MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales. Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
Headquarters
23-23 33rd Rd., Long Island City, New York 11106, United States
Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.
Nikola Cline
Brand Strategy and Marketing Advisor
With 20-plus years leading brand strategy, marketing and product innovation for top global brands like Paul Mitchell, P&G/Sebastian, Macy’s and others, Nikola is focused on bringing actionable ideas to life for consumer brands.
Aimee Kassana
Creative Director
With 20 years of experience in brand building for beauty and wellness brands, Aimee helped establish the pioneer of clean and modern professional haircare — MOP (Modern Organic Products) — from the ground up.
David Van Veen
Digital Marketing Advisor
David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.
Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
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Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
Ariel Clay, MBA
VP of Marketing at WellBiz Brands, Inc.
Amazing Lash Studio Brand
Project Type: Branding
Review Date: 4 August, 2020
We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
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We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
Adriana De Luca
CEO at Tiber River Naturals
Visual Brand Strategy
Project Type: Creative Agencies
Review Date: 4 August, 2020
MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
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Willing To Refer:
MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
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