
MSLK
Your Premier Fashion Branding Agency
23-23 33rd Rd., New York City, New York 11106, United Stateshttps://mslk.com
MSLK Overview
- Number of Employees
- Under 49
- Minimal Budget
- $25,000 - $50,000
- Average Hourly Rate
- Inquire
- Year Founded
- 1999
At MSLK, a leading branding agency based in NYC and LA, we specialize in empowering beauty brands to find their unique voice in today's crowded market. We excel in crafting a unified message through comprehensive 360° brand positioning, covering every aspect from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns, and sales.
Strategic Process, Objective Results
Our strategic process, guided by valuable consumer insights, transforms the subjective creative process into an objective one. This approach consistently yields award-winning, attention-grabbing, and revenue-generating results for our esteemed clients. With a limited portfolio of just ten clients per year, we offer dedicated attention to each brand, adapting our services to their specific business development stages and complementing their in-house capabilities.
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MSLK Services
Branding Expertise
- Naming
Web Design Expertise
- Responsive
Industries
- Fashion
- Beauty
- Media & Communications
- Retail
Client Types
- Medium Businesses
- Enterprise / Corporate
MSLK Portfolio

Branding
SAVE ME FROM

Web Design
Dashing Diva

Package Design
AVIVI
MSLK Reviews
Reviews from Google Maps and DesignRush are available on this profile.
All reviews
- All reviews
- Google reviews
- DesignRush reviews
Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road! "Project Name: Unstrained, Inc
- Project Type:
- Branding
- Company size:
- Under 49
- Industry:
- Design
We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed. "Project Name: Amazing Lash Studio Brand
- Project Type:
- Branding
- Company size:
- -
- Industry:
- -
MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River. "Project Name: Visual Brand Strategy
- Project Type:
- Creative Services
- Company size:
- -
- Industry:
- -
MSLK is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. Sheri and her team made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming. "Project Name: Save Me From Brand Launch
- Project Type:
- Branding
- Company size:
- -
- Industry:
- -
Awesome team for brand strategy and design. Good people too. I highly recommend! "Peter Horowitz's Review Sourced from Google
MSLK Team Bios

Sheri Koetting
Founder, Brand Strategist, Creative Director
Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.

Nikola Cline
Brand Strategy and Marketing Advisor
With 20-plus years leading brand strategy, marketing and product innovation for top global brands like Paul Mitchell, P&G/Sebastian, Macy’s and others, Nikola is focused on bringing actionable ideas to life for consumer brands.

Aimee Kassana
Creative Director
With 20 years of experience in brand building for beauty and wellness brands, Aimee helped establish the pioneer of clean and modern professional haircare — MOP (Modern Organic Products) — from the ground up.

David Van Veen
Digital Marketing Advisor
David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.


