Standout Features:
- Clear homepage hierarchy and CTAs
- Uniform grids and intuitive filters
- Visual reinforcement of value props
Ziptie.com is a US-based manufacturer of premium cable ties and security seals, with over 80% of its business driven through eCommerce. While its brand awareness was strong, outdated UX and poorly structured pages made it difficult for users to find products, compare options, or convert.
That’s why, for its website redesign, Digital Silk focused on three friction points: unclear homepage flow, cluttered category pages, and low-performing mobile layouts that led to a staggering 87% drop-off during the browse stage. To turn things around, the design team implemented a bold new homepage layout, placing the most in-demand categories and offers front and center. Supporting banners and value props like same-day shipping also became more prominent to ease decision-making.
The biggest breakthrough? Product listing pages were fully restructured with a clean, mobile-first layout. Instead of long, unstructured rows of items, each product collection displays a consistent grid of 20+ SKUs above the fold, complete with clear titles, thumbnails, and clickable CTAs. Filters are more intuitive, while default layouts prioritize top-selling lengths and materials. These changes reduce visual fatigue and let buyers scan, compare, and act faster.
Just one month post-launch, the redesigned experience showed strong results. Browse-stage abandonment fell to 68%, which indicates a smoother discovery process. Cart abandonment was cut in half, and the returning customer rate jumped 37%. This proves that better UX not only converts new customers but also keeps them coming back.
The new Ziptie.com shows that even in highly functional industries like manufacturing, good design can directly impact bottom-line performance. With a strong mobile experience, clearer product visibility, and streamlined navigation, the site is a powerful example of purpose-built eCommerce for industrial buyers.
