A digital marketing consultant is the perfect asset to refine your marketing strategy and stand out from the competition.
Boasting a wealth of experience and a fresh outlook, digital marketing consultants are critical advisors and strategists for businesses that want to take their marketing campaigns to another level. Through their ability to maximize the power of digital platforms, they can help you connect with your target audience and drive long-term success.
Let’s dive into what digital marketing consultants do and how they can help grow your business.
Table of Contents
- What Is a Digital Marketing Consultant?
- What Does a Digital Marketing Consultant Do?
- How Much Do Digital Marketing Consulting Services Cost?
- 5 Reasons To Hire a Digital Marketing Consultant
- Should You Hire an Online Marketing Consultant or a Digital Marketing Agency?
- How To Choose the Right Online Marketing Consultant for Your Business
- Takeaways on Digital Marketing Consultants
What Is a Digital Marketing Consultant?
A digital marketing consultant, also known as “online marketing consultant,” is an expert advisor who evaluates the current marketing efforts of the client organization, helps them optimize their strategies and leverage the right online channels to generate leads and increase online conversions.
These experts’ job is to identify the most effective ways businesses can promote their products and services through in-depth market analysis, customized strategies and various digital technologies.
A digital marketing consultant can help businesses that:
- Plan to change how they approach digital marketing and have the budget to afford an external consultant
- Lack in-house expertise necessary to plan and execute digital marketing campaigns
- Work with a small team that’s already stretched to its limit
- Operate in a highly competitive environment that has a developed online presence
These professionals are proficient in analyzing large amounts of data, have a deep understanding of the digital marketing industry trends and come equipped with various digital marketing tools.
Digital marketing consultants tend to wear many hats; they are well-versed in the broad portfolio of digital marketing channels and tactics, from SEO experts to social media.
If you are interested in partnering with an agency for specialized digital marketing agency services, DesignRush has ranked the best:
- SEO experts
- Social media marketing companies
- Content marketing agencies
- Email marketing agencies
- PPC experts
What Does a Digital Marketing Consultant Do?
The job of a digital marketing consultant varies greatly by client and project. Depending on the requirement, they can develop single-channel, integrated or omnichannel strategies.
The services they typically bring to the table are:
- Market research
- Competition analysis and monitoring
- Marketing strategy consulting
- Social media consulting
- Marketing management consulting
- UX design and CRO analysis
- SEO consulting
- PPC consulting
- Content marketing strategy
- Marketing analytics consulting
- Social listening & online reputation management
- And even recruitment for digital marketing positions
Some of their primary responsibilities are:
- Performing market research to determine the ideal customers and key competitors
- Researching the existing strategies across various online channels, including social media and websites
- Evaluating and recommending marketing budgets
- Creating customized online marketing strategies
- Discovering new opportunities and platforms where organizations can engage with existing clients as well as attract new prospects
- Improving brand engagement and communication
- Performing audits of existing websites and apps
- Training in-house marketers on best practices and suggesting opportunities for business growth
- Helping clients with monitoring and reporting of campaign analytics
The type of online marketing services you can outsource to these experts depends on your unique business goals and the area you want to improve in your marketing efforts.
How Much Do Digital Marketing Consulting Services Cost?
There are several key factors that influence the cost of digital marketing consulting services:
- The consultants’ level of experience
- The areas of expertise they cover
- Their access to various tools and technologies
- Their location
- Time duration or when the project will be completed
Online marketing consultants typically charge by the hour.
The average rates range between $100 and $175.
However, considering that you pay these experts based on their skills and experience, you can come across experts that offer high-end services and the costs can be steep, at up to $300 per hour.
5 Reasons To Hire a Digital Marketing Consultant
Whether you have an in-house team of talented marketers or are thinking about hiring an expert who can take on your marketing initiatives, your business can benefit from a digital marketing consultant’s expertise.
Having said that, these are the key reasons to invest in an external advisor:
Reason #1: Get an Unbiased, External Perspective
Organizations that don’t have the right expertise in-house tend to follow digital marketing best practices and stick to what worked for others or themselves in the past.
However, the online landscape changes rapidly, and businesses that fail to adapt to those trends can easily fall behind.
A digital marketing consultant can have a fresh take on your company, spot the real challenges and add new perspectives.
With an external point-of-view, you’ll get more clarity and objectivity and will be able to optimize your strategies for better results.
Reason #2: Stay Relevant & Up-to-Date
It is part of an online marketing consultant’s job to learn and grow along with the industry.
These professionals continuously upgrade their skill set and stay on top of trends at all times. They educate themselves by attending different conferences, webinars and events.
So, they are always aware of the search engine algorithm updates, the latest tools, best practices and tactics that organizations should leverage to achieve online success.
Business owners are busy and don’t have the time to follow everything that's trending.
A digital marketing consultant can be their best asset to growing in this highly competitive landscape.
Reason #3: Gain Access to Premium Tools & Insights
One of the core strengths of marketing consultants is their access to expensive, cutting-edge tools. They use these tools to get valuable insights into your customer base and boost search engine visibility and overall web performance.
You may not have a budget for these tools. However, by partnering with a digital marketing consultant, you will reap the benefits and get advanced insights that increase your chances of reaching your goals.
Reason #4: Tap Into Proven Experience
A digital marketing consultant has worked with many other companies and has extensive experience in multiple industries.
They have tested different tactics on various channels and know what works with specific campaigns and clients and what doesn’t.
They know the ins and outs of most industries, understand the different types of audiences and are aware of the major challenges and opportunities on the market.
This is why they are quite competent to advise businesses and improve their marketing strategies and overall online performance.
Reason #5: Save Time and Money in the Long-Run
A digital marketing consultant will teach your existing employees to execute campaigns, write content strategically or optimize for SEO, and these add massive value to your business. Plus, digital marketing consultants are highly skilled and experienced professionals that require no training.
What’s more, these consultants can help you spot problems and solve them quickly and efficiently. That will ensure your marketing budget is spent wisely on the right campaigns and channels.
All this will ultimately result in cost and time savings for your business, as well as quicker results.
Should You Hire an Online Marketing Consultant or a Digital Marketing Agency?
Overall, the main differences between an online marketing consultant and a digital marketing agency are the following:
- Strategy: Setting goals and priorities and developing a plan of action to achieve specific long-term goals.
- Planning: Determining the exact steps you need to take to achieve your goals.
- Execution: Carrying out the plan and implementing the actual strategies to get the desired results.
Typically, a digital marketing agency can help you with the three aspects.
A digital marketing consultant, on the other hand, usually specializes in strategy and planning only. Organizations execute the strategies on their own but under the supervision of the consultant.
After the strategies are executed, the consultant's job is not over yet, and in fact, they help clients gather analytics and evaluate the project’s success based on specific metrics.
Consultants serve as strategists rather than implementers, but they provide responsive monitoring and supervision during the project execution.
Based on these differences, you should hire an online marketing consultant when:
- You have an in-house team but need guidance and digital marketing strategy
- You have a team of experts, but they are not able to drive the desired results
- You are a small business trying to determine your product-market fit or target audiences and requires a startup digital marketing strategy
- You are on a tight budget since consultants are way cheaper than hiring an agency for your marketing needs because they provide multiple experts at your disposal
You should hire a digital marketing agency when:
- You have a well-aligned strategy and plan of action, but you need experts to execute them
- You need a long-term partner that will implement strategies on an ongoing basis
How To Choose the Right Online Marketing Consultant for Your Business
To make sure you partner with the right online marketing consultant for your business needs, take the following steps:
- Look for relevant expertise: While some consultants may offer professional advice in different areas, others choose to specialize in one single field like social media marketing or PPC particularly. To hire the right partner for your business, make sure the consultant’s expertise matches your needs. Whether you want to improve a specific area like content marketing or your overall marketing efforts, make certain you check the scope of services and portfolios of these experts to find the best fit.
- Evaluate the quality of their portfolios and case studies: Each digital marketing consultant’s past work will speak volumes about their skills and capabilities. A few key factors to consider are:
- Their industry expertise: Partner with consultants with relevant experience in your niche or at least in a similar one. They already have unique insights into your target market and competition and will be better positioned to provide strategies and drive results.
- How they measure success: Find out what success means for these experts and how they measure it. If they highlight results that impact organizations directly (like results in the form of sales and revenue), then it means they can deliver results.
- Search for credentials: Credentials in the form of awards, certifications and years of experience will demonstrate the capabilities of each online marketing consultant, their knowledge in the industry, the quality of their work as well as how recognized they are. While it isn’t critical and should not be a decisive factor, having credentials will indicate that these experts can deliver successful projects.
- Research their tools and processes: During your search for the best online marketing consultant, determine what processes each candidate follows and what type of tools they have access to. Since digital marketing is a field that changes very fast, the best partner should keep up with the latest trends, take advantage of the latest tools and technologies and use relevant techniques.
- Read their reviews and testimonials: These are forms of client feedback that will demonstrate the credibility and reliability of each prospective consultant. You will learn about their knowledge, skills and professionalism, how they treat their clients, how communicative they are, if they take a personalized approach and whether they can meet deadlines and generate measurable results.
Takeaways on Digital Marketing Consultants
A digital marketing consultant is an expert who can help you improve your marketing efforts and drive measurable results.
The average cost for these professionals varies between $100 and $175 per hour.
The primary reasons why you should invest in digital marketing consulting services are:
- Get an unbiased perspective
- Stay current
- Get advanced insights from premium tools
- Benefit from their extensive knowledge and relevant experience
- Save time, money and effort
To choose the best online marketing consultant for your business needs, follow these steps:
- Look for relevant expertise
- Evaluate the quality of their portfolios and case studies
- Search for credentials
- Research their tools and processes
- Read their reviews and testimonials
Now is the time to strengthen your online presence and connect with your audience with the help of a professional advisor.