Standout Features:
- Engaging hero video showcasing manufacturing expertise
- Technical yet accessible messaging
- Credible deep-tech aesthetic
Specializing in high-performance composite materials, deep-tech company Boston Materials knew it was time to look less like a startup and more like the established innovator they'd become. Visit its website today, and you get an immediate sense of an active, cutting-edge operation — all thanks to a redesign by Digital Silk.
Right off the bat, the homepage uses a compelling full-width video background that showcases the company's manufacturing facilities and personnel actively working. This dynamic method offers a genuine peek into their daily operations, communicating expertise and activity better than still photos typically can.
One big challenge the design tackles really well is highlighting the benefits of its materials to the website's audiences. It nicely balances deeper technical information with easy-to-grasp messaging through high-quality images showing the materials used, plus clear headlines and paragraphs focusing strongly on benefits.
The site's whole aesthetic feels innovative, precise, yet securely established. There's a classy color scheme of light and dark teals, ultra-light sans serif fonts, high-quality technical pictures, organized layouts, and subtle on-hover effects, all contributing to that polished visual system necessary for instilling confidence as a B2B leader-of-industry.
Thanks to Digital Silk, Boston Materials gained a website that looks the part of an established leader, attracting higher-caliber partners. To project greater authority and appeal as a manufacturing website, consider similar tactics: use video to show, balance technical specs with clear benefits, and invest in a clean design — simple as that.
