Table of Contents
- What Is An Enterprise SEO Company And What Makes It Unique?
- What Does Enterprise SEO Company Specialize In?
- How Much Do Enterprise SEO Firms Charge For Their Services?
- Why Hire An Enterprise SEO Company?
- How To Choose The Best Enterprise SEO Company?
- 10 Questions To Ask Enterprise SEO Company
- Takeaways On Enterprise SEO Companies
What Is An Enterprise SEO Company And What Makes It Unique?
Enterprise search engine optimization is a large-scale, strategic approach to SEO for companies.
Enterprise SEO solutions align your company’s business goals with the ever-expanding online market opportunities while strengthening brand reputation to maximize your marketing impact.
Enterprise SEO is a whole different ballgame from SEO for small and medium-sized enterprises (SMEs).
Not only does enterprise SEO works on a much larger scale with larger websites, enterprise SEO management takes far more responsibilities in terms of the scale of traffic, conversions and stakeholders.
Working with enterprise-level businesses requires a constant shift in tactics, processes and overall tech-savvy mentality.
The main argument that differentiates enterprise SEO agencies from their “conventional” counterparts is that it is all about working with large sites, usually those with hundreds of thousands of pages Like Amazon, for example.
It also relates to the respective business‘ size. Enterprise SEO solutions work best for huge companies with complex processes, a large number of stakeholders and high yearly revenue.
According to HubSpot's State of Marketing report, 61% of B2B marketers agree that SEO and organic traffic generate more leads than any other marketing initiative.
To help businesses reach their goals, enterprise SEO companies typically employ three strategies:
- On-page SEO
- Off-page SEO
- Technical SEO
Just because an agency provides SEO services doesn’t necessarily make it an enterprise SEO firm. Pushing the organic search threshold for an enterprise site requires a more sophisticated and scalable approach to SEO and a custom strategy that drives tangible results.
What Does Enterprise SEO Company Specialize In?
Search engine optimization is applicable to many types of search engines, from YouTube to various social media platforms - but when we say SEO services it is commonly referred to as optimizing for search engines like Google.
Google is widely known for its sophisticated and ever-changing algorithms, evolving to cater to users’ needs and search intent.
Besides using traditional inbound marketing tactics, enterprise SEO agencies tackle more advanced SEO strategies including:
- Monitoring analytics that tracks customer journey down the sales funnel
- Creating a 36-degree view of every customer and segmentation of their demographics
- Creating relevant and SEO optimized content
- Enhancing brand visibility and presence
- Leading growth through strategic keyword targeting
- Scaling the online presence
- Monitoring PR and managing company’s brand reputation online across a multitude of channels and platforms
Enterprise SEO firms specialize in these services and help you:
1. Reach Your Customers At Every Step Of Their Buyer’s Journey
Enterprise SEO solutions include on-page optimization and content creation coupled with targeted strategic outreach. Enterprise SEO campaigns target user intent at every stage of the buyer’s journey:
- The marketing team aggregates data related to the products that the customers are interested in
- The SEO team works with said data to identify the most effective keywords
- The marketing and SEO specialist team targets the audience with right keywords (with enterprise SEO, the focus is on short-tail, highly competitive keywords)
- The content team creates blog posts/articles and web copy based on selected keywords
The combination of all these efforts results in delivering the best ROI.
2. Enhance Local Brand Presence
Enterprise SEO services also focus on local SEO. While many of the above-mentioned processes help you establish your brand’s visibility online, enterprise SEO agencies have dedicated team members who work to improve the business’ presence in local markets.
Local SEO is one of the key components of enterprise SEO as no large venture was able to succeed without penetrating the local market first.
3. Get Backlinks From High-Authority Websites
When well-known outlets publish content related to your brand, they’ll link back to your website.
Enterprise SEO firm makes sure that when you publish content such as guides and in-depth tutorials, the bloggers writing on similar topics will link to your post instead of explaining the concepts in detail themselves. They reach out to these bloggers and other media outlets asking to provide a backlink to your site/piece of content.
Publishing high-quality content informs Google that you are an expert in your niche/industry and a valuable source of information for your qualified leads. As a result of better search results ranking your brand becomes a trusted and well-known resource for your target audience’s pain points.
4. Improve Your Brand Image
Throughout their customer journey, users search for businesses that may solve their pain points. Before engaging with a company, most people check online reviews and read testimonials.
In fact, 92% of customers read online reviews to make an informed purchasing decision.
Most of the branded search results are in control of your chosen enterprise SEO team, including websites and social media profiles.
There are also third-party review sites that are extremely valuable in shaping your brand image. Enterprise SEO experts focus on generating positive reviews about your business, as online reviews can increase your revenue up to 40%.
5. Anticipate Google’s Future Algorithm Updates
Every time Google, or any other search engine, releases a core algorithm update, numerous websites, even reputable ones, are affected.
Whether this impact will be positive or not is entirely dependent on enterprise SEO management, as it focuses on improving the overall UX and providing valuable content to the target audience.
With the right enterprise SEO strategy, you’re more likely to benefit from the search algorithm updates because the SEO experts will apply Google’s changing requirements to your website and position it to adhere to new standards.
How Much Do Enterprise SEO Firms Charge For Their Services?
The vast majority of enterprise SEO firms charge by the month or require a minimum annual investment.
Enterprise SEO companies typically price their services on:
- Hourly rates (The agencies usually charge anywhere from $125 to $200+ per hour)
- Per-project basis
- Monthly retainer fees
Enterprise SEO firms that charge per project simply invoice a flat fee or fixed cost for each SEO-related task they complete.
Monthly retainers mean that the agency charges a monthly fee for semi-regular consultation. More often than not, there are a couple of tiers of this model.
Depending on client needs and where the agency is located, monthly retainers can range from $5,000 to $25,000 per month.
Why Hire An Enterprise SEO Company?
Before you hire an enterprise SEO expert or agency, it is important to understand your business goals, budget and requirements..
If executed correctly, enterprise SEO solutions are able to skyrocket your business.
They can drive massive influxes of traffic and qualified leads, more conversions and sales and result in greater brand recognition.
The main reason you should hire an enterprise SEO agency for your business is their ability to exploit the best tools, resources and strategies to keep up with the ever-changing SEO climate.
Enterprise SEO companies in the United States are vigilant. They monitor Google news channels and SEO news forums to keep up with any algorithm updates and potential effect on search results.
How To Choose The Best Enterprise SEO Company?
Selecting a top USA enterprise SEO agency usually goes beyond cost and expertise. Some of the key factors and must-have qualities to look for when hiring an enterprise SEO firm are:
1. Reputation, Competence And Knowledge
In order to decide if the SEO company you’re considering is right for your business. you should look for the following information to adequately determine how and what kind of experience they have:
- Social proof (Online reviews from past clients and forums)
- Blogs, podcasts, or online presentations where the leadership team has been interviewed
- Case studies that prove past experiences and results
A top-rated enterprise agency will strive to remain on the cutting edge of marketing trends and techniques.
2. Communication And Transparency
When searching for a reputable SEO agency, look for a highly organized company that’s honest about their processes and is transparent. They should be able to answer any questions you might have clearly and efficiently and present case studies that show consistent results.
3. Scalability, Use of Reliable Tools And Resources
Quality SEO services are rooted in the use of best tools and resources that can identify valuable keywords, gather analytics and quantify progress.
When choosing your future enterprise SEO partner, ask them which tools they use and how will they use them when working on your website.
Since enterprise-level websites may encompass hundreds or even thousands of pages of products/services, scalability is crucial. Without it, your website could face detrimental indexing and crawlability problems that make a huge impact on SEO and overall user experience.
An experienced enterprise SEO expert in the U.S. will have the tools at hand to monitor large websites, identify and fix issues as or even before they occur and automate tasks to ensure efficiency.
4. Data-Oriented And Result-Driven Mindset
An enterprise SEO company must focus on results by tracking and analyzing website data. SEO strategists should set and measure critical KPIs and report on them, after conducting a thorough content audit to see where your online presence currently stands.
Key metrics include website traffic, user flow, search engine rankings, lead generation and conversion rates. Without expansive analytics, you won’t know if and which SEO strategies are working.
5. Enterprise SEO Red Flags
It’s always advisable to avoid SEO companies that offer easy solutions. Some of the red flags may include:
- Cheap pricing
- Promising immediate results
- One-size-fits-all approach
10 Questions To Ask Enterprise SEO Company
- What enterprise SEO services do you provide?
- How do you create your enterprise search engine optimization strategies?
- What enterprise SEO tactics do you believe will be the most helpful for us and why?
- What platforms, tools or resources does your agency use?
- Who will be working on the project? What is their expertise?
- Who will our point of contact be?
- How often can we expect meetings and updates?
- How often will you look at analytics and data?
- How often will we get reports?
- How long will it take for us to see results?
Takeaways On Enterprise SEO Companies
What makes an enterprise SEO agency exceptional?
The answer entirely depends on your venture’s business goals, but some of the key factors to take into consideration are:
- Expertise in your niche/industry and strategic approach
- Resources and reliable tools
- Extensive portfolio and proven track record
Before partnering with a team of experts, ask them how long will it take to produce results, how often will they report on them and how the constantly changing data will influence their strategic approach throughout the project.
Best of luck!
