A Unique Combination Of Fonts Lends Legibility And Readability To The Content
Tecnam’s website copy uses a unique combination of serif and sans serif typeface.
The serif typography belongs to the Georgia family of fonts and is predominantly used in headings, subheadings and main menu items. The Verdana sans serif typeface is used in the main copy, bits of content, calls-to-action and other messaging elements.
The fonts are large enough to be quite readable for viewers with impaired vision and, just as importantly, on smartphone screens where a smaller font could compromise legibility.
This way, crucial bits of info are visible across all platforms and devices. Just as importantly, the homepage copy is broken into very short and concise paragraphs that present only the most valuable information.
Call-to-action buttons are quite bold and clearly visible, leading to different spots on the website. The sticky “Find Us” CTA animates when a mouse hovers over it and takes the visitor to the Contact page.