MSLK
23-23 33rd Rd., Long Island City, New York 11106, United States

MSLK Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Inquire
Year Founded
1999
MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.
    Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
Headquarter
23-23 33rd Rd., Long Island City, New York 11106, United States

MSLK Services

  • Branding Agencies
  • Logo Design Companies
  • Graphic Design
  • Package Design
  • Creative Agency Services
  • Web Design
  • eCommerce Development
  • Mobile App Development
  • Website Development
  • Shopify
  • Content Marketing

MSLK Portfolio

  • MSLK - Dashing Diva
    Website Design
    Dashing Diva
  • MSLK - AVIVI
    Package Design
    AVIVI

MSLK Team Bios

  • Founder, Brand Strategist, Creative Director
    Sheri Koetting
    Founder, Brand Strategist, Creative Director
    Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.
  • Brand Strategy and Marketing Advisor
    Nikola Cline
    Brand Strategy and Marketing Advisor
    With 20-plus years leading brand strategy, marketing and product innovation for top global brands like Paul Mitchell, P&G/Sebastian, Macy’s and others, Nikola is focused on bringing actionable ideas to life for consumer brands.
  • Creative Director
    Aimee Kassana
    Creative Director
    With 20 years of experience in brand building for beauty and wellness brands, Aimee helped establish the pioneer of clean and modern professional haircare — MOP (Modern Organic Products) — from the ground up.
  • Digital Marketing Advisor
    David Van Veen
    Digital Marketing Advisor
    David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.

MSLK Clients

  • CHANEL
  • Johnson + Johnson
  • MAYBELLINE
  • REDKEN
  • Amazing Lash Studio
  • YANBAL
  • JOICO
  • DASHING DIVA
  • The Nature's Bounty Co.
  • AFRICAN PRIDE

MSLK Reviews

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  • Cody TheCreative

    Cody TheCreative

    Director of Brand Marketing at Cody TheCreative

    Unstrained, Inc
    Project Type: Branding
    Review Date: 13 August, 2020
    Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
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    Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
  • Ariel Clay, MBA

    Ariel Clay, MBA

    VP of Marketing at WellBiz Brands, Inc.

    Amazing Lash Studio Brand
    Project Type: Branding
    Review Date: 4 August, 2020
    We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
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    We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
  • Adriana De Luca

    Adriana De Luca

    CEO at Tiber River Naturals

    Visual Brand Strategy
    Project Type: Creative Agencies
    Review Date: 4 August, 2020
    MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
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    MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
  • April (Zangl) Peck

    April (Zangl) Peck

    CEO at SAVE ME FROM

    Save Me From Brand Launch
    Project Type: Branding
    Review Date: 3 August, 2020
    MSLK is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. Sheri and her team made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming.
    Rating:
    • Work Quality:
    • Timely Delivery:
    • Responsiveness:
    • Overall Costs:
    • Your Satisfaction:
    • Willing To Refer:
    MSLK is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. Sheri and her team made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming.