Marketing and advertising spend in the U.S. will reach $207 billion by the end of the year.
That makes the United States by far the largest market for digital marketing and advertising spending and revenue.
In addition, marketing and digital communications is a booming industry for young professionals looking to kickstart their careers.
It’s also a great area of study for students looking to gain a deeper understanding of the industry, equipping themselves with the knowledge, resources and skills to build captivating campaigns for brands of all shapes and sizes.
The best way to ready yourself for a career in marketing, advertising and communications is with an undergraduate degree in the field.
The statistics back up this importance — with business being the number one major achieved by students in the United States, and with marketing being a core area of study under that umbrella.
That’s why we decided to do some research into what universities offer the best marketing programs for undergraduate students.
Universities on the following list had to meet a number of comprehensive criteria. We based our findings on the following:
- Job opportunities post-grad
- Program cost
- Internship opportunities
- Average GPA
- Acceptance rate
- Graduation rate
- Student to professor ratio
- And more!
Whether you’re looking for a program to kickstart your marketing career or you’re looking for a pool of qualified candidates to hire from, these 25 universities offer the programs that cultivate successful marketing professionals.
The below schools have been placed in alphabetical order.
The Top 25 Undergraduate Marketing Programs In 2019
1. American University
- Tuition: $48,459
- # of enrolled students: 13,858
- Graduation rate: 81.7%
The American University School of Communication is a top-notch program that gives its students ample opportunities to thrive in the field of marketing and communications.
This broad curriculum gives students access to a number of different mediums, platforms and strategies to build comprehensive digital marketing and communications campaigns that resonate in a digital world.
The communications studies major connects a wide range of marketing fields — from PR and advertising to digital media, journalism and public affairs. With it, students can enter into a number of robust and successful careers in the marketing industry.
2. Bryant University
- Tuition: $43,973
- # of enrolled students: 3,751
- Graduation rate: 77.7%
Bryant University offers an immersive marketing program that takes students on a journey through research, coursework, internships and more that prepare them for a successful, long-term career in marketing.
A cross-disciplinary advantage allows students to learn about marketing from a variety of perspectives including management, analytics, digital media and communications. The future of marketing is constantly evolving, but Bryant prepares students for this switch.
Bryant marketing graduates earn a median salary of $60,000 post-grad and work in a number of well-known companies including Amazon, The Walt Disney Company, Nickelodeon, Time Inc., and many more.
3. Indiana University
- In-state tuition: $10,681
- Out-of-state tuition: $35,456
- # of enrolled students: 43,710
- Graduation rate: 77.8%
Indiana University’s Kelley School of Business offers a degree in marketing that is unparalleled. The program not only teaches students the basics of marketing, but also goes above and beyond in providing complimentary courses in sales, analytics, and business so that students get a well-rounded education that keeps them on their toes.
Research centers and internationally-acclaimed faculty provide students with the building blocks of success, helping them achieve greatness through robust experiences, immersive courses, internship opportunities and more.
4. New York University
- Tuition: $51,828
- # of enrolled students: 51,123
- Graduation rate: 84.9%
NYU Stern offers an undergraduate marketing degree that gives students access to limitless opportunities in the marketing field. Its urban locations puts students right at the heart of the marketing industry, facilitating effective and lasting immersive internship experiences to give them a taste of the communications world right from the start.
Knowledgeable faculty, comprehensive coursework and a commitment to its students make the marketing program at New York University really stand out from the competition. Graduates of the school can continue their education with Stern’s immense graduate degrees, or they can enter the field with the prestige of Stern backing them.
5. Penn State University
In-state tuition: $18,454
- Out-of-state tuition: $34,858
- # of enrolled students: 47,119
- Graduation rate: 86%
The marketing program at Penn State’s Smeal College of Business offers students a chance to experience all the different facets of marketing — from branding and management to consulting, research, analytics, sports marketing and more.
The diverse coursework, as well as the number of different career options afforded to students with this degree, make Penn State University a top contender.
Graduates enter the marketing world ready to handle their own campaign from brainstorm right through launch. Prospective employers include Unilever, Johnson and Johnson, Google and more.
6. Rutgers University
- In-state tuition: $14,835
- Out-of-state tuition: $30,613
- # of enrolled students: 67,556
- Graduation rate: 80.8%
The Marketing department at Rutgers Business School is committed to the study of marketing science to be relevant to those in the field practicing marketing. The marketing faculty are committed to preparing students for successful careers in the field.
Faculty are experts, and often practitioners, in a variety of areas within the marketing field, including marketing strategy, research and consumer behavior, digital marketing, marketing in the pharmaceutical industry, customer relationship marketing, database marketing, retail marketing, marketing analytics as well as marketing in the fashion and luxury industry and real estate. Industry-connected professors help students access exciting jobs primarily at global marketing agencies on Madison Avenue, startup companies, and across industries in New York, Philadelphia and the tri-state area.
The Rutgers Business School is a shining example of a community committed to the growth and success of young professionals, giving students access to a number of diverse courses, internships and post-graduate job opportunities.
7. Santa Clara University
- Tuition: $51,711
- # of enrolled students: 8,629
- Graduation rate: 85.3%
The Leavey School of Business at Santa Clara University puts students on the path to marketing success. And the number of different marketing-specific concentrations really allows students to choose their own fate, deciding between business and tech, consumer and channel marketing or their own customized program.
The vast alumni network, as well as the talented and well-connected faculty, make it easy for graduates to enter into a prosperous career. Some notable companies hiring from Santa Clara University include the New York Times, Western Digital and more.
8. Seattle University
- Tuition: $44,610
- # of enrolled students: 7,278
- Graduation rate: 78.4%
Seattle University’s Albers School of Business and Economics takes marketing seriously. It doesn’t just give students the formal education to prep them, but gives them practical knowledge and skills to succeed in the professional world as a marketer.
The marketing majors at Seattle University get access to integral marketing courses, but they also receive a solid foundation in business so students can understand all sides of the marketing field, creating better brand experiences as a result.
9. Siena College
- In-state tuition: $36,975
- # of enrolled students: 3,236
- Graduation rate: 79.9%
The Siena College marketing program promotes collaboration, giving students hands-on experience in the marketing industry through co-op opportunities, business relationship, internships and more. Students also immerse themselves in a number of marketing niches — from sports marketing and research to analytics, business and corporate communications. Siena College really gives students the freedom to explore their own interests and explore their capabilities with ease.
Many Siena College marketing alumni have found jobs in companies like Amazon, IBM, KPMG, GE and more.
10. Texas A&M University
- In-state tuition: $10,968
- Out-of-state tuition: $36,636
- # of enrolled students: 67580
- Graduation rate: 79.3%
For students looking for an immersive, well-rounded and challenging marketing program, the Texas A&M Mays Business School is the perfect option. Part business, part marketing and part advertising and sales, marketing majors are equipped with the skills, experience and connections to make a splash in the marketing world.
But what really makes this school stand out are the number of groups, networks and clubs that students can get involved with to prepare them for their marketing future. Some of these organizations include The Advertising Club, the American Marketing Association, the Public Relations Student Society of America and more.
11. Texas Christian University
- In-state tuition: $46,950
- # of enrolled students: 10,489
- Graduation rate: 75.5%
The Texas Christian University Neeley School of Business marketing program is a robust curriculum that pushes people to think outside of the box.
Because of the breadth of topics marketing majors at TCU can immerse themselves in, students get exposure to different facets of the industry. They can go down different paths like sports marketing, consultative selling and analytics.
Similarly, the program at Texas Christian University offers students a number of engaging experiences like internships and other professional development opportunities. This program provides students with real opportunities to succeed post-graduation, that makes it one of the best.
12. The University of Illinois at Chicago
- In-state tuition: $14,816
- Out-of-state tuition: $27,672
- # of enrolled students: 30,539
- Graduation rate: 59.9%
The UIC Business marketing program gives students a taste of the marketing world before they ever step outside the school’s doors. Its city setting puts student’s right in the heart of all of the action. Students get a formal education in the classroom and are able to put that knowledge to use at the many marketing firms around the city.
Students get immersed in a research-based curriculum that exposes them to a number of concentrations. But each student’s ability to choose their own concentration really rounds off this program as a personalized degree tailored to each and every student.
13. Tulane University
- In-state tuition: $54,820
- # of enrolled students: 11,248
- Graduation rate: 82.9%
The Tulane University Freeman School of Business opens doors for students looking to start a career in marketing. Core marketing courses prepare students for the technical aspects of the industry while student organizations give them more immersive, hands-on experiences.
Similarly, Tulane University pushes its students to try new things and seek out new experiences. As a result, students are afforded a number of study abroad and internship opportunities to apply their marketing skills in a global market.
When students graduate, they aren’t alone. Tulane’s extensive alumni network ensures that graduates always have a place to call home.
14. University of Iowa
- In-state tuition: $8,965
- Out-of-state tuition: $30,609
- # of enrolled students: 32,166
- Graduation rate: 70%
The University of Iowa Tippie College of Business is dedicated to marketing. In addition to its undergraduate degree, the University of Iowa also offers an MBA and a PhD in marketing. But they truly invest in these programs starting with their undergraduate offering.
Student organization like the American Marketing Association help students interact with one another and learn the ins and outs of the marketing industry. The Marketing Institute allows students to work on real marketing projects for actual, real-world clients and coursework establishes the foundation that drives marketing success post-graduation.
15. University of Kansas
- In-state tuition: $11,148
- Out-of-state tuition: $27,358
- # of enrolled students: 27,625
- Graduation rate: 60.1%
The University of Kansas School of Business molds successful marketing professionals. This fast-paced, hands-on coursework helps students achieve the flexibility, creativity and skills they need to succeed in the marketing world.
The average median salary of students graduating with a marketing degree at the University of Kansas comes to $45,000. And 68% of students graduate with a job to go to post-grad.
This hybrid business and marketing degree readies students with everything they need to enter the marketing industry with confidence.
16. University of Maryland
- In-state tuition: $10,595
- Out-of-state tuition: $35,216
- # of enrolled students: 40,521
- Graduation rate: 84.6%
The University of Maryland Robert H. Smith School of Business offers B.S., M.S., and PhD programs in the marketing field. For its undergraduate offering, the school combines cutting-edge research with traditional education and classroom activities to really build a class of successful marketers.
The University of Maryland pushes students to get involved, try new things and open themselves to innovative opportunities. It’s a competitive program that molds creative, experienced and progressive individuals built for some of the most competitive marketing teams in the world.
17. University of Michigan
- In-state tuition: $15,262
- Out-of-state tuition: $49,350
- # of enrolled students: 46,002
- Graduation rate: 91%
The University of Michigan—Ann Arbor is located just outside of Detroit, making it the perfect choice for students looking to get a taste of the urban environment while still living on campus. The Michigan Ross Marketing program combines cutting-edge research with emerging technologies and shifting trends to give students a modern and innovative education.
Seminars, student organizations, internships and more are all available to students of the Michigan Ross School of Business. These opportunities give students the skills they need as well as the experience that will mold their professional marketing selves.
18. University of Oklahoma
- In-state tuition: $9,062
- Out-of-state tuition: $24,443
- # of enrolled students: 31,626
- Graduation rate: 67.4%
The University of Oklahoma Michael F. Price College of Business focuses on real-world education and experiences. The Division of Marketing and Supply Chain Management is a great option for students looking to build up a portfolio in the field of marketing before they ever leave campus.
University of Oklahoma marketing students get a dual education in marketing and business management to give insights into how to work with clients and build brand experiences that drive sales. Extensive research opportunities, experienced faculty and a state-of-the-art teaching facility prepare students for a robust future.
19. University of Pennsylvania
- Tuition: $55,584
- # of enrolled students: 21,907
- Graduation rate: 95.6%
The University of Pennsylvania Wharton marketing department offers students a number of different courses, programs and concentrations so that they can build the degree that’s right for them. Students can choose between a straightforward marketing concentration, a marketing and communications concentration, a joint concentration in marketing and operations management as well as a concentration in retailing.
All of these options allow students to customize their own experience while at the University of Pennsylvania. This, matched with their extensive alumni network, student organizations and business partnerships give students everything they need to succeed as marketers and communicators.
20. University of San Diego
- Tuition: $49,358
- # of enrolled students: 8,905
- Graduation rate: 76.7%
The University of San Diego School of Business gives marketing students everything they need to start their careers on the right foot. Students learn the ins and outs of marketing, from research and strategy to branding, implementation and digital experiences.
USD immerses students into the industry, providing them with real-world experience in and out of the classroom. There are also a number of marketing tracks for students to choose from to get a comprehensive and robust education. These tracks include analytics, sales, product management, advertising and digital marketing.
21. University of Southern California
- Tuition: $56,225
- # of enrolled students: 36,487
- Graduation rate: 90.8%
The Marketing Department at the USC Marshall School of Business is one of the leading institutions for marketing and business in the country. Students attend classes, seminars, clubs and more that shed new insights into their own skills and the necessary skills of a successful marketer.
They also get hands-on experience in the marketing field, working with innovative companies and working on cutting-edge projects. There is always a new opportunity to take advantage of on and off campus. And these experiences give graduates a unique perspective that sets them apart from the competition.
22. University of Texas at Austin
- In-state tuition: $10,606
- Out-of-state tuition: $37,480
- # of enrolled students: 51,525
- Graduation rate: 80.6%
The McCombs School of Business at the University of Texas is one of the top-ranking marketing programs in the country — and for good reason. Marketing is a fast-paced and energetic career that requires students to be flexible and creative. Therefore, there’s a huge emphasis on these skills and qualities throughout the education process.
Similarly, the hands-on courses and opportunities provided by the school give students an inside look into what the industry is all about to better prepare them for the projects ahead. This isn’t a program that emphasizes book smarts but encourages students to get out there and put this knowledge to use through internships and study abroad programs.
23. University of Wisconsin
- In-state tuition: $10,555
- Out-of-state tuition: $36,805
- # of enrolled students: 43,820
- Graduation rate: 83.7%
For students looking for a dynamic education in the field of marketing, the University of Wisconsin-Madison School of Business is an excellent choice, shaping generations of agile marketers that build memorable campaigns.
This program focuses heavily on the relationship between brand and consumer, giving students the tools they need to delve deeper into clients, pull actionable insights from research and build results-driving strategies.
The University of Wisconsin comprises a faculty that cares, courses that enlighten and marketing experiences that make a difference.
24. Wake Forest University
- Tuition: $53,322
- # of enrolled students: 8,116
- Graduation rate: 88.2%
Wake Forest University is a competitive, selective and successful school with a comprehensive marketing and communication program that prepares students for a successful career in marketing communications.
These programs capitalize on the growing world of digital media, giving students experience in digital communication mediums like social media, video and more. This ensures that when they enter the field, they have an upper hand with experience with digital media unlike that of their competitors.
25. Washington University in St. Louis
- Tuition: $53,399
- # of enrolled students: 15,303
- Graduation rate: 94.8%
The Olin Business School at Washington University in St. Louis is an esteemed program that has birthed a number of successful digital marketers over the years. Students can enter into a number of immersive programs, but one of the biggest draws of the program is the fact that the school requires students to take 40% of their classes outside of the business school.
This encourages students to gain other knowledge and experience that can help boost their business and marketing careers, infusing liberal arts knowledge and skills into the mix for maximum success.
The above universities offer unique experiences to their students, giving them the tools they need to start a successful career in marketing.
From higher-than-average salaries to extensive internship opportunities and co-op experiences, these 25 top undergraduate marketing universities are the institutions behind the future of digital communications.
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