Social Media Marketing Costs

Social Media Marketing
Social Media Marketing Costs
Article by Bisera Stankovska
Last Updated: January 04, 2024

Social media marketing (SMM) costs for smaller campaigns can range from a hundred to a few thousand dollars. In contrast, the costs for larger-scale initiatives can require as much as $20,000 in a month.

Before determining if it’s a worthwhile investment for your business, let us look at the budget requirements for social media marketing costs. While these expenses are unique to every company and social media marketing strategy, we can provide estimates to help you with budget planning.

Social Media Marketing Costs Estimate for Facebook

Facebook is one of the biggest, most prominent social media platforms. It accounts for over one billion daily active users. Hence, marketers have a significantly high chance of getting in touch with their target audiences.

It will cost you nothing to create and launch a Facebook business page. However, you have the option to shell out money to maximize your use of the channel.

A single advertisement on Facebook is approximately $7.19 for every 1,000 impressions. These cover clicks, likes, and shares, among other user actions.

Average Cost Estimate: $2,500 to $9,000+ per month

Social Media Marketing Costs Estimate for Twitter

Like Facebook, Twitter is also available for setting up a free business profile. But if you want to reach your intended audience, you should explore what the channel’s sponsored advertising and trending feature can offer.

Boosting one tweet is approximately $1.35. This will enable your tweet to show up on more timelines, and expectantly, generate more clicks, retweets, responses, and other forms of interactions. In addition, you will also get more traffic and enhance your overall digital presence.

Average Cost Estimate: $900 to $1,600+ per month

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Social Media Marketing Costs Estimate for LinkedIn

LinkedIn offers several paid solutions to help enhance your business relationships and increase your enterprise’s online exposure.

The professional networking site allows advertising inside the newsfeed or user profile through a preview image. This short-form promotion can entice people to click on them, attracting more views to your page, and engaging more visitors.

Moreover, LinkedIn lets you customize the size and sector of your advertisements according to the profile or position where they are shown.

Average Cost Estimate: $2,000 to $4,000+ per month

Get connected with the right social media marketing agency for your project.

Social Media Marketing Costs Estimate for Instagram

Paid Instagram ads appear as sponsored content on consumers’ newsfeeds. Initially, these were exclusive to big brand names. But now, smaller enterprises can avail of paid advertising on Instagram by linking their pages to Facebook ads management.

A popular sponsored post can cost around $7 for every 1,000 impressions, while garnering a thousand views for a single video can reasonably cost as little as $3.

Additionally, Instagram gives you the flexibility to pay for advertising weekly or monthly.

Average Cost Estimate: $1,000 to $1,600+ per month

Social Media Marketing Costs Estimate for TikTok

TikTok is the fastest-growing video-sharing app on the web, with 66% of its users being under 30 years of age. Generally, TikTok marketing can be pricier than Instagram or Facebook.

There are several ways to market on TikTok, including:

  • Collaboration with influencers
  • Promotion of your channel
  • Sharing content across varying social networks
  • Hashtag challenges
  • Paid advertising program
  • Native advertisements
  • Brand takeover advertisements

Average Cost Estimate: $1,000 to $50,000+ per month

Social Media Marketing Costs Estimate for Pinterest

Pinterest is a one-off inspiration-discovery application that combines search engine functionality and social media features. It is considered a visual exploration engine, generating creative ideas for its audiences.

You can group posts or pins into categories or boards. And you can take advantage of these uploads through distinct types of Pinterest marketing, such as:

  • Idea pins
  • Try-on product pins
  • Collection ads
  • Carousel ads
  • Promoted pins
  • Shopping ads
  • Product-rich pins

Average Cost Estimate: $500 to $1,500 per month

Social Media Marketing Pricing Estimate for Snapchat

Working with Snapchat ad manager is similar with Facebook in that it provides you with better flexibility. It will be your discretion which path you wish to take. The costs of social media marketing on Snapchat proceed directly to every placement you choose.

Marketing types on Snapchat are as follows:

  • Single image ads
  • Video ads
  • Collection ads
  • Story ads
  • Lenses AR experience
  • Commercials
  • Filters

Average Cost Estimate: $1,000 to $3,000+ per month

Six Factors That Affect the Average Cost of Social Media Marketing

There are several factors that greatly impact the average cost of social media marketing. Let's delve deeper into each of these key elements and see how they can make or break your budget.

  1. Number of Platforms You Use
  2. Content Type and the Number of Posts
  3. Online Competitions You Run
  4. Promoted Posts and Ads
  5. Competitor Analysis
  6. Optimization

1. Number of Platforms

The number of social media networks you utilize can significantly impact the price. If you're expanding your online presence, adding a new profile to your existing active account might seem like a logical next step. However, this may lead to higher expenses if you're outsourcing your social media marketing.

In this case, agencies may employ another expert to manage your new Facebook profile, incurring supplementary costs for content generation, page monitoring and other obligations.

2. Content Type and the Number of Posts

Consistency is key in SMM and increasing the number of posts leads to more engagement with your audience. If you have a skilled social media manager on your team, you can trust that the work will be done right without breaking the bank. And don't worry about limitations—most social media automation tools won't restrict your posts per month to get those likes and shares rolling in.

3. Online Contests You Run

Sweepstakes are the ultimate conversion boosters, holding the power to deliver unprecedented results. Freebies get people buzzing with excitement, causing them to willingly share their personal information for the chance to win something valuable.

Social media contests work similarly, presenting a powerful opportunity for brands to partner up and expand their reach by tapping into each other's audiences. The going rate for agencies to manage such campaigns ranges from $4,000 to $7,000, depending on how extensive the project is.

Should you choose to go the DIY route, your costs will entirely depend on the rules you set for the giveaway. So, if you're looking for a guaranteed way to ramp up engagement and elevate your brand's visibility, social media contests are effective tactics.

For instance, building a landing page for participant enrollment may require the expertise of a developer and designer, with the latter charging between $40 and $200 for the project. Fortunately, contest management tools such as Buffer, Woorise, Wishpond, and Outgrow provide all you need to run a successful contest without starting from scratch. Using these DIY platforms can also help save on your social media marketing pricing budget.

4. Promoted Posts and Ads

You can turn a popular post into an ad to reach an even broader audience. You can also promote your entire social media account. If you're working with a management agency and want to do this regularly, it will cost extra. The agency will charge you based on your monthly ad spending, so keep that in mind if you plan on using this strategy on multiple platforms.

With a specialized team on your side, you won't have to worry about creating content, analyzing data, or even boosting posts. Plus, this convenient solution is especially useful if you're new to advertising.

5. Competitor Analysis

Competition in SMM is fierce. To gain an advantage, it's crucial to have a clear understanding of what your rivals are doing on social media. This is where competitor analysis comes into play.

By taking a closer look at their social media activity, you can gain valuable insights into their strengths and weaknesses and uncover opportunities for growth. This information can refine your social media strategy, creating a unique voice and enhancing your brand. You'll also have a better chance of growing your online presence by taking calculated risks.

Some agencies charge up to $1,000 for this valuable task. For instance, if you operate in the beauty and self-care industry, you can expect to pay even more due to the saturation of this particular market. Be prepared to invest to stay ahead of the game.

6. Optimization

An agency or a dedicated social media manager will dive deep into the analytics, research competitors and uncover the interests and pain points of your target audience. They'll align your content strategy to fit your audience's needs and scrutinize your branding activities. And social media optimization is a process that requires time and patience.

Three Tips on Maximizing Your Social Media Marketing Budget

Here are insights and tips to help you control your social media marketing pricing budget wisely:

  1. Perform Market Research
  2. Evaluate Content Performance
  3. Monitor Your Audience’s Activity Time

Tip #1: Perform Market Research

Market research is a crucial step in any successful marketing strategy. It involves gathering information about your target audience and understanding their needs.

When it comes to social media marketing, this is no different. Before you dive in and start building your social media presence, it's important to take the time to learn about who you're trying to reach and what they want. This will help you create content that resonates with your audience and ultimately drives engagement and conversions. So, don't skip market research. It's the foundation for a strong social media strategy.

Proper market research entails several key steps to ensure the success of your brand:

  • Begin by identifying the advantages that a social media presence can provide and how it aligns with your business objectives.
  • Develop a preliminary outline of your marketing plan and identify the necessary activities to achieve your goals.
  • Next, gather and analyze customer data, conduct competitor research, and utilize surveys to strengthen your social media approach.

By following these guidelines, you can refine your strategy and avoid costly trial-and-error scenarios, leading to a more fruitful outcome.

Tip #2: Evaluate Content Performance

Developing a winning content marketing strategy for social media isn't an overnight feat. Even with a thorough understanding of your target audience and their preferences, your approach will inevitably require adjustments over time.

As your rapport with followers strengthens and evolves, your content choices should also align with their evolving interests. Key to this success is tracking engagement metrics to uncover which tactics resonate most with your fan base. The essential analytics tools for this are completely free to use. For example, Facebook enables you to gain insight into what appeals to your audience.

Consistently monitoring your data can help pinpoint the content types that resonate best with your followers. This knowledge will not only help you craft future posts with precision but also aid in your quest for cost-effective content creation.

Tip #3: Monitor Your Audience’s Activity Time

Utilizing the built-in analytics tools, you can monitor your audience's activity and optimize your content accordingly. If your analysis reveals a spike in engagement around 10 a.m., the most favorable window for posting lies between 5 a.m. to 10:30 a.m. By staying on top of these trends, you'll prevent your hard-earned marketing dollars from slipping away.

Most Effective Basic Tools for SMM

Here are the best SMM tools offering pre-scheduling and other essential marketing services:

  1. Buffer
  2. Hootsuite
  3. Sprout Social
  4. Canva
  5. Later

1. Buffer

Buffer services cover:

  • Pre-scheduling post
  • Tracking analytics
  • Monitoring engagement growth via user comments
  • Creating mobile-friendly landing pages

The application is also conveniently available on both iOS and Android.

Premium price starts at $6 monthly per social channel linked to Buffer.

2. Hootsuite

A strong competitor of Buffer, Hootsuite shares similar services with the former — scheduling and analytics resources. The mobile application version is available on iOS and Android.

It is priced at a minimum of $49 per month billed annually, effectively making it the more expensive platform than Buffer.

3. Sprout Social

Sprout Social has a social amplification assistance feature on top of the regular analytics and scheduling functionalities. They include paid publishing resources, brand awareness development and employee advocacy.

It is also on the pricier end of the spectrum, requiring you to spend at least $89 per user monthly.

4. Canva

Canva is a design tool that enables you to come up with professional visual marketing collaterals minus the need for technical skills.

You can use Canva on a browser or application. It features a collection of services ranging from bundled templates and unique images to assets necessary for stitching together a video.

Canva Pro costs $12.99 per month.

5. Later

Later is exclusive to Instagram. It offers these functions:

  • Auto-publishing of static images, carousel, and reels
  • Best-time-to-post analysis
  • Visual planner
  • Hashtag suggestions
  • Scheduling posting of stories

Premium price is $18 per month.

Costs of Social Media Marketing: Hiring an SMM Agency

Hiring a social media marketing agency to handle your ad campaigns can offer several benefits compared to doing it yourself. They have the expertise and resources to create targeted campaigns that are more likely to be successful, as well as the ability to continually optimize and adjust the campaigns based on data and performance.

An SMM firm can bill you on a monthly or annual basis, depending on the social platforms you need them to work on to reach your prospective clients. Their work for you can also be project-based instead of subscription-based.

Average Cost Estimate: $4,000 to $7,000 per month

Most Cost-Effective Top Social Media Marketing Agencies To Hire

Discover the most cost-effective top social media marketing agencies that deliver outstanding results.

1. Brandignity

  • Location: Naples, FL 34103, Naples, Florida 34103, United States
  • Average Hourly Rate: $50
  • Expertise: Digital Marketing, Search Engine Marketing, SEO...

Companies of all sizes looking to build their brands and expand their markets rely on Brandignity, a Naples, FL-based digital marketing agency, for their expertise. Whether their clients need help with website design, search engine optimization (SEO), social media, reputation management, or even a variety of turnkey services, they can build the perfect package of design, branding, and marketing services to suit their needs.

The agency provides a comprehensive approach to digital marketing that anticipates these changes in consumer behaviors and maximizes potential for growth.

2. KiosMaya

  • Location: Jl. Bintaro Permai III Nomor 9, Jakarta Selatan, 12330, Indonesia
  • Average Hourly Rate: $35
  • Expertise: Website Development, Small Business Branding, B2B Digital Marketing, SEO Consultants...

KiosMaya provides the most complete digital marketing services managed by international certified digital marketing professionals.

They are composed of experts who can support a business in carrying out digital transformation appropriately and as needed. KiosMaya already has a track record that has a clear impact on the client's business.

3. Azency

  • Location: 2035 Sunset Lake Road, Suite B-2, Newark, Delaware 19702, United States
  • Average Hourly Rate: $125
  • Expertise: Branding, WordPress Website Design, Digital Marketing and SEO...

Azency is a one-stop shop for all things digital! The agency gets your brand’s entire tech solutions under one roof. From website development and WooCommerce to Shopify migration, app development, branding, and digital promotions, their experienced and capable team has got you covered.

Clients include Hyatt Regency, WHO, Yadea, and DFSK.

4. Power Marketing

  • Location: 116 N Main Street, Suite 200, Goodlettsville, Tennessee 37072, United States
  • Average Hourly Rate: $150
  • Expertise: B2B Website Design, Construction Web Design, Digital Marketing, PPC...

Power Marketing is a full-service marketing firm founded in 1992. They have more than 20 years of experience in website design and creation, branding, Google Ads (PPC), search engine optimization (SEO), and digital marketing for the homebuilder and home services industry. Their goal is to create results-oriented, strategic, and creative communications solutions for clients.

Their in-house team of creatives has proven time and again that their clients are their primary interest, not the bank account. They consistently strive to deliver creative marketing that delivers sales, traffic, and brand improvement results to the clients.

5. Kaizenzo Inc.

  • Location: 95 Danforth Avenue, Toronto, M4K 1N2, Canada
  • Average Hourly Rate: $125/hr
  • Expertise: UI/UX Design, Digital Marketing, SEO, PPC...

Through continuous improvement, Kaizenzo Inc. builds results-oriented digital advertising and digital marketing campaigns for their clients. With their holistic approach and failable goals, they take pride in having zero churn.

Clients include Nissan, Kia, Telcan, and SUKU Vitamins.

6. Dirt Geek Media Inc

  • Location: 2600 Island Blvd suite 1603, Aventura, Florida 33160, United States
  • Average Hourly Rate: Inquire
  • Expertise: Small Business SEO, SEO, SEO Consultants, Social Media Marketing...

Dirt Geek Media is an SEO and interactive media production company made up of a team of talented visionaries that are committed to pushing the boundaries of the unknown through technology, creative, production, and strategic services for clients, including major artists, brands and corporations.

They work with clients to create exciting and influential content through uniquely creative ideas and vast knowledge of the multimedia universe. By executing projects from concept to completion, Dirt Geek Media provides clients with an unprecedented approach to modern media giving access to a fully accessible horizontal platform.

7. HomeTree Digital

  • Location: 1 W End Avenue, Suite 18B, New York City, New York 10023, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Email Marketing, Social Media Marketing, Digital Marketing, Software Development…

Based in New York City, HomeTree Digital is a digital marketing agency that specializes in the financial service industry.

The agency works as a brand’s creative partner in designing the best digital experiences and customer journeys that drive results. In email marketing, they help clients with personalized distribution and advanced reporting. They are experienced in tools like MailChimp, HubSpot, Marketing Cloud, and more.

Aside from digital marketing, the agency also offers software development, web design, brand identity, and video production.

8. Influocial Technologies Pvt Ltd

  • Location: Mobile10X Building, Govt. Cyberpark, Calicut, 673016, India
  • Average Hourly Rate: $24
  • Expertise: Influencer Marketing, Instagram Marketing, eCommerce Marketing, Market Research...

Influocial Technologies works with a dynamic structure that allows them to adapt without fissures or tensions, according to the client’s size. Their team is composed of connoisseur digital marketing agency optimizing all channels in a common strategy to meet conversions with the least number of hits and clicks.

Clients include Stanford Global, Zeefind.Com, Bayfin Group, and Calicut Trade Centre.


  • Location: 353-3 Jalan C Y Choy, 10300 Georgetown, Penang, Malaysia., Penang, 10300, Malaysia
  • Average Hourly Rate: $40/hr
  • Expertise: 360° Digital Agency Services, Digital Strategy, Branding, Graphic Design, Media Buying, Web Design, eCommerce Development, Website Development, Legal Digital Marketing, SEO, Google AdWords, Social Media

KODE DIGITAL's team consists of talented individuals with diverse backgrounds and skill sets. This results-driven digital marketing agency knows how to breathe life into ideas by thinking out of the box and producing show-stopping content and design.

Whatever your niche is, KODE DIGITAL can bring out the best in every brand.

10. Joombooz Doo

  • Location: Pasterova 16a, Nis, 18000, Serbia
  • Average Hourly Rate: $30
  • Expertise: WordPress Development, Digital Marketing, Content Marketing, Facebook Marketing...

The basic activities of Joombooz Doo are web programming and digital marketing. They work with programming languages PHP, MySQL (databases), C#, HTML5, JavaScript,jQuery, AJAX, CSS3, also we have Unity experts to create video games.

A special team of creative experts in marketing, informatics, graphic design working on marketing campaigns (content, advertising, social media, branding, etc.). The goal of the company is customer satisfaction and creating a long-term partnership because the client and their wishes always come first.

11. Jeff Social Marketing

  • Location: 100-2 Toronto Street Suite 338, Toronto, M5C 2B5, Canada
  • Average Hourly Rate: $50
  • Expertise: Digital Marketing, SEO, Social Media Marketing...

Jeff Social Marketing was launched in 2021, after gaining a wealth of experience with over 10 years working on websites, website security, and website hosting. They offer straightforward pricing, simplified website security solutions, 99.9% uptime, and 24/7 customer service.

The wide range of services related to digital marketing includes web hosting, web security, web and graphic design, eCommerce, social media, marketing consultation, SEO, media relations, and crisis management.

Clients include Nick Rondinelli, John Real, and Laurier Snider.

12. GTCSYS Services Pvt Ltd

  • Location: A-205, Safal Profitaire, Corporate Road, Prahladnagar, Ahmedabad, 380051, India
  • Average Hourly Rate: $25/hr
  • Expertise: Product Design, Website Development, UI/UX Design, Digital Marketing, Software Development...

GTCSYS is a leading end-to-end IT services company, helping clients harness the power of technology services and digital transformation to thrive in the evolving world of cloud, digital innovation. Their agile and collaborative approach to creating customized solutions across the digital value chain helps clients accelerate in the market.

They provide software development services targeting sophisticated websites and mobile applications. Their clients get a complete custom solution exactly matching their vision, as they are in control of development thanks to an agile process.

Clients include Pinnacle Global Education, Simplicity for Business, and ChromoLogic.

13. Nvent Marketing

  • Location: 21725 N 20th Ave, Ste 101-102, #1026, Phoenix, Arizona 85027-2640, United States
  • Average Hourly Rate: Inquire
  • Expertise: Website Development, Digital Marketing, SEO, Social Media Marketing...

Nvent Marketing is a digital-first marketing agency that can help any company attract, engage, and delight their ideal customers. Whether you need more traffic to your website or qualified leads to your sales team, they help you invent, accelerate, and expand opportunities for growth.

The agency is based in Phoenix, Arizona but in today’s mobile, digital, and connected world, office locations matter less. Their team and our clients’ campaigns span the globe, wherever great value can be added.

Clients include HP, Canon, ReachOut, and more.

14. Altois

  • Location: 86-90 Paul St, London, EC2A 4NE, United Kingdom
  • Average Hourly Rate: Inquire
  • Expertise: 360° Digital Services, Digital Marketing, PPC, Facebook Marketing...

As a digital consulting studio, Altois works with companies to identify new marketing opportunities and help them to manage their sales pipeline. They are authorized Google Partners and deliver performance-driven digital campaigns based on the Google Marketing Platform.

As Elite Pipedrive CRM partners and Certified Pandadoc Partner, the company helps sales teams to manage leads and close more deals.

15. CBD SEO Firm

  • Location: 1162 E 76TH LOS ANGELES CA 90001-2429 USA, Los Angeles, California 90001-2429, United States
  • Average Hourly Rate: $100
  • ExpertiseDigital Strategy, SEO, Social Media Marketing, WordPress Development...

If you are looking to grow your online presence in the CBD and cannabis markets, CBD SEO Firm is the smart choice. They have an expert team that can help you grow your business and reach a wider audience.

CBD SEO Firm specializes in SEO and marketing solutions. They also excel in web design and development, graphic design, content writing, social media marketing, and digital marketing for CBD-focused websites.

16. MarketinGear

  • Location: 180 Promenade Cir # 300 - Office 342, Sacramento, California 95834, United States
  • Average Hourly Rate: $70
  • Expertise: Website Development, Digital Marketing, Social Media Marketing, Branding...

MarketinGear is a group of web design and digital marketing enthusiasts, and most of their team members are Silicon Valley-hardened experts. They came together as a team in 2014, believing on values like free-flowing creativity, simplest solutions, and growing communities and individuals.

Their promise is to grow and develop businesses through digital means and also to grow creative people around them in terms of creativity, digital knowledge and business operations. 


  • Location: 473 Mundet Place, Suite: US489102, Hillside, New Jersey 07205, United States
  • Average Hourly Rate: $100/hr
  • Expertise: Digital Marketing, Digital Marketing For Startups, Content Marketing, Financial Services Digital Marketing... has an international team of professionals working remotely all over the world to cater to clients. They are helping cryptocurrency, fintech, NFT, and Blockchain projects make powerful audience connections. has helped companies strategize and implement their creative visions. Their growing crypto public relations and marketing agency is driven by passionate thinkers who work closely with each brand to create crypto marketing strategies that produce unparalleled results.

Clients include, FantOHM, ClassicDoge, and Privapp Network.

18. High Key Impact

  • Location: Blue Bell, PA
  • Average Hourly Rate: Inquire
  • Expertise: Digital Marketing, Web Design, SEO, Social Media Marketing...

If you need a fresh digital marketing consulting strategy for a variety of marketing channels, with a small business-sized budget, High Key Impact is here for you. Founded in 2015, the agency is owned and run by a solopreneur who is a digital marketing consultant.

The agency provides social media marketing to small-to-medium sized businesses in Blue Bell, PA and the surrounding areas, including Montgomery, Bucks, Delaware, Philadelphia, Chester Counties, and South Jersey and Delaware.

19. GrowMojo

  • Location: Kentfield, San Francisco, California 94904, United States
  • Average Hourly Rate: Inquire
  • Expertise: Digital Marketing and Social Media Marketing

Based in San Francisco, California, GrowMojo is a powerhouse of knowledge when it comes to helping businesses grow and succeed.

Founded in 2017, the team at GrowMojo skillfully oversees customer acquisitions, conversion funnel management, and re-engagement processes. With full transparency into their operation, you'll know exactly what infrastructure they're using to develop the success of your business.

Led by experts in the digital marketing and social media marketing industries, they've had rave reviews from big-name clients like, Flying Squirrel Sports, and Sandbox VR.

20. Paul Gregory Media

  • Location: 50 S. Main Street, Suite 200, Chicago, Illinois 60563, United States
  • Average Hourly Rate: $150/hr
  • Expertise: Digital Strategy, Branding, Logo Design, Graphic Design, Video Production, Public Relations, Web Design, Digital Marketing, Digital Advertising, Multilingual SEO, Google AdWords, Social Media Marketing, Email Marketing, and Market Research.

Paul Gregory Media (PGM) is a branding and marketing agency based in Chicago, Illinois, founded in 2006. They specialize in digital marketing, social media marketing, branding, and digital advertising.

PGM has helped non-profit organizations with their messaging and brand strategy, visual identity, and implementation of digital marketing and websites into the mix. Their services include copywriting and photography for brochures, annual reports or other communication materials, Google ads, SEO optimization, plus all aspects of using new technology to generate leads and engage customers like marketing automation.

Their clients include Habitat for Humanity of Illinois, Turning Pointe Autism Foundation to DuPage Foundation, and Northern Illinois University. 

21. Brandefy

  • Location: 2633 Lincoln Blvd #406, Santa Monica, California 90405, United States
  • Average Hourly Rate: $100/hr
  • Expertise: Video Production and Video Marketing.
    Brandefy is a full-service video production company based in Los Angeles, California.

Founded in 2011, Brandefy has quickly become one of the most well-known and trusted agencies in the industry, with a focus on creating high-quality video campaigns that produce real results for their clients. Brandefy’s team of highly experienced professionals understand the power and importance of well-told stories, and they work closely with their clients to create compelling, effective video campaigns that are tailored to their specific needs and goals.

Brandefy’s clients include UCLA, the City of Los Angeles, AAA, and Unilever.

22. Blue Beetle 

  • Location: Office 1502, Mazaya Business Avenue BB2, Jumeirah Lakes Towers, Dubai, UAE, Dubai, 73463, United Arab Emirates
  • Average Hourly Rate: $130
  • Expertise: Digital Marketing, SEO, Google AdWords, Social Media Marketing...

As consultants helping businesses grow, Blue Beetle designs and develops high-converting websites, and helps drive relevant traffic and convert that traffic into increased sales and revenue. 

Their unique strength is that they do all the work in-house. However, Blue Beetle also has great partners turn to when required — nonetheless, you can't beat the quality and innovation that comes out of a well-bonded team that have been toiling together for years.

Final Word on Social Media Marketing Pricing and Budgets

Social media usage has skyrocketed over recent years. And it is vital for business owners and brand managers to understand social networking sites’ impact and influence over their company’s online appearance and presence.

Together with robust knowledge of social media channels, it is also crucial to have a good idea of the costs of social media marketing. You should consider factors such as the tools you will use according to your needs, the channels you need for growing your marketing, and who will execute the marketing campaigns for you.

If you are developing a fintech product or service, it often requires significant promotion and awareness-building efforts to attract users and clients. Employing fintech app development services help create a user-friendly interface, seamless functionality, and secure transactions, while social media marketing can contribute to its growth by reaching a larger audience.

Social Media Marketing Strategy FAQs

1. Is it better to outsource social media marketing or keep it in-house?

If you're running a small business with less social media marketing budget, it's worth considering an in-house social media marketing team. Not only does it give you more control, but it also allows you to maintain your unique style of working. With an in-house team, you can request changes until you're satisfied without any pushback. The work is done faster and more efficiently when it's all under one roof.

On the other hand, for larger enterprises, it can be a challenge for just a handful of employees to effectively manage and improve their social media presence. That's where enlisting the help of a dedicated agency can benefit you. By investing in a team that can consistently and successfully craft your image on social media platforms, you can foster strong customer relationships, drive brand recognition and attract new customers.

2. Are there any tools I can use for social media marketing?

There are several options to help spruce up your social media presence:

  • You can streamline your posting with: SocialPilot, Buffer, Tailwind, Planable, or Loomly.
  • For content curation that goes the extra mile: ShareIt, Feedly, BuzzSumo, Quuu, or Curata.
  • To dig into important analytics: Keyhole, Audiense, Brandwatch, Mention, Rebrandly, Upfluence, TapInfluence, NinjaOutreach, or HypeAuditor.
  • For impeccable design for your posts: Instasize, Invideo, Canva, Lumen5, Fotor, Animoto, Snappa, Visme, Placeit, or BeFunky.

No matter your needs, there's a tool out there to empower your social media marketing efforts.

3. How much should I budget for social media marketing?

Although there is no one-size-fits-all approach to social media advertising, it's worth noting that many businesses are spending between $200 and $350 per day on these types of ads. This adds up to $72,000 to $126,000 per year, making it a significant investment for any company. The payoff can be substantial when done correctly, so it's essential to develop a solid strategy before diving in.


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