We curated a list of top law firm SEO companies from over 700 agencies based on services, awards, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and how we shortlisted the top law firms in the search engine optimization industry.
Table of Contents
The Number 1 Law Firm SEO Company as Selected by DesignRush Is...
1. LawRank
- Best for: Overall
- Average hourly rate: $100
- Minimum budget: $1,000 - $10,000
- Founded: 2013
- Location: San Diego, CA
- Notable clients: Allen Law Firm, Lavent Law, Roman & Gaynar, The Bradley Law Firm, Attorney Brian White
LawRank is a law firm SEO company that takes pride in increasing its clients’ website traffic by 603% and first-time calls by 384% within 12 months. Its search engine optimization (SEO) services include link building, content marketing, local SEO, and on-site optimization. It also provides services in website design and Google Ads to further improve its clients’ search engine ranking.
Personal injury lawyer Attorney Brian White had zero local visibility on his website, leading to low traffic and leads. The website also had low-quality content and minimal backlinks. Wanting to improve his law firm’s online presence, he partnered with LawRank.
The law firm SEO agency developed a new website for the client, identified keywords and content topics that generated high-quality leads and traffic, and optimized pages, blogs, and articles. It also created online profiles on various platforms, including Google My Business, and shared articles and resources to build site authority.
Within one year, Attorney Brian White increased website traffic by 92%, contact form submissions by 100%, and first-time calls by 1,132%. His website also ranked #1 for local keywords, like “Houston personal injury lawyer” and “Houston personal injury attorney”.
2. Grow Law Firm
- Best for: Small law firms
- Average hourly rate: $50
- Minimum budget: $1,000 - $10,000
- Founded: 2008
- Location: Chicago, IL
- Notable clients: Omar Ochoa Law Firm, HageEtad Law Group, Jacob D. Fuchsberg Law Firm, LevelUp Law, Gounaris Abboud
Grow Law Firm’s mission is to help over 2,000 small law firms double their revenue within three years. It provides on-page and off-page SEO, local SEO, pay-per-click (PPC) advertising, and website design. So far, Grow Law Firm has helped its clients increase their return on investment (ROI) by 4-7 times on average in the first 12 months.
HagEstad Law is an estate and trust law firm. While well-known in Arizona, it struggled to build brand recognition in Montana, where it faced high competition. Additionally, its website did not appear for relevant keywords and had a limited number of inquiries.
To help HagEstad Law, Grow Law Firm revamped the website and optimized it for search engines. It made the website mobile-friendly, user-friendly, visually engaging, and easy to navigate. It added client reviews, a case study page, and a service page. The law firm SEO agency also registered the business for local directories.
After six months, the client increased organic traffic by 66%, conversion rate by 40%, and qualified leads by 346%. It also ranked in the top 3 results for significant keywords like “insurance defense lawyers Montana” and “Montana bad faith lawyers”.
Check Grow Law Firm Agency Profile
3. Omnizant
- Best for: Lead generation
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2006
- Location: Port Washington, NY
- Notable clients: Dell & Dean PLLC, The New York Traffic Ticket Lawyers, Rochelle McCullough, Surprenant & Beneski PC, Mattucci Family Law
Omnizant is a law firm SEO company owned and operated by attorneys. It offers search engine marketing (SEM), PPC, online media placements, social media marketing, content marketing, video marketing, branding, and website design. Omnizant guarantees that clients will rank in the top 10 Google search results for 10 keywords within three months, or they get their money back.
Attorney Bob Mattucci started his own law firm, but his online presence was deeply associated with his former big law firm employer. Mattucci worked with Omnizant to establish his new company’s brand.
Omnizant developed a logo, brand identity, new website, and content marketing strategy. It optimized the website for search engines, produced branded ad campaigns, provided local SEO, and organized press releases.
As a result, Mattucci Family Law increased monthly website leads by 1,000%, annual conversion rate by 800%, and yearly new sessions by 76.76%. It also gained 684 first-time visitors in six months and ranked on the first page of Google for 40 targeted keywords.
4. Rankings.io
- Best for: Personal injury law firm
- Average hourly rate: $199
- Minimum budget: $10,000 - $25,000
- Founded: 2013
- Location: Marion, IL
- Notable clients: Dolman Law Group; The Levin Firm; Jacoby & Meyers Personal Injury Attorneys; Stewart J. Guss, Attorney at Law; Ronald D. Weiss Esq
Rankings.io distinguishes itself from other legal SEO companies by working in 90-day sprints to optimize its client’s website for search engines. Its services include content creation, link building, on-site optimization, and local SEO. The law firm SEO company also provides Google Ads and PPC, local service ads, and website design.
Dolman Law Group, a personal injury and civil litigation firm, had worked with SEO companies previously but didn’t see any results. Worse, its website did not resonate with its brand and had a damaged domain authority due to spammy links. To solve all this, Dolman Law Group decided to work with Rankings.io.
The law firm SEO agency used its customized Attorney Ranking System methodology, including website audit, onsite SEO, link-building, and authority-building strategies. It also optimized the client’s local listings.
As a result, Rankings.io helped the client increase organic traffic by over 322% and organic cases by 400%, resulting in over $170,000 in revenue. It also generated over four times more traffic value, 40% more phone calls, and 40% more impressions compared to another SEO agency hired by the client.
Check Rankings.io Agency Profile
5. 9Sail
- Best for: Boutique law firms
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2015
- Location: Fairfield, NJ
- Notable clients: Jacob Berger LLC, Romano Law, Blue Nail Roofing & Sliding
9Sail is a law firm SEO company that combines search engine marketing with PPC campaigns to drive traffic, leads, brand awareness, and brand reputation. Its services include SEO audits, conversion rate optimization (CRO), legal content marketing, digital public relations (PR), and Google Ads management.
A boutique New York City law firm partnered with 9Sails marketing after its former SEO agency was not delivering results for five years. Additionally, it needed to shift its focus from specializing in entertainment law to business, litigation, and employment practice.
9Sails first improved the client’s services page to showcase its expertise and provide more details. It also optimized its call to action to entice customers to convert. Next, it reached out to legal journalists and reliable publications, like Business Insider, US News, and NBC New York to increase its white-hat links and build the client’s credibility. Lastly, it created a review acquisition strategy to encourage customers to leave reviews on Google and Yelp.
As a result, 9Sails managed to link the client to over 100 reputable domains, boosted domain authority score from eight to 38, and increased new organic traffic by 106%.
6. Juris Digital
- Best for: Startup firms
- Average hourly rate: $200
- Minimum budget: $10,000 - $25,000
- Founded: 2009
- Location: Denver, CO
- Notable clients: Ferrante & Koenig, Grossman Law Offices, Hartley Law Firm, Rosen Justice, Cyrus Pacific Law
Juris Digital aims to provide sustainable growth for its clients by providing local SEO, website design and development, legal content marketing, Google local service ads, and paid search marketing. It also offers its own tools to help law firms improve SEM, including Local Citation Scanner, Google Review Link Generator, JSON Schema Generator, and Google Search Results Preview.
Newly established prenuptial firm Cyrus Pacific Law approached Juris Digital to generate leads. The law firm SEO company developed a modern and elegant website in line with the client’s branding, a blog page that conveyed trust and expertise, and an interactive contact form that encouraged customer conversion.
After eight months, Cyrus Pacific Law generated:
- 20 qualified monthly leads
- Over 1,000 organic visits
- 60% conversion rate
- $20,000 monthly revenue
Check Juris Digital Agency Profile
7. Digital Logic
- Best for: Technical SEO
- Average hourly rate: $75
- Minimum budget: $1,000 - $10,000
- Founded: 2016
- Location: Shreveport, LA
- Notable clients: Belen Law Firm, Greenwald Law Firm, Gordon & Gordon Law Firm LLC, Lipton Law, WeedenLaw Firm
Digital Logic provides data-driven marketing for local businesses. Its SEM services include keyword research, content marketing, local SEO, technical SEO, link-building strategies, and CRO. It also offers PPC management, social media marketing, video advertising, graphic design, and web design and development.
Criminal defense practice WeedenLaw Firm partnered with Digital Logic after experiencing little success with a large law firm marketing provider. The law firm SEO company optimized the client’s website load time and improved published content for greater SEO value. Every month, it published three new blog posts, added 3-6 new backlinks, produced a press release, and indexed the site and directory listings. Furthermore, Digital Logic updated the client’s social media and Google Business accounts weekly.
Within 12 months, WeedenLaw Firm gained over 60 new backlinks and increased organic traffic by 400%.
Check Digital Logic Agency Profile
8. Nifty Marketing
- Best for: Local SEO
- Average hourly rate: $149
- Minimum budget: $1,000 - $10,000
- Founded: 2009
- Location: Burley, ID
- Notable clients: Joshua Goldstein Esq; Naqvi Injury Law; Lance D. Youd Personal Injury Law; Stewart Miller Simmons Trial Attorneys
Nifty Marketing makes law sexy by providing better marketing for law firms. Its services include site audit, competitor analysis, keyword research, content strategy, on-page optimization, local SEO and advertising, and link building. It also offers web design, organic social media marketing, digital advertising, online review gathering, and video production.
Las Vegas-based law firm Naqvi Injury Law (aka Personal Injury of Nevada) partnered with Nifty Marketing to expand its online reach. However, the client’s website had multiple broken and spammy links and was not optimized for its local target market. Plus, its directory listing still used its old office address, making it hard for potential customers to reach out.
Nifty Marketing conducted an in-depth audit of all the client’s digital assets and re-branded the website, content, logo, and messaging. It optimized onsite SEO, cleaned the spammy links, organized citations, implemented a solid link-building strategy, and created quality content. The law firm SEO company also monitored customer reviews and performed review acquisition campaigns.
As a result, Naqvi Injury Law increased organic traffic by 1,050%, leads by 1,900%, and monthly signed cases by 1,300%. It also continued its partnership with Nifty Marketing for over six years.
Check Nifty Marketing Agency Profile
9. Array Digital
- Best for: SEO content marketing
- Average hourly rate: Inquire
- Minimum budget: Under $1,000
- Founded: 2009
- Location: Chesapeake, VA
- Notable clients: Zihmer Law Firm, ZMK Law, Ben Glass Law & Great Legal Marketing, The Law Office of Chris Schmiedeke
Array Digital is a law firm SEO company that supports its clients’ rapid growth through its four-step proven process: diagnosing the problem, developing the strategy, implementing the strategy, and ongoing improvements and support. Its services include keyword research, on-page optimization, technical SEO, local SEO, link building, citation building, performance-ready websites, and content for SEO. It also offers website design, lead generation, and online advertising services.
The Law Office of Chris Schmiedeke, a family law practice in Texas, approached Array Digital to revamp its website and improve lead generation. The law firm SEO agency created a new website that reflected the client’s values of streamlined, user-friendly services. It also provided social media marketing, premium link-building, Google PPC ads, and content marketing. Moreover, Array Digital helped produce SEO video content for the client.
As a result, the client ranked from zero keywords to over 1,800 keywords. The website also increased organic traffic by 300% and secured more new leads.
Check Array Digital Agency Profile
10. BluShark Digital
- Best for: Google SEO
- Average hourly rate: Inquire
- Minimum budget: Under $1,000
- Founded: 2016
- Location: Washington, DC
- Notable clients: Atlanta Divorce Law Group, Whitley Law Firm, Hacking Law Practice, Kerri Castellini Attorney at Law
BluShark Digital helps law firms grow by providing the four fundamentals of SEO: technical optimization, sophisticated content, authoritative link-building, and local optimization. It also offers local paid ads services and social media marketing to propel client success. BlueShark is a Crisp Video Partner, Google Partner, Clio Channel Partner, and an official TrustedLegal Partner member.
A lawyer approached BluShark Digital to help it rank as the top criminal attorney in Maryland. The law firm SEO company designed the client’s website, produced content for the website and social media, and optimized its organic marketing strategies for search engines.
As a result, the client reported a more efficient digital footprint, which improved its online presence and increased its number of cases.
Check BluShark Digital Agency Profile
How We Picked the Best Law Firm SEO Agencies
DesignRush meticulously reviewed the skills, past achievements, reported SEO strategies, client references, and previous collaborations of hundreds of agency profiles to select the top SEO companies for legal firms. Then, we ranked each one based on the following criteria:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio and case studies: Tangible examples of how the agency delivers results to clients
- Awards and press: Industry reputation and proof of quality work
- Team bios: The agency’s qualifications and team dynamics
- Top services: Core competencies and areas of expertise
- Industry experience: SEO projects and campaigns for legal businesses that delivered concrete results
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular Law Firm SEO Companies Compared
- LawRank
- Location: San Diego, CA
- Hourly rate: $100
- Size: Under 49
- Best for: Overall
- Grow Law Firm
- Location: Chicago, IL
- Hourly rate: $50
- Size: Under 49
- Best for: Small law firms
- Omnizant
- Location: Port Washington, NY
- Hourly rate: Inquire
- Size: 100 - 249
- Best for: Lead generation
- Rankings.io
- Location: Marion, IL
- Hourly rate: $199
- Size: Under 49
- Best for: Personal injury law firms
- 9Sail
- Location: Fairfield, NJ
- Hourly rate: Inquire
- Size: Under 49
- Best for: Boutique law firms
- Juris Digital
- Location: Denver, CO
- Hourly rate: $200
- Size: 50 - 99
- Best for: Startup firms
- Digital Logic
- Location: Shreveport, LA
- Hourly rate: $75
- Size: Under 49
- Best for: Technical SEO
- Nifty Marketing
- Location: Burley, ID
- Hourly rate: $149
- Size: Under 49
- Best for: Local SEO
- Array Digital
- Location: Chesapeake, VA
- Hourly rate: Inquire
- Size: Under 49
- Best for: SEO content marketing
- BluShark Digital
- Location: Washington, DC
- Hourly rate: Inquire
- Size: Under 49
- Best for: Google SEO