What Are 2D Animation Studios?

2D animation studios create the illusion of movement using graphic representations. These experts could produce various animations, including logos, action graphics, or commercials.

2D animation studios create the illusion of movement using graphic representations. These experts could produce various animations, including logos, action graphics, or commercials.

People approximately view online videos for at least 100 minutes every day on average. With this, the role of animators that work in two dimensions, or 2D animators, is to create designs that convey a narrative. They animate scenes and draw pictures on paper and in computer software to narrate a story. They employ their artistic talents to create designs or logo designs representing movement in a two-dimensional space.

They may work in various fields, including architecture, entertainment, or technology. However, animators are paid the highest in the media industry.

video expert working in a 2D animation studio
Animated videos increase conversion rates in businesses by 20%

What Do 2D Animation Companies Do?

Pre-production, production, and post-production are the three stages that 2D animation companies go through to generate a sequence.

The pre-production phase includes:

  • Writing the story
  • Creating and identifying the characters
  • Making the storyboard
  • Selecting the design aesthetics
  • Finalizing the backgrounds on which the animation will take place

2D animation studios assemble all the components during the production phase and begin animating the scenes. This involves crude sketches being animated at first, then being refined into line drawings; layering the scenes and backdrops; matching the character images to the conversation that has been recorded; and compositing to the final render.

In fact, 2D animation services companies can perform a last visual clean-up, combine sound effects and music, integrate visual effects, and render all the components to create the final result during the post-production phase.

Apart from the three-stage process that they follow, they are also responsible for the following:

  • Engaging with clients, managers, directors, and others to discuss a project's demands for animation
  • Creating storyboards, concepts, and sketches are presenting them to clients for review
  • Creating and displaying frames to illustrate movement
  • Creating backgrounds with art and overlaying images against them
  • Delivering animations for review, modifying animations in response to feedback, incorporating visual and audio effects in post-production, and getting animations ready for delivery
  • Investigating new animation techniques or methods to hone abilities

How Much Does a 2D Animation Services Company Charge?

The price of 2D animation services depends on several factors. The different factors are:

  • The type of animation you want (character, computer-generated, etc.)
  • The number of frames you need for your animation
  • The length of your project
  • The complexity of the project (How many characters are involved in the movie along with their movements)
  • The level of quality you want to achieve (Low budget or high budget)

Most European businesses offer 2D animation services at hourly prices between $25 and $100, while most American 2D animation companies charge between $100 to $199 per hour. Moreover, in Asia, 2D animators charge $25–$49 per hour.

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Why Should You Hire 2D Animation Companies?

One of the many types of videos that practically any entrepreneur can afford to produce and distribute is 2D animation or video, which is also one of the most cost-effective yet beneficial video formats. There are many 2D animated videos to be found if you search for videos online.

Additionally, the preference for video content extends beyond purely entertainment uses. Brands can benefit from video. About 54% of customers want more video content from brands or companies they like.

According to Infographic Journal (2018), 81% of companies currently employ videos as a marketing strategy. The only way to stand out from the competition is to produce amazing videos with a ton of value. You can't achieve it by spending years studying specific talents, so if you're not ready to do that, think about working with 2D animation studios.

Reason #1: You Have Access to Expert Advice

Making high-quality videos is no joke; if you still need to develop your video-producing abilities, you will need expert coaching. You don't have to feel guilty about asking for assistance. If you choose to collaborate with a 2D animation studio, you can utilize their resources in exchange for a small fee.

A group of experts will handle your issue and answer your query. What kind of video would be effective for the specific product/service you are attempting to sell will be suggested by experts like graphic designers, copywriters, marketers, and other specialists.

One significant aspect is that the consulting continues even after your contract with them expires. Imagine the amount of money you will save if you choose a 2D animation firm since you will avoid paying many consulting costs by using just one of their services.

Reason #2: Your Project Will Be Handled by a Team of Knowledgeable Experts

Utilizing the software, one can make a 2D video of outstanding quality. You may locate and utilize Kinetic typography After Effects templates on your video if you use that program. But the truth is that creating a beautiful 2D animation video calls on various abilities other than just the skill to edit films. It requires effective directing, scriptwriting, voice acting, and more.

Working to produce a 2D animation output does require a lot of software and video experimentation. By employing 2D animation services and utilizing all their abilities, you can save a lot of money you might otherwise have if you tried to handle everything yourself.

Reason #3: You Stand a Better Chance of Getting the Results You Want

According to HubSpot, 80% of users recall a video ad they viewed in the past 30 days. Although that is a positive truth for marketers, there is a caveat.

The requirement is that the audience participates and watches the entire video. As human attention is limited, capturing and retaining people's attention is difficult. Using product videos can boost sales by 144%, as per Niel Patel.

You should not post subpar videos because they will reflect poorly on your brand. To create a video that will strengthen your firm's vision and increase leads and sales, 2D animation companies will go through all steps necessary to help you achieve your bottom line.

In specific circumstances, the video can even go viral and become a hit, bringing in an influx of revenue for your company.

Reason #4: You Can Concentrate on Other Aspects of Your Business

As a business owner, you should concentrate on marketing, but it's also critical to focus on other aspects of your organization, such as finances, strategy, planning, and so on. You can only concentrate on different parts of your business if you devote all your time to studying video-producing techniques.

The time you invest in learning new abilities might be put to better use in more lucrative business endeavors like enhancing your offering or developing a new product. By concentrating on the areas that matter the most, you can focus on growing your organization while letting 2D animation studios handle all the hassles.

Reason #5: You Increase the Variety of Videos You Can Produce for Your Product or Service

Among many 2D animation videos are explainer videos, short stories, product demos, etc. You must take the time to become knowledgeable about all kinds of videos to create an output that meets your project's demands.

There are 2D animation studios that have been producing videos for a while, so they have the experience to produce different formats. By utilizing the expertise of 2D animation service providers, you may choose or produce 2D animation videos, expanding your options for creating different videos and selecting the most appropriate type for your current campaign.

For your business, 2D animation companies can make a unique movie for each stage of the purchasing process, such as one video to promote brand awareness and another for a landing page.

How To Choose the Right 2D Animation Services Provider for Your Business?

Consider money and time when planning your marketing strategy in today's fast-paced business world. Finding the best 2D animation studio for your business will require time-consuming research. Here are some steps on how you can choose the ideal 2D animation services provider for your business:

Step #1: Assess Their Technical and Creative Expertise

Finding out if a firm has the creative flair, technical know-how, and animation style that meet your objectives is the first step in selecting the best 2D animation studios. Be aware that every animation style, including 2D, 3D animation, explainer video production, and whiteboard animations, calls for specific skills and expertise with particular tools and technology. Find the expert by doing this.

In addition, bear a few things in mind while you evaluate the various possibilities. For instance, the tone and feel of your brand and the way your target market watches videos. With this knowledge in hand, you'll be prepared to proceed to the work's analysis, which is the next step.

Step #2: Evaluate Their Demo Reel

The evaluation of the 2D animation companies' output follows. But reviewing any 2D animation studio's portfolio is a challenging task. You could request the demo reel rather than spending so much effort on it. This will help you better appreciate the company's capabilities and gain a better picture of the following:

  • 2D Animation Style
  • Quality of Job Delivery
  • Placement of the Soundtrack and Narration
  • Visuals Originality
  • Storytelling Skills

In other words, watching a ton of animated videos produced by the animation company is unnecessary, thanks to the demo reel. By analyzing the complex sceneries, transitions, color schemes, and scene organization, you can see how your potential 2D animation services provider works.

Step #3: Assess Their Willingness to Receive Feedback and Facilitate Edits

The number of edits that 2D animation studios offer is a crucial factor to consider. Consider doing business with a company open to working together and collaboratively. Additionally, be okay with making numerous modifications until the final result is precisely what you desire.

When creating a video, the subjective and artistic nature of the work may lead to a different final product than what you may have planned. Talk to the 2D animation company in advance if you are particular about the outcome. You should bargain over how many revisions they will permit as a result. Many companies only allow two to three modifications.

Step #4: Consider the Cost of Their 2D Animation Services

A vital component of a digital marketing strategy is video production. It may, however, have a predetermined budget that differs from one of the preferred 2D animation services companies. However, there is something for everyone, so don't worry. All you need to do is look long enough to get the appropriate one if you want to keep within your spending limit and enjoy the best 2D video.

Additionally, discussing your demands and specifications is advised to prevent problems later in production.

Step #5: Analyze If They Would Be Able to Value Your Brand

Lastly, don't compromise on your vision or your brand's requirements. Decide what you want the video to do, where you want to post it, and what your audience will find more appealing. After a clear idea of the final product, you may look for 2D animation studios that make videos that mirror your brand's distinctiveness.

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10 Questions to Ask 2D Animation Companies Before You Hire One

  1. Could you describe a project you worked on that you are particularly proud of?
  2. What do you consider to be the most crucial aspect of animated storytelling?
  3. How do you work together on a project with your client?
  4. What difficulties did your 2D animation studios company experience, and how did you resolve them?
  5. How do you handle numerous projects at once?
  6. Could you share strategies or tried-and-true methods for boosting viewer engagement with animated content?
  7. How do you stay current with emerging trends and technologies in the animation industry?
  8. How do you set up your communication with your clients and staff?
  9. How do you respond to criticism of your work, and how does it affect how you do it?
  10. What distinguishes you from the rest of your key competitors?

Takeaways on 2D Animation Studios

The anticipated size of the global animation market in 2021 was USD 372.44 billion, and it is expected to surpass USD 587.1 billion by 2030, expanding at a CAGR of 5.2% from 2022 to 2030.

With this information in mind, you should choose the animation company that best meets your needs because your business has great growth potential when you engage with reliable 2D animation studios. To recap the significant steps that you have to consider, you should:

  • Assess their technical and creative expertise
  • Evaluate their demo reel
  • Assess their willingness to receive feedback and facilitate edits
  • Consider the cost of their 2D animation services
  • Analyze if they would be able to value your brand

Finally, since it's a significant investment, take your time to carefully consider all of your options before deciding. The advice provided above will help you locate the top 2D animation company.

Best of luck!


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