Finding clients is one of the biggest challenges for video production agencies. Businesses today want more than just stunning visuals — they need a strategic partner who understands their goals and delivers measurable results. But the real struggle isn’t just delivering great work; it’s standing out. How do you attract clients who seek you out, rather than constantly chasing them?
We’ve been helping agencies connect with clients for years. Drawing from our experience, we’ve compiled 10 proven strategies on how to find clients for video production. These tips will help you boost visibility, build credibility, and create a steady pipeline of high-value clients.
Table of Contents
- Create a High-Impact Website
- Leverage Social Media
- Optimize for Search Engines (SEO)
- Encourage Client Reviews
- Encourage Client Referrals
- Take Advantage of Networking Opportunities
- Use Paid Advertising to Target Businesses
- Collaborate With Complementary Businesses
- Join Freelance Platforms and Job Boards
- Get Listed in Agency Directories
- How To Find Clients for Video Production: Key Takeaways
- How To Get Videography Clients: FAQs
1. Create a High-Impact Website
Your online presence refers to everything about your video production company that potential clients can find online, such as your website and search engine visibility. When you have a strong online presence, you make it easier for clients to find you and position yourself as a credible choice for them.
Your website acts as your digital storefront and is often the first interaction potential clients have with your agency. It showcases your work and guides users toward taking action.
To create a high-impact website, it should have:
- A well-designed landing page: Your homepage or dedicated landing page should immediately communicate your offering, expertise, and unique value. Keep it visually appealing and concise, with a clear headline, brief service overview, clear calls-to-action (CTAs), and an easy way to contact you.
- A portfolio that tells a story: Clients want to see your past work before making a decision. Highlight projects that delivered real results, such as increased engagement or successful video campaigns, and organize them by category or service type for easy navigation.
- A video demo reel: A video demo reel is your highlight reel — a short, engaging compilation of your best work. To make it effective, keep it short (30-90 seconds), engaging, and results driven. Place it above the fold on your homepage so visitors see it instantly.
- Fast loading speeds: Many visitors will browse your site on mobile devices, so ensure it’s optimized for speed and responsiveness. A slow-loading site can frustrate users and drive potential clients away.
Nomobo is a video production company that effectively showcases its expertise through a high-impact website. Their site features a visually appealing design, a well-organized portfolio, and clear calls-to-action, providing visitors with an engaging and informative experience.
2. Leverage Social Media
Social media is a powerful tool for positioning your agency as an industry leader and connecting with potential clients. A strong presence on platforms like LinkedIn, Instagram, and YouTube can help attract businesses actively looking for video production services.
To leverage social media to get clients:
- Build trust through storytelling: Businesses want to see your process, creativity, and results before hiring you. Use social media to share behind-the-scenes footage, client testimonials, and completed projects to highlight your agency’s skills and professionalism.
- Engage with your audience: Social media is about conversations, not just content. Respond to comments and DMs, join industry discussions, and use relevant hashtags to reach a broader audience.
- Connect with decision-makers: LinkedIn is the best platform for B2B client acquisition. Use it to connect directly with CMOs, marketing directors, and business leaders who might need your services. Post valuable industry insights and thought leadership content or even send personalized connection requests offering a free consultation or demo reel.
GoPro excels in leveraging social media to connect with potential clients. They’ve acquired over 20 million Instagram followers, 10 million on Facebook, 2.1 million on X, and 3 million on TikTok through user-generated content and engaging videos across platforms
3. Optimize for Search Engines (SEO)
Search engine optimization ensures that when businesses search for video production services, they find your agency first. A well-optimized website attracts high-intent leads — potential clients actively looking for professional video production.
To make SEO work for client acquisition, focus on:
- Targeting the right keywords: Use keywords naturally in your website copy, blogs, and case studies that clients would type into Google when looking for video production services. Examples are “corporate video production”, “commercial video production services”, or “branded content specialists.”
- Creating client-focused content: Content marketing improves SEO while positioning you as an expert. Publish blogs or case studies that address industry pain points, showcase success stories, or explain the ROI of video production.
- Improving technical SEO: A slow or poorly structured site can lose potential clients before they even reach out. Optimize your site’s metadata, alt text, and loading speeds to improve search engine rankings.
4. Encourage Client Reviews
Positive reviews serve as social proof and play a major role in convincing potential clients to choose your agency. A strong review profile on Google, LinkedIn, and industry directories can increase credibility and attract more leads. To get more reviews:
- Ask at the right time: Request reviews when client satisfaction is at its highest, such as after delivering a successful project or when they express appreciation for your work.
- Highlight measurable results: Encourage clients to mention specific outcomes and metrics like increased engagement (e.g. “Our brand video boosted social media engagement by 65%”), higher conversions (“The product video helped increase sales by 30% in one quarter”), or brand impact (“The explainer video helped simplify our messaging and improved customer understanding”).
- Make it easy: Send clients direct links to review platforms and follow up with a thank-you note to strengthen your relationship. You can also repurpose reviews into social media posts, case studies, or website testimonials to maximize their impact.
5. Encourage Client Referrals
They say referrals are gold — and it’s true. Happy clients who trust your services can be your most powerful advocates, bringing in leads that already have a certain level of trust in your agency.
And the numbers back it up too: 84% of B2B decision-makers say their buying process begins with a referral. What’s more, referral marketing helps businesses generate 3 to 5 times higher conversion rates compared to other channels, making it one of the most effective strategies for growing your video production agency’s client base.
To encourage referrals:
- Deliver exceptional work: Satisfied clients are more likely to recommend your services. Consistently exceed expectations to create advocates who’ll refer others to you with confidence.
- Create a referral program: Offer clear and enticing incentives, such as discounts on future projects or added services, for clients who refer new business to you.
- Ask at the right time: Timing matters — request referrals when a client is most satisfied, such as after delivering a successful project.
Pro tip: Follow up with clients who’ve referred others to thank them and keep the relationship strong. Personalized gestures, such as a handwritten note or a small gift, can go a long way in showing appreciation.
6. Take Advantage of Networking Opportunities
Networking remains one of the most effective ways to find clients for your video production agency. Building personal connections with decision-makers helps you stand out and establishes trust before a project even begins.
Where and how to network effectively:
- Attend industry events and conferences: Trade shows, expos, and creative industry meetups are excellent opportunities to connect with marketing managers, brand executives, and business owners actively looking for creative partners. Be prepared with business cards, a polished pitch, and examples of your work.
- Join local business communities: Participate in your local chamber of commerce, entrepreneur groups, or regional creative meetups. These organizations often connect you with small businesses in need of local video production services, such as event coverage or promotional videos.
- Leverage LinkedIn and online groups: LinkedIn is a goldmine for networking with decision-makers like CMOs or marketing professionals. Share content that demonstrates your expertise, such as portfolio highlights or insights into the benefits of video marketing. Join relevant online groups or forums to expand your visibility further.
Pro tip: Focus on building genuine relationships, not just selling your services. Listen to the challenges businesses face, offer helpful insights, and follow up with personalized messages or proposals.
7. Use Paid Advertising to Target Businesses
Paid advertising is an effective way to connect with businesses actively searching for video production services. Platforms like LinkedIn, Google, and Bing Ads allow you to put your agency in front of decision-makers, such as marketing managers and CMOs, at the right moment.
How to use paid advertising effectively:
- Run Google Ads for targeted keywords: Bid on phrases like “corporate video production services” or “brand storytelling video agency.” These ads ensure your agency appears prominently in search results when businesses are looking for solutions.
- Leverage LinkedIn Ads: LinkedIn’s advanced targeting tools let you reach specific audiences, such as company executives, marketing directors, or decision-makers in key industries. Sponsored posts, message ads, or carousel ads featuring your portfolio can generate interest and inquiries.
- Retarget website visitors: Use retargeting campaigns to reconnect with potential clients who’ve visited your site but haven’t yet taken action. These ads serve as reminders to keep your agency top of mind.
8. Collaborate With Complementary Businesses
Partnering with businesses that offer services aligned with yours is a great way to expand your client base. These partnerships allow you to cross-promote services, tap into new audiences, and build mutually beneficial relationships that generate consistent leads.
How to find and collaborate with complementary businesses:
- Identify potential partners: Look for businesses that share your target audience but don’t directly compete with your agency. Examples include marketing firms, branding agencies, web design companies, and event planners.
- Offer bundled services: Collaborate on projects by combining your expertise with theirs. For instance, you could partner with a branding agency to provide clients with a complete brand refresh package, including video content.
- Create referral agreements: Establish formal or informal agreements where both parties refer clients to each other. Incentivize referrals by offering discounts or commissions to your partners.
- Collaborate on content marketing: Co-create blogs, videos, or webinars that showcase how your services complement each other. For example, a marketing agency might highlight your video production skills in a joint case study.
Pro tip: When approaching potential partners, focus on how the collaboration benefits both parties. Highlight how your combined expertise can solve client challenges more effectively and bring added value to shared audiences.
9. Join Freelance Platforms and Job Boards
Freelance platforms and job boards can be valuable tools for finding clients, especially if you’re just starting out or looking to expand your client base. These platforms connect businesses with professionals, making it easier to secure short-term projects or long-term partnerships.
Best platforms for video production agencies:
- Freelance marketplaces: Websites like Upwork, Fiverr, and Toptal allow agencies to showcase their services, bid on projects, and connect with clients actively searching for video production expertise.
- Job boards: Platforms like Indeed, Glassdoor, and SimplyHired list corporate job postings that often include contract-based or freelance video production roles.
Tips for success on these platforms:
- Optimize your profile: Use a professional photo, write a clear summary of your skills, and include a strong portfolio to attract attention.
- Target the right projects: Focus on projects that align with your expertise, whether it’s corporate videos, event coverage, or branded content.
- Maintain a strong response rate: Quick, professional communication increases your chances of landing high-value clients.
- Collect reviews and testimonials: Positive feedback from previous clients boosts your credibility and helps attract more business.
Pro tip: Freelance platforms and job boards are great for building a pipeline of projects but combining them with more targeted strategies like agency directories and networking will help you secure higher-value clients.
10. Get Listed in Agency Directories
Getting listed in reputable agency directories is another strategy for finding clients for your video production agency. An agency directory like DesignRush can connect you with businesses ready to move forward in the agency selection process. This means higher-quality leads and faster project turnarounds.
By listing your agency, you position yourself directly in front of companies ready to invest in video content, whether it’s for marketing campaigns, brand storytelling, or product showcases.
Once listed, your agency profile includes essential information such as services, reviews, past projects, pricing, and more. Prospective clients can easily filter through categories to find you, ensuring your services match their needs.
How to maximize your directory listing:
- Optimize your profile: Include a compelling agency description, a strong portfolio, and client testimonials to showcase your expertise.
- Use high-quality visual: Highlight past work with well-presented case studies and engaging video samples.
- Encourage client reviews: Positive feedback on your profile boosts credibility and helps attract more inquiries.
Pro tip: Choose directories with strong industry authority and a proven track record of connecting agencies with quality clients. DesignRush’s Agency Directory, for example, helps video production agencies get discovered by businesses actively looking for their services.
How To Find Clients for Video Production: Key Takeaways
Securing clients for your video production agency takes a thoughtful approach and consistent effort. These tips are designed to help you increase your visibility, establish credibility, and build lasting client relationships.
To take the next step, your agency in DesignRush’s Agency Directory to attract a steady flow of clients and position your agency as a trusted partner for businesses seeking professional video production services.
How To Get Videography Clients: FAQs
1. How to get videography clients?
Start by building a strong portfolio that showcases your expertise. Network with local businesses, leverage referrals, and list your services on freelance platforms or directories like DesignRush to increase visibility.
2. How do I market myself as a videographer?
Focus on creating a professional online presence. Optimize your website, showcase client testimonials, and engage on platforms like LinkedIn and Instagram. Highlight your expertise in niche areas such as corporate videos, branded content, or event coverage.
3. How can I generate leads as a videographer?
Use targeted strategies like Google and LinkedIn Ads, retargeting campaigns, and networking at industry events. Encourage referrals and consider partnerships with complementary businesses, such as marketing or branding agencies, to tap into their networks.
