The per person food revenue is estimated at $1,067.28 for 2021.
In fact, the global consumer spending on food products is projected to reach $20 trillion by 2030.
However, with so many options on the shelves, how will you make yours stand out and end in the consumers’ shopping baskets?
In this realm, the best packaging design wins.
Modern-day consumers are interested in experimenting with unique flavors and options. This is why food brands are increasingly investing in their products’ look to delight the taste buds of the buyers.
In this article, you will find the best food packaging design examples to get inspired by and learn the steps of the packaging design process.
Packaging design is the creative process of outlining the exterior wrapping of a product.
It refers to the choice of material and form and the combination of structure, typography, colors, imagery and other elements that will make product containers distinctive and attractive to the consumers.
The primary goals of packaging design are to:
Ultimately, the packaging design functions as a branding tool that promotes the inside of the product, its taste and feel.
It helps businesses meet their marketing objectives, stand out from their competition and ultimately generate sales.
On the surface, the packaging design process looks pretty straightforward.
Make a structure, add an illustration and slap some colors and text. Hurrah - your design is ready.
If only it was as simple as it sounds.
Packaging design is a complicated process that requires technical skills, strategic thinking and creativity to deliver a winning design that stands out on the shelf and ends up in consumers’ shopping baskets.
From briefing to post-launch feedback, these are the seven key steps to delivering successful package design:
When it comes to designing a product package, there are a lot of aspects to consider to ensure success.
Does it convey the brand’s personality? Are the colors on-brand while still remaining unique and eye-catching? Is the typography balanced with the imagery and achieving the tone we are striving for (not too serious or too playful, for example)?
In addition to these brand-related questions, packaging designers, branding experts and marketers need to ensure that proper kerning is utilized, that the packaging both adheres to industry standards while also standing out and that it appeals to the target audience.
It's a lot to keep track of.
But by conducting market research, determining an ideal action that brands want consumers to take (typically, a purchase), and staying on top of the latest design trends, they will be able to answer all of the important business-related questions while still producing a stunning design.
Although certain trends, such as minimalist aesthetics, continue to stand the test of time, other buzzy elements and design trends' success rates are relatively unknown until you test them out for yourself.
However, one thing businesses and their branding experts can take comfort in is that effective designs will always be the features that capture consumers' attention and embed in their memories the best.
This ensures that package designs are more than just protective coverings for products -- they are marketing materials all their own.
According to USDA, in 2019, 20,062 new food products were introduced on the US market only.
The top five categories with the largest shares were:
This number highlights the fact that the food industry is one of the most competitive ones.
So, designers who create packaging designs for businesses and clients in this sector will have a difficult task to come up with a unique artwork that stands out and attracts attention.
Food packaging is also a tricky field for one important reason - due to the nature of the product being sold and the safe and sanitary requirements, the packaging must undergo rigorous inspection and adhere to some strict guidelines.
But the huge array of rules and regulations that food and beverage product designs must follow didn't discourage the designers behind the brilliant packaging we presented in this article - and it shouldn't discourage other innovative brands, too.
Product packaging fulfills several functions. On the most basic level, it is there to protect and help transport our products -- in this case, food.
However, in today's world, the food and drink that we consume is so much more than necessary nourishment – it is a lifestyle, set of beliefs, a personal choice, the basic reflection of our individuality.
Because of this increasing shift towards health, wellness and balanced lifestyles, a proper brand presentation is imperative to fostering consumer loyalty.
After all, customers are far more likely to purchase from brands that share the same values that they do.
That, of course, means that the product packaging itself must define and express the product’s own character.
It is said that the best designs are not created through the use of a particular color or font, they are birthed and raised in the designer’s understanding of the idea behind the client’s product.
This means that designers, marketers and branding experts must also act as psychologists, observing and determining the characteristics that a product represents and figuring out the personality behind it.
The task of a product packaging design is to stand out from the crowd of similar products. That task is getting harder to achieve with every passing day.
Simply taking up more space or having the brightest colors on the shelf won’t cut it anymore.
What each design requires to be successful is a point of orientation, the center of attention that will draw the customers towards that specific food package design.
This center of focus is clear, simple, yet effective communication of the brand's essence and the proposition.
These are the 10 best food packaging design examples of 2021:
Everything looks enchanting when covered in pastel colors, especially this soft blue and vermillion orange color scheme.
But Made Coffee, which utilizes these hues, adds an air of strength through its strong typography and detailed custom illustrations upon the packaging design.
The sky blue hue acts as the negative space and sets a calm yet trendy tone for the rest of the design.
It leads customers' eyes towards the center of the can, where modern typography creates a recognizable logo design.
The small serif accents and the strikethrough line that flows through the heart of the word adds strength to the serene design without throwing the aesthetic off balance.
Though hugely different in value, the accent of navy blue creates a modern air through geometric patterns. A splendid choice of pink and an orange finally round out the design and complement the color scheme.
The detailed explanatory line art illustration represents the path that coffee goes through before being packaged in the can.
This is not just a stylish way of representing the brewing process to the customer, but it’s also a visual asset that the company smartly invested in.
This is a great food packaging design example of how incorporating an interesting and intricate illustration can capture consumer’s attention. After all, the more they focus on the product, the better the brand recognition.
Mirzam Chocolate won our hearts over with this beautifully illustrated food packaging design the moment we saw it!
Mirzam is a bean-to-bar chocolate producer that puts the transparent chocolate making process into the focus of their brand identity, and as a result, we’re left with a spectacularly rich taste of dark cocoa and imagery to match.
Following a dreamy maritime theme, this design sparks curiosity the moment the customers lay their eyes on the package design. The background to the whimsical, somber artwork is, of course, the spice route that continues to inspire Mirzam.
Created by Backbone Branding, the chocolate package is a mesmerizing illustration depicting a boat on the water, traveling by the shores of Papua New Guinea.
The colorful representation of the starry night sky ignites wonder, as the hues flow one into another. On the other hand, the drawings of the map of Papua New Guinean culture and people seem to be hand-drawn and closely resemble antique world maps.
The beauty of this food packaging design lies in its fullness that somehow still manages not to become intrusive or over-encumbered. The design is effective as it inspires but doesn’t invade.
Overall, this enticing illustration is definitely worth its place on our list! This is a great example of a food package design that creates a puzzle of interconnected and logical pieces, where each element plays its part and attracts consumer’s attention.
Chocolocuras is a brand that offers various products including coffee and truffles with different flavors that range from chocolate to lemon and orange.
The company has invested in an outstanding food packaging design that changes once you turn the tap. Different characters replace their bodies where a policeman becomes a thief and a lion turns into a hunter.
Each package has different characters that make opening these products funny and humorous where the consumers get a feeling as if they were part of some game.
The design itself has eye-popping visuals and there is a mix of bold colors and bold typography to emphasize the flavor of each product.
The consistency in colors and the authentic illustrations make this brand stand out and reinforce its identity on the market.
Bozal is a brand born in the mountains that produces widely refined mezcals in the regions of Guerrero and Oaxaca in Mexico.
The name Bozal means untamed and comes from Agave, the wild plants used to make these drinks.
What’s interesting about this food packaging design is the custom made rustic ceramic bottles where mezcals are packed. The earthy colors represent the different varietals and give a traditional and premium feel.
The design is minimal yet modern and the heavily textured paper label represents the gritty soil where agave grows. It showcases the brand’s personality and tells the mezcal story.
It is clean and simple, with limited usage of wording. The combination of serif and sans serif typography add a luxury feel to these drinks
This is a great example where the packaging does the talking.
For those consumers and designers who love great food packaging design, Greenomic’s Good Hair Day Organic pasta is a real day brightener.
This is an award-winning design made of paper that carries original Italian pasta made with natural ingredients.
The interesting series of packaging designs have two major goals: to attract attention and emphasize the quality of the product.
This is a successful branding story of products that stand out on the shelves and bring consumers a good mood and even greater taste.
Good Hair Day Organic Pasta’s design teaches us that creativity and authenticity can make all the difference.
The wavy, curly and straight hairs emphasize the natural color of the pasta. They are combined with simple lettering and bold typography which gives a chic look.
Loving Earth chocolates are made from high quality and organic ingredients. In fact, the raw cacao they use is produced by the Ashaninka community of the Peruvian Amazon in Peru, which is the area where the cacao originated from.
This food packaging design uses bold natural colors that represent the organic side of the products and their premium quality.
Each different chocolate has big bold lettering that emphasizes the flavor and the cocoa row bean in the middle of the packaging drives interest while showing the nature of the brand - a key element that makes the company recognizable on the market.
ALE+Wang cremes are made from fresh all-natural ingredients and the big colorful illustrations on this food packaging design emphasize their incredible flavors.
These fresh visuals are the packaging’s main focus and the coconut milk splash creates a playful element that conveys a sense of movement and energy.
The bold natural colors perfectly blend with the big bold typography that emphasizes the products’ flavor.
This food package design is unique just like the products themselves that inspire a global connection that brings people together, as the company states.
With consumers opting towards more realistic and honest brands, the natural and fresh look of this design make these products attractive.
The award-winning brand, Willie’s Cacao, has launched a limited edition of truffles with dreamy liquid centers (raspberry, matcha and roasted green tea).
This rainbow of truffle delights results in a bold impactful and luxurious design that reinforces the brand’s identity.
The mystical creature illustrations bring magic and serve as seductive characters that allure consumers to choose these products.
The brand’s logo only adds to this food packaging design and makes a strong impression on the consumer, making these products stand out on the shelf.
RightRice is a vegetable-based grain product rich in fiber and proteins. It tastes just like the traditional white rice, but it is a low-carb healthier alternative.
Consumers can enjoy different flavors including garlic herb, cilantro lime and lemon pepper.
This cool food packaging design has a cut-out window that allows people to see the actual look of the product and it carries the form of a bowl of rice.
The usage of the black color combined with the big bold letters emphasizing the product’s name gives a feeling of luxury and the messaging above the bowl highlights the vegetable ingredients.
It's a minimalistic food packaging design that helps the company Betterer Foods expand both its reach and product line.
Gritz is an Italian brewery company that produces beers with different flavors. They are stored in brown glass bottles with an unusual package design that tells the Gritz family story.
Each different bottle and taste represents a different face. The characters include the grandmother, the mother, the father and the wife who are portrayed in a modern and ironic style.
The story is interesting and says that the grandmother left her inheritance to Claudio, her nephew, to open a brewery - a dream that he long dreamed of.
This food packaging design consists of a handwritten logo and big bold letters with the names of the family that represent each different taste.
The illustrations of the characters are eye-catching and reflect the real appearance of the people.
This is a great example that has an unordinary packaging that makes the products special and attractive to the consumers.
Creating the most effective food packaging design is a difficult undertaking -- but these leading food packaging companies have proven their ability to create branded package designs that capture consumers' attention.
PKG agency is the authority on CPG food branding and package design. They leverage the voice of consumers to co-create packaging solutions that attract shoppers to buy products.
The key to their clients’ success is the agency’s proven Consumer First® approach to brand strategy and package design, where they engage their consumers to create solutions that attract shoppers with incredibly compelling brand stories.
They’ve been leading with this approach for years on nationally recognizable brands including Perdue Farm, Hillshire Farm, Keebler, Home Chef, and Sara Lee.
PKG specializes in brand strategy, brand identity, package design, structural design, photography and being the best consumer-centric food packaging agency in the U.S.
Visit PGK Brand Design at http://www.pkgbranding.com/
Digital Silk is a global digital agency specialized in branding, web design, app and software development. The company creates high-end customized digital solutions for clients across industries.
Visit Digital Silk at https://www.digitalsilk.com/
BAKER Associates creates brands people love. BAKER is an independent, award-winning branding agency known for exceptional creativity.
They have earned long-term relationships with their clients, collaborating with them to solve business challenges using progressive and thoughtful design.
Visit BAKER Associates at https://bkrdsn.com/
DePersico Creative is a family-owned Design Studio that specializes in helping food and beverage marketers grow strong, thriving retail brands.
For three generations, they’ve applied their deep understanding of strategic design to visually convey compelling brand and product messages that trigger trial and purchase decisions.
Visit DePersico Creative at http://depersico.com/
Zigma8 agency, as the only Iranian member of 4A’s(American Association of Advertising Agencies), is the top award-winning food package design agency in Iran and the middle east.
This grand competition event was held on March 4 between the top 6 Iranian package design agencies and resulted in Zigma8 winning with 68% of the vote. For Zigma8 Branding and Advertising Agency, the result was a big win, quite literally.
The Takdaneh brand established the packaging design project as a competition among the leading agencies in Iran in the form of the grand creative package design event and Zigma8 came out top.
Visit ZIGMA8 | 360º creative Communications and view their work at Zigma8.com
In highly competitive markets like the food industry, design and branding quickly become a selling point of a product – the elements that will either make or break its success.
Companies today are well aware of this, and invest a lot of money in market analysis, material research and great visual concepts and package designs.
To be successful, the food packaging must be both functional and visually appealing. For example, there’s no point in having a glamorous wine bottle if it can’t be opened, right?
Therefore, when it comes to food packaging design, companies require plenty of experience and research before a product hits the shelves to ensure the perfect balance of branding, functionality and beauty.
Sometimes, we choose to buy the products simply because of the way they look.
In fact, many experts believe that packaging affects the buying process.
The influence of packaging is important and goes beyond our tastes in food, fonts and color.
It appeals directly to consumers' emotions - a hallmark trait of great brand identities that foster consumer loyalty.
And these 10 best food packaging design examples are compelling and innovative and they teach businesses a lot on how they can design products that convey brand personality.