Electric Vehicle Science-Inspired Microanimations Give Power to EV Universe Website Design and Conversion Points
From the introductory vehicle carousel to the computer game-like roadmap markers each visual element pulses with energy. In fact, the red-blue color palette might be a direct homage to the basic electric circuits.
The CTAs use the same logic. As a staple of modern, customer-centric web design, they educate the audience, drive more leads (pun intended!) and direct visitors to pages of special importance.
EV Universe website design uses different CTAs across the entire homepage for different purposes. In fact, other than your conventional buttons, even the showcased cars are used as CTAs, which is ingenious in itself.
These lead to a contact page, buying, selling, choosing a vehicle, registration, etc. - different user journey touchpoints that all serve a specific purpose, depending on individual interests. Easy and direct access to these website hotspots ensures the audience is directed to all the right pages which in turn inspires conversion.
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