SEO

Top B2B SEO Agencies

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B2B SEO Agencies have a 4.6 avg. rating from 500 verified reviews

Are you looking for a trustworthy B2B SEO agency to increase website traffic, improve rankings for relevant B2B keywords, generate qualified leads through organic search, and boost your conversions? Our curated list, based on verified client feedback and B2B SEO case studies, is a reliable source for discovering leading B2B SEO companies. Explore our directory to refine your search based on factors like budget, team size, location, and more. 

We've thoroughly assessed hundreds of B2B SEO agencies, considering their expertise, core services, successful campaigns, client testimonials, pricing structures, and industry accolades. Dive into our selection methodology to understand how we identify the cream of the crop in the B2B SEO sector.

The Number 1 B2B SEO Agency as Selected by DesignRush Is:

1. RevenueZen

RevenueZen b2b-seo
[Source: RevenueZen]
  • Best for: Overall
  • Average hourly rate: $150
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: Under 49
  • Location: Portland, OR
  • Notable clients: ProdPerfect, Carevoyance, Bridge US, Daivergent, Lightyear

RevenueZen is a B2B SEO agency that helps ambitious B2B brands break their previous revenue records in 16 months. Its services include keyword research, technical SEO audits, link building and off-page SEO, competitive gap analysis, and on-page optimization. These services are further reinforced with B2B content and LinkedIn marketing, for a comprehensive approach that attracts and converts leads.

ProdPerfect, a company specializing in autonomous regression testing suites, partnered with RevenueZen to address inconsistent lead generation. The company struggled with the lead funnel that would unpredictably fill and empty. Despite generating a high number of leads, they were not always ideally matched to the company's needs.

RevenueZen's promised to deliver 15 quality opportunities monthly. Its approach included sales operations advice, full-funnel coaching, and regular knowledge transfer between the two teams. Its efforts resulted in 102 sales meetings, a $2 million pipeline, and $430,000 in closed/won deals within six months, exceeding ProdPerfect's expectations.

Check RevenueZen Agency Profile

2. First Page Sage

First Page Sage b2b-seo
[Source: First Page Sage]
  • Best for: Organic ranking
  • Average hourlyrate: $150
  • Minimum budget: Inquire
  • Founded: 2009
  • Size: 100-249
  • Location: San Francisco, CA
  • Notable clients: Cadence Design Systems, Logitech, Verizon, Alcoa, VeriSign

First Page Sage (FPS) is a strategy-driven B2B SEO company that handles every aspect of SEO, from keyword research to content creation and back-end optimization. Its expert team, comprised of campaign strategist, writer, editor, graphic designer, web developer, and report specialist, creates best-in-class content. FPS sets the industry standard in generating B2B leads, through website optimization, landing page creation, and lead tracking and performance measurement.

Cadence Design Systems, a leader in electronics design automation (EDA), needed to improve its visibility and reach in the printed circuit board (PCB) market, as it was experiencing slower growth than its competitors - individual design engineers and small electronics companies.

FPS crafted an SEO-driven content marketing strategy tailored to the PCB market to address these challenges. This strategy aimed to position Cadence as the first result in search engines for queries related to PCB design, thus driving more qualified traffic to their site.

Results:

  • A 934% increase in total keyword rankings over the year
  • Over 100,000 visits in monthly organic sessions
  • Cost per conversion ($0.56) dropping well below the cost of PPC ads

Check First Page Sage Agency Profile

3. Rock The Rankings

Rock The Rankings b2b-seo
[Source: Rock The Rankings]
  • Best for: Organic traffic
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2018
  • Size: Under 49
  • Location: Charlotte, NC
  • Notable clients: Product Collective, UpWork, Toast, Bizzabo, Hackathon.com

Rock The Rankings is a specialized B2B SEO agency that brings leads, pipeline, and revenue, ensuring its clients never miss their growth goals. Its proven B2B SEO framework focuses on scaling demos and trials to generate millions in annual recurring revenue (ARR) for its clients. Its B2B services include competitive and gap analysis, on-page SEO and topical research, content marketing, technical SEO, link building and digital PR, and consulting.

Rock The Rankings collaborated with Product Collective, a leading newsletter for software product managers, to boost email subscriptions through organic traffic. It focused on improving click-through rate (CTR) and search positions of existing content, optimizing conversion rates, implementing tracking in Google Analytics, and creating valuable content to drive brand awareness.

Its strategy led to the following results:

  • 210% increase in email subscriptions year-over-year (YoY)
  • 186% increase in new organic users
  • Over 95 earned links

Check Rock The Rankings Agency Profile

4. Sure Oak

Sure Oak b2b-seo
[Source: Sure Oak]
  • Best for: Link building
  • Average hourly rate: $ 135
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: Under 49
  • Location: New York City, NY
  • Notable clients: American Red Cross, GAP, Mercedes-Benz, Milk Bar, Monday.com

Sure Oak is a result driven B2B SEO agency renowned for delivering significant outcomes through tailored strategies. Its focus on capturing leads, surpassing competitors, and employing data-driven approaches ensures clients achieve their digital marketing goals. Sure Oak's services cover keyword research, audience analysis, content optimization, link building, technical SEO audits, and local and global SEO strategies.

Sure Oak partnered with an HR & Payroll SaaS company that faced challenges in limited organic traffic despite strong word-of-mouth referrals. The company needed to boost organic leads and ensure higher visibility among HR decision-makers. Its approach included website optimization, link building with prominent HR websites, content improvement, and website redesign.

As a result, the client experienced:

  • 88% increase in organic users
  • 72% increase in organic sessions
  • 164% increase for the keywords ranking in the top 3
  • 157% increase in total keywords ranking
  • 82% increase in average pages per session

Check Sure Oak Agency Profile

5. OuterBox

OuterBox b2b-seo
[Source: OuterBox]
  • Best for: Industry-specific keyword ranking
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2004
  • Size: 100-249
  • Location: Akron, OH
  • Notable clients: Fanuc World, Bambi Baby, Matco Tools, Tronair, Lethal Performance

OuterBox, a premier B2B SEO agency, crafts customized B2B SEO strategies tailored to each client's unique needs and objectives. From keyword research and content optimization to technical SEO audits and clear reporting, OuterBox delivers exceptional results, helping B2B companies increase online visibility, drive leads, and surpass their digital marketing goals.

Fanuc World, a subsidiary of Tennessee Industrial Electronics (TIE), partnered with OuterBox to revamp its outdated website and improve its online marketing efforts. OuterBox tackled the challenge by creating a modern, mobile-friendly website on the Onveos platform, optimizing it for organic search, and implementing a successful paid search campaign. It also targeted numerous industry-specific keywords, which achieved prominent rank in SERPs.

As a result, the client saw:

  • 249% increase in organic search traffic
  • 550% growth in online revenue
  • 744% return on ad spend

Check OuterBox Agency Profile

6. Altitude Marketing

Altitude Marketing b2b-seo
[Source: Altitude Marketing]
  • Best for: eCommerce SEO
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: Under 49
  • Location: Emmaus, PA
  • Notable clients: Chemical Concepts, HRSoft, UIDP, Worldnet International, BRANY

Altitude is a seasoned B2B SEO agency that uses data, strategy, and two decades of experience to deliver consistent results in lead generation, buyer activation, and pipeline growth. Its impressive client retention rate, averaging 3.6 years, which is double the industry norm, reflects its clients' satisfaction and loyalty

Chemical Concepts, a leading supplier of adhesives and specialty chemicals, teamed up with Altitude Marketing, a B2B SEO agency, for a 4-year partnership. It needed to optimize its sales process to better capture and ensure profitability. Altitude Marketing conducted comprehensive keyword research, crafted an effective SEO and content strategy, and produced blogs, white papers, and nurture email sequences.

This collaboration resulted in an 83% increase in average monthly revenue from organic channels, 101% increase in organic keywords rank, and 104% increase in average monthly website traffic.

Check Altitude Marketing Agency Profile

7. Straight North

Straight North b2b-seo
[Source: Straight North]
  • Best for: On-site SEO
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 1997
  • Size: 100-249
  • Location: Downers Grave, IL
  • Notable clients: Go Fan Yourself, BluePay, Grove Dental Associates, Pro Stock Hockey, Figo

As a leading B2B SEO company, Straight North understands the differences between the B2C and B2B target markets, keywords, content style, and marketing channels. Its team is fully prepared to help clients generate sales leads and grow revenue through customized SEO campaigns. Straight North’s SEO services are complemented by paid advertising, web design and creative offers.

In collaboration with iGo Fan Yourself, a manufacturer of large industrial fans, Straight North executed a comprehensive strategy to enhance organic visibility and lead generation.

On-site efforts included creating new pages for strategic keywords, improving the interlinking, and conducting competitive analysis for new product launches. Off-site strategies involved targeted content publication and business profile inclusion in relevant customer segments to boost link building. As a result of this partnership, lead generation increased by 189% and traffic surged by 79%.

Check Straight North Agency Profile

8. HawkSEM

HawkSEM b2b-seo
[Source: HawkSEM]
  • Best for: Content optimization
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2006
  • Size: Under 49
  • Location: Los Angeles, CA
  • Notable clients: Prismatic, 686, Microsoft, Amerisleep, CSUN

HawkSEM is renowned for its ability to boost rankings and drive revenue for its B2B clients, who typically experience a 4.5x increased ROI. Its services include keyword research, strategy development, Google Search Console and Google Analytics setup, 404 error identification, resolution, and redirects, content analysis and production, and many others. Its senior level talents serve multiple methodologies and industries.

Prismatic, an integration platform for B2B software companies, faced a challenge with its SEO strategy as a startup in a competitive industry. HawkSEM helped it identify and rank for relevant keywords while focusing on industry-specific terms. This involved thorough keyword research, content strategy development, and optimization of existing content.

As a result, Prismatic saw significant improvements, including a 228% increase in the top 3 keyword rankings, a 67% boost in ranking keywords, and tripled SERP featured snippets.

Check HawkSEM Agency Profile

9. Upgrow

Upgrow b2b-seo
[Source: Upgrow]
  • Best for: Technical SEO
  • Average hourly rate: $199
  • Minimum budget: $1,000-$10,000
  • Founded: 2018
  • Size: Under 49
  • Location: San Francisco, CA
  • Notable clients: InfluxData, MemSQL, Mercer Advisors, Lightstep, Churchill Management Group

With over 100,000% ranking keywords, 100 growth clients, and 130,000 conversions per year, Upgrow is a premier B2B SEO company. Its approach includes competitor analysis, industry-specific keyword research, optimization and implementation, and tracking and reporting. Besides SEO, its content team highlights other potential avenues for growth, such as paid search and social media marketing. content creation, technical optimization, link-building, and conversion optimization.

InfluxData, a leading time series platform, wanted to scale its site traffic and lead generation. After the initial audit, Upgrow optimized meta titles and descriptions, internal linking, and traffic redirection to product pages, improving the technical health score by 25%. Additionally, by working closely with the Upgrow team, InfluxData developed authoritative content targeting competitive head terms.

As a result, InfluxData experienced significant growth:

  • 300% increase in keywords ranking in the top 10
  • 450% increase in keywords ranking in the top 3
  • #1 position for several high-value industry-relevant keywords
  • 10% increase in average quarterly traffic (over three years)
  • 30,000 new ranking terms

Check Upgrow Agency Profile

10. Victorious SEO

Upgrow b2b-seo
[Source: Upgrow]
  • Best for: Technical SEO
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2013
  • Size: 50-99
  • Location: San Francisco, CA
  • Notable clients: L3 Funding, Blink Health, GoFundMe, Wayfair, GE Digital

Victorious SEO, a value driven B2B SEO agency, helps clients claim the top spots in search results with viable keywords that funnel directly to their most lucrative conversion points. The company prides itself on proactive technical SEO and strategic link building. With a decade-long focus on search excellence and a strategic pivot to SEO-only services, it has earned prestigious Global and US Search Awards.

L3 Funding, a small business loan provider, was struggling with low visibility on search engines, ranking for only three non-branded keywords. Victorious' strategy focused on building authority through quality content and robust backlinking. The goal was to establish L3 Funding as a trustworthy resource in the finance sector, which is critical for gaining prominence in Google's rankings due to the sensitive nature of financial advice (YMYL standards).

The results were impressive:

  • +14,839 in search keyword rankings
  • Ranking keywords increased from 3 to 3,861
  • Referring domains grew from 0 to 309

Check Victorious SEO Agency Profile

How We Picked the Best B2B SEO Companies

To identify the top B2B SEO companies, we conducted thorough assessments based on key criteria such as client testimonials, case studies, industry standing, team capabilities, client roster, and leadership proficiency. Our rigorous evaluation process allows us to identify the most suitable B2B SEO agencies equipped to address the unique challenges of B2B industries.

Our team of industry experts conducts evaluations based on the following factors:

  • Reviews: Insights into an agency's performance, expertise, and client satisfaction.
  • Portfolio: Past projects and expertise, showcasing their approach and quality of work.
  • Awards and press mention: Awards and mentions in the press, reflecting credibility, industry reputation, and innovative practices.
  • Team bios: Profiles of agency team members, highlighting their skills, experience, and industry knowledge.
  • Top services: Overview of the agency’s primary services and areas of specialization.
  • B2B SEO Expertise: Specialized knowledge and capabilities essential for developing tailored SEO strategies for B2B sectors, focusing on targeting high-value keywords, driving organic traffic, generating leads, and boosting conversion rates.

For more detailed information on our research and ranking methodology, visit the DesignRush Agency Ranking Methodology page.

Best B2B SEO Companies

Companies
Rankings updated: June 20, 2024
  • 121eCommerce

    BigCommerce, Shopify Plus, and Magento development, strategy, and optimization.
    121eCommerce is the only eCommerce agency you need to drive more business online. With our expertise in Adobe Commerce (Magento), BigCommerce, and Shopify, we have helped B2B and B2C businesses see  [... view the full profile of 121eCommerce]
    Cleveland Heights, Ohio
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • SeoProfy

    Data-Driven SEO Company
    SeoProfy is a professional digital marketing agency focused on delivering outstanding business solutions to increase organic traffic and sales. Due to its impressive average ROI of 780%, the company  [... view the full profile of SeoProfy]
    Miami, Florida
    100 - 249 $75/hr Under $1,000
    VISIT WEBSITE
  • Uncobalt

    100x your organic traffic.
    Uncobalt enables companies to attract thousands of organic leads through the implementation of sustainable programmatic content and SEO strategies. Our expert approach ensures long-term growth and  [... view the full profile of Uncobalt]
    Ho Chi Minh, Vietnam
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Digital Darts

    Increase your Shopify profit through paid social, search, and email.
    Digital Darts build profits for Shopify stores through paid social, search, and email.  [... view the full profile of Digital Darts]
    South Toowoomba, Australia
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • Exo Agency

    Digital Marketing Agency in Seattle
    Our vision is to see businesses of all sizes reach their full potential by using modern marketing strategies and that are proven to help scale businesses either in size, reach, revenue, or all three.  [... view the full profile of Exo Agency]
    Seattle, Washington
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Favoured

    Founded by former Apple marketing lead.
    We're Favoured, and were here to help you get more customers and boost your profits - simple as that.  [... view the full profile of Favoured]
    London, United Kingdom
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Big Brand Experience Put to Work for Small Business, Nonprofits and Startups Startups
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and NonprofitsThe Smartest People In The World Work With The Bureau Of Small Projects.Literally rocket scientists and  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Sure Oak

    Unlock Your Business's Full Potential
    Sure Oak is dedicated to empowering individuals to unlock their full potential and fulfill their wildest aspirations. We accomplish this by leveraging the power of SEO.  [... view the full profile of Sure Oak]
    New York City, New York
    Under 49 $135/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Inc

    Generating revenue for clients since decades!
    SEO Inc. is a renowned enterprise SEO company with over 25 years of experience enhancing online business visibility and revenue.  [... view the full profile of SEO Inc]
    Carlsbad, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • QGP

    Build Links Like Never Before
    QGP provides one single thing: quality backlinks. Access to 90,000+ unique websites for link building. Build guest posts, link insertions, and homepage links.  [... view the full profile of QGP]
    Wilmington, Delaware
    50 - 99 $50/hr Under $1,000
    VISIT WEBSITE
  • Need Help Selecting The Right Agency For Your Project?

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  • Ninjapromo

    Scale your marketing without scaling your budget!
    We're the team behind NinjaPromo, a top-rated Marketing-as-a-Service (MaaS) company that gives you instant access to the top 1% of global marketing talent.  [... view the full profile of Ninjapromo]
    New York City, New York
    100 - 249 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Out Origin

    Digital Marketing Agency & App Development Company
    Headquartered in Edmonton, Canada, Out Origin is a talented and diverse international team dedicated to ethical marketing and sustainable, long-term growth as an agency. We are committed to leaving  [... view the full profile of Out Origin]
    Edmonton, Canada
    Under 49 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • SEO Brand

    The Worlds Biggest Brands Trust Us. Let Us Show You Why.
    SEO Brand has over 55+ years of combined experience and are behind global brands such as LG, Montblanc, The Weather Channel, Allegra, The Ritz Carlton and many more.  [... view the full profile of SEO Brand]
    Boca Raton, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Volume Nine

    Turn Up Your Digital Marketing
    With more than a decade of digital marketing agency experience, Volume Nine believes success is measured in long-term relationships and ongoing results.We have seen how other agencies operate, and  [... view the full profile of Volume Nine]
    Denver, Colorado
    Under 49 $100/hr Inquire
    VISIT WEBSITE
  • Award-Winning Web Design Agency
    We are an award-winning web design agency, focused on creating bespoke & interactive web experiences for aspiring & established businesses and enterprises.  [... view the full profile of Creative Brand Design]
    London, United Kingdom
    Under 49 $120/hr $10,000 - $25,000
    VISIT WEBSITE
  • Codedesign

    Driving growth through Amazon marketing!
    Codedesign is a premier digital agency renowned for its excellence in Amazon marketing, growth strategies, and sales-qualified lead generation. Specializing in both B2B and B2C sectors, our impressive  [... view the full profile of Codedesign]
    Lisbon, Portugal
    Under 49 $60/hr Inquire
    VISIT WEBSITE
  • We create online experiences that help businesses 2-3x revenue within 18 months.
    Trust your web or marketing project with a 5-star Google rated, Dallas-based Inc. 5000 award winner. Our expertise earned us a spot on the SMU-Cox School of Business 'Dallas 100' list for 2020.  [... view the full profile of Agency Partner Interactive]
    Dallas, Texas
    50 - 99 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • Digital Dot

    Connecting the Dots to Your Digital Success
    Digital Dot connects vision to success with full-service digital marketing. Our expertise in SEO, PPC, web design, email marketing, and social media drives your business growth.  [... view the full profile of Digital Dot]
    New York City, New York
    50 - 99 $90/hr $1,000 - $10,000
    VISIT WEBSITE
  • WANDR

    #1 Product Strategy, UX Audit, UX Design
    WANDR drives innovation through human-centric design.Founded in 2013, Wandr is an award-winning Product strategy & UX/UI design agency.  [... view the full profile of WANDR]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • 18.7 Million Organic Traffic Last Month | A Small Team of 56 Member, Clients Across 16 Countries
    SEO Tech Experts is located 4 country - India, US, Canada, Dubai, Agency will help your business grow. There are many ways that you can promote your business online. The most important thing to  [... view the full profile of SEO Tech Experts Pvt Ltd]
    Gurgaon, India
    50 - 99 $99/hr $1,000 - $10,000
    VISIT WEBSITE
  • Elit-Web

    Elit-Web — More than Digital Marketing
    Digital Marketing, SEM, SEO, PPC, SMO, SMM  [... view the full profile of Elit-Web]
    Chicago, Illinois
    100 - 249 $30/hr $1,000 - $10,000
    VISIT WEBSITE
  • Leading PPC & Digital Marketing Agency focus on Driving Actual Results
    Engage Element is a New York digital marketing partner specializing in a comprehensive suite of services designed to elevate your brand's online presence and drive measurable results. Our expertise  [... view the full profile of Engage Element Marketing]
    Albany, New York
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Wiserbrand

    From Analysis to Transformation
    The WiserBrand marketing team is committed to crafting effective digital strategies for online stores and digital platforms, elevating conversions and boosting sales through eCommerce development.  [... view the full profile of Wiserbrand]
    New York City, New York
    100 - 249 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Editorial Link

    Link Building & PR Services Trusted By 100+ Brands
    Editorial Link (by Admix Global) helps IT and SaaS companies significantly increase traffic from search engines by building editorial links from sites that don't sell links.  [... view the full profile of Editorial Link]
    St. Petersburg, Florida
    50 - 99 $25/hr $1,000 - $10,000
    VISIT WEBSITE
  • Amsive

    The performance marketing agency obsessed with your growth.
    Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions.  [... view the full profile of Amsive]
    New York City, New York
    500 - 999 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • Vrrb

    Crafting Websites, Apps, and SaaS Products for Today's Leading Brands and Growing Startups
    We are a global digital creative agency that crafts websites, apps, and digital platforms for todays most recognized brands and forward-thinking founders.  [... view the full profile of Vrrb]
    Los Angeles, California
    Under 49 $125/hr Inquire
    VISIT WEBSITE
  • Rocket Your Revenue
    100% family-owned full-service digital agency with a focus on SEO, web design and development. Our founders have over 30 years of experience in digital marketing, search engine optimization, PPC ads  [... view the full profile of AStash Web Design & Marketing]
    Fort Collins, Colorado
    Under 49 $120/hr $1,000 - $10,000
    VISIT WEBSITE
  • Fuel Online

    World Class Digital Marketing Agency
    World Class Award Winning Digital Agency Founded in 1998 Fuel Online Offers Advanced Data driven Digital Marketing Services Enterprise SEO, Social Media Management, Paid Search, Paid Social  [... view the full profile of Fuel Online]
    Boston, Massachusetts
    Under 49 $145/hr $50,000 & Up
    VISIT WEBSITE
  • iQlance Solutions

    Leading App and Software Development Organization
    iQlance is a one-stop shop solution provider web and mobile app development company in India, USA, and Canada. Having hands-on experience in delivering and deploying cutting-edge mobile applications  [... view the full profile of IQlance Solutions]
    Dallas, Texas
    50 - 99 $20/hr Inquire
    VISIT WEBSITE
  • Accelerate Your Success with B2B Integrated Marketing.
    Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown (PA), Philadelphia (PA)  [... view the full profile of Sagefrog Marketing Group]
    Doylestown, Pennsylvania
    Under 49 $160/hr $1,000 - $10,000
    VISIT WEBSITE
  • Wowbix

    Affordable Digital Marketing Company that helps you SELL MORE!
    Wowbix is an affordable digital marketing company based in Paramus, NJ. It proudly helps local and multinational businesses effectively market their products/services online.  [... view the full profile of Wowbix]
    Paramus, New Jersey
    Under 49 $50/hr $1,000 - $10,000
    VISIT WEBSITE
  • LogoVent

    We're Listening
    Your premier destination for digital excellence. As a full-service agency, we specialize in crafting bespoke logos and comprehensive branding solutions. Let us elevate your online presence with our  [... view the full profile of LogoVent]
    Houston, Texas
    50 - 99 $300/hr $1,000 - $10,000
    VISIT WEBSITE
  • Prime Clicks

    Empowering Brands, Delighting Customers!
    Prime Clicks is a full-service e-commerce marketing agency dedicated to driving brand growth on Amazon and beyond. We leverage a strategic, multi-channel approach to deliver impactful results for our  [... view the full profile of Prime Clicks]
    Miami, Florida
    50 - 99 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Thrive Design

    Get found on the web. Engage your audience. Capture leads and sales with Thrive, your premier Seattl
    We’re a web design agency that's passionate about creating extraordinary digital experiences for growing businesses in the Seattle area. At Thrive, nothing makes us happier than exploring our  [... view the full profile of Thrive Design]
    Seattle, Washington
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Cusdom Agency

    Custom apps, custom websites, custom software.
    Cusdom Agency is a software consultancy that specializes in web design, web app development, and AI Integration/Automation. Not only can we elevate your digital presence, products, and processes, we  [... view the full profile of Cusdom Agency]
    New York City, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Digitalhound Ltd

    Award-winning SEO Agency London - Digital Marketing Services Worth Shouting About...
    London based full service digital marketing agency offering cutting edge web design and KPI driven digital marketing campaigns. Our core strength lies in quickly getting to grips with enhancing your  [... view the full profile of Digitalhound Ltd]
    London, United Kingdom
    Under 49 $60/hr $1,000 - $10,000
    VISIT WEBSITE
  • Alpine Design

    Elevate your online performance.
    Alpine elevates the design and performance of your Wordpress website through user centric design. Our process is built around understanding your business, industry and customer's behavior on the web.  [... view the full profile of Alpine Design]
    Buffalo, New York
    Under 49 $135/hr $1,000 - $10,000
    VISIT WEBSITE
  • Ascend the Ranks, Grow your Reach, Grow your Sales & Grow your Business with an Award Winning Agency
    Ascendance is a results-driven digital marketing firm located in San Diego that was launched in 2015. We are not your usual agency that costs a lot for a little amount of work. While some may argue  [... view the full profile of Ascendance Website Solutions]
    San Diego, California
    Under 49 Inquire $1,000 - $10,000
    VISIT WEBSITE
  • Leading Website Design & Development Agency For The Best Digital Experience
    American Web Designers is a professional Web Design and Digital Marketing Agency. We excel in providing full services to our clients and helping them reach their full potential along with highly  [... view the full profile of American Web Designers]
    St. Louis, Missouri
    100 - 249 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Netclues

    Legal Tech with a Human Touch
    Netclues, a top legal technology company, offers innovative document management solutions for law firms, ensuring environmental responsibility, ease of access, enhanced productivity through better  [... view the full profile of Netclues]
    Georgetown, United Kingdom
    100 - 249 $25/hr Under $1,000
    VISIT WEBSITE
  • Revolutionizing the SaaS Experience.
    Welcome to AppsNative SaaS Lab, We're not just another tech company; we are your partners in digital transformation. Our cutting-edge SaaS solutions are designed to elevate your business to new  [... view the full profile of AppsNative SaaS Lab]
    Lakeville, Minnesota
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B2B SEO Agency Hiring Guide

What is a B2B SEO agency?

A B2B SEO agency is an agency that optimizes business-to-business (B2B) organizations online presence to improve its visibility in organic search results, help drive relevant traffic, and increase lead quality and revenue for their clients. 

This type of agency focuses on the unique needs and challenges of the B2B market, which differ from business-to-client (B2C) SEO in several key areas: 

  • Longer and more complex buying cycles: B2B buying processes are typically long and involve multiple decision-makers, making the buyer journey more complex compared to B2C. 
  • Niche markets: B2B businesses often operate in specialized industries, which means their target audience is much more defined and knowledgeable. Agencies must conduct comprehensive research and familiarize themselves with all specifics of the given market. 
  • Importance of brand authority and credibility: In B2B markets, the stakes are higher, and businesses look for vendors who are both service providers and thought leaders in their fields. 

Professional B2B SEO company will thoroughly understand your business—including your industry, target audience, sales cycle, competitors, and goals—to develop a tailored strategy that effectively meets your specific needs.  

Its strategy will be based on: 

  • Industry-specific trends, standards, and best practices 
  • Target audience behaviors and preferences 
  • Sales cycles lengths 
  • Competitive analysis 
  • Business goals 

B2B companies generate two times more revenue from organic search than any other marketing channel. On average, organic search brings 53.3% traffic across industries, while combined with paid advertising it totals 76%. These numbers demonstrate the effectiveness of SEO in boosting visibility, attracting traffic, and converting high-value leads. 

The value of investing in B2B SEO services is further showcased in the Sure Oak’s project: 

B2B SEO firm’s cybersecurity client was facing rapid industry changes and a highly competitive market. Sure Oak immersed itself in the cybersecurity field, collaborating closely with the client's team, and developed a comprehensive SEO strategy tailored to the client's needs. The strategy included deep competitor analysis, technical audits, and ongoing on-page optimization, content development, and strategic link-building. 

The results were amazing: 

  • 92% increase in conversions 
  • 2x increase in conversion rates 
  • 18% increase in organic sessions 
  • Increase in organic traffic for individual pages from 276% to 1525% 

What does a B2B SEO company do?

A B2B SEO company conducts industry relevant keyword research, optimizes on-page elements, creates content, builds external links with other relevant businesses, improves technical aspects of the website, and analyses results of its efforts. 

Its strategies are aimed at increasing client’s visibility in organic search engine result pages (SERPs), which, in turn, brings more traffic, more leads, and more conversions. 

Here are some specific services that help companies achieve their SEO goals: 

  • Keyword research: Identifying industry-specific, high-intent keywords that drive qualified leads. 
  • Content creation: Creating detailed and authoritative content like white papers, industry analysis, and case studies that cater to various stakeholders in the buying process, focused on building thought leadership and educating potential clients. 
  • Link building: Improving the business’s credibility and authority within its industry by securing backlinks from industry-leading websites and professional associations to boost relevance and trust. 
  • On-page SEO: Optimizing web pages to better respond to the informational needs of business professionals. Focusing on clarity, technical details, and relevance in metadata, headings, and content to improve visibility in search engines. 
  • Technical SEO: Ensuring a website is crawlable and indexable for search engines. Optimizing site architecture for easy navigation, improving speed for seamless user experience, enhancing security features, and ensuring compatibility with various devices. 
  • Analytics and reporting: Measuring the impact of SEO activities on business goals like lead generation and client acquisition. Tracking key performance indicators (KPIs) such as lead quality, engagement rates, and return on investment (ROI) from specific content pieces and SEO strategies. 

We can see an example of B2B SEO services in KlientBoost’s SEO strategy: 

Excedr, a modern lab equipment supplier through leasing programs, wanted to increase its organic traffic and attract more leads. KlientBoost developed SEO-focused content strategy, complemented by on-page optimization and internal linking.  

Targeting high-intent keywords, like “Lease Lab Equipment” and “Lab Equipment Leasing”, the agency helped Excedr rank #1 in Google search results. It also increased its conversions by 1,512% and organic traffic by 702%. 

What is the difference between a B2B SEO agency and a general SEO agency?

The difference between a B2B SEO agency and a general SEO agency lies primarily in their target audience, focus, and specific strategies they employ. A B2B SEO firm works exclusively with businesses that sell their products or services to other businesses, understanding their industry specifics and requirements. A general SEO agency can serve both B2C and B2B clients, with strategies aimed at broader audience engagement. 

Key areas of focus for a B2B SEO agency include: 

  • Industry-specific keyword research and analysis, relevant for given business sector and its professional audience 
  • Content creation that addresses business challenges and solutions, such as whitepapers, case studies, industry insights, reports, and in-depth blog posts addressing B2B challenges and showcasing expertise 
  • Link exchange with high-authority publications and websites relevant to specific B2B industry to build backlinks and establish thought leadership 
  • Lead generation strategies tailored to longer B2B sales cycles, like gated content and email marketing campaigns 
  • Account-based marketing (ABM) and targeted outreach campaigns that engage specific decision-makers within key accounts 
  • KPI tracking, focusing on qualified leads generated, conversion rates, and ROI to demonstrate the impact on B2B sales 

Key areas of focus for a general SEO agency include: 

  • Keyword research and analysis for a broader range of clients, including B2C businesses 
  • Content creation across various topics and industries, including blog posts, infographics, social media content, and product descriptions 
  • Link building from various sources, including industry publications, social media, and guest posting 
  • Lead generation strategies for shorter sales cycles typical in B2C markets 
  • Local SEO for businesses that aim to attract local audience 
  • KPI monitoring, focusing on website traffic, keyword rankings, and basic conversion metrics to measure SEO campaign effectiveness. 

How much does a B2B SEO company cost?

A B2B SEO company’s cost can range from $1,000 to $15,000 per month, depending on the expertise, project requirements, business goals, competitors, service model, and timeline.  

B2B SEO companies usually charge for their services based on the following pricing models: 

  • Hourly rate: Typically ranging from $100 to $250 per hour, this model is suitable for minor projects and specific tasks like keyword research, web page audits, and content creation. Rates may vary based on the complexity and demands of the task. 
  • Project-based rate: B2B SEO companies may offer project-based rates for technical audits, on-site repairs, content marketing initiatives, and more. Prices can range from $500 to $1,000 or higher for complex projects requiring significant resources. 
  • Monthly retainer: Many businesses opt for a monthly retainer, which involves a long-term contract and a pre-arranged budget for ongoing SEO work. Monthly retainer fees typically range from $500 to $5,000, depending on the agency and the services included in the package. 
  • Customized services (Ala carte): For specific and immediate needs, businesses can choose customized SEO services such as research, audits, backlink building, and content creation. Pricing for these services varies based on the scope and complexity of the project. 

Why should you hire a B2B SEO company?

You should hire a B2B SEO company because it can improve your organic rankings, attract more audience, help you form meaningful partnerships, and increase your revenue. Its expertise and resources will boost your efficiency, saving time and allowing you to focus on profitable business activities. 

Some of the benefits you will experience by contracting B2B SEO specialists include: 

  • Expertise in B2B strategies: B2B SEO companies understand the unique challenges of reaching and converting business decision-makers. They tailor strategies specifically for the B2B buyer journey, maximizing your website's impact on the right audience. 
  • Higher conversion rates: Organic search traffic from B2B SEO is known to convert better than other channels. About 70% of marketers believe that organic SEO is more effective for driving sales than paid advertising. 
  • Long-term ROI: SEO results are long-lasting. Unlike paid advertising, which stops when the budget empties, SEO builds organic visibility over time, delivering a steady stream of highly qualified leads and a strong ROI. With a conversion rate of 14.6%, SEO is an effective approach for converting leads, especially when compared to traditional outbound methods with a 1.7% conversion rate. 
  • Complex buyer insight: B2B SEO agencies understand complex buyer journeys, lengthy research phases, and decision-making processes. This allows them to create targeted content that resonates with ideal customers throughout their buying process. 
  • Continuous improvement: They use sophisticated tools to measure SEO performance and refine strategies, ensuring continuous improvement based on data-driven insights. 
  • Competitive advantage: Using the latest SEO tactics and industry best practices, they help clients stay ahead of competitors, even in the most competitive market. They establish the client’s brand as a thought leader and trusted resource within its industry. 
  • Time and resource savings: Outsourcing SEO to a specialized agency frees up your internal resources, allowing you to focus on core business activities, like product development or sales, while experts handle your online presence. 

You can see the benefits of collaborating with a B2B SEO company in Warehouse Lighting’s case:

The customized lighting solutions provider, after 16 years in industry, faced a challenge with declining keyword rankings and adapting with latest Google algorithm updates. It hired OuterBox, which conducted extensive keyword research, and implemented on-page optimization and technical improvements. The outcome was significant — a 105% boost in organic revenue, an 119% increase in organic transactions, and a 110% rise in organic traffic.  

How do I choose a B2B SEO company?

You can choose a B2B SEO company by following a structured approach: 

  1. Define your goals and requirements: Clearly outline what you want to achieve with SEO, whether it's increased organic traffic, lead generation, revenue growth, or specific industry-related objectives. 
  2. Set a budget: B2B SEO is an investment in your company's growth. Establish a feasible budget aligned with your objectives, considering the project's scope and timeline. 
  3. Conduct preliminary research: Look at online reviews, ratings, and case studies on industry websites or platforms like DesignRush and Google My Business. 
  4. Look for referrals: Ask for referrals from business contacts and industry insiders who have used B2B SEO services. 
  5. Evaluate their expertise and experience: Look for agencies with experience in your specific industry. Request case studies and contact their references to verify results and client satisfaction. Ensure they offer the specific SEO services you need (e.g., keyword research, content creation, link building). 
  6. Check their SEO performance: Assess how well the agency ranks for relevant keywords in their industry, for example “B2B SEO services”. Their ranking is a practical indicator of their expertise. 
  7. Assess tools and techniques: Inquire about the tools and strategies they use. Ensure they practice white-hat SEO techniques to avoid penalties from search engines. 
  8. Send RFPs: Send detailed Requests for Proposal (RFPs) that outline their strategy, scope of work, timelines, and costs. Evaluate proposals from multiple agencies to understand value for money, scope of work, and projected outcomes. 
  9. Evaluate their communication and reporting: Make sure their style of communication matches yours. Frequent updates and transparency should be a priority. Confirm that they provide detailed, regular reports that align with your KPIs. 
  10. Discuss and understand costs: Pricing should be transparent and based on the services provided. Avoid agencies that are not upfront about costs. Cheaper isn’t always better, particularly with SEO. 
  11. Consider cultural fit: The agency should fit well with your company’s culture for a harmonious working relationship. SEO is a long-term strategy, so consider this a long-term partnership.  
  12. Make your decision: Select the B2B SEO agency that most closely aligns with your marketing requirements, budget constraints, and organizational culture. 
  13. Negotiate and finalize the contract: Review and negotiate the terms of service, payment terms, and any clauses about the ownership of work. Ensure there are clauses that allow you to exit the partnership without severe penalties if it does not meet your expectations. 

If you need help looking into your options, visit the DesignRush Marketplace, and we’ll connect you with five of the most suitable agencies based on your requirements at no cost!  

What questions do I ask when hiring a B2B SEO company?

When hiring a B2B SEO company, you can ask the following questions to ensure they are the right fit for your business: 

Relevant Background 

  1. What is your experience working with B2B companies in our industry? 
  2. Can you provide examples of successful SEO strategies you've implemented for B2B clients? 
  3. How do you stay updated with the latest SEO trends and algorithm changes? 
  4. Do you have some proprietary tool or strategy that provenly drives results? 

Company Services and Processes 

  1. What specific SEO services do you offer for B2B businesses? 
  2. Do you provide related services, like paid advertising? 
  3. How do you approach keyword research and target audience analysis for B2B clients? 
  4. Can you explain your link building strategies? 
  5. Do you have link exchanging partners relevant to our business? 
  6. What SEO platforms and tools do you use? 

The Project 

  1. What will our SEO strategy include? 
  2. Based on your experience, when can we expect results of your SEO efforts? 
  3. How do you track the success of SEO campaigns for B2B clients? What KPIs do you monitor? 
  4. What ROI can we expect? 
  5. What is your approach to ongoing optimization and adapting to changes in our industry? 
  6. How do you incorporate client’s feedback? 
  7. Who would be our contacts within your agency, and how frequently would we receive reports? 

These questions cover essential aspects such as the agency's experience, services offered, process for developing strategies, and measurement of success, helping you make an informed decision when hiring a B2B SEO company. 

What are the top B2B SEO companies in the U.S.?

The top B2B SEO companies in the United States are: 

  1. RevenueZen 
    • 4.5 stars on Google (24 reviews) 
    • Top clients: ProdPerfect, Carevoyance, Bridge US, Daivergent 
  2. First Page Sage 
    • 5.0 stars on Google (7 reviews) 
    • Top clients: Logitech, Salesforce, Verizon, Alcoa 
  3. Sure Oak 
    • 4.9 stars on DesignRush (28 reviews) 
    • 5.0 stars on Google (27 reviews) 
    • Top clients: Mercedes-Benz, American Red Cross, GAP, 360 Quote 
  4. OuterBox 
    • 4.9 stars on DesignRush (23 reviews) 
    • 4.9 stars on Google (78 reviews) 
    • Top clients: ABB, Matco Tools, OE Wheels, University Hospitals 

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding brand strategy companies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

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Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively search the web for top performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Bisera Stankovska developed marketing-related content for LeanRank, Content Distribution, and Ridarec. She has numerous high-ranking articles under her belt, alluding to her expertise in the field. She used to write for DesignRush, focusing on marketing with a touch of SEO.
Florentina Schinteie is a highly skilled and qualified SEO specialist with 15+ years of industry experience. Combining ingenious optimization strategies with ceaseless dedication, she ushered companies like SEM Lion, Sunrise Interactive Agency, and Digital Silk—businesses within the SEO, digital marketing, and other similar industries as DesignRush—through significant search engine algorithm changes. In her first 18 months at DesignRush, she has increased website traffic by 22x and traffic value by 400x, all while increasing the top-ranking pages from 50 to 5,000.