Top Small Business SEO Companies & Services

What Makes Small Business SEO Companies & Services Unique

Similar to other search engine optimization companies on the market, small business SEO companies specialize in optimizing websites in order to improve their search rankings and increase their organic traffic and conversion rates.

However, what makes these firms different from the rest is their focus, expertise and experience in helping small businesses, SMEs and startups boost their online visibility to grow their brands.

Small business SEO agencies develop comprehensive strategies to propel your website ranking on Google and get your small business in front of more viewers.

They will optimize your web pages and content so that potential customers can easily find you when searching for terms relevant to your business.

They will also help you find your niche audience and target very specific keywords to optimize for local searches which will allow you to compete with well-established brands, regardless of how much money they pour into their marketing budgets.

These SEO specialists typically offer more affordable and flexible pricing structures to make their services accessible to businesses within limited budget.

4.66 billion internet users worldwide turn to Google to find virtually anything. It is vital to take your small business online and make it known to people who are actively searching online for your products or services.

Search engine optimization is one of the most cost-effective online marketing strategies that will help you achieve this goal. That is why employing small business SEO services makes for a downright smart investment.

What Do The Best SEO Companies For Small Business Specialize In?

The best SEO companies for small business in the United States create long-term strategies tailored to your business needs and goals to generate very specific results, such as:

• Better Google ranking
• Driving organic website traffic
• Reaching your target audience
• Growing your brand awareness
• Generating qualified leads
• Improving the user experience
• Increasing your conversion rates
• Driving more sales
• And more

These experts implement both technical and on-page SEO tactics to ensure that your small business website reaches the coveted spot on the first page of Google and in front of the right audience.

Some of their tasks include, but are not limited to:

• Performing user experience audit
• Conducting meticulous keyword research
• Optimizing keywords (text, URLs, title tags, meta descriptions, images)
• Optimizing content for specific keywords
• Generating content ideas and topics
• Improving site speed and architecture
• Boosting mobile-friendliness
• Setting up Google My Business account
• Implementing local business schema markup
• Optimizing for search engine bots and spiders
• Building backlinks
• Staying up to date with search engine algorithms
• Measuring and tracking results
• Keeping up with search trends
• And more

In addition to the typical small business SEO services, some companies offer auxiliary services to help you bolster your brand and maximize your online presence, such as:

• Content marketing
• Copywriting
• PPC
• Social media marketing
• Web design and development
• And more

How Much Do Small Business SEO Services Cost?

Most of these specialized companies charge between $100 and $149 per hour. You can find agencies that offer more affordable SEO services for small business in the USA, ranging between $50 to $99 per hour.

When it comes to project-based pricing, most companies offer SEO packages for small business valued anywhere between $1,000 and $10,000.

How much you will end up paying for small business SEO services will ultimately depend on the complexity of your project and how many completed SEO tasks you need.

Why Should You Hire A Small Business SEO Company?

Search engine optimization is among the most powerful marketing tools out there. And it’s very simple to understand why. It’s the easiest way to get your message and offering in front of potential customers who are looking for your products or services online.

This is why 54% of small businesses say that SEO is very important to their overall digital marketing strategy.

Here are the main reasons why you should hire small business SEO companies & services:

Reason #1: Get More Visibility For Your Small Business

Take a look at these staggering stats:

• 68% of online experiences begin with a search engine.
• 75% of people never reach the second page of search engine results.
• 5.7% of all web pages are listed on Google’s top 10 search results within a year.

These numbers are an eye-opener: search engine optimization has the power to transform your small business.

However, you need professional SEO help to get these desired results. Small business search engine optimization companies in the U.S. are equipped with the right skill set to make your website more visible on Google.

They know the intricacies of search engines and how to leverage different techniques to move your website higher on search and in front of larger audiences.

Reason #2: Reach Your Local Audience

93% of people search online to find a local business.

Consumers rely on search engines to look for a local business. Not having a properly optimized website is a missed opportunity for your potential clients to discover your products or services.

Small business SEO companies can not only help your website rank higher in search results but they can optimize it to target a specific region. So, they are able to make your offering more visible in local search results on Google and allow clients to find your physical location easily.

These specialists are highly trained to implement local SEO for small business best practices to optimize your website for local searches. They define your niche audience very clearly so that they can target very specific mid-tail to long-tail keywords, including the local area you are focusing on.

Optimizing for local SEO means that clients within your area will find your physical store easily once they search for terms related to your business. Implementing SEO to your small business website can bring customers directly to your store.

Reason #3: Boost Your Conversions

Over 40% of business revenue is captured by organic traffic, as reported by BrightEdge.

Investing in small business SEO services to increase your organic search is a clever move for your business.

For example, more and more people are shopping online and if your products are limited to your physical store and not visible in search engines, you’re missing the chance to attract some of these buyers to your website.

The best SEO specialists for small business engage in numerous activities to find a sweet spot for your website to generate clicks and leads. With their high-end small business SEO services, they can boost your brand’s visibility and bring more buyers directly to you.

How To Choose The Right Small Business SEO Agency

Take into consideration these few aspects when hiring the right small business SEO services for you:

• Portfolio: Their previous work experience will show you how capable and resourceful an agency is. It will also show you the type of clients they have served. If a prospective candidate has handled projects within your industry, it means they’re already familiar with the keywords, competitors and target audience. Therefore, they may be a better fit as they’re more likely to provide results right from the start.
• Tools they use: Many of the tactics and strategies employed by SEO specialists rely on specialized tools that ensure accurate keyword research and optimization, gathering data and measuring results. So, it’s advisable to figure out what type of tools these companies use to ensure your project will generate the results desired.
• Reporting methods: Reports are also a key component of a successful SEO project. Make sure the agency you select tweaks their strategy according to the ever-shifting trends and reports on their progress regularly. This will ensure your project stays on the right track at all times and achieve the goals you have set for your business.
• Talent pool: To ensure that your website lands a higher position in search engine rankings, you need senior-level experts in charge of your project. This is why it’s good practice to figure out whether the specialists working on your account are qualified enough and have niche experience.
• Customer reviews: Read all the prospective candidates’ reviews as they will tell you if their previous clients have been pleased with their results. These will also reveal details about their management style, flexibility, reliability and transparency regarding planning, pricing and respecting deadlines.

10 Questions To Ask Small Business Search Engine Optimization Companies

Before deciding on a partner, make sure to ask them this set of questions:

1. Do you have experience in our niche?
2. How will you devise a strategy specifically for our niche?
3. How long it will take until we can see the first results?
4. What type of resources and tools do you use?
5. Do you also provide content writing as part of your offering?
6. Who from your team will work on our project and what is their expertise?
7. What type of metrics do you use to measure the success of your efforts?
8. How often will you send reports on progress?
9. How much will the project cost?
10. Who will be our main point of contact?

Takeaways On Small Business SEO Companies & Services

If you’re the owner of a small business, you need to ensure that potential clients find your products or services online easily. And search engine optimization is the answer.

SEO experts know how to leverage different tactics to improve your search rankings and increase your brand’s visibility. Plus, they use premium tools and resources to properly optimize your small business website back-to-back and help customers find your offering quickly.

Most of these specialized companies offer affordable SEO for small business, with prices ranging from $50 to $149 per hour.

Hopefully, our resources will help you get to the right small business SEO services provider faster, more efficiently and with all the information you need at your fingertips.

Good luck with your research!

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