An enterprise SEO company is a company that improves search engine rankings and organic traffic revenue of large-scale businesses. These firms may have thousands to millions of pages on their website, own multiple domains, and manage several digital platforms.  

Examples of large-scale companies include multinational corporations and Fortune 500 companies, such as Amazon, Walmart, Apple, etc. 

According to The Business Research Company, the SEO industry is expected to reach $146.96 billion by 2027, with a compound annual growth rate of 18.4%. Moreover, a survey by North Star Inbound reports that the average SEO budget for enterprises is $694,478. 

Unique challenges and solutions of the enterprise SEO industry: 

Enterprise SEO companies solve the unique challenges and needs of their clients using specialized, large-scale solutions: 

• Website structure complexity: Enterprise websites are massive, often with thousands of pages, subdomains, and international versions. To manage this, enterprise SEO agencies use advanced tools and a dedicated team to ensure everything is optimized correctly. 
• Legacy systems and technologies: Enterprises might neglect updating their website systems because they're focused on core business areas. This can make their sites outdated from an SEO perspective. The solution is to modernize these systems without disrupting ongoing operations, often requiring specialized enterprise SEO expertise. 
• Reputation management: Enterprises with global reach need to carefully manage their reputation online. This involves handling negative press and controversies efficiently and extensive outreach to maintain a positive image in various markets. 
• International SEO: To cater to a global audience, enterprise websites must be optimized for different languages, regions, and cultures. This requires a nuanced approach that considers local search habits, languages, and cultural factors. 
• Data security and privacy compliance: Enterprises operating in regulated industries such as finance, healthcare, or government must adhere to strict data security and privacy regulations. Implementing SEO strategies while ensuring compliance with regulations such as GDPR or HIPAA adds an extra layer of complexity to enterprise SEO efforts. 
• Analytics and reporting at scale: Enterprise companies require robust analytics and reporting capabilities to track the performance of their SEO initiatives across various regions, products, and business units. Generating accurate, actionable insights from large volumes of data requires sophisticated analytics tools and expertise. 

Multinational pizza restaurant chain Domino’s approached NetPeak to boost its online delivery customers in an already crowded food and pizza delivery market. The enterprise SEO company conducted competitor analysis, off-page, landing page, and product page optimization. It also targeted non-branded keywords and encouraged customers to leave reviews. 

As a result, Domino’s increased  

• Organic traffic from Kyiv by 34.14% 
• Unique visitors from organic search in Kyiv by 39.84%  
• Organic traffic from Odessa by 65.68% 

An enterprise SEO company specializes in scaling and customizing SEO strategies to accommodate enterprise’s unique needs. It can: 

• Optimize more than 10,000 product pages for an eCommerce brand selling on platforms like Amazon or eBay, enhancing visibility and sales 
• Strategize and implement SEO for an organization looking to reach audiences in over 20 countries, tailoring content and keywords to each specific market for maximum impact.  
• Update and refine an established brand's 100,000 web pages to align with the latest Google algorithm changes, ensuring the brand maintains high search rankings and visibility 

Enterprise SEO services include: 

• Multinational audience research: Understand language nuances, local search behaviors, and country-specific content strategies to effectively reach an enterprise's global audience. 
• Highly competitive and branded keyword research and strategies: Identify and target a broad spectrum of keywords, including highly competitive, branded, non-branded, long-tail, and short-tail keywords, totaling over a 1,000, to enhance visibility and reach. 
• Backlink management: Strategically manage and optimize external links from other websites that point back to yours, improving your site's authority and search engine ranking. 
• Public relations and reputation management: Enhance your brand's reputation by adeptly managing negative feedback and controversies, while promoting positive customer experiences (CX) on a global scale. 
• Content strategy: Create new and repurpose old high-quality content to retain relevance and target thousands of keywords. 
• Technical SEO: Optimize Robots.txt, sitemap, crawling, indexing, etc. to improve user experience (UX) and website performance security. 
• Advanced off-page SEO: Partner with esteemed media, industry leaders, and influencers worldwide to bolster domain authority and enhance online visibility. 
• Advanced on-page SEO: Optimize title tags, meta descriptions, images, schema markup, and URLs for improved search rankings and user engagement. 
• Conversion rate optimization (CRO): Leverage A/B and multivariate testing to increase the website's conversion rate, ensuring that traffic translates into tangible results. 
• Site migration: Seamlessly transition from outdated systems and platforms to modern solutions, preserving your site's domain authority and search rankings throughout the process. 

The differences between enterprise SEO and local SEO are scalability, geographic focus, audience targeting, complexity, and cost. 

Local SEO targets customers searching for businesses, services, or products in a specific city or region. For example, it targets the keywords “restaurants near me” or “top restaurants in Chicago”.  

Meanwhile, enterprise SEO targets global, national, and local audiences. For example, it will produce different content for each country, state, and locale. Some enterprise SEO strategies create separate websites for different locations. Therefore, local SEO can be a part of an enterprise SEO strategy but not the other way around.  

Below is a comparison of enterprise SEO and local SEO: 

Enterprise SEO firms charge an average of $5,000 - $25,000 per month. On the other hand, the top 50 enterprise SEO companies on DesignRush charge an average of $100 per hour. 11.6% of enterprise SEO agencies on DesignRush accept a minimum project fee under 1,000, and 0.4% accept a minimum rate of $50,000 and up.  

Below are the factors that affect the rates of an enterprise SEO company: 

• Project scope: A website with 10,000 pages will require fewer resources than the one with 1 million pages, making SEO services more affordable. Businesses that require multi-platform enterprise SEO will also need specialized expertise, which can increase enterprise SEO rates. 
• Current website performance: Optimizing a legacy enterprise website may require additional expertise, like web development and site migration, which will increase project costs. 
• Market landscape: Industries like fintech, healthcare, and food and beverages are highly competitive, meaning you need more aggressive and potentially more expensive enterprise SEO strategies to rank highly in search engine results pages. 

You should hire an enterprise SEO agency because it has the necessary expertise, technology, and tools to effectively scale and enhance your search engine optimization strategies. You can save on costs, more effectively reach your customers, improve brand presence and reputation, and stay ahead of algorithm changes.  

Here are more detailed reasons why you should hire an enterprise SEO company: 

1. Get the resources to scale your enterprise SEO 

According to Statista, 36% of content marketing teams have up to three members, and 19% don’t have a dedicated team. This means that 54% of marketing teams do not have the resources to produce and optimize the content at an enterprise level.  

Meanwhile, an enterprise SEO company can provide businesses with the resources to optimize their search engine marketing efforts at scale. It also has customized tools and software to develop more data-driven strategies. 

2. Grow your enterprise SEO more cost-effectively 

The base salary of an SEO expert averages $66,000 - $149,000 a year. Multiply this by the number of experts you need to hire for an enterprise SEO team and add the cost of training, onboarding, and buying the necessary tools and software. The total cost of having an in-house enterprise SEO team can quickly reach millions.  

The average cost of an enterprise SEO company is about $60,000 to $300,000 a year — which is more affordable than an in-house team. Enterprise SEO agencies have streamlined their processes and offer packaged prices, making the entire project more cost-effective. They also help you cut the cost of finding and mastering specialized enterprise SEO tools. 

3. Reach your customers at every step of their buyer’s journey 

The buyer’s journey occurs on multiple platforms, with 61% of customers starting their search on Amazon, 49% on search engines, and about 20% on social media. While traditional SEO helps you capture audiences on one platform, it does not cover all of them.  

In contrast, enterprise SEO companies target every stage of the buyer’s journey across all platforms where they connect with the brand. Moreover, these SEO specialist teams target long-tail, short-tail, local, and branded keywords where appropriate.  

The animation software company Vyond created top-of-the-funnel content and partnered with Directive to expand its SEO strategies. The SEO enterprise firm:  

• Revamped the client’s content strategy  
• Identified high-impact keywords for different stages of the sales funnel  
• Wrote unique call-to-action (CTA) for different types of content, depending on the buyer’s journey  
• Conducted split tests for the website’s core pages  

As a result, Vyond increased organic traffic by 49%, organic traffic revenue by 27%, and organic conversions by 46% quarter-over-quarter (QoQ).  

4. Enhance local brand presence 

Searches for “shopping near me” on Google Maps have increased by over 100% year-over-year worldwide, indicating the need for local search engine optimization.  

Enterprise SEO companies focus on targeting both global and local audiences. They offer services like:  

• Enhancing the My Google Business Profile of all your international locations 
• Translating and optimizing your location-specific websites 
• Building partnerships with local businesses to boost your brand reputation in different cities and countries 

CSA Transportation needed help gaining visibility on the local search pages along its cross-country trucking routes. Victorious created highly targeted content that drove traffic to specific location pages. It also optimized the client’s service pages and Google My Business pages for its different locations. A targeted SEO strategy resulted in: 

• A 230% increase in organic keyword rankings, adding 765 keywords to Google’s top 10 
• A 173% rise in clicks from non-brand keywords yielding 4,950 additional clicks quarterly year-over-year 
• A 13.6% monthly boost in organic leads, translating to 147 extra leads 

5. Get backlinks from high-authority websites 

Enterprise SEO companies familiar with your industries have connections to highly reputable media and publications, which they can leverage for your outreach campaigns. This will, in return, help you reach new audiences, gain more organic traffic, and boost your reputation.  

Moreover, a study of 11.8 million Google search results reveals that a website has a higher chance of ranking highly on Google with more backlinks. Conversely, websites without a single backlink will have a lower chance of ranking on the first page of Google.  

6. Anticipate Google’s Future Algorithm Updates 

Every time Google, or any other search engine, releases a core algorithm update, numerous websites, even reputable ones, are affected. 

Whether this impact will be positive or not depends entirely on enterprise SEO management, as it focuses on improving the overall UX and providing valuable content to the target audience. 

With the right enterprise SEO strategy, you’re more likely to benefit from the search algorithm updates because the SEO experts are constantly updated on Google’s changing requirements and will ensure that your website adheres to the new standards.  

Ask enterprise SEO companies the following questions before hiring them: 

Its Relevant Background 

1. What SEO certifications and awards do you have?  
2. Have you worked with enterprise companies? What type of SEO did you do for them? 
3. Can you share examples of enterprise SEO campaigns with measurable results? 
4. Do you collaborate with websites and publications relevant to my business? If yes, please provide us with a list. 
5. How do you stay updated on the latest SEO trends and search engine algorithm changes? 
6. Are you working with any of my competitors? 

Company Services and Processes 

1. What specific enterprise SEO services do you provide? 
2. What differentiates you from other enterprise SEO companies? 
3. What’s your process for customizing an enterprise SEO strategy? 
4. What platforms, tools, or resources does your enterprise SEO agency use? 
5. What are your key performance indicators (KPIs) for enterprise SEO success? How do you measure these? 
6. What other services do you provide aside from enterprise SEO? 
7. How do you adjust your strategies to algorithm changes? 

The Project 

1. What enterprise SEO tactics would be the best for my business and why?  
2. What return on investment (ROI) can I expect? 
3. What are the benefits of optimizing the images on my website?  
4. How will you integrate your enterprise SEO strategies with my overall marketing? 
5. Who will be working on the project and who will be the point of contact? What is their expertise? 
6. How often can we expect meetings and updates? 
7. How often will you look at analytics and data? How often will we get reports?  
8. How long until I see the results of your enterprise SEO strategies? 

The best enterprise SEO agencies in the US are: 

Scroll up to learn more about these firms and discover other top-performing enterprise SEO companies. All of them were chosen based on previous projects in enterprise SEO domain, industry reputation, client reviews, and team competence. If you want to narrow your search, sort companies by location, budget, hourly rates, and reviews.