Are you looking for a professional video production company to capture audiences and convey your message? We explored authentic client feedback, relevant case studies, and industry standings of leading corporate video production agencies to help businesses like yours discover reputable partners. You can browse our directory and refine your search by location, pricing, minimum budget, team size, and other criteria to find an agency that can effectively convey your brand narrative.
We also meticulously reviewed the services, awards, portfolios, industry reputation, pricing, and client reviews of nearly 900 agencies to bring you a list of the top 10 corporate video production companies. Examine our featured agencies and their specialties to find the right partner for your next video production endeavors.
The Number 1 Corporate Video Production Company as Selected by DesignRush Is...
Specializing in visual storytelling for brands, Snowy Peak Films provides end-to-end corporate video production using 4K cinematic cameras, aerial videography, image-stabilizing gimbals, high-quality LED lighting, and advanced storytelling techniques. As part of its corporate video production service, the company creates company overviews, product demonstrations, testimonials, internal communications, event coverage, recruitment videos, promotional videos, and brand videos. With over 15 years of experience, Snowy Peak Films has helped businesses turn their vision into captivating videos powered by aerial drone videography, 2D and 3D animation, and still photography.
Snowy Peak Films Success Story
Challenge: Facing rapid expansion, portable power generation company Mesa Solutions needed new corporate branding and commercial videos to showcase its extensive product lineup and communicate its corporate message.
Solution: Snowy Peak traveled to Mesa Solution’s headquarters, manufacturing plant, and two customer locations to capture the necessary footage. It used a combination of camera equipment, including Inspire 2, Mavic 3, RED Komodo, RED Raptor, DJI Ronin RS3, and Blackmagic Pocket 6K cameras, to capture footage across the designated locations.
Results: Snowy Peak Films produced several videos for different purposes. Namely, it created 4 commercial brand videos for recruitment purposes, informational videos for targeted audiences, and social media videos. Impressed by the work, Mesa Solutions contracted Snowy Peak Films for other projects.
Notable clients: Louis Berger, Lawyer.com, Brother, Kumon, American Express
Awakened Films produces visual stories that elevate a brand’s message through corporate videos. Its corporate video suite covers company overviews, corporate documentaries, corporate events, corporate training, internal communication, recruitment, testimonials, and explainer videos. In addition to corporate videos, Awakened Film also specializes in commercial videos, live events, viral videos, nonprofit and educational videos, and narrative films. Its unique blend of creativity, passion, and attention to detail has helped it gain recognition in the Montclair Film Festival and Woodstock Film Festival, among other awards.
Awakened Films Success Story
Challenge: Undergoing an acquisition by its top competitor, WSP, engineering company Louis Berger needed a video communicating the next steps of the acquisition plan. The video messages aimed to build motivation and trust among its employees for the upcoming transition.
Solution: Awakened Films created a video series in which Louis Berger CEO Jim Stannis talked directly to the camera to announce the acquisition. Following the announcement, Awakened Films held a live broadcast program wherein WSP executives addressed questions and concerns and explained the process in detail. Once the merger was finalized, the video agency released a final video featuring executives from both companies as they encouraged the employees to take advantage of this new opportunity.
Results: The humanistic and personal approach across the videos enabled the employees to resonate with the message and feel hopeful about the new changes. This translated into reduced employee angst and allowed for a smooth acquisition process.
Notable clients: World Trade Centers Association, GoDaddy, Rosetta Stone, WebMD, TED x Pittsburgh
Covalent is a video production company seeking to craft impactful stories that convey the brand's ethos and connect with the right audiences. Corporate video production encompasses the company’s specialty, with its broader offering extending to marketing and sales videos, training videos, internal communication videos, product videos, and documentaries. On the other hand, its services span visual effects, docu-style videos, drones, animation, and social media and video campaigns. In recognition of its creatively unique videos, Covalent has been recognized by the Telly Awards for three consecutive years.
Covalent Success Story
Challenge: The World Trade Centers Association (WTCA) tasked Covalent with developing a brand video for its global audiences intended to generate brand awareness and increase membership signups.
Solution: To display the unique benefits of a WTCA membership, Covalent combined animation with testimonies from current members and developers. The animation articulated the brand-centered story and visualized the power of WTCA’s global network. The testimonies further amplified the message, providing real-life evidence of these advantages.
Results: Through the brand video, WTCA improved its brand awareness and interest, potentially boosting the number of new members.
Best for: Business-to-business (B2B) corporate videos
Average hourly rate: $149
Minimum budget: $25,000-$50,000
Founded: 2019
Size: Under 49
Location: New York City, NY
Notable clients: MassMutual, Adobe, Mastercard, PepsiCo, Capital One
Froth & Fur is on a mission to make brands stand out via corporate, B2B commercials, recruitment, customer stories, and B2B product videos. In addition to corporate videos, Forth & Fur provides 3D animations, documentaries, branded entertainment, and social video ads. Its dedication to emphasizing the human connection and simplifying the complex has led to many collaborations with Fortune 500 companies and over 30 awards, including the Telly Awards.
Froth & Fur Success Story
Challenge: MassMutual struggled to break through the competition with its Coverpath life insurance platform. Having achieved lucrative results with Froth & Fur in a previous project, MassMutual tasked the corporate video company to create a video that would increase its user base.
Solution: Meeting with key decision makers, Froth & Fur gained insight into the client’s product, business model, industry, and target audiences. Based on this, the agency developed a storyline, profiling advisors as the inspiring individuals who used Coverpath to succeed. It also created explainer videos that showcased the platform's advantages and marketing videos for sales purposes.
Results: Through the combined efforts of MassMutual’s sales and marketing team, Froth & Fur’s video doubled the client’s user base and achieved a high Net-Promoter Score (NPS). Another notable achievement was that one of the corporate videos won 2 Silver Telly Awards, prompting MassMutual to sign the agency for a multi-year partnership.
Notable clients: Nu Skin, Holiday Inn, Home Depot, Delta Airlines, Cirque du Soleil
Focusing on strategic storytelling and instructional design, The DVI Group produces corporate identity videos, explainer videos, promotional event videos, and corporate event videos. With over 24 years of industry expertise, the corporate video production company has earned numerous accolades, including the Muse Creative Awards and Telly Awards. The DVI Group’s video styles cover a range of different formats, including interactive videos, personalized videos, 2D and 3D animations, motion graphics, visual effects, and scriptwriting.
The DVI Group Success Story
Challenge: With thousands of brand reps worldwide selling its products, skincare company Nu Skin needed a video that would establish quality standards and encourage corporate compliance.
Solution: Understanding the importance of these explainer videos, The DVI Group consulted with legal professionals to ensure the right messaging and wording in the script while presenting practical selling tips. The company chose upbeat and stylish actors to make them more relatable to target audiences and invited the graphics lead on set to ensure that the hand movements coordinated with the illustrations. It also integrated the client’s brand colors into the wardrobe and animation to make everything more cohesive.
Results: Nu Skin was impressed by how The DVI Group accurately captured its vision and niche industry in its 9 compliance videos. The videos helped Nu Skin achieve the standardization it sought after, allowing its brand reps to elevate their service quality.
Notable clients: Zeal Solutions, Amazon, Box Inc, Ateme, Europa Worldwide Group
Winning customers with creative content and campaigns, Venture Videos is adept at a variety of corporate videos, including company profile videos, corporate event openers, recruitment videos, social responsibility videos, investor relations, internal communications videos, instructional videos, corporate documentaries, and more. Beyond corporate videos, Venture Videos also produces animations, social advertising, promotional, product demos, case studies, and training videos. Multiple institutions, including eminent names like the Hermes Creative Awards, have recognized the company’s mastery of video making.
Venture Videos Success Story
Challenge: Training company Zeal Solutions needed a series of scenario-based training videos to supplement its written content on handling difficult situations at work. The videos were envisioned to capture and maintain viewer interest, convey key concepts concisely, evoke emotional responses, stimulate reflection and discussion, and mirror practical challenges in medical and office environments.
Solution: Working closely with the client, Venture Videos transformed written case studies into screenplays, adding dramatic elements to pique viewer attention while remaining believable and factual. The videos also underwent a thorough approval process to ensure they achieved training objectives, evoked the desired emotions, and encouraged meaningful conversations. The company shot the videos in one location to maximize the budget and used different backdrops according to the script's needs.
Results: Venture Videos created 5 informative and thought-provoking videos that allowed viewers to empathize and find appropriate solutions for each scenario. The videos were so successful that Zeal Solution still uses the videos across its digital training program, and commissioned Venture Videos for 2 more projects.
Notable clients: Cascade Strategy, Digital Ocean, Uber Eats, Airtable, Spotify
Vidico combines creativity, video production, and marketing strategies to tell enticing brand stories. Its end-to-end corporate video production process encompasses creative briefing and onboarding, preproduction, production, postproduction, and live-action and animation videos. Its video production capabilities extend to brand, careers, case study, crowdfunding, explainer, overview, social, walkthrough, and app videos. In helping over 450 businesses, Vidico has released 1,200 creative projects, which recorded 1.5 billion project views, raised $15 million in crowdfunding, and won 35 awards, including the Drum Awards and Muse Creative Awards.
Vidico Success Story
Challenge: Tech startup Cascade Strategy needed a video that would reintroduce its brand and products on the market. It envisioned the video to be fun, ambitious, and bold rather than presenting typical formal B2B video elements.
Solution: Vidico partnered with Cascade Strategy to build a human-centered narrative that balanced humor and information. The video featured a suggestive storyline, presenting the taboos and complexities in strategy development. As the video progressed, it showed how Cascade Strategy solves these problems, using animated elements to display the product features.
Results: Cascade Strategy distributed the video across its online channels, recording over 375,000 views, 5,800 hours of watch time, and a 93% view rate. It also increased the impression rate to 40% and doubled the number of subscribers. Recently, the video reached 1.4 million views on YouTube.
Notable clients: VSCO, PayPal, Bed Bath and Beyond, WordPress, Intel
BX Films offers concept creation, scriptwriting, pre-production, production, and postproduction services for corporate videos, helping brands tell their inspiring stories through video. Its specialization extends to brand videos, explainer videos, marketing videos, product videos, creative commercials, and testimonial videos. With a robust video portfolio, BX Films has worked with top global brands like Whirlpool, Toyota, Cisco, IBM, and JBL.
BX Films Success Story
Challenge: VSCO contracted BX Films to create a recruitment video to present its culture, space, creators, visionaries, and artists. Another aspect of the request was to make the video attractive to like-minded individuals and stimulate them to join the organization.
Solution: To capture VSCO’s vision, BX Films used a drone and professional camera to show the beauty of Oakland, where VSCO is located. Then, it complemented these exterior shots with footage of the client’s aesthetic building space, displaying the various rooms and architectural details. Overlapping with the video is the audio of its employee’s testimonies, describing the culture, community, and experience of working at VSCO.
Results: BX Films delivered a two-minute video that accurately represented VSCO’s unique voice, tone, and culture of empowering creative content creators.
Notable clients: Avalon Flooring, Bayer, HP, IBM, Johnson & Johnson
New Pace Productions aims to engage, educate, and inspire by crafting videos that drive results and provide value for money. Its comprehensive corporate video production services span brand identity content, explainer videos, internal communication videos, and social media content. Its offering also covers educational, promotional, animated explainers, company stories, customer testimonials, live event videos, and video series. Having 15 years of industry experience, New Pace Productions has generated numerous quality videos, with 80% of its projects coming from returning clients.
New Pace Productions Success Story
Challenge: Wanting to promote its products, showroom branches, and customer experience, Avalon Flooring partnered with New Pace Productions to develop videos for digital, commercial, and broadcast use.
Solution: New Pace Productions brainstormed with the client and pitched numerous proposals. Based on this, it provided the script, storyboards, casting options, and production schedules. It also used multiple cameras, creative rigging, high-end lighting, and sound equipment for the multi-day shoot. Being in charge of the postproduction process, New Pace Productions edited, animated, added graphics, mixed sound, and color-corrected the footage to round up the video package.
Results: New Pace Production produced 30-second videos optimized for digital use, advertisement spots, and television commercials. The videos were informative, meaningful, lively, and eye-catching, inviting customers to the showroom.
From explainer videos to corporate, business, and healthcare videos, Kasra Design produces high-quality visual stories customized to business needs. Its services include 3D and 2D animation, animated video, motion graphics, video production, non-profit video, event video, TV commercials, and multilingual videos. Serving numerous global businesses, Kasra Design has delivered over 400 videos and won several awards and accolades, including the Motion Design Awards, Indigo Design Awards, and the Los Angeles Animation Festival.
Kasra Design Success Story
Challenge: As part of its substance abuse prevention initiative, the Global International Network About Drugs (GINAD) launched the Network, a global encyclopedic portal on drugs. To convey Network's significance, GINAD tasked Kasra Design with developing an explainer video.
Solution: Kasra Design held in-depth discussions with the client to flesh out project details. From there, it developed the script, storyboard, graphics, voice-over, animation, and sound design. It also used motion graphics to highlight GINAD’s innovative mindset and 3D animation to give the video more depth and realism.
Results: Kasra Design released a two-minute video showcasing the valuable features of the Network so users can fully utilize and appreciate its capabilities. In doing so, it helped GINAD raise awareness on the topic.
How We Picked the Best Corporate Video Production Agencies
We chose the best corporate video production agencies by evaluating hundreds of agency profiles based on their skills, past achievements, reported strategies, client references, and previous collaborations. Through this, we developed an effective assessment process to identify the leading companies with the expertise to provide comprehensive corporate video solutions for different industries.
Our team of industry experts conducted the evaluation based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
Team bios: Overview of employee profiles and relevant video production experience
Top services: Core competencies and areas of focus
Corporate video production expertise: Ability to produce high-quality videos using creative approaches and sophisticated equipment
10 Most Popular Corporate Video Production Companies Compared
Agency name
Location
Hourly rate
Size
Best for
Snowy Peak Films
Castle Rock, CO
$100
Under 49
Overall
Awakened Films
Madison, NJ
$199
Under 49
Internal communications videos
Covalent
Pittsburgh, PA
Inquire
Under 49
Brand videos
Froth & Fur
New York City, NY
$149
Under 49
B2B corporate videos
The DVI Group
Atlanta, GA
Inquire
Under 49
Explainer videos
Venture Videos
Nottingham, United Kingdom
Inquire
Under 49
Training videos
Vidico
Melbourne, Australia
Inquire
Under 49
Animated video production
BX Films
Walnut Creek, CA
$175
Under 49
Recruitment videos
New Pace Productions
Philadelphia, PA
$150
Under 49
Mutli-format videos
Kasra Design
Anaheim, CA
$200
Under 49
Motion graphics videos
Best Corporate Video Production Agencies
2,548 Companies-Rankings updated: September 13, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Ridge Marketing builds memorable brands, engaging digital experiences, and lead-gen campaigns to help companies of all sizes attract buyers and drive growth...
We believe thoughtfully designed customer experiences informed by well-defined brands create moments worth remembering and sharing and those extraordinary moments get, keep and grow more brand lovers for our clients. And as your marketing partner, we'll keep you informed on how those marketing dollars are...
Based in New York, VMGROUPE is a comprehensive luxury branding and digital creative agency. Our expertise spans branding, content creation, digital storytelling, and performance marketing, catering to renowned brands in the beauty, fine jewelry, fashion, fine food, wines & spirits, real estate, and luxury...
Based in San Francisco, OpenLight Films specializes in producing corporate and commercial videos that tell compelling stories. Its mission is to highlight a client's "why" through the creation of visually stunning and captivating narratives. It delivers exceptional results by maximizing ROI, staying within...
Lighthouse Creative is a Singapore based creative agency providing unique and unorthodox creative solutions specialising in making brands and businesses stand out...
the best digital marketing agency in Nigeria with proven data-driven approach
the best digital marketing agency in Nigeria with proven data-driven approach
Whether you are an SME or consulting firm, FMCG, eCommerce or FInTech startup, we leverage actionable insights from your marketing funnel, customers journey, social interests, search queries with competition analysis to develop proven growth strategies that will drive more signups, leads and sales...
FX Productions Canada is your premier destination for top-tier video production services. From captivating commercials to immersive documentaries, we specialize in bringing your vision to life with creativity, professionalism, and unmatched expertise...
Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...
ADIM creates immersive, interactive product presentations that help companies showcase complex machinery and systems in a clear, engaging, and impactful waywhether at trade shows, in client meetings, or online...
Award-Winning Medical Animation & 3D Visualization Agency
Award-Winning Medical Animation & 3D Visualization Agency
VOKA is a US-based MedTech company headquartered in New York. We specialize in advanced 3D medical visualization, operating in two primary divisions: B2B Medical Animation Services for healthcare and pharma, and a flagship B2C interactive 3D Anatomy Atlas...
MindSpring creates custom learning experiences and training programs, including videos and animations that build capability, support change, and deliver measurable results, grounded in adult learning and designed by people who care deeply about making learning work...
SEO Service, Digital Marketing & Social Media Marketing Agency
SEO Service, Digital Marketing & Social Media Marketing Agency
SkyWalk is a strategic digital marketing agency helping businesses grow through SEO, web development, social media marketing, paid advertising, and performance-driven digital strategies. Since 2016, the agency has partnered with startups, SMEs, and MNC brands to improve their online visibility...
We Specialize in End-to-End Photo, Video and CGI Production.
We Specialize in End-to-End Photo, Video and CGI Production.
Your Visual Powerhouse. We specialize in end-to-end photo, video and CGI production, transforming ideas into digital outcomes to elevate the connection between your brand and its users...
Successfully helping world-class companies bring products & services to market.
Successfully helping world-class companies bring products & services to market.
"A well designed product brings users to your products. A well designed product user experience brings customers to your brand for life." — Lars Owens...
RedVan Creative is a boutique design studio that ignites brands through innovative storytelling and captivating illustration. Specializing in brand strategy, graphic design, and digital experiences, we infuse every project with passion and purpose...
We're a Tel Aviv-based video production studio specializing in Explainer, Product, Promo, Kickstarter, and Corporate videos with a sharp focus on tech marketing and English-speaking audiences...
Blender is a team of experts specializing in internet marketing and sales, dedicated to helping brands strengthen their online presence and achieve measurable growth. The team begins by auditing a brands online visibility, defining clear goals and objectives, and developing a strategic roadmap along with a...
Jextures is a UI/UX-led digital experience agency based in Kuala Lumpur. We design digital experiences for brands that care about how they're perceived, not just how they look. Our work blends strategy, design, motion, and technology to shape clarity, trust, and emotional presence across web and mobile...
The Marketing Machine (TMM) is an innovative, creative marketing agency located in downtown Raleigh NC. Our mission is to do everything it takes to bring your B2C brand to life. We work with both Business to Consumer (B2C) and Business to Business companies (B2B) looking to improve or establish their brand...
We focus on growing your sales funnel with qualified leads that are sales ready prospects. There is no better or cost effect method to do that other than digital marketing. We're good at it and we want you to profit from our expertise. Get world-class execution that delivers meaningful results. Reach out to...
The way we tell your story can make all the difference.
The way we tell your story can make all the difference.
Risehouse productions is a video production company based in Lowell, MA. Risehouse focuses on video production to businesses of various sizes and across a variety of industries...
We specialize in creative writing, marketing, web design, and search engine optimization; helping small businesses improve their digital presence. We are made up of a talented professional creative marketing team of Thinkers, Artists, Developers & Promoters. FANATICAL ABOUT PROMOTING YOUR SMALL BUSINESS!...
Content that roars. Storytelling with purpose. Results driven, compelling, award winning content. You need a team that understands your audience, message, and call to action. Check. You also need a team with the tools, talent, and experience. Let us take you through our process and well help take your...
We help SMEs and family businesses leverage video power and stand out from the crowd.
We help SMEs and family businesses leverage video power and stand out from the crowd.
We provide a wide range of video production services at competitive prices, including the production of how-to films, software demonstrations, and testimonials; business videos; events; branded content; social media videos; and bespoke videos...
We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...
Creative Force Solution is a comprehensive digital marketing agency that crafts bespoke solutions to propel businesses toward their objectives. With a profound grasp of diverse industries and sales dynamics, we specialize in crafting captivating content that not only engages but also yields tangible outcomes...
BoostYourCampaign is one of the leading crowdfunding agencies in the world, specializing in launching and scaling successful Kickstarter and Indiegogo campaigns. With a focus on strategic pre-launch planning, data-driven marketing, and effective backer engagement, BoostYourCampaign helps creators achieve...
A collaboration of innovative creatives and a production company built for the now. We make the creative process more efficient and effective, with a global network of talent and resources. Consider us your in-house team. That's how we deliver fresh, relevant, and unmissable work to solve content challenges...
DHD Films is an award winning, full-service video production and motion graphics studio based in Dallas, Texas. We tell compelling stories designed to help build powerful brands using video, the fastest growing communications medium...
Zypsy is a design and investment firm for founders. We design, build, and engineer the brand, product, and websites that exceptional teams use to earn trust from customers, investors, and talent. We invest in the founders we believe in...
McGill Productions is a UK-based award-winning video production agency specializing in cinematic branded content, social media campaigns, documentaries, corporate films, and commercial video advertising. Founded in 2017, the company works with major international brands to create story-driven video campaigns...
In a rapidly expanding world of ideas and information, every second counts. Rising above the noise becomes increasingly more difficult. Having the right audience comprehend your message quickly and efficiently is what matters. We thrive on translating those ideas into messages that are easy to understand and...
Our mother language is video, and our extensive experience as publicists and brand managers has led us to specialize in different fields to devise, record and edit videos for companies, taking on multiple facets and responsibilities to always achieve excellence...
Onion Skin Studio combines the artistry of animation with creative flavors to deliver visually captivating experiences. Explore our creative kitchen and indulge in gourmet-level storytelling that leaves a lasting impression...
Sinspired Studio is a European game art studio creating high-quality 2D and 3D visuals for mobile, PC, and console games. We blend creativity with strong production skills to deliver characters, environments, concept art, and animations that help games stand out...
A creative video agency making content that helps you sell more!
A creative video agency making content that helps you sell more!
Estoot is India's leading creative video advertising agency. We are a one-stop-shop for crafting visually striking, high-performing video ads for your brand. From ideation to final delivery, we handle everything to deliver video ads that not only look good but perform even better...
Sōvyn is a full-service public relations, marketing, and communications agency specializing exclusively in healthcare, health tech, biotech, life sciences, and dental tech. The agency helps healthcare organizations build brand visibility, establish thought leadership, and generate business through...
Storytellers Australia: Your B2B Content & Design Partner.We create a full brand experience for industry leaders so you can connect, delight and achieve more...
A top TV commercial and video production company in NYC
A top TV commercial and video production company in NYC
Flow is a top video production agency specializing in creating high-quality video content, TV commercials, branding and corporate videos for a wide range of quality-focused clients. Based in the New York City and Philadelphia area, Flow services clients worldwide...
An NYC-based video production agency working towards a more sustainable, collaborative world. We primarily focus on projects for products and services that help benefit people, the environment, and society as a whole...
EDS, a trailblazing Social Media Marketing & Lead Generation Company based in Dubai, UAE, is excited to announce its groundbreaking transition to providing comprehensive 360-degree strategies and solutions to its esteemed clientele...
Amplify Your Brand, Think Big: Your Fashion Branding Partner
Amplify Your Brand, Think Big: Your Fashion Branding Partner
Think Big Design Group, located in Soho, New York, is a design fashion branding agency that thinks big for clients in the beauty, health, hospitality, food, fashion, and fitness industries. Our multidisciplinary team of creative professionals specializes in bringing ideas to life through innovative design...
A corporate video production company is a specialized agency that produces professional films for businesses that can be used both for internal (e.g., training videos and event videos) and external (e.g., promotion and marketing) purposes. In managing the preproduction, production, and post-production processes, a corporate video production company helps communicate the business’s brand and values, striving to make the brand more memorable and relatable to its employees, stakeholders, and target audiences.
Businesses value corporate videos because they help them overcome numerous internal and external challenges. This includes:
Lack of innovative ideas to creatively and effectively communicate the brand message
Challenges in crafting scripts, visuals, and audio that can successfully engage audiences
Complications in planning pre-production, production, and post-production to maximize efficiency
Struggles in providing the required equipment and software for a complete corporate video production process
Issues in accessing top animators, voice actors, crew members, professional actors, hair and makeup artists, and other essential talents
Data shows that 93% of companies believe video is crucial in their marketing strategy, with 57% planning to dedicate more resources to video production within the year. According to the source, 43% of produced videos were product-related, 38% were educational and instructional videos, 18% were customer testimonials, and 10% were company culture videos.
Success story
While the statistics affirm the value of video assets, the following case study vividly illustrates how corporate video production companies are pivotal in building a positive brand image:
Challenge: To support the next generation of trade professionals, Project MFG annually holds Clash of Clans, an event where students from different American trade schools compete. Envisioning to present the event with an entire reality competition docuseries, the organization reached out to Synima.
Solution: In partnership with ATS, Synima interviewed the competitors, selected compelling storylines, and developed a script. For the next three days of the event, the agency captured it in action, focusing on the audience and students’ natural reactions to the events as they progressed.
Results: By the end of the event, Synima delivered multiple videos showcasing the importance of the event, its mission, and different student stories. The event’s YouTube videos reached over 100,000 views, impressing Project MFG and leading them to hire Synima for other smaller regional and subdivision competitions.
What do corporate video production companies do?
Corporate video production companies create videos for various business operations, including marketing, recruiting, training, and internal communications. They provide a team of producers and crew members to professionally plan, shoot, edit, and distribute videos according to businesses’ needs and requirements.
Key services that corporate video companies provide include:
Scriptwriting Drafting the dialogues, voiceovers, and text that will appear on the video
Storyboarding Planning the visual elements of a video, including camera angles and transitions, props, and cast positioning
Location scouting Searching for potential locations for the video shoot and assessing their suitability in terms of lighting, foot traffic, and shooting permission for that specific area
Casting Selecting talents that can effectively convey the intended brand message on video
Film and record Recording raw footage and audio that may be included in the video, including interviews and B-Rolls
Audio mastering Mixing and layering audio and music tracks to match the narration and emphasize the video message
Animation and motion graphics Adding effects, illustrations, 3D elements, and other elements to enhance storytelling
Post-editing Combining the raw footage together to tell a comprehensive and compelling story, which includes color correction, adding transitions, and formatting the video to select digital platform requirements (e.g., Instagram, Facebook, and YouTube)
Below are common types of corporate videos:
Company profile video
Explainer video
Testimonial video
Internal communication video
Corporate social responsibility video
Recruitment video
Training video
Event video
Brand video
Success story
Indigo Productions’s project demonstrates the impact of a corporate video production company's services on businesses:
Challenge: Launching a new communications network, Markit Group tasked Indigo Productions with creating a visually stunning video to create hype among its target audiences and prompt them to visit its website.
Solution: Indigo Productions proposed a 3D exploration video concept and developed the script, narration, visuals, and original musical score. It also crashed a 300-computer render farm to create captivating 3D animation.
Results: The production efforts resulted in a 60-second 3D commercial that fully captures the essence of the client’s new product, Markit Collaboration Services.
How much do corporate video production agencies charge for their services?
Video length Longer videos require more footage, editing, and crew members, increasing project costs.
Video location Projects requiring long trips and multiple locations can raise project prices, as businesses are required to pay for travel and lodging expenses.
Type of video Different video types require different equipment, tools, and teams. For instance, a fully animated video needs a team of animators and voice actors. On the other hand, a live video needs on-screen actors, hair and makeup artists, and costumes and props.
Project scope and requirements Projects often entail hiring hair and makeup artists, renting locations, and producing props, leading to bigger production teams and extension of the costs.
Project timeline Corporate video production agencies charge more for projects that require rush work and have shorter timelines.
Licensing fees Although usually folded into the overall costs, projects that require purchasing of multiple sound, footage, and other elements can make the project more expensive.
The top 50 corporate video production agencies on DesignRush charge an average of $154 an hour. 15.6% of the video production companies on DesignRush accept projects under $1,000, while 1% require a $50,000 minimum budget.
Why should I hire a corporate video production agency?
You should hire a corporate video production agency because they have the expertise, tools, and equipment to produce professional corporate videos that effectively convey the intended message. This, in return, translates into higher conversion rates, brand trust, customer loyalty, and sales. Additionally, corporate video production agencies can provide access to talents, business partners, and locations that otherwise may have been difficult to source internally.
Hire corporate video production agencies because they:
Lend expertise and skills in corporate video production and industry trends
Provide the necessary equipment, software, and tools to cover all production necessities
Reduce the cost of hiring temporary crew members, buying software, and renting equipment
Maximize return on investment by producing multiple videos from one footage
Have access to talent connections and unique shooting locations
Capture audience attention with professional videos
Optimize final video products according to various platform requirements
Success story
Challenge: Educational toy company VTech Electronics experienced these advantages firsthand when it partnered with New Pace Productions to create demo videos of its products, intended to be featured across its Amazon store. The videos must comply with the platform’s requirements and be compatible with the client’s website and YouTube channel.
Solution: New Pace Production provided the equipment and personnel for the production and post-production processes and completed the editing, animation, and video graphics. It also closely collaborated with stakeholders, using Smartsheet and Frame.io to gather feedback and approval.
Solution: New Pace Production delivered nearly 100 product demo videos, ranging between 30 and 90 seconds. The project was completed within the client’s budget and a six-month deadline. The videos were highly praised and received favorable press coverage, elevating VTech’s reputation.
How do I choose the best corporate video production company for my business?
You can choose the best corporate video production company for your business by following these steps:
Research about videography Learn more about the corporate video production process and what does it entails. This will help you understand how a corporate video production company can assist you with your project.
Determine project requirements Outline your purpose, goals, key performance indicators (KPIs), and desired deadline. Also, specify the video content, story, and the platforms where you’ll publish the video.
Collect samples Create a list of videos you want to emulate with your corporate videos. Doing so will help you better articulate your vision and how you wish the videos to be presented.
Define your budget Determine how much you can allocate to videography, casting, location rental, music scoring, props, and other items needed for your corporate video.
Search for potential partners Look at marketplaces, listings, community forums, and agency directories like DesignRush. Ask business partners and colleagues for corporate video production company references.
Check their track record Research the agency's background and review their past work, case studies, client testimonials, reviews, certificates, and industry awards.
Evaluate specialty Go through their list of services, business partners, and industry expertise to determine the agency's experience in your niche and whether it has the skills to effectively communicate your story and engage audiences.
Send a request for proposal (RFP) Provide a copy of your project scope, goals, expected deliverables, estimated timeline, video samples, and business background. Compare proposals from different providers to identify options that align with your needs and offer the best value for money.
Interview the shortlisted agencies Discuss with the corporate video firm how they plan to execute your vision and select those who understand your ideas, goals, needs, and values.
Ask about their tools Inquire about the agency’s type of cameras, equipment, and video editing software. Select agencies that use sophisticated and specialized equipment you might need. For instance, a drone for aerial shots.
Negotiate the terms Communicate your needs and financial considerations with the agency. Many corporate video production companies are willing to negotiate terms or suggest a pricing model that accommodates your budget.
Settle the legalities Before finalizing the contract with your chosen corporate video production company, make sure it outlines all project terms, including fees and expected deliverables. This protects both parties and clarifies expectations.
If you need help with the selection process, visit DesignRush’s Marketplace. We’ll connect you with five suitable prospects based on your project requirements — for free.
What are the key success metrics in corporate video production?
There are numerous key success metrics in corporate video production. However, it is important to choose the metrics that best align with your project goals, as it will give better insight into the effectiveness of your video.
Below are common key success metrics for corporate videos:
Unique view count Calculates the number of people who watch the video for the first time and can be compared to the number of expected viewers
Average view duration Monitors the average length of time audiences watched your video and can determine their level of engagement
Play rate Pertains to the number of people who play the video and is helpful when businesses have embedded videos without auto-play
Completion rate Indicates the number of people that have watched the video from the beginning to the end
Audience retention Identifies if viewers are skipping or dropping off from the video
Social shares Determines the number of times people have shared the video on social media to identify the brand’s reach and visibility
Social media engagement metrics Measures the number of likes, comments, and mentions on social media
Click-through rate Monitors the number of times people immediately click the link associated with the video, which takes them to the company website or landing page
Conversion rate Calculates the percentage of people taking a desired action, such as clicking the video link, buying products, or signing up for an event
Bounce rate Measures the number of times a viewer closes the website where the video is embedded
Buffering time Identifies the speed it takes for a video to load before playing
Return on investment Compares the value a business earns from the video to the amount they spent creating it
What questions should I ask corporate video production agencies before hiring one?
You can ask corporate video production agencies the following questions before hiring one:
Its Relevant Background
How long have you been in the business?
Are you familiar with my industry and market? Can you share examples and references?
Can you provide a portfolio of your completed corporate videos?
Its Services and Processes
What kinds of corporate videos do you specialize in?
Can you walk us through your general workflow and process of creating a corporate video?
What kind of gear, tools, and software are you using?
Do you provide additional services aside from videography? Does the service extend to casting, video editing, post-production, and distribution?
How long does it take to edit a corporate video?
Do you offer revisions on edits or changes? If so, how many revisions are included in your service package?
How do you handle changes in deadlines or timelines?
What are your data privacy and security policies and practices?
Do you outsource your services?
Related to Your Project
Who owns the copyright of our videos? What will happen if we don’t renew them after a certain period?
What is our expected level of involvement? How much creative control can we have over the entire process?
Who will be working on our project? What are their credentials?
Will we have access to all the design source files?
What is the typical length for a corporate video? What video length do you suggest for our project?
What is the estimated timeline for our project?
What are the costs associated with video production for our requirements?
What are the best corporate video production companies in the US?
The best corporate video production companies in the US are the following:
Proposals