Top Insurance SEO Agencies

An insurance SEO agency is an agency dedicated to improving the online visibility of businesses in the insurance sector. This type of agency collaborates with insurance providers, brokers, and related stakeholders to help them drive relevant traffic and increase lead quality. 

Through a range of tailored services, insurance SEO companies help businesses stand out from their competitors and effectively reach their target audience. They also focus on local SEO to capture regional leads and enhance the site authority of insurance providers through industry-relevant tactics. 

Businesses look for insurance SEO companies to help them overcome challenges related to: 

• Navigating a strict regulatory environment to ensure compliance  
• Identifying relevant keywords and long-tail phrases to attract the intended audience 
• Managing high cost-per-click (CPC) rates to maximize return on investment in paid search campaigns 
• Ensuring content quality and relevance to engage users and build trust in their brand 
• Capturing local leads within specific geographic areas 
• Navigating the technical aspects of SEO to prevent underperforming websites and search engine visibility 
• Adapting to evolving search algorithms to maintain and improve search rankings 

Given that 53% of all trackable website traffic is driven by organic search and SEO, a robust SEO strategy is crucial for insurance companies. Findings further stipulate that organic search generates over 10 times more traffic than organic social media, proving insurance SEO experts to be a valuable asset for effectively capitalizing on this traffic and building a lucrative digital presence. 

Success Story 

To exemplify the remarkable outcomes that can be achieved through expert insurance SEO services, we’ve selected the following case study: 

• Challenge: Pet insurance provider Bivvy struggled with low domain authority and brand recognition as a newly launched business. The company wanted to prioritize sustainable organic traffic to key pages and secure high-authority backlinks. 
• Solution: Sure Oak implemented a comprehensive link-building strategy for Bivvy, initially targeting high-quality backlinks to the homepage and specific services pages. After securing these backlinks, it focused on gaining links for blog posts to position Bivvy as a thought leader in pet insurance. 
• Results: Following the implementations, Bivvy increased its organic traffic by 773%, total organic keyword rankings by 724%, and the number of referring domains by 2,800%. Cumulatively, these efforts boosted Bivvy's domain authority from 14 to 30. 

Insurance SEO agencies deploy a series of on-page and off-page SEO tactics to drive increased traffic, qualified leads, and conversions for insurance companies. By understanding the unique challenges and opportunities in the insurance sector, these agencies help clients elevate visibility across organic search engine result pages (SERPs) and build a strong digital presence. 

Insurance SEO agencies provide a range of tailored services such as: 

• Keyword research 
  Conducting in-depth research to identify relevant, high-intent keywords to improve rankings for insurance-related searches 
• Local SEO 
  Optimizing Google My Business listings, managing local citations, and targeting "insurance near me" searches to attract local clients 
• Content creation 
  Creating informative and engaging content such as blog posts, articles, and guides focused on insurance topics to attract organic traffic and build thought leadership 
• On-page SEO 
  Optimizing meta tags, headers, and internal linking structures to improve website crawlability and relevance for search engines 
• Link building
  Acquiring high-quality backlinks from industry-leading websites to boost relevance and improve domain authority 
• Technical SEO audits 
  Ensuring a website is crawlable and indexable for search engines by conducting audits that identify and fix technical issues pertaining to site speed, mobile-friendliness, and schema markup 
• SEO reputation management 
  Monitoring online reviews and managing online reputation to promote positive mentions of the brand and build company credibility  

Success Story 

To further emphasize the impact of insurance SEO services, our expert team has selected the following case study by Creative Website Marketing to showcase the tangible results for a startup in the insurance industry. 

• Challenge: A startup running a national listing website for health insurance brokers struggled with obtaining high organic rankings due to the high cost-per-click (CPC) cost of Google Ads keywords. The new brand found it challenging to compete with large, established health insurance companies and attract organic traffic. 
• Solution: Creative Website Marketing initiated the SEO strategy with an audit to identify technical issues and optimize content with relevant on-page elements. Using platforms like Google, LinkedIn, and Facebook, the insurance SEO agency identified which keywords and audiences would likely engage. It opted out for long-tail keywords with low competition for a steady start on building organic traffic.  
• Results: Creative Web Marketing's efforts led to a 3,662% increase in organic traffic over nine months. Keyword rankings grew from 155 per week to 1,500, with the client achieving the #1 ranking on Google for the intended keywords. 

Insurance SEO companies typically charge between $3,000 to $10,000 per month for their services. The associated costs can vary depending on the scope of the service, with different rates applying for different SEO activities. 

Here is a breakdown of different SEO pricing models: 

• Hourly SEO consulting: Ideal for short-term tasks, with rates ranging from $100-$250 per hour 
• Project-based Rate: Fixed price for specific projects with defined deliverables, starting at $500 per project 
• Monthly retainer: Predefined fee for ongoing SEO services, usually between $500 and $5,000 per month 
• A la carte: Optimal for on-demand services such as research, audits, backlink building, and content creation

The top 50 insurance SEO companies on DesignRush charge an average of $98/hour. 5% of the companies accept projects with a budget of less than $1,000, catering to small-scale initiatives. In contrast, 2.5% require a $50,000 minimum budget, offering clients end-to-end premium services and personalized strategies that drive visibility and increase rankings across SERPs. 

You should hire an insurance SEO company because it can craft tailored strategies that align with your business goals, improving search engine ranking and website traffic, increasing sales, and enhancing credibility among potential clients. Its expertise and industry know-how can help you facilitate meaningful online engagements and increase your revenue. 

Hire insurance SEO companies because they: 

• Can navigate SEO challenges and opportunities specific to the insurance industry 
• Leverage location-specific keywords to target local markets effectively 
• Utilize insurance-specific keyword research to capture high-intent search queries 
• Offer ongoing optimization to adapt to search engine algorithm changes 
• Provide detailed analytics and reporting to track SEO performance 
• Create informative content addressing common insurance-related questions and concerns 
• Ensure compliance with industry standards and best practices 
• Maximize your marketing investments for better returns on investment (ROI) 

Success Story 

The following example illustrates how an SEO agency can be transformative for insurance businesses, especially in boosting online visibility and organic traffic. 

• Challenge: Medical insurance company Patient Choice faced difficulties in building organic traffic and obtaining higher visibility across the digital space. The client requested that the website be kept simple while ensuring easy-to-use quote and application features. 
• Solution: ExtraDigital implemented an SEO strategy comprising ongoing monitoring, on-page element optimization, content generation, online PR, and securing high-quality inbound links from authoritative websites. 
• Results: Within three months, ExtraDigital's efforts led to a 375% growth in natural visitors from 'insurance' keywords. Patient Choice achieved top positions for highly relevant keywords like 'private medical insurance' and secured top page rankings for highly competitive terms. 

Choosing the best insurance SEO agency for your business requires careful consideration to ensure the service provider aligns with your criteria and can support your long-term growth and success. 

To make an informed decision, follow these steps: 

1. Define your business goals
   Clearly outline what you wish to achieve with SEO. Pinpoint your challenges and define short- and long-term goals pertaining to online visibility, lead generation, and brand authority. 
2. Set a budget 
   Determine a realistic budget for your SEO campaign, considering the scope of services needed and the potential return on investment. 
3. Determine project scope and complexity 
   Define the size and complexity of your SEO needs, considering factors like the keywords' competitiveness, the content creation scale, and ongoing optimization requirements. 
4. Research potential partners 
   Look for SEO companies with experience in the insurance industry. Use industry platforms, digital marketplaces, and agency directories like DesignRush to find suitable agencies. 
5. Review industry experience and portfolio 
   Evaluate agencies' relevant expertise through case studies, client testimonials, and reviews. Assess their track record in achieving tangible results across businesses similar to yours and their approach to overcoming industry-specific challenges. 
6. Evaluate technical expertise 
   Inquire about the team's proficiency in SEO strategies, analytics tools, and content management systems. Ensure they apply white-hat SEO techniques to avoid penalties from search engines. 
7. Request references 
   Request references from past clients to assess the effectiveness of their SEO strategies, the quality of their service, and their ability to meet project goals. 
8. Shortlist suitable candidates 
   Compile a list of potential SEO agencies that match your criteria and reach out to them for more information. 
9. Send a request for proposal (RFP) 
   Send detailed RFPs outlining the requested scope of work, expected timelines, and costs. Evaluate proposals from multiple agencies to find an option that reflects the best value for money. 
10. Interview the selected agencies 
    Conduct interviews with the candidates to understand their project development process, communication style, and project management. Seek agencies with transparent and collaborative approaches to ensure effective communication. 
11. Discuss pricing model and timeline of deliveries 
    Evaluate their proposed pricing models to ensure they align with your set budget. Understand the project milestones and deliverables timeline, ensuring they meet your expectations and deadlines. 
12. Make your decision 
    Select the SEO company that aligns best with your business goals, offers a clear strategy for achieving results, and demonstrates a commitment to ongoing support and optimization. 

Looking for the ideal insurance SEO agency? Explore our Marketplace and share with us your project details. Based on the requirements, we'll send you a list of five top-rated agencies that align with your criteria for free! 

Using our platform's filtering options, you can find the best insurance SEO company on DesignRush. Narrow down your choice by choosing from agencies that cater to projects from $1,000 to $50,000, ensuring you find a match for your budget and project scope. 

To get you started, here are a few options at different price points:

Key success metrics across insurance SEO projects help gauge the performance of the undertaken efforts and their overall contribution to the set objectives.  

The most commonly used key success metrics include: 

• Organic traffic 
  Represents all non-paid clicks from search engines to the website and indicates the effectiveness of the SEO strategy in driving relevant traffic 
• Keyword rankings 
  Measures the website’s positions in search engine results pages (SERPs) for targeted keywords 
• Search visibility 
  The percentage of clicks your website receives from tracked keywords, indicating the overall market visibility 
• Traffic value 
  Estimates the value of traffic that a website receives through pay-per-click (PPC) search ads 
• Conversion rate 
  The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form 
• Bounce rate 
  The percentage of visitors who leave the site after viewing only one page 
• Domain authority 
  A score that predicts how well a website will rank on search engine result pages 
• Average click-through rate (CTR) 
  The ratio of users who click on a specific link to the number of total users who view a page, email or advertisement 
• Impressions 
  The number of times a website’s content is displayed or viewed, regardless of whether it is clicked on 
• Time on site 
  The average duration a visitor spends on a website during a single session 
• Pages per visit
  Calculates the number of pages viewed during a single session 
• Referring domains 
  Counts the number of different sites that link to your website 
• Number of indexed pages 
  Shows how many of your website's pages are indexed by search engines 
• Index coverage errors 
  Identifies issues preventing pages from being indexed, which is crucial for maintaining SEO health and visibility 

Before hiring an insurance SEO agency, you should ask it a series of targeted questions to ensure it possesses the necessary expertise and capabilities to effectively enhance your digital presence within the insurance industry. 

Its Relevant Background 

1. How many years of industry experience do you have with insurance clients? 
2. What sets your approach apart when working with insurance companies compared to other industries? 
3. Can you provide examples of successful SEO campaigns you've executed for insurance companies similar to ours? 
4. How do you stay updated with the latest trends and algorithm changes in the insurance industry? 

Its Services and Processes 

1. What SEO services do you offer across your portfolio?
2. How do you approach keyword research and selection for insurance-related content? 
3. Can you outline your link-building strategies?
4. What do your local SEO tactics comprise of? 
5. How do you typically measure success and ROI for your insurance clients? 
6. What tools and technologies do you use for SEO analysis and reporting? 

Related to Your Project 

1. Based on our goals, what SEO strategies would you recommend? 
2. How do you adapt SEO strategies to align with our target audience and unique selling propositions? 
3. Could you explain your method for performing SEO audits? 
4. When can we expect to see preliminary results from the SEO efforts? 
5. How do you handle updates in search engine algorithms to ensure our SEO strategy remains effective? 
6. How often can we expect progress reports?  
7. What KPIs will be measured to assess the success of our SEO campaigns? 

The best insurance SEO agencies in the United States are: 

1. Funnel Boost Media 
   • 4.9 stars on DesignRush (38 reviews) 
   • 4.9 stars on Google (142 reviews) 
   • Top clients: JV Law Group, Khalid Auto Group, Bugco Pest Control, Beldon Roofing 
2. eSEOspace 
   • 4.9 stars on DesignRush (17 reviews) 
   • 5.0 stars on Google (19 reviews) 
   • Top clients: Atlantic Partners Corp, Canyon Plastics, J Allen Fabrics, The Sleep Nest 
3. REQ 
   • 4.8 stars on DesignRush (8 reviews) 
   • 4.8 stars on Google (22 reviews) 
   • Top clients: eBay, PayPal, Waymo, Intel 
4. Amsive 
   • 4.8 stars on DesignRush (6 reviews) 
   • 4.6 stars on Google (9 reviews) 
   • Top clients: The Home Depot, Samsung, Tripadvisor, Five Below 
5. First Page Sage 
   • 5.0 stars on Google (7 reviews) 
   • Top clients: Logitech, Salesforce, Cadence, Verizon