Hiring Guide: How to Choose a Top Social Media Marketing Company in the US

What can a social media marketing agency in the US do for your business?

These agencies help businesses drive more brand awareness and community engagement to their brand, leading to higher conversions and customer loyalty.

It uses its unique expertise and local knowledge to select the most beneficial platforms, optimize business profiles, and publish thumb-stopping posts that strengthen online visibility and contribute to overall marketing efforts.

As TikTok’s Marketing Science EUI SMB Advertiser Research states, 1 in 4 TikTok users bought something new after seeing a beauty video on TikTok.

Social media marketing companies help brands show up consistently and creatively, drive discovery and product awareness, influence research and consideration, drive sales and measurable action, and support every stage of the customer journey.

According to research, 81% of consumers have either researched, bought, or considered buying a product or service after seeing influencers, family, or friends post about it on social media.

As Sprout Social's report suggests, 54% of users on TikTok engage with brands daily, which suggests that having a TikTok campaign in place could be very beneficial for your brand, as you’d be able to reach a vast audience.

What kind of budgets do companies typically allocate for these services?

The budget that a company will allocate will depend on the company’s size, industry, and goals.

Companies also need to consider several factors before they can allocate a certain budget; such as marketing metrics, target audience, and attribution.

It’s also important to consider which platform a company wants to focus on the most, to know how much to allocate for each channel. For example, the average Facebook ad cost per click is approximately $0.6, but it can fluctuate depending on the industry.

A standard rule by which most companies go is to allocate 10%-30% of the overall marketing budget to social media marketing.

According to Deloitte research, companies will allocate 24% more moneyfor social media marketing than they did in the previous years.

As the Digital Marketing Institute’s report suggests, 31% of B2C marketers invest 50% or more of their marketing budget in content marketing.

How long does it take for a social media marketing agency to complete a project in the US?

Completing a social media marketing project can take a few weeks to several months or even up to a year in some cases. It all depends on the client’s goals and objectives, the complexity of the project, whether a brand needs to run multiple campaigns, and whether the collaboration is ongoing.

According to experts from Ignite Social Media, a content creation campaign needs at least 90 days to really build momentum and start showing results.

The choice of platforms is another factor that influences the timeline, as each social media platform shows results in different timeframes.

Instagram efforts need to be consistent, and results are expected in 6-18 months.

If you decide to start a Facebook campaign, the project won’t finish for 12 months, and you’ll still have to engage for an additional 12 months to see the results.

The main rule that top social media marketing agencies follow, regardless of the platform, is consistency in publishing content. It’s essential to post videos, photos, or carousel posts regularly in order for the content to gain visibility.

How to choose the best US agency for your business?

Here are some steps to guide you in choosing the best agency for your business:

1. Determine your target audience, social media platforms, goals, budget, and timeline
2. Examine the agency’s credibility by looking at client testimonies, reviews, awards, and certifications
3. Assess portfolios and case studies to verify that the agency’s familiarity with your market niche and type of content
4. Narrow down your list to agencies that meet your requirements and send a request for proposal (RFP).
5. Schedule interviews and inquire about expertise, processes, and ROI
6. Select an agency that matches your brand persona, aligns with your values, and meets all your project needs

If you need help finding a US social media marketing agency for your brand, visit our Marketplace and send us your project scope. We’ll match you with five providers that best match your criteria for free.

How to find the company on DesignRush that fits your budget?

We’ve curated a list of top social media marketing companies on DesignRush across multiple price points, so you can identify a service provider that you can afford.

Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.

What questions should be asked before hiring a social media marketing company in the US?

We would recommend asking the following questions before onboarding a new agency:

Relevant Background

1. What social media platforms and strategies do you specialize in?
2. How do you stay ahead of the latest trends, algorithms, and social media features?
3. Can you share case studies of projects similar to mine in terms of industry or campaign type?
4. Why should I choose you over another social media marketing company in the US?

Services and Processes

1. What is your social media marketing process, from posting schedule development to optimizing campaigns?
2. How do you select the right platform, influencers, and trends?
3. What are your tools for social media management, social listening, and analytics?
4. Can you help recover banned or suspended accounts?

Related to Your Project

1. How will you align your strategies with my ongoing marketing campaigns?
2. Will you implement templated approaches to my campaigns, or will they be fully customized?
3. Do you tailor your content for each social media platform?
4. How will you define and measure the success of my social media strategies?

Sources

DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:

• Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
• The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.