Table of Contents
What Makes Pittsburgh SEO Companies Unique
Pittsburgh SEO companies have similar offerings to their peers in other parts of the States. However, they set apart by these singular features:
Feature #1: Pittsburgh Attracts Top Talent From Across The Country
Pittsburgh is ranked 10th among the cheapest places to live in the United States. It has a 5.5% lower cost of living than the national average.
Thanks to the city’s affordability, people living in Pittsburgh have lower household and daily expenses in these areas of living:
- Housing (-11.3%)
- Energy (-4.8%)
- Food (-22.4%)
- Transportation (-15.4%)
These favorable living conditions allow residents to enjoy lower rents and set aside money for future needs and emergencies which contribute to their overall wellbeing and quality of life.
This fact along with good starting wages and available employment opportunities make Pittsburgh the seventh best city in the U.S. to launch a career. It is also the 11th landing point in the country for young professionals.
First-rate college graduates choose Pittsburgh as their go-to destination to start a career. It’s safe to assume that here you can encounter raw talent that can bring a brand-new perspective into the SEO industry.
Feature #2: Pittsburgh Is An Emerging Tech Hub
According to the Pittsburgh Technology Council’s 2020 TEQ State of the Industry report, the city is home to 9,883 tech firms which represent 13% of all companies. These establishments employ 314,138 people - 24.4% of the city’s workforce to be exact.
Among the biggest tech employers in the city, we can name:
- Microsoft
- Amazon
- IBM
- Salesforce
- Fujitsu
These famous brands and new tech companies based in the city tend to handle their SEO projects locally. This implies that Pittsburgh SEO agencies are very much likely to offer high-quality services and deliver rigorous projects.
Feature #3: Pittsburgh Is Home To A Number Of Growing Industries
Pittsburgh is home to several fast-growing industries, including:
- Healthcare and life sciences
- Advanced manufacturing
- Information technology
- Energy
- Financial and business services
- Robotics and artificial intelligence
- Cybersecurity
- Additive manufacturing
Pittsburgh SEO companies have acquired a deep knowledge of these sectors which allows them to have unique insights into:
- Local market and industry trends
- Major challenges these sectors face
- Audience’s needs and expectations
What Does A Pittsburgh SEO Agency Specialize In?
A Pittsburgh SEO agency is typically more experienced in serving clients operating in the locally dominant industries.
Just like other similar agencies, Pittsburgh-based ones specialize in optimizing websites to help businesses boost their search rankings, increase their organic traffic, improve their brand visibility and more.
These companies provide the standard set of SEO services:
- On-page optimization: SEO specialists conduct meticulous keyword research to find the most valuable keyword phrases to target your audience with. They optimize all your web pages, including content, metadata, URLs, images for these specific terms so that your website appears in search engine results when users search for words related to your products or services.
- Technical optimization: SEO experts also engage in more technical activities and apply some backend tactics to optimize your website for search engine crawlers and improve usability. These may include increasing page speed, optimizing for mobile searches, ensuring a proper URL structure and more.
- Off-page optimization: SEO agencies make efforts to increase your website’s authority and reputation. They develop strategies such as link building, guest posting, press mentions, influencer outreach and more. Building website credibility will increase your chances to rank higher on Google.
- Local SEO: SEO professionals are also well-versed in local search engine optimization and can optimize your website for local searches which will help you reach and engage local customers.
In general, most Pittsburgh SEO companies also offer auxiliary services such as:
- SEO audit
- Market research
- Reporting and analytics
- Content marketing
- Copywriting
- Search engine marketing
- Web design
- Web development
- And more
How Much Do Pittsburgh SEO Services Cost?
The cost for Pittsburg SEO services varies from one company to another, based on two main factors:
- The company’s reputation
- The company’s size
Most SEO agencies based in Pittsburgh offer two pricing structures:
- Per hour (average rates between $100 and $149)
- Project (prices range between $1,000 and $10,000)
No matter the pricing route you’re taking, the total cost of your project will ultimately depend on its complexity and size.
Why Should You Hire A Pittsburgh SEO Expert?
These are the main reasons why you should consider hiring a Pittsburgh SEO expert:
- Collaborate with top-notch talent: The city’s reasonable living costs and available job opportunities draw young and seasoned talent alike. Pittsburgh is sure to host some of the finest SEO specialists from around the country.
- Leverage their innovative thinking: Pittsburgh SEO experts are exposed to the local tech scene that fosters innovation and solutions-focused thinking. This stimulates them to continually shape their skillset and stay on top of industry trends to provide ingenious and effective strategies that deliver tangible results.
- Benefit from their industry expertise: Serving some local clients, Pittsburgh SEO companies have had the opportunity to gain extensive experience in the area’s leading industries. Their accurate understanding of these sectors’ dynamics and local audience allows them to deliver successful projects, specifically for businesses operating in these industries.
- Take advantage of their affordable rates: Considering Pittsburgh’s lower cost of living as compared with other US cities, it’s likely that in this city you will find the same quality of services at much more accessible hourly rates.
How To Hire The Right Pittsburgh SEO Agency
When trying to find the right SEO partner for your business, it’s easy to get lost in your research. To make the hiring process easier, you need to have a well-defined set of steps.
First, you need to determine your goals and decide what you want to achieve by partnering with a specialized company.
Then, continue with these steps:
Step #1: Evaluate Their Work
Each agency’s track record stands as proof of its capabilities, resources and creativity. Make sure to carefully analyze their past projects to gain information about their:
- Industry experience
- Ability to deliver successful projects
- Type of clients they have served
Step #2: See Which SEO Tools They Use
Most companies use expensive SEO tools to craft their strategies and gather performance data like Ahrefs, SEMrush, Moz, KWfinder. These are critical for developing a successful SEO strategy in the long run.
They can help:
- Collect data about your competitors
- Identify the most relevant keywords
- Get information about backlinks
- Gather analytics data
- And more
Without the valuable assistance of these tools, your business can miss out on significant opportunities that could weaken your rankings. This is why you should ask each prospective candidate about the type of tools they use and how they will shape their strategies.
Step #3: Learn About Their Team
It’s best to do a quick background check on the people who will work on your project. Make sure to learn about their:
- Experience level
- Industry knowledge
- Level of commitment
- Accomplishments
This will help you ensure you have a well-rounded team in charge of your project that will increase the probability of project success.
Step #4: Read Their Client Feedback
Make sure to read their clients’ reviews of their work as they will provide you with first-hand information about these agencies. This will help you gain insight into their:
- Reliability
- Transparency
- Flexibility
- Leadership
- Company culture
- Customer service
How previous clients describe their experience with an agency can weigh a lot in your final decision.
15 Questions To Ask Pittsburgh SEO Experts
Before you choose your future agency partner, be sure to ask them this series of questions:
- Have you tackled projects within our industry before?
- Can you talk about the clients you most enjoyed working with?
- How will you tailor your strategy based on our unique goals and needs?
- What tools do you use to conduct keyword research?
- What are the pressing issues that need an immediate fix?
- Do you have experience in local and international SEO?
- How do you measure the success of your strategies?
- How long it will take until we see the first results?
- Will you send daily or monthly reports with the results achieved?
- Who will be the leader of our project?
- How qualified is the rest of your team?
- How much will the project cost? Should we expect extra fees in the process?
- Do you provide extra services, such as content production and copywriting?
- How will our team take part in the project?
- How do you keep with the latest trends in the industry?
Takeaways On Pittsburgh SEO Companies
Pittsburgh is the destination of choice for young talents who want to build their careers. The city is well supplied with ambitious and driven professionals who can deliver quality input.
It’s safe to say that Pittsburgh SEO companies have teams of qualified experts who can provide nationally competitive services.
These agencies tend to be more experienced in catering to clients within the locally dominant industries: healthcare, information technology, energy, finance, advanced manufacturing, cybersecurity and more.
Most Pittsburgh SEO companies have an average hourly rate between $100 and $149.
To select the best partner for your business, be sure to follow these key steps:
- Evaluate their previous work
- See what type of SEO tools they use
- Assess their team
- Read their client reviews
Good luck!
