Partner with vetted marketing agencies to create unforgettable experiences for your audience. Choose from our list of American-based event marketing agencies for event strategy, promotion, and onsite support.
Groove Jones is an innovative technology company that specializes in creating AI/VR/AR software solutions for a wide range of industries, including advertising, entertainment, marketing, health, and training...
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VR/AR Review from Sam Rogers
The fine folks at Groove Jones really delivered with this project!See for yourself at https://4-h.org/clover/activities/rockets-to-the-moon/Our organization had worked with them before, but this was my first time...and my first time working with an AR project at all. Giving all the stars in all the categories isn't something I do much of, but in every way Groove Jones earned it.From the beginning, they got the intention and guided us through the choices needed to keep us within our fixed budget and immovable timeline. The team consistently delivered what we needed to get approvals from our internal and external stakeholders, and worked with us when we faced unexpected delays and technical surprises. We're just launched and already looking for the next opportunities to work with Groove Jones again! Totally professional, and totally fun :) They really made our team and our brand look good.
VR/AR Review from Amy Chao, CMP
The client had an exceptionally positive experience with Groove Jones. The agency delved into new technology boosting user experience, ensuring it aligned with the existing environment and was multi-channel compatible. Groove Jones in less than 90 days unveiled an interactive platform that was not only visually captivating but also had a striking impact. Throughout the journey, it remained communicative, promptly addressing modifications and infusing their unique insights. (verified via email)
VR/AR Review from Alan Fletcher
The client collaborated with Groove Jones on a challenging initiative, marked by a lofty yet vague objective and a pressing deadline. Discovered through online research and having no prior association, the collaboration swiftly took off. In merely three months, Groove Jones conceptualized and constructed a 20x16x10 Holodeck for the client's participation in the MWC event in Barcelona. (Verified via email)
5WPR, an integrated marketing and public relations firm, offers services to drive value and growth for its clients. The firm focuses on crafting customized PR and marketing campaigns to attract and engage target audiences while aligning with clients' brand ambitions...
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Public Relations Review from Anonymous
5W has been such an asset to the growth of our brand over the years. They are responsive, sharp, and always on the mark when dealing with our franchises and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Wow Wow family.
Public Relations Review from Anonymous
5WPR has been an incredible partner for Newport Healthcare for many years and continues to exceed our expectations. Their media expertise is outstanding, and the team does an exemplary job understanding the intricacies and sensitivities of our field while helping us succeed in our mission to raise awareness and decrease the stigma of mental health issues.
Public Relations Review from Anonymous
As a national wholesale distributor for a pharmaceutical skin care line, we focus largely on B2B lead nurturing and must rely primarily on the 5WPR team to support our consumer outreach. We have been clients of 5WPR for just over a year and the team has secured nearly 3 billion impressions. The publications include national books such as Vogue, NewBeauty, Elle, StyleCaster, Well + Good, Who What Wear, Harper's Bazaar, InStyle, and many more. One of our main goals was also to secure coverage in regional publications and media to help support our medspa clients. 5WPR aligned with our strategy and has secured a multitude of smaller market publications and broadcast segments which has helped increase exposure for our amazing medspa practices and lifted product and treatment sales. 5WPR is extremely proactive in seeking out influencers that are a fit for our skin care brand and technology. When Hailey Bieber touted one of our products in a social post, 5WPR was swift at media hijacking, leveraging on the publicity and securing millions more impressions. The 5WPR team also keeps our brand in the hands of many editors with industry-relevant and thought-provoking story coverage. Our award submissions are carefully considered and submitted on our behalf. We very much appreciate the training and education that the 5WPR team has committed to as our brand has a lot of science and technology. The team has adopted our philosophy on education and continues to learn and harness ingredient and skin science to present our brand to the media. We feel that the 5WPR team is an extension of our staff family. We feel supported and very comfortable reaching out with our needs anytime. 5WPR listens to our ideas and collaborates to institute strategies that hit measurable goals.
A full-service global marketing agency offering the expertise of over 40 specialists for the cost of a single marketing director...
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B2B Review from Paweł Świderski
Kamreno provided exceptional support during WTM London 2022. They helped us navigate the show, find new DMC partners, and assist with business meetings and translations. Their expertise and guidance were invaluable in expanding our network and enhancing our London offering for clients. Highly recommended!
Event Marketing Review from Ewelina Kawczynska
I highly recommend Kamreno for organizing events and marketing support. Their self-directed drive and professional skill set make them a trusted and reliable partner. Kamreno's Team was extremely adaptable and willing to support us at each stage of the organization of our 20th-anniversary event for 100 people, including high-level guests from ministries, embassies and international partners. Despite short time frames and many challenges, Kamreno did all their best to deliver quality work at the projected deadline that met the expectations of both IOM management and guests.
Promotional Marketing Review from Mariusz Zima
We recently had the pleasure of working with Kamreno and are extremely satisfied with the results. Their team conducted thorough market research to identify potential partners and clients, which was followed by an effective telemarketing campaign that significantly enhanced our business outreach. The results were immediate: their well-orchestrated telemarketing efforts opened doors we didn't even know existed.Kamreno didn't stop there. They arranged for our projects to be featured in a prestigious luxury magazine, which is highly regarded and distributed in elite venues like galleries and luxury hotels. This exposure has significantly elevated our profile among our target audience. Their tailored approach and deep understanding of the construction sector made them more than a service provider; they became a trusted extension of our team. We are deeply appreciative of the personal commitment and expert guidance Kamreno provided throughout our partnership.If you're in the construction industry and looking to scale your business, improve visibility, or connect with higher-calibre clients and partners, Kamreno is the team you want by your side. Thank you, Kamreno, for your dedication.
Founded in 2020, we've quickly become the trusted partner for brands seeking to amplify their voice and redefine success. Experience the difference with Brandinc PR where your story meets its full potential...
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Public Relations Review from Gerard Longo
Brandi and her team are world-class PR professionals. They put an incredible amount of time and effort into ensuring their clients get the results they're looking for. Our platform has been featured on major media as a result of our collaborative relationship, and those opportunities continue to bear fruit through the years. 11/10 would recommend!
Public Relations Review from Dr. Syreeta Bond DBA, PMP
Working with Brandi and her team have been an absolute joy! Brandinc PR booked so many podcast interviews, helped with booking my book tour, and found me articles to contribute to. I would have never had this amount of media coverage without them! Brandi is kind, honest, and filled with business ideas. She is the best!
Ryan McCormick's Review Sourced from Google
Brandinc PR is one of the top agencies in the country. Ms. Sims is total professional who is nothing but, attentive to her clients needs. Her team always provides exceptional service and I couldn't be happier with the experience. Highly recommend!
At GoInspo, we believe in the power of strategy and inspiration to engage and bring audiences together. Our mission is to provide our clients with the experiential marketing they need to produce events to positively stimulate and influence consumers, partners, and team members alike. We staff events, film...
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Event Marketing Review from Maddy Erskine
I can always count on GoInspo! Their enthusiasm for events and taking care of their clients has been inspiring. They make sure that companies are being matched with top brand ambassadors and PA's. Every event is a success with GoInspo
Event Marketing Review from Berkley (Pond) Hurst
Working with GoInspo was a game-changer! Their attention to detail and personalized brand matching made every event a success. The comprehensive training boosted my confidence, and the team's support was unmatched. GoInspo's commitment to diversity adds a unique touch. A top-notch agency for brand ambassadors!
As a diversity-driven, woman-owned marketing agency, we believe in putting people first. Our team of artists, content creators, data nerds and marketing unicorns dream up and execute engaging campaigns that meet clients goals and audiences needs. We're ready for you. Are you ready for us?...
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Event Marketing Review from Mas
Award winning, woman-owned, full service marketing agency with a solid understanding of startups and how they can be “discovered” in the digital world as well as in real life (IRL).
Event Marketing Review from Jonathan Kelly
When we initially engaged with Elevate My Brand, we had 30 years of expertise and success on the wholesale plush side, but it was time for us to launch our first consumer-facing brand. EMB has navigated the tricky digital waters with their comprehensive marketing approach and made it an engaging, creative process. We saw exponential visibility and sales growth in just a few months. We couldn't have done it without EMB.
Mike Devenport's Review Sourced from Google
My experience with this company was not positive, and I would advise others to proceed with caution.
Digital Experience Agency that works alongside bold brands to design and build digital experiences that look spectacular, launch fast and work flawlessly...
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Web Development Review from Maria Gray
Digiten are great to work with. They are reliable, deliver on time, and manage projects with real attention to detail. Their team is thorough from planning through to launch, and communication is always clear and responsive. I would confidently recommend them.
We are a results-driven, boutique-sized agency headquartered in Southern California with an office in New York City and a trusted global PR agency network offering international reach from a local office. Our areas of specialization are TMT (Telecom Media Technology), entertainment marketing, and we are...
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Branding Review from Martin von Ruden
Bob Gold & Associates is a winning team, led by a highly respected legend in the field of public relations and backed up by equally smart and hard-working professionals. They see the big picture, ask the right questions and formulate effective strategies that break through. At the heart of it, they care. Customer service and project management are first rate. You want results? Call Bob Gold.
We're a pack of forward-thinkers, creative minds, strategists, and industry experts, here to guide you through the wilderness of the modern digital jungle...
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OpraDigital© is a digital design studio that supports exciting brands with bespoke creative work...
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Self-employed marketing consultant covering local search, search engine optimisation, copywriting, PR & communications, web development, email & social media marketing and engagement. I ensure businesses and organisations appear in the search results of Google and convey their message(s) effectively and...
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Ian Heaven's Review Sourced from Google
David has amazing knowledge of SEO and all things Google. Highly recommend using Bluesky to improve your online marketing and visibility
Kerry Smith's Review Sourced from Google
I received some fantastic advice from David on how to apply SEO’s to my google business page and how to be better seen by customers looking for my services in my area.
Sara Haggas's Review Sourced from Google
David’s enthusiasm for running Breakfast Bites Business Networking knows no bounds. He’s always trying to find new ways to help & support our small businesses and works really hard to get new businesses along to the sessions. Looking forward to collaborating with David on some SEO work. Great to partner with you David & thank you for all your support.
Firebrand Media LLC is your go-to video production company in Dallas. Our team of experienced Dallas videographers specializes in various video production services, including events, law firms, and corporate projects. With our agency video marketing, we offer comprehensive solutions for your marketing video...
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Jonathan Payne's Review Sourced from Google
We partnered with FireBrand for photography and some light videography to support our customer conference in Frisco, TX. They were fantastic to work with from start to finish. Their team was professional, responsive, and blended seamlessly into our event. The final assets were delivered on time and looked great! I’d gladly recommend FireBrand to anyone looking for reliable, high-quality event photo and video support.
Venture X Plano West's Review Sourced from Google
We recently worked with Firebrand Media to film content for our social media ads, and the experience was fantastic. Luis was phenomenal. He was organized, prompt, professional, and provided clear direction throughout the entire process. He made everyone feel comfortable on camera and kept the shoot running smoothly and efficiently.We're excited to see the finished product and would highly recommend Firebrand Media to anyone looking for high-quality content creation and video production services!
Kendra Nguyen's Review Sourced from Google
Luis is easy and fun to work with which really helped us feel more comfortable in front of the camera. He was also very patient with the many manyyy retakes my team and I had to retake. Great laughs throughout the process.
Framework Films is a full-service creative media production house specializing in ultra high definition (UHD) aerial, drone, timelapse, hyperlapse, motion stabilized cinematography, motion graphics, and 3D Animation. Above all, we discover new creative frontiers and inspire lets shoot for the stars...
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G7 is an entertainment marketing agency that harnesses the power of entertainment. Why entertainment? Because people seek it, crave it, and most importantly, share it...
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We are dedicated to providing cutting-edge virtual and augmented reality technology and services...
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Backlink Garden was built with a simple mission: to help businesses earn high-quality backlinks through ethical, transparent, and results-focused strategies. Our team believes that lasting SEO success comes from relevance, trust, and genuine relationshipsnot shortcuts...
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We create inspired video content for web, social, and advertising campaigns. We produce high-end corporate events for brand launches, market updates and team-building town halls. From our Dublin recording studio, we master audio for radio commercials, podcasts and audio books, while offering green s...
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At CAPSBOLD, we combine strategic thinking with creative expertise to help brands increase visibility, engage audiences, and deliver measurable results. From building brand identities to executing large-scale campaigns and immersive brand experiences, we provide end-to-end creative marketing solutio...
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Natalia Kardash's Review Sourced from Google
We have just started to cooperate with CAPSBOLD and happy with their team performance. It was pleasure to discuss new ideas and approaches to set advertising campaigns. I am glad to see that here in Cyprus we have agencies that set the bar so high: professional approach, innovations, new technological solutions, timelines, follow up. They will change the future of digital marketing in Cyprus.
kyriakos Pelekanos's Review Sourced from Google
CAPSBOLD, helped us make the Open Sports festival vibrant and unforgettable! Thanks to their creative solutions and original approaches, we managed to convey the spirit of our event and inspire thousands of spectators and participants. The support of partners like you truly elevates our events to a whole new level!
IRINA STILGIZNI's Review Sourced from Google
Working with Capsbold has been a seamless experience—they're proactive, creative, and truly understand how to bring good ideas to life. A team that delivers results with style!
Jack Morton is a global brand experience agency that creates experienced brands by delivering extraordinary, unforgettable experiences. Our dedicated team of experts is committed to being extraordinary in everything we do, from strategizing to designing award-winning experiences that are imaginative and...
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We are an agency excelling in digital public relations, extensive content marketing, and lead generation. We create meaningful conversations with key stakeholders across APAC that lead to more users, more partners, and more investors. Let us help you hit the higher notes in marketing...
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At LIVE IT Productions International, our aim is to surpass expectations by transforming aspirations into tangible realities. As a leading global event production and design company, we are dedicated to crafting remarkable experiences that resonate and endure in memory...
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A Closer Look Events operates as an autonomous boutique event production agency, dedicated to the art of uniting individuals. Our meticulous approach values every intricate detail, reflecting our commitment to scrutinizing each aspect with precision and care. It's this dedication that defines our ethos giving...
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Dera Lee Productions is an award winning event production and design agency that brings brand campaigns to life through an in depth understanding of the event industry, theater arts, and marketing trends. With a background in the theater arts, we believe events are all about story-telling. Our promise is that...
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We propose the most effective communication solutions in the private, state and public sectors. We create content, popularise and form reputation...
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B2B branding is becoming increasingly important in the global economy. Our agency specializes in B2B marketing. We work globally for domestic and foreign clients...
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With over 20 years of experience, we integrate multi-disciplinary know-how and a network of global suppliers, enabling us to offer valuable, cost-effective advice and solutions in advertising and marketing...
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Denave is a B2B sales enablement organization based in Malaysia that offers a complete range of demand generation and lead generation solutions. Denave offers services including Business process outsourcing, digital marketing and B2B data services...
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Rutteren Morgan's Review Sourced from Google
I recently attended an interview with Denave for a Talent Acquisition role, and it was a disappointing experience. The interviewer Shalini (Global HR) demonstrated a lack of professionalism throughout the session.I felt I was not given a fair chance to express myself, as the interviewer appeared more interested in steering the conversation to her preferences. Additionally, I was surprised by her comments about my career transitions, especially since her profile suggests similar patterns.The session was further marred by poor etiquette, such as answering phone calls during the interview. As someone with extensive experience in recruitment, I expected a higher standard of professionalism from a company like Denave. This experience has raised concerns about their commitment to a candidate-focused hiring process.
Vy Ro Cam's Review Sourced from Google
It's has been 8 months now since I joined the company, such a great team ever. Co-workers are friendly, Team leaders are very supportive and thoughtful. HR team, IT team always response immediately when ever have an issue. :)
NGUYEN TRAM's Review Sourced from Google
October 2021 will mark my 6th anniversary of my employment at Denave.Something that I have experienced in Denave is the encouragement for growths.I have moved up over 6 years in Denave. When I joined Denave I didn’t see myself as a manager, and now I manage multiple people. And I was only able to do that through the support from my team and the encouragement of my managers .It has been a great journey to me and I am proud to be a part of Denave family.
Incrity is one of the top digital marketing agencies in Armenia, offering SMM, SEO, PPC, content marketing (SMM), and other services. We have specialized in this field for over 15 years, which allows us to develop custom strategies that will be the most effective for your business...
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Adrine Bandaryan's Review Sourced from Google
This team continues to exceed expectations with innovative ideas, strong execution, and measurable outcomes that elevate our brand.
UFOMAMMOOT is a cutting-edge, independent digital creative studio headquartered in Berlin. Since 2011, we've been crafting groundbreaking and imaginative concepts that elevate brands to new heights.We feel it’s our duty to unite the best of both worlds: combining creative concepts with our technological...
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It's no secret this company is ran by tech-loving millennials. We want to make the world a better place from behind our smartphones. Social media marketing is not an option, if you're not using digital marketing in your business, you are leaving money on the table. Our clients are looking for brand clarity...
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We combine this with an agile approach, deep technological expertise and digital platforms to deliver compelling content to multiple audiences in multiple languages. wtv. has offices or a strong liaison presence in London, Geneva, Zurich, Madrid, Barcelona, Frankfurt, Hong Kong, Kampala, Singapore, New York...
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SAC Designs is a Boston based award winning animation and web design studio specializing in video, HTML5 animations and website design and development. SAC Designs develops unique custom designs for marketing agencies, small businesses and large corporations...
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Matt Ruscio's Review Sourced from Google
The SAC Designs team was incredible! Fantastic partners who are total pros at what they do.
Jenn Karsner's Review Sourced from Google
This team is incredibly talented and easy to work with. I truly loved the video they created for our company and will be hiring them many times over again. EXTREME TALANT, UNDENIABLE CREATIVITY!
Cosmo Iannopollo's Review Sourced from Google
After working with Steve and Mark at my last company, I was excited to recommend them for a high-profile project at my new company. To say they crushed it would be an understatement. Even against a compressed timeline, they delivered top-shelf work that has set a new standard for video projects going forward.From day one, they just get what you're trying to do and elevate it. If you're in need of visually impactful marketing, you won't find better partners than the guys at SAC.
We are a full-service creative communications and public relations firm. Our mission is to communicate your value to the right audience using authenticity, transparency and integrity. Armed with information and intuition about fresh talent, technology and trends we can meet your objectives and surpass your...
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Based in baltic states we’re unconvetional advertising agency dedicated to finding new creative ways to engage the customer and create the relationship between the customer and the brand...
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Apple Rock is a 32+ year old award winnig event marketing company. We have mastered the art of creating visually engaging designs for Events, Trade Show and Branded Interiors. Our custom tailored designs, innovative marketing techniques and custom fabrication talents will meet or exceed your...
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We're an experiential marketing agency. We craft amazing, meaningful experiences that bring brands & people together. We help our clients grow their business by pushing the boundaries of experiential marketing. We create brand experiences that surprise & delight to help our clients stand out...
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Elliptic Marketing is a software development agency focused on marketing. They specialize in marketing of high-end goods, as well as custom digital marketing projects. Their most popular services are email marketing, web development, and social media marketing...
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CDJ & Associates is a boutique business management firm specializing in crisis, reputation, PR & strategic management. Our ideal clients range from CEO's and entrepreneurs to political and public figures. Our team consists of experts in numerous areas of business management, reputation building, political...
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Formby, Liverpool based, web-aviso is a UK digital marketing consultancy specialising in AI Search Optimisation (AISO), GEO, and advanced organic SEO. The agency provides senior-level strategic marketing, print design, and publishing solutions to UK and international businesses...
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charles lambert's Review Sourced from Google
Steve Drury of Web-aviso made getting my books published and promoted a breeze. He did everything allowing me to just worry about writing it! He then used his own network to promote it internationally. I would not have written the two books he has handled for me without his help and expertise!Thanks to his work, my books are handsome, hardcover books (he even designed the attractive cover art for me) with very exquisite, appropriate artwork scattered throughout!All this with no money from me, just a very fair percentage of sales income for his efforts!
Anthony Hawkins's Review Sourced from Google
I required a personalised book designed and printed in a short time frame, and Steve was recommended to me. I have no technical expertise in this field and at all stages of the design proofing and printing my hand was held by Steve, via supporting and informative emails. His consummate experience and patience made me extremely comfortable with a new experience and the result exceeded my expectations. I cannot recommend his services highly enough and unreservedly give him a FIVE STAR recommendation.
RockGod's Review Sourced from Google
Steve is the most professional, friendly and inspirational person I have ever had the fortune to meet and work with. Thoroughly trust and recommend.
Dirt Geek Media is an SEO and interactive media production company made up of a team of talented visionaries that are committed to pushing the boundaries of the unknown through technology, creative, production, and strategic services for clients including major artists, brands and corporations...
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Visualize Creative Agency generates forward-thinking, innovative marketing activations while looking at the full picture to ensure clients receive top-of-the-line marketing to obtain global recognition...
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Dan Kost has built a media company with over twenty companies serving clients globally. So now it’s up to you, reach out and see how we can help grow your business, whether you’re a startup, midstream or reorganization we can help...
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Emerald Wave Media is a media, digital, and event marketing company based on the Central Coast of California...
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Exhibit and sponsorship sales for national and regional trade shows and conferences...
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Studio Low Five is a creative agency based in the Northeast Minneapolis Arts District. We help our clients connect with their customers, and drive sales through smart marketing strategies and digital products...
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Skies Fall leverages innovative media and influential forces to produce positive, tangible results while fostering meaningful connections...
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Are you looking to create an exceptional experience for your customers? Look no further than Flow & Grow! Our expert team is here to help take care of all your digital marketing needs, from social media management and ad campaigns right through digital strategy...
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Alexandre Bernard Asia is a design-driven, creative agency that helps companies frame and solve their business problems through design, strategy, and implementation...
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DelloFlix, LLC is a marketing, advertising, media, and entertainment agency offering expert services in branding, digital marketing, social media management, web design, video production, and advertising. We deliver innovative, results-driven solutions for businesses and high-profile clients...
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Wayne Reese's Review Sourced from Google
The experience with this agency has been phenomenal. I’m excited at the possibilities that lie ahead
Robert Swain's Review Sourced from Google
DelloFix, was great from start to finish! Del Vaughn was very knowledgeable, professional and delivered a stellar project! I highly recommend DelloFlix for your projects.
Ricky Phillips's Review Sourced from Google
Can’t say enough about how this young man and his team has enhanced my company. From website to advertising to recruiting and everything in between this is your one stop shop for business growth. Great Job Delloflix
As a one-stop agency digital marketing agency, you can count us on for specialized marketing consulting services that include: SEO, Social Media Marketing and Social Media Optimization...
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Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding event marketing agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
An event marketing agency is a specialized agency that plans, organizes, and manages events as a strategic marketing and communication channel for brands and organizations. Simply put, an event company promotes a brand, product, or service before, during, and after an event.
Their expertise extends to exhibitions, conferences, trade shows, exhibitions, seminars, pop-up shops, workshops, product demonstrations, launch parties, celebrations, charities, fundraisers, seminars, webinars, festivals, concerts, and customer VIP events.
Event marketing companies organize virtual, in-person, and hybrid events wherein businesses can host, co-host, sponsor, speaker, or be a participant in the happening. Their work consists of making sure each event reflects the client's brand and offers memorable experiences for attendees.
They work closely with partners and sponsors to boost event visibility. After the event, they keep attendees engaged, handle crises, and plan for unexpected situations to ensure a successful outcome.
Professional event marketing is particularly beneficial for industries with complex products or services, long sales cycles, and a need for direct customer engagement and relationship building. Tech and B2B sectors, for instance, use events like conferences and trade shows to demonstrate intricate solutions, capture qualified leads, and establish thought leadership.
Similarly, luxury goods and high-end service industries use exclusive events to increase brand reach, create immersive experiences, foster a sense of community, and nurture high-value client relationships.
The top-rated event marketing agencies on DesignRush in 2025 are:
Event marketing companies offer the following core and specialized services:
The cost of event marketing services in 2025 can range between $10,000 to $50,000, depending on the type, scale, and location of the event, as well as the agency's expertise. For large-scale productions, the agency fees can exceed $200,000, while hourly rates typically go from $100 to $150, though some boutique firms may charge more. These price ranges often fluctuate, influenced by industry benchmarks, with high-growth sectors allocating a larger percentage of revenue to these initiatives.
Metrics like registrations, website traffic, and social media engagement, results can be determined relatively quickly, often within a few weeks of the campaign launch. However, for more intricate objectives like sales-qualified leads and ROI, it usually takes longer to see results.
A full event marketing campaign operates in a cycle: pre-event promotion to drive attendance, during-event engagement, and post-event follow-up to convert leads. The most critical period for lead conversion is often the first 48 hours after the event, but it can extend longer for these leads to fully progress through the pipeline and for the agency to demonstrate a positive return on investment.
When hiring an event marketing partner, look for an agency who can turn your ideas into experiences that are attractive and engage the right audience. Inquire about their tactics to boost attendance or engagement and ask for examples of campaigns within your niche.
Additionally, check what tools and vendor networks they rely on and pay attention to how they communicate and manage projects. A good partner should keep you in the loop and adapt on the fly when unexpected hiccups arise.
Watch out for agencies with vague portfolios or case studies that claim “memorable experiences” without showing tangible results like attendance growth, leads, or ROI. Lack of experience in your specific event type can also lead to misaligned strategies and poor execution.
Other major red flags include overpromising outcomes, weak digital integration, or minimal focus on audience engagement, all of which suggest outdated or superficial approaches. Finally, be wary of agencies with limited vendor networks and reliance on generic metrics instead of actionable data.
Before signing an event marketing contract, you should ask the following key questions to ensure the candidate is a good fit for your project:
Event marketing differs from traditional advertising and PR by shifting the focus from one-way communication to two-way, immersive engagement. The core distinction is the emphasis on experiential connection over passive consumption i.e., turning the audience from passive recipients into active participants.
Unlike advertising, which uses paid media to broadcast a controlled message to a mass audience, event marketing creates a physical or digital space for direct, hands-on interaction with the brand. On the other hand, PR seeks to manage reputation through earned media and third-party validation, while event marketing offers a controlled environment to build emotional connections, gather first-party data, and directly influence the sales pipeline.
Top event marketing agencies use an ecosystem of specialized platforms to manage the entire event lifecycle. Core tools include all-in-one event management software like Cvent and Bizzabo, which centralize registration, marketing, and on-site logistics, with strong focus on data integration with CRM and marketing automation platforms such as Salesforce and HubSpot.
They also use specialized vendor networks and marketplaces for sourcing venues and other services, and often employ engagement-focused platforms like Whova for mobile event apps and networking, alongside advanced analytics tools to provide clients with granular data on attendee behavior and ROI.
Our goal is to provide accurate and useful information to both businesses and agencies, which is why we partnered with Mike Melen, co-founder of digital marketing agency SmartSites. He answered common questions about launching successful events and what to look for in an agency partner.
As a young entrepreneur, Mike Melen sold his first company at 19 years old. He has since led SmartSites, which has garnered eight Inc. 5000 recognitions and more than 1,000 5-star reviews. Melen’s work in the marketing field has also received honorable mentions from Forbes, AdWeek, and Inc. Magazine.
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