard the agency.
Need help finding the right law firm SEO agency for your business needs? Contact us, and we’ll customize a list according to your project specs. Visit Marketplace for more details.
What questions should I ask before hiring an SEO agency for lawyers?
You can ask the following questions before hiring an SEO agency for lawyers:
Its Relevant Background
Can you share case studies of your law firm SEO successes?
What is your experience in my specific practice (e.g., family law, estate, bankruptcy, employment law)?
Do you collaborate with websites and publications relevant to my business? Please list them down.
Are you working with any of my competitors?
Company Services and Processes
What specific SEO services do you provide? What platforms do you specialize in?
What tools, software, and technologies do you use?
What is your process for customizing SEO strategies for my legal firm?
How do you define success, and how do you measure your SEO efforts?
How do you stay ahead with the industry changes and trends? How do you adjust to algorithm updates?
How do you ensure that you stay on top of guidelines and best practices? (e.g., SEO White Hat practices and webmaster guidelines)
How do you ensure accountability and responsibility for the content that you produce?
Do you provide other services outside SEO?
The Project
Who will be working on my SEO? Who is the point person and what are their credentials?
How will you distinguish my legal firm from my competitors?
What are the benefits of local SEO for my business?
How do I track the changes that you make on my website?
How will you integrate your SEO strategies with my overall marketing?
What return on investment (ROI) can I expect? How will it impact my business goals?
How long before I start seeing the results?
How often will you send a report?
What are the top law firm SEO agencies in the US?
The top law firm SEO agencies in the US are the following:
Top clients: Manfred Law, Alverson + O’Brien PC, Levinson Law Group, Stikoff Hanrahan LLP
Scroll up and find more about these agencies and uncover additional leading law firm SEO agencies. All of them have been chosen based on successful projects, industry reputation, customer reviews, and team expertise. And if you want to further personalize your search, you can sort companies by location, budget size, hourly rates and reviews.
Proposals