Top Packaging Design Companies Of 2019

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Food Geek Foods // 360 Degree Brand Creationhttps://foodgeekfoods.com/

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CHALLENGE
Procter & Gamble was preparing to launch a strawberry-flavored line of oral care products and required packaging with a distinct tween-appeal.
 
SOLUTION
We developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.

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Vodafone X has teamed up with Appetite Creative and OMD to offer the chance to win a brand new iPhone. On Wednesday, 6 June 2018, Vodafone X hid a brand new iPhone somewhere in Dundrum Town Centre as part of a public treasure hunt. There was no dog-eared map with an X marking the spot with this one though: the clever heads at Appetite Creative Solutions made it 100% digital and completely via smartphone Here’s how it worked. You show up at the Vodafone Store at 1 pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins. The campaign had 73 participants running around town and one lucky winner with a gleaming new iPhone. 411 Instagram likes, 61 Facebook likes along with a huge message thread as well as almost 300 article covering it means that we are already in the process of setting up the next series of treasure hunts. Keep an eye out in case they come to you!
More detail in video: https://youtu.be/9fJFpnYD13c

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Design & Brand Development
Product Ventures is proud to have done the commemorative branding developed for Home of the Brave Beverage Company’s 75th Anniversary of Pearl Harbor, Mighty American Ale. Our philanthropic support for Home of the Brave and the “Remember Honor Salute Foundation” is our way of offering tribute to veterans past, present and future as well as the sacrifices they’ve made for our great country. 

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We had the task of building a modern and visually appealing website that would effectively portray our customer’s legal expertise. The goal of the site was to capture the attention of people interested in getting their case reviewed and to convert those visitors to leads.

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HOW DAVID FOUGHT GOLIATH: DISRUPTING THE DIABETES MARKETChallenge: For people with diabetes, the OmniPod Insulin Management System is a life-changing product—if only they knew. At the time of its initial launch, Insulet Corporation was small and unknown, with a new product and disruptive technology: the OmniPod. The target market was resistant to change. The competition was established, with robust marketing and advertising budgets and comprehensive support for HCP offices. Furthermore, one competitor owned the lion’s share of the market. How does a start-up break through the clutter and successfully compete with industry giants?











Solution: We created a highly provocative launch campaign that captured the attention and interest of HCPs and patient audiences. Bold, unexpected visuals paired with targeted messaging sparked curiosity and inspired action to learn more about the OmniPod—the world’s first tubeless insulin pump. Within one year of launch, sales increased dramatically, and brand awareness among our target audience rose 475%. In addition, we continued to nurture existing OmniPod customers with ongoing patient education and engagement materials to help support the OmniPod patient experience and foster brand loyalty.ClientInsulet Corporation
Disease / TherapyDiabetes / OmniPod
ServicesBrand StrategyBrand IdentityProduct LaunchPatient Marketing CommunicationsHCP Marketing CommunicationsPackagingAdvertisingUX/UIEmail CampaignsSales PresentationsVideosEvent Branding and EngagementPromotionsCorporate CommunicationsCase Study: https://www.fosterandcreate.com/portfolio/insulet-omnipod/

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Nanit is a baby monitor who provides parents with unparalleled insight into their child’s sleep patterns and habits. We designed Nanit to be an elegant addition to a nursery. It’s smooth, seamless and flowing form floats quietly above the crib. Nanit incorporates a soft, functional light that glows through it’s top surface so that it won’t disturb a sleeping baby. In addition, Nanit’s stand was designed for incredibly easy set up and to the highest safety standards.

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The world’s firstsmart shower.
Eva Drop Smart Shower is the world’s first device that helps you save water in the shower without affecting the user experience. 
 
Temperature Shutoff – using a temperature sensor Eva turns the water off once your shower reaches your desired temperature if no one is in the shower yet.Proximity Sensor– tracks where you are and what you are doing in the shower adjusting the flow to help save water without reducing the user experience.Timers & Reminders–  timers allow you to set goals for shower lengths and will remind you when you get close or go over your desired shower length.

No morewasted water.
Eva Drop’s specialized sensor cuts off water flowwhen desired temperature is reached.

FlowSensor
Water how you need it,when you need it.

Any shower, any size
Eva seamlessly installs between the walland shower head

Learn more at the Eva Drop Website 
Learn more about out Design Processes.

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Korea Probation System

• AI-integrated location positioning & tracking


• Behavior pattern Analysis and prediction


• Remotely control for locking/unlocking

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Endless youth. In front of a mirror at home or in a changing room we see that our face (not to mention the rest) changes over time, our appearance changes and at a certain point, wrinkles turn into canyons. Scientists tell us that it is a genetically programmed phenomenon and for those who are sensitive on this subject, it can stimulate a desire for effective action to postpone this biological destiny. It is an impulse that is triggered because the idea we have of desirability and well-being is associated with the period of life which is called youth, and with the sense that it is endless: so it would be a shame to lose it. A new MyCli. For this cosmeceutical brand dedicated to anti-aging, we have overseen a total review of its visual identity system that begins with the brand, continues with the creation of new proprietary markers, colours and typographic characters, before moving on to the packaging design and finally the redesign of communication tools. The review aimed at correcting a previous image and aims to shift the needle of consumer perception from an undifferentiated cosmetic idea to a clear sense of scientific efficacy. | MyCli is an Italian brand of Perlapelle (Unifarco Group) that offers innovative responses in the field of aesthetic medicine. |What we did for this brand brandBrand identity redesignPackaging design 

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Naming, branding and packaging design for Güds. Tagline: Sincere foods.

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Elysium Marketing Group created logo-shaped handouts using the brand’s minimalistic style to create both a red and white wine card that would stand out and encourage tasters to keep the piece and continue using the information.

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The Challenge 
The Victorian Government, Creative Victoria, Live Music Victoria and Arts Centre Melbourne wanted to create a place that would house and celebrateAustralian contemporary music – past, present and future.
The ThinkingAustralian Music Vault was born with a positioning of ‘Open Up Australian Music’ to help turn up the volume on Australia’s love affair with its home-grown music. The brand mark and visual language were inspired from the sound wave form and typography from vintage amp and synth dials. The Australian Music Vault is a place for everyone to explore their love of music, to revisit some of the big music moments of their lives and discover exciting new stories of today’s Australian music scene.The Results
Australia now has a permanent home at Arts Centre Melbourne and online, to house the unique stories, archival footage and interactive experiences of our home-grown music across all types of musical genres. It’s had widespread acceptance across the many stakeholders in this venture from the artists, to the state government and peak music bodies and best of all by music loving Australians, with over 200,000 visitors in the first 4 months post launch.
 
Brand Strategy + Brand Name + Brand Positioning + Brand Mark + Brand Story & Voice + Visual Identity

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“Excellent, beautiful and fair-priced” is the new mantra of private labels. Simplicity is a range with a direct, clear and colorful design resolution.

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Naming, brand identity, packaging, custom website, and application UX design for an at-home wellness testing product. Product launching Spring 2019.

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Club Colombia is a premium brand with a long history and recognition, which has managed to adapt to the changes of the new generations making an excellent use of the country brand. The challenge: Design a package that generates differentiation and communicate the values ​​of the brand to the consumer, taking as reference the pre-colombine culture.

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Website Design for Nativitea 

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Challenge. Disrupt an oatmeal aisle that has been dominated by Quaker Oatmeal for over 100 years
Solution. Umpqua Oats has the product to compete against the mushy instant oatmeal competition. With whole rolled oats, real ingredients and none of those added fillers Quaker uses to save costs, Umpqua Oats is exactly what Millennials are looking for. Hitting the oatmeal aisle with bright white and a bold use of black and bright colors instantly attracts attention in a sea of beige. An image with appetite appeal is easy to execute because their product is REAL.Nothing shows the Umpqua difference more than image and video so we art directed a series of videos to be used online and in social media. Connecting consumers to the history of Umpqua Oats and co-founders, Sheri and Mandy, shows consumers that Umpqua is not just a real product, but also made by real people.Check out Umpqua Oats' brand videos:https://vimeo.com/215722432https://vimeo.com/215723532

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Hydro Flask: your go-to companion container for all beverage types and temperatures. Known for its vibrant colors and sleek designs, Hydro Flask came to Capsule seeking updated packaging design and a new naming system. Our process began with in-store research and thoughtful brand strategy and ended with an improved package design, updated language and icons and a playful naming system to match the vision for Hydro Flask’s product development cycle.Capsule conducted an in-depth qualitative study to discover current brand and packaging perceptions and to inform a strategy for future packaging development. After studying the market, conducting a competitive analysis and talking with customers in-aisle, we were armed with the insights needed to determine an effective strategy to more powerfully communicate Hydro Flask’s product technology, personality and brand positioning.With these research findings informing the rest of the project, Capsule developed a packaging update designed to more clearly communicate product benefits and the brand position to enable Hydro Flask to stand out among competition on the shelf. The design had to consider, and be consistent with, packaging across multiple products (i.e. soft goods, water bottles, and accessories) and package structures (i.e. belly bands and hangtags). The final package design had to play a key role in facilitating the consumer buying decision.The brand and product research also guided names in three different categories: color, product and series. The subsequent names born out of our unique naming process were chosen to further establish brand resonance, match Hydro Flask’s personality and align with the particular use of each product."Capsule was a great partner for our packaging refresh. Their work was thorough, timely and exactly what we needed. Considerable thought was put into strategy and execution, resulting in an excellent finished product."
- Eric Molletta Senior Creative Services Manager

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When a brand that's been around for more than 100 years needs a refresh, there’s inherently a challenge involved: balance the equity in the current brand with the need to modernise to stay relevant in today and tomorrow’s markets. That’s exactly the situation Strategy Creative was asked to tackle for Naylor Love — one of New Zealand’s largest construction companies which traces its roots back to 1910 in Dunedin.
Strategy’s approach is always to begin by articulating a brand’s strategic positioning based on its core strengths. The positioning always serves as the foundation for the creative work that follows. For Naylor Love, the core themes were around dependability, trust, and forward-thinking, so the visual identity needed to reflect that. The approach to the logo was an evolution, not a revolution. The original version had presence in the marketplace but looked busy and dated, so we simplified it, sharpened it up, and made it bolder but kept the core essence of the original mark. From there, we modernised the rest of the branding with a brighter and fresher teal primary colour, and a more minimalist design aesthetic to the vehicle fleet, business cards, letterheads, documents, advertising, and other collateral.
The resulting identity has perfectly achieved what it set out to do in presenting Naylor Love as a company which is forward-thinking and can be trusted thanks to its track record.

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Nike
As an iconic global brand, Nike’s communications are all about high performance. Every consumer touchpoint needs to deliver consistency, quality and impact. For the past two years, we’ve been working with Nike to create retail experiences that meet these exacting standards and keep them ahead of the competition.





Nike is a byword for high achievement and inspiration. But to maintain its global success, the brand needs to protect its well-crafted reputation in partner retail environments. Our work with Nike for Sports Direct and Lillywhites focuses on elevating the brand’s in-store environment – spanning retail comms, merchandising principles and digital fixtures.


From launching campaigns through to implementing a new digital strategy, we push for creative excellence across every element to craft compelling brand and product stories.

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Esselon, an iconic local café and coffee roastery, came to us for a brand refresh and new packaging design. We drew on the western Massachusetts landscape to craft a clean and refined look and feel that features the beautiful Seven Sisters mountain range. As a much-loved coffee roastery, Esselon is respected for their Fair Trade practices and commitment to quality. Through this brand refresh, we celebrated Esselon’s local roots and elevated their verbal and visual identity to speak to a national audience.
Learn more about the project here: https://bit.ly/2FzxtxE

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IONDESIGN designs the packaging for the olive oil "il circolo" from the south of Italy. The label picks up the annual rings of the Sicilian olive trees, which also appear in the name of the oil. Both the packaging of the 500ml bottle and the 3L canister emphasize the exquisite quality of the natural product. By reinvesting the proceeds from the sale of the oil, the region around the Italian Noto is strengthened. The aim of the producers is the sustainable and social production of excellent, organic olive oil - these characteristics are recognizable in the packaging. The dark green glass of the bottle provides an elegant background for the deep black label with gold stamping. The eponymous annual rings of the olive tree are executed in partial varnish give the label a silky sheen. 

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What We Eat was founded by a group of private chefs with a focus on simple, healthful food that is naturally delicious.

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Here is a small sampling of some of the new poducts we've helped marketers launch. These designs grab attention, inspire trust, and create the cravings that trigger trial and drive purchase. 

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This was a fully integrated campaign entitled "Normalcy is Amazing". The idea being that peope with chronic back pain just want to be able to do the simplest of things again that we all take for granted. Like picking up their kids, going for a hike or playing with their dog. Without pain. And when they can do that, well, that's amazing to them. 

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Location intelligence platforms often feel overwhelming in practice, so Cuebiq turned to Rule29 to tell their story. We produced a wide variety of materials ranging from their website, presentations, environmental pieces and more. In addition, we created a powerful and intuitive UX/UI design for their SaaS platform, designed to present high-level data analyses that could be easily understood and evaluated, no matter an individual’s technical skills. 
Along with the updated platform design, we had fun creating a comic book for the Cuebiq sales team that broke down the value proposition of their Clara product and additionally served as a memorable leave-behind piece. Working for the largest location intelligence database in the United States and their vibrant brand was a fantastic experience.

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Nike’s Workplace Design team out of Beaverton, Oregon approached Jacknife to help envision Nike Canada’s brand new headquarters. The brief? Bring to life a workspace that inspires creative thinking and connects staff and visitors to each other and to the brand.
We needed to create a branded environment which celebrates the uniqueness of the Canadian market while also establishing deep ties back to the World Headquarters. To achieve this we developed a “Rough and Refined” theme – a celebration of the diverse nature of the Canadian landscape and its people, from the roughness of our natural landscape to our refined modern urban centres. As Canadians, we take pride in our sometimes harsh environment and the unique grit required to be an all seasoned athlete here.
We developed an extensive series of art-based installations through the new offices including a massive sculptural “Just Do It” made up of iconic shoe patterns floating on a dimensional map of Toronto, an intricate wooden slat wall and ceiling installation forming the Nike logo, a boardroom wall and seating installation made from actual basketball court material and a hand-painted logo, multiple large-scale wall murals featuring both the brand and the fabric of Canada, iconic footwear painted on concrete columns throughout the space, custom tile work “Run Faster” in employee kitchen, and a wooden type installation featuring chainsaw cut letters.
In order to execute on such a broad array of interactions, we assembled and orchestrated a team of highly skilled local craftspeople from a variety of disciplines ranging from sign painters to woodworking experts and speciality sculptors. Ultimately, we created a modern space that embodies the spirit of the Nike brand, tells intriguing and discoverable stories and inspires their team on a daily basis.

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Tooshlights is the first and only restroom traffic management system that will increase traffic flow and efficiency in public restrooms by letting the guest know “where to go”.
When a stall is occupied, the smart latch is activated, the indicator light on the ceiling above the stall turns red. When the guest leaves the stall and opens the smart latch, the light turns green.
The smart latches communicate wirelessly with the indicator lights, which in turn are linked as a network to a wireless hub. The hub stores the usage frequency of each stall and communicates the information to the facility’s computer system. This information allows efficient scheduling of servicing, supplies and cleaning, by predicting service intervals based on usage. The system can also show if a stall goes down.
Occupancy information can also potentially be fed to an app, that can show a guest in a large venue which restroom has more open stalls.
Tooshlights came to M Industrial Design as a start up with just two employees and a simple working prototype. Our brief was to redesign and reengineer the Tooshlights to meet some tough design goals. The appearance design had to be beautiful enough to inspire architects to specify it, the housing had to accommodate electronics, switch and battery and be no wider than 1” to accommodate variable site conditions. It had to be rugged enough to withstand the public restroom environment.
M Industrial Design handled the design and engineering of the product, including the oversight of the electronics design of the smart latch, indicator and Hub.
MID also fabricated the first working prototypes, produced all production documentation and inspected and approved first article production parts.
Tooshlights has now been installed in several major airports and sports stadiums across the US and is well on its way to success.
 
 

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Agriculture in the Classroom Saskatchewan targets busy teachers who want inspire young students to care about food and the farmers who grow it. They offers resources and programs to facilitate hands-on learning, but those resources were hard to find on their previous website. The code was out of date and the most important information was buried. We know that more than half of webpage visits come from mobile phones, but this site wasn’t usable on mobile—AITC was potentially neglecting 50% of their visitors.
Our goal was to create a site that made resources accessible within one or two clicks and that was optimized for every screen size: desktop, tablet, or mobile. We started with tree testing: exploring approaches to the information architecture and testing menus with real users. From there we developed wireframe prototypes. We completely restructured the site’s information to focus on the end user—their actual goals and use-cases. The most important outcomes—teachers ordering programs and resources—are now the priority.
Results
The site exceeded all performance expectations. Within the first year, sessions were up 74.75%  and pageviews were up 101%. We really wanted to target mobile users since so much of AITC’s traffic was coming from tablets and phones. The results were impressive: we saw an 85% increase in iOS user sessions and 134% lift in Android user sessions. This tells us mobile is truly working.
“Lesia was fabulous to work with! She invested time to truly understand our organization and her team has a wide variety of experience and expertise. Their differentiation point is their experience/expertise in site architecture—emphasis on functionality and customer ease of use. The result was a new website that not only looks great, but is very user-friendly and easy for us to manage. We continue to use Lesia for other projects to this day.”
— SARA SHYMKO, EXECUTIVE DIRECTOR, AITC-SK