Looking for a trustworthy international SEO agency to elevate your online presence and drive global customers to your business? We analyzed numerous agency profiles, success stories, and client testimonies to handpick a list of top international SEO companies and help businesses like yours find a partner for long-term success. Explore our directory and filter the selection by location, pricing, minimum budget, team size, and other criteria.
After assessing hundreds of agencies, we carefully selected this list of leading international SEO agencies, considering their services, awards, portfolios, industry reputation, pricing, and client reviews. Explore these top agencies and their specializations to find a reliable SEO partner.
The Number 1 International SEO Agency as Selected by DesignRush Is...
Wordbank
- Best for: Overall
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 1988
- Size: 50-99
- Location: Denver, CO
- Notable clients: INTO, Philips, Hilton, Uniqlo, Mazda
Specializing in marketing localization, Wordbank helps businesses establish a lasting global presence. As an international SEO agency, it provides in-language and in-market keyword research, technical search engine optimization (SEO), SEO-driven website localization, international domain authority, and international SEO audit. These services are further supplemented with pay-per-click (PPC) advertising, social media, website localization, and video localization for a holistic international digital marketing strategy. With over 36 years of industry expertise, Wordbank has executed strategic marketing campaigns in over 180 languages and 110 countries.
Wordbank Success Story
- Challenge: For-profit pathway education provider INTO sought to attract high-quality web inquiries from Chinese, Russian, and Arabic-speaking countries. To accomplish this, it partnered with the international SEO agency Wordbank.
- Solution: Wordbank first analyzed country-specific marketing trends and opportunities and used the findings to develop SEO and social media strategies for each country. This included key page identification to determine the specific pages to market to each locale, country-specific keyword research, and native-speaking translators. It also ran PPC campaigns to achieve INTO's short-term goals and gain more insight into each market.
- Results: With Wordbank’s strategies, INTO surpassed its targets in achieving higher engagement across Russian, Chinese, and Arabic audience. The client increased its web traffic by 50%, receiving 300 Arabic inquiries, and boosting English inquiries by 40.
Delante
- Best for: On-site SEO
- Average hourly rate: $150
- Minimum budget: $1,000-$10,000
- Founded: 2015
- Size: 50-99
- Location: Krakow, Poland
- Notable clients: WnD, Youniq, Best Western Hotels & Resorts, Fellowes, Douglas
With a focus on search engine marketing (SEM) and SEO, Delante has honed its craft to provide sustained traffic growth to its clients. Its international SEO expertise covers keyword research, SEO audit, technical SEO, SEO copywriting, SEO content optimization, link building, analytics and reporting, and SEO consulting. When targeting specific geographic areas, Delante optimizes popular local search engines and acquires links from high-traffic country domains for more effective outcomes. The international SEO company has been recognized by the Global Search Awards, Global Agency Awards, and the International Performance Marketing Awards.
Delante Success Story
- Challenge: Seeking to elevate the search traffic across its French and German domains, window manufacturer WnD partnered with Delante.
- Solution: Delante applied on-site SEO for the French and German web pages, optimizing meta tags, titles, and image alt tags to include valuable keywords and meet the ideal length for each. The agency also adjusted the heading structure to follow best SEO practices, added content to pages with abysmal text, replaced text lifted from competitor websites, and enriched the blogs for each target market. Additionally, Delante enhanced website speed and core website vitals and acquired backlinks relevant to the client and its target market.
- Results: WnD’s French domain website increased organic traffic by 91%, visibility by 77%, and gained 110 unique phrases in the top 10 SERPs. Concurrently, the German domain registered an 800% increase in organic traffic, a 359% rise in visibility, and recorded 179 unique phrases in the top 10 SERPs.
SALT.agency
- Best for: Technical SEO
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2014
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: GitLab, TCGplayer, University of Leeds, Innova Care Concepts, The Pen Company
SALT.agency is an international SEO company experienced in tailoring campaigns for the Asia-Pacific (APAC), Russian (Yandex), Chinese (Baidu), and EMEA regions. The agency’s capabilities extend to SEO consultancy, SEO audit, technical SEO, content marketing, website auditing and analysis, performance analysis, reporting, and data-led public relations (PR). Attesting to its quality service, SALT.agency has been granted the prestigious Queen’s Award for ‘International Trade Enterprise.’
SALT.agency Success Story
- Challenge: GitLab approached SALT.agency to fix prevailing SEO issues, improve the technical aspects of its website, and enhance its global search presence.
- Solution: After a comprehensive technical audit, SALT.agency debugged the website’s JavaScript, elevated mobile usability, conducted indexing analysis across multi-million URL websites and implemented core web vitals monitoring. The agency launched an international SEO strategy targeting the Chinese region wherein it identified keyword and topic gaps, strategized topic clusters, and supplied content briefs with keyword targets.
- Results: By closely collaborating with GitLab’s internal team and providing regular reporting and analysis, SALT.agency notably improved the client’s website rankings, visibility, and user experience. The joint effort led to a 78% rise in non-branded organic traffic and helped maintain GitLab’s position as one of the top DevOps tools worldwide.
Check Salt.agency Agency Profile
StudioHawk
- Best for: Hreflang optimization
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: TouchNote, Wyse London, Grind, Football Shirt Collective, Dr.V
StudioHawks helps brands establish a global presence through international SEO audits, backlink strategies, technical SEO, on-page SEO, search intent research, website migration, and copywriting. With a strong dedication to SEO, it has produced award-winning campaigns, receiving recognitions like the APAC Search Award, Global Search Awards, SEMrush Search Awards Australia, and Marketing Innovation Awards. Seeking to influence the next generation of marketers, StudioHawk has launched the Hawk Academy, imparting the latest SEO best practices in line with the latest search engine updates.
StudioHawk Success Story
- Challenge: Lacking the essential international SEO expertise, TouchNote encountered costly errors while adapting its website for global markets. To remedy these challenges, the company sought the expertise of StudioHawk.
- Solution: After analyzing the client’s website, StudioHawk corrected the hreflang tags that specify the language and regional targeting of the page, used a region selector to link regions in the footnote, and cleared keyword cannibalization issues in the website content and copy. Upon learning that the blogs were housed in a separate domain, which Google recognized as a different website, the agency migrated the blogs back to the main domain and created landing pages that targeted specific occasions and target personas.
- Results: Through StudioHawk’s efforts, TouchNote elevated non-branded clicks from Google search by 108% year-over-year (YoY) and keyword rankings by 202%. It also attained a 209% return on campaign investment.
Check StudioHawk Agency Profile
Impression
- Best for: International keyword research
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2012
- Size: Under 49
- Location: Nottingham, United Kingdom
- Notable clients: Clarins, Cancer Research UK, Queensmith, Norse, Topps Tiles
Seeking to transform brands from market players to market leaders, Impression provides comprehensive international SEO strategies that cover website domain restructuring, on-page optimization, technical SEO, competitor and industry review, and international link building. As part of the service, the agency identifies expansion opportunities for search engines outside of Google and provides multilingual SEO considerations for the EMEA and APAC regions. Crafting innovative international SEO solutions for over 12 years, Impression has piqued the attention of notable awarding bodies, including the European Search Awards, The Drum Awards, and the Global Search Awards.
Impression Success Story
- Challenge: With the ambition to sustain the surge in online sales brought by the 2020 pandemic, Clarins wanted to match or surpass 2020’s monthly traffic figures.
- Solution: As Clarins directly translated the website copy from French to British English, there were several discrepancies in tone, with the content not being optimized for search. Impression improved the translations of 40 key category pages and implemented country-specific keywords. Next, it applied a competitor gap analysis and SEO audit and further enhanced 59 additional pages. The agency also worked on the Black Friday, advent, and Christmas pages, submitting input and recommendations for seasonal gift pages.
- Results: By September 2020, Clarins’ organic traffic grew by 6.24% despite a negative market forecast for the given period. Within the following year, the client boosted its YoY organic visibility by 8.4%.
Check Impression Agency Profile
POLARIS
- Best for: Off-page SEO
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: City Goddess, Thomas Reuters, Dune London, Bank of China, Sodexo
Helping brands dominate global markets, POLARIS curates results-driven international SEO strategies encompassing SEO strategy audit, on-site SEO, technical SEO, content marketing, digital PR and outreach, and SEO site migrations. To ensure the effectiveness of these strategies, the international SEO agency conducts behavioral analysis and search engine compliance, offering a 90-day SEO sprint as a complementary service. In doing so, it has driven $618 million in sales, a 2,400% average return on investment (ROI), and a 118% average ranking increase to its clients.
POLARIS Success Story
- Challenge: UK-based fashion wholesaler City Goddess wanted to expand its operations internationally by launching an online marketplace, named tradegala.com, where wholesalers could connect. The objective was to launch the website in 10 countries.
- Solution: Considering the novelty of the brand, POLARIS first targeted five English-speaking countries to establish the brand name and gain rapid results. It also analyzed competitors in each target market to identify SEO nuances, developing international SEO strategies for 14 countries with a separate localized site. The agency also implemented digital PR and acquired brand mentions, social shares, and course links to amplify the website promotion in each target market.
- Results: POLARIS penetrated 14 countries, including France, Germany, Spain, and Italy. Following the SEO implementations, the client’s total traffic grew by 1,800% and leads by 30%.
Reflect Digital
- Best for: SEO audits
- Average hourly rate: $199
- Minimum budget: $25,000-$50,000
- Founded: 2011
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: L3Harris Airline Academy, Hello Fresh, Brakes, UKTV, The Salvation Army
On a mission to establish brands across their target markets and contribute to their business growth, Reflect Digital tailors robust international SEO strategies. Its services include SEO auditing, website migrations, technical SEO, digital PR, SEO reputation management, outreach and link building, copywriting, keyword research, and SEO competitor analysis. Boasting over 13 years of industry experience, the agency has received numerous accolades, including the European Search Awards, UK Digital Growth Awards, and inOrbit Awards.
Reflect Digital Success Story
- Challenge: Sustaining unfavorable results from previous SEO investments, L3Harris Airline Academy approached Reflect Digital to enhance its online presence and market share worldwide via international SEO strategies.
- Solution: Determined to accommodate the client’s request, Reflect Digital devised a multifaceted SEO roadmap. Comprehensively, the service covered SEO audit, competitor analysis, keyword research, technical SEO, conversion rate optimization, and web migration. Beyond content optimization and technical SEO, Reflect Digital deployed a series of digital PR tactics to ensure the intended content reached the targeted audience based on their location.
- Results: Within six months, the client recorded a 9% increase in sessions, a 28% rise in organic conversion rate, and a 38% boost in users applying for pilot training. Moreover, its organic lead generation grew by 65% YoY across the US, UK, and Europe.
Check Reflect Digital Agency Profile
In Marketing We Trust
- Best for: APAC SEO
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2010
- Size: Under 49
- Location: Sydney, Australia
- Notable clients: Expedia, Salesforce, eBay, Greenpeace, American Express
Being an international marketing company with a global team spanning 12 countries, In Marketing We Trust leverages its cross-border expertise to produce impactful multilingual SEO content optimized per region and key search engine platforms. Its international SEO process includes geo-targeting countries and languages, hreflang implementation, geolocated link building, country-specific keyword research, cultural and linguistic audit, and leveraging region-specific search engines and tools. Building a market presence for 14 years, In Marketing We Trust’s services have been trusted by prominent global brands like Coca-Cola, Citibank, Bayer, and Canva.
In Marketing We Trust Success Story
- Challenge: Having worked with In Marketing We Trust since 2014, Expedia requested the agency’s assistance in growing its non-branded, non-English traffic in the APAC region by 12%.
- Solution: To identify the most effective international SEO tactics, In Marketing We Trust ran over 100 SEO traffic tests across 11 countries, including Japan, Korea, Hong Kong, and Australia. This meant targeting 13 different pages across two lines of businesses and making Expedia’s websites locally relevant for each target market. The collaboration ran for a year and a half, with the central focus being on adjusting the SEO elements across the most important and profitable landing pages.
- Results: Within 18 months, In Marketing We Trust exceeded Expedia’s goals, elevating total brand site traffic by 14%, Expedia lodging page traffic by 18%, and Hotels.com website traffic by 22%. Within this timeline, Expedia registered a gross profit of $300,000 from winning tests.
Check In Marketing We Trust Agency Profile
The SEO Works
- Best for: eCommerce SEO
- Average hourly rate: $100
- Minimum budget: $1,000-$10,000
- Founded: 2009
- Size: 50-99
- Location: Sheffield, United Kingdom
- Notable clients: Barber DTS, Tata Steel, Zippo, NHS, Dotdigital
Striving to help businesses maximize their digital potential, The SEO Works offers international SEO expertise spanning keyword research, competitor research, technical and content SEO audits, and content optimization. Beyond SEO, the agency provides content marketing, digital PR, data-driven strategy development, implementation and refinement, and monthly detailed reporting and analysis. In recognition of its commitment to delivering tangible results, the international SEO company has won the Global Agency Awards, Global Search Awards, Web Excellence Awards, and The Drum Search Awards.
The SEO Works Success Story
- Challenge: Being among the largest supplier of tattoo and body piercing equipment in the UK, Barber DTS reached out to The SEO Works to expand its global reach across France, the UK, and Germany.
- Solution: The SEO Works performed extensive country-specific keyword research to determine the common terms users used when searching for tattoo supplies in each of the targeted locations. Based on the findings, the content pages were optimized accordingly with the identified terms. It also corrected hreflang values and removed duplicate content to improve crawlability.
- Results: The client registered a significant uplift in its website performance in the UK, France, and Germany. Its international organic visits increased by 49%, organic visits in Germany by 49%, and organic visits in France by 32%. Barber DTS also gained 30 new first-page rankings.
Check The SEO Works Agency Profile
Wpromote
- Best for: SEO content marketing
- Average hourly rate: $150
- Minimum budget: $1,000-$10,000
- Founded: 2001
- Size: 250-449
- Location: El Segundo, CA
- Notable clients: Xero, Samsung, Strava, Spanx, Adobe
Wpromote accelerates business growth by implementing innovative international SEO strategies comprised of keyword cohort analysis, casual impact analysis, site migrations, conversion rate optimization, voice search, YouTube SEO, Pinterest SEO, organic shopping, App Store optimization, and SEO development services. Additionally, it propels the impact of its campaigns using its proprietary Polaris technology that provides data-driven insights into each strategy. Attesting to its unique combination of innovation and data, Wpromote has won over 56 awards, including the Google Premier Partner Award, Search Engine Land Awards, The Drum Awards, and the Digiday Awards.
Wpromote Success Story
- Challenge: Small business accounting software company Xero sought to expand its digital presence, specifically across US markets.
- Solution: Wpromote devised a comprehensive international SEO strategy for Xero, which involved meticulous keyword research and the implementation of on-page, off-page, and technical SEO tactics. This approach ensured that search engines could easily index the website, and users were directed to the most relevant content for their region. Additionally, Wpromote created compelling and relevant content to drive traffic, engage audiences, and enhance the brand's credibility.
- Results: Through Wpromote’s expertise, Xero grew its US audience and reinforced its position in the market. Namely, the client saw a 20% surge in US organic sessions and a 26% increase in new US users.
How We Picked the Best International SEO Companies
To choose the best international SEO companies, we evaluated numerous agency profiles, considering their skills, past achievements, reported strategies, client references, and previous collaborations. In doing so, we developed an effective assessment process to identify the leading international SEO companies capable of targeting global markets through customized international SEO strategies.
Our team of industry experts analyzes agencies based on the following criteria:
- Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
- Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
- Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
- Team bios: Overview of employee profiles and relevant international SEO experience
- Top services: Core competencies and areas of focus
- International SEO expertise: Ability to grow a brand’s global presence and expand its reach to target country markets through customized international SEO strategies
Visit the DesignRush Agency Ranking Methodology for more information on how we research agencies.
10 Most Popular International SEO Agencies Compared
| Agency | Location | Hourly rate | Size | Best for |
| Wordbank | Denver, CO | Inquire | 50-99 | Overall |
| Delante | Krakow, Poland | $150 | 50-99 | On-site SEO |
| SALT.agency | London, United Kingdom | Inquire | Under 49 | Technical SEO |
| StudioHawk | London, United Kingdom | $149 | Under 49 | Hreflang optimization |
| Impression | Nottingham, United Kingdom | Inquire | Under 49 | International keyword research |
| POLARIS | London, United Kingdom | Inquire | Under 49 | Off-page SEO |
| Reflect Digital | London, United Kingdom | $199 | Under 49 | SEO audits |
| In Marketing We Trust | Sydney, Australia | Inquire | Under 49 | APAC SEO |
| The SEO Works | Sheffield, United Kingdom | $100 | 50-99 | eCommerce SEO |
| Wpromote | El Segundo, CA | $150 | 250-449 | SEO content marketing |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
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International SEO Agency Hiring Guide
What is an international SEO agency?
An international SEO agency is a specialized marketing firm that enhances a brand’s global online presence through organic search engine marketing (SEM) strategies. Unlike a general or local SEO agency, an international SEO agency targets multiple countries when producing and optimizing content and websites, taking into account the languages, cultural nuances, and target audiences of the focused locations.
With the rise of online marketplaces and mobile connectivity, international SEO companies have become a necessity for businesses targeting global markets, helping them overcome the following challenges:
- Limited online presence across the targeted locations
- Little-to-no brand awareness and credibility outside of local markets
- Difficulty in standing out due to high market competition
- Low conversion rates and customer growth
- Insufficient resources to maintain and optimize multiple websites for each country
- Lack of knowledge and skills to translate and produce content that resonate with different global audiences
- Low search engine result page (SERP) rankings and website traffic due to algorithm changes
In terms of global search engines, Google dominates the industry, garnering 84.2 billion monthly visits and accounting for 91.47% of the worldwide market share. Bing comes in second place with 1.3 billion monthly visits worldwide.
Success story
To provide a more comprehensive depiction of the benefits of international SEO, we have selected this case study from In Motion Marketing:
- Challenge: Originally from Australia, sales software company Performio saw an opportunity to broaden its reach. The company partnered with In Motion Marketing to help increase its brand visibility, establish customer trust, and expand its business across the US and other global markets.
- Solution: In Motion Marketing focused on international SEO, content creation, and web optimization to improve the client’s search engine rankings in both the US and Australian markets. To amplify the effort, the agency also provided demand generation, email marketing, lead generation, LinkedIn marketing, and paid advertising services.
- Results: Performio dominated international SERPs, listing for informal and high-intent keywords like “sales commission software.” This traffic subsequently led to increased sales and revenue, 70% year-over-year (YoY) growth, and an acquisition by Stables Partner, and later JMI Equity.
What do international SEO agencies do?
International SEO agencies conduct international market and keyword research, produce multilingual and multicultural content, improve technical aspects of the website, and analyze the results of their efforts. Their core focus is obtaining greater visibility across search engine result pages (SERPs) that would eventually result in more organic traffic, leads, and conversions.
Key services offered by international SEO company include:
- SEO audit
Conducting website crawls, checking for page duplicates, repairing broken links, fixing indexability issues, and assessing user experience (UX) across client’s international websites to identify issues affecting their online rankings - Market and competitor research
Studying the market landscape of each target country and customizing strategies to give the business a competitive advantage by identifying market niches and uncovering audience pain points - International keyword research
Identifying and analyzing keywords that target audiences in different countries and languages use to search for content online, taking into account cultural nuances, language variations, and local search behavior - Technical SEO
Optimizing a website’s technical elements, including site speed, mobile experience, indexing, sitemap, and internal links to improve its performance and ensure compatibility with various devices - On-page SEO
Enhancing a website’s user experience and searchability by focusing on informational content, such as writing captivating meta descriptions and headings, strategically placing keywords in the content, and featuring relevant visual content - International link building
Acquiring backlinks from credible websites to increase domain authority and visibility - Multilingual content creation
Planning and producing content that caters to each international audience group, which includes writing articles in the group’s preferred language and using keywords relevant to the group’s search intent - Website domain restructuring
Modifying the website's domain structure to better suit international audiences by implementing subdomains or subdirectories for different languages or regions - Website migration
Transitioning a business’ outdated website to a new domain, platform, or structure without losing search engine rankings, traffic, and valuable website data - Analytics and reporting
Tracking, analyzing, and reporting on the performance of SEO efforts of each international website to measure success and identify areas for improvement
Success story
For a more concrete example of what international SEO companies do, we selected the following case study from WebRefresh:
- Challenge: Lifestyle beach brand Sunday Supply Co faced stiff market competition from giants like Target and Bunnings Warehouse. Struggling to rank for high-value keywords and gain more traffic to its eCommerce store, the company reached out to WebRefresh for assistance.
- Solution: To counter the client’s formidable competition, WebRefresh deployed a comprehensive suite of international SEO tactics. This included optimizing the website’s international domain structure, implementing hreflang tags for language targeting, and using schema markups for enhanced search visibility. Additionally, WebRefresh focused on content development, product page enhancement, and improving website accessibility and user experience.
- Results: Sunday Supply Co increased organic search revenue by 311%, page sessions by 9.6%, new users by 90%, eCommerce conversions by 52%, and transactions by 203%.
How much do international SEO services cost?
International SEO services cost between $75-$5,000 depending on the pricing model, the number of targeted countries and languages, industry competitiveness, project scope and timeline, current SEO standing, and agency location and size.
Below is a breakdown of SEO service rates per pricing model:
- Hourly rate ($75-$100 per hour)
Entails charges per hour of service rendered, suitable for small-scope SEO projects - Monthly rate ($500-$2,000 per month)
Common choice across businesses that need continued SEO support, often offered on a retainer basis - Project rate ($2,500-$5,000 per project)
Ideal for businesses seeking to supplement their in-house teams or test an agency’s capabilities before signing a retainer contract
Why should I hire an international SEO company?
You should hire an international SEO company because it possesses the skills and expertise to expand your online presence globally. These agencies have a deep understanding of different markets, local and international competitors, languages, cultural nuances, and search engine behaviors and can use that knowledge to help you advance your online presence across the intended regions and countries.
You should hire an international SEO company because they:
- Have a team of native-speaking SEO specialists who can fine-tune the language targeting, obtain localized insights into intended audiences and competitors, and understand the cultural context
- Are proficient in different search engine platforms and understand global audience search behaviors
- Can establish a global brand presence and boost brand visibility
- Devise SEO strategies for successful penetration across new markets
- Use relevant keywords to broaden the audience reach
- Secure authoritative backlinks for credible sites to elevate site credibility and authority
- Can help you organically outrank local and global competitors
- Create content that resonates with your culturally diverse audiences
- Optimize your websites for user experiences and search engine algorithms by improving site speed and making the website mobile-friendly
- Allow you to focus on core business operations as a team of international SEO professionals manage your numerous websites for each country
- Use white-hat SEO practices to avoid SEO penalties, issues, and international policy violations
Success story
To further highlight the impact of international SEO companies, we have selected the following case study from nimbl:
- Challenge: Rob Mills Architecture and Interiors (RMA) approached nimbl to expand its online presence across its home base in Australia and overseas markets.
- Solution: To help RMA with its ambitious goal, nimbl implemented geo-targeted SEO strategies to attract and engage local residents seeking their services. After establishing RMA’s reputation, the agency deployed international SEO tactics to expand its presence and customer base. nimbl also leveraged Google Ads and conversion rate optimization to further drive leads and customers.
- Results: Over the years, nimbl increased the number of new users across its key Sydney market by 210% and boosted the conversion rate by 7.33%. It also ranked RMA for 317 non-branded keywords across Google’s top 10 results.
How do I choose the best international SEO agency for my business?
You can choose the best international SEO agency for your business by systematically considering several aspects of the candidate’s experience, background, and specialty.
Here are some steps to consider:
- Know your needs and capabilities
Conduct a preliminary analysis of your websites to assess your current needs and limitations. This will help you specify the type of services you’ll want to outsource. - Determine the target markets
Discuss with business leaders and team heads the countries you want to target and gather data on the market demand, competition, trends, and current growth to weigh the benefits. - Outline your project scope
Determine SEO goals, key performance indicators (KPIs), timeline, project scope, and project manager. Compile a list of potential strategies you want to explore in addition to international SEO. - Define a budget
Consider the number of international markets you’re targeting, the efforts you need to reach your goals, and the cost of SEO software licenses. Take into consideration that international SEO is more of a long-term initiative rather than a short-term project. - Research companies and ask for referrals
Explore credible agency directories like DesignRush, marketplaces, and publications to find reputable agencies. You can also reach out to colleagues and business partners for referrals. - Check their credibility
Review their portfolio, case studies, client testimonies, reviews, and list of recognitions and certifications to determine their reliability and ability to accommodate diverse client requests. - Assess their SEO performance
Check how well the agency ranks for relevant keywords in their industry, for example “international SEO services”. Their ranking is a practical indicator of their expertise. - Send a request for proposal (RFP)
Include a list of target countries and languages, current brand website links, project scope, brand brief, timeline, and budget. Compare the pricing of each proposal and select those that offer the best value for money for your project. - Schedule an interview
Verify the global SEO agency’s expertise by asking about its approach to your project, team capabilities, experience in your industry, SEO knowledge and experience, and previous case studies. Shortlist agencies that understand your goals and appear invested in your success. - Observe their communication style
Observe how the agency interacts with you and your team, considering its professionalism, responsiveness, and transparency. Choose an agency that aligns with your culture and values and uses white-hat SEO tactics. - Select your agency
Finalize your contracts, service-level agreements, deliverables, payment methods, and project management arrangements. Provide your international SEO partner with access to your websites and coordinate your ongoing marketing campaigns with its SEO strategies.
Need help finding an international SEO company that will help you penetrate global markets? Visit our Marketplace and provide us with a list of your project requirements. We’ll connect you with five leading agencies that meet your criteria at no cost.
What are the key success metrics in international SEO?
While international SEO and general SEO share the same KPIs, international SEO KPIs track the performance of your websites for each target market. For instance, if you’re targeting the European region, it will separately monitor your performance for Spain, Italy, the UK, and other EU countries rather than clustering it into one data set. This way, you can fine-tune your international SEO strategies according to the different cultural nuances and needs of each country.
Below are the key success metrics in international SEO:
- Non-branded organic traffic
The number of people who access the website after searching for a term related to the brand, service, or industry without clicking a paid advertisement - Branded organic traffic
The number of people who access the website after searching for a specific brand name without clicking a paid advertisement - Organic click-through rate (CTR)
The ratio of people who clicked the link over the number of people who viewed the link on a search engine - Keyword rankings
The website's organic position on SERPs for specific targeted keywords - Bounce rate
The percentage of website visitors who leave the website after viewing one page - Average time on page
The average time visitors spend on a certain page of the website - Average session duration
The average time visitors spend navigating the website, viewing more than just one page - Conversion rate
The percentage of people who pursue a desired action after visiting the website, such as filling in a contact form after reading a blog - Number of new backlinks
The number of new and credible backlinks the website gained from regional IPs relevant to target markets - SEO ROI
The amount a business potentially earns from international SEO initiatives compared to the cost spent on those initiatives
What questions should I ask international SEO companies before hiring one?
Before hiring international SEO companies, asking the right questions can help you ensure that they can attain your envisioned targets and elevate your online presence.
Here are some questions you can ask:
Its Relevant Background
- How many years of experience do you have with international SEO?
- Are you familiar with my industry? If so, can you share case studies of your work with businesses similar to mine?
- What was your most challenging international SEO project? What were the outcomes? Can you explain how you overcame the obstacles that arose?
- How do you adjust your strategies to the latest search engine updates and international SEO practices?
- Have you ever dealt with penalties or issues stemming from the implemented international SEO tactics? How did you resolve them?
Its Services and Processes
- What countries and languages do you cover? Do you have team members who are natives of these locations?
- What international SEO services do you offer?
- What is your approach to producing multilingual content? How do you ensure the content is culturally relevant to the intended audience?
- What search engines are you most familiar with?
- What is your backlink acquiring process?
- Do you deploy white-hat SEO tactics only?
- How do you manage multiple international SEO strategies simultaneously?
Related to Your Project
- Who will take the lead over my project? What are their credentials?
- Is your team familiar with my website platform/content management system?
- What metrics will you use for my project? How will you report them?
- Will the SEO strategies impact my ongoing marketing campaigns?
- How do you approach sudden changes in project scope or market trends?
What are the best international SEO agencies in the US?
The best international SEO agencies in the US are the following:
- Wordbank
- 5.0 stars on Google (5 reviews)
- Top clients: Netflix, KOA, Herman Miller, Google
- Ignite Visibility
- 4.9 stars on DesignRush (14 reviews)
- 4.5 stars on Google (60 reviews)
- Top clients: DoorDash, COX, Tony Robbins, The General
- Emplicit
- 4.8 stars on DesignRush (7 reviews)
- Top clients: General Mills, Elf on the Shelf, Ekster, Milk Snob
- Reinforce Lab
- 4.7 stars on Google (9 reviews)
- Top clients: Bikroy, Mrco International, IBA Alumni Lottery, AccessTUTOR
- ClickExpose
- 4.9 stars on Google (38 reviews)
- Top clients: Nerf Wars, Madison Brook International, Sirona Medical, Gelato Studio
