23-23 33rd Rd., Long Island City, New York 11106, United States
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Primary Contact for Long Island City
[email protected]

MSLK Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Inquire
Year Founded
1999
MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.
    Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.
    Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
Headquarter
23-23 33rd Rd., Long Island City, New York 11106, United States

MSLK Services

  • Branding Agencies
  • Logo Design Companies
  • Graphic & Print Design
  • Package Design
  • Creative Agency Services
  • Website Design
  • eCommerce Development
  • Mobile App Development
  • Website Development
  • Shopify
  • Content Marketing & Copywriting

MSLK Portfolio

  • MSLK - Dashing Diva
    Website Design
    Dashing Diva
  • MSLK - AVIVI
    Package Design
    AVIVI

MSLK Team Bios

  • Founder, Brand Strategist, Creative Director
    Sheri Koetting
    Founder, Brand Strategist, Creative Director
    Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.
  • Designer
    Silvia Lambarri
    Designer
    Previously a Graphic Designer at Coca-Cola handling branding, packaging design, and advertising, Silvia strives to create solutions with universal appeal. She strives to address the unique opportunities and challenges posed by everyday design problems.
  • Bookkeeper + Office Manager
    Maureen O'Boyle
    Bookkeeper + Office Manager
    Maureen manages day-to-day operations and finances, ensuring that all projects stay on budget and on time. Her tireless attention to detail allows the entire team to be highly responsive to our clients’ needs throughout the creative process.
  • Sales and Distribution Advisor
    Cynthia Beesemyer
    Sales and Distribution Advisor
    Having held senior executive positions at Neutrogena, J&J, and Dermalogica, Cynthia brings the knowledge, creativity and track record to build beauty brands from concept to shelf that are poised for long-term growth. She has launched 12 new brands with over $145 million in revenue
  • Lead Developer
    Ron Zvagelsky
    Lead Developer
    Ron is a full-stack developer who has extensive experience building enterprise-level websites and applications for a range of clients, from startups to Fortune 500 companies such as Verizon, Google, Comcast, IBM and Cisco. His focus is on efficiency, performance and intuitive user experience.
  • Digital Marketing Advisor
    David Van Veen
    Digital Marketing Advisor
    David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.

MSLK Clients

  • CHANEL
  • Johnson + Johnson
  • MAYBELLINE
  • REDKEN
  • Amazing Lash Studio
  • YANBAL
  • JOICO
  • DASHING DIVA
  • The Nature's Bounty Co.
  • AFRICAN PRIDE

MSLK Reviews

  • Cody TheCreative

    Cody TheCreative

    Director of Brand Marketing

    Unstrained, Inc
    Project Type: Branding
    Review Date: 13 August, 2020
    Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
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    Everyone on the MSLK team is very qualified, extremely helpful, and very friendly. I hope to be able to use them again down the road!
  • Ariel Clay, MBA

    Ariel Clay, MBA

    VP of Marketing

    Amazing Lash Studio Brand
    Project Type: Branding
    Review Date: 4 August, 2020
    We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
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    We’ve enjoyed working with everyone within MSLK. Sheri and the team are dedicated to their craft and they’ve delivered impactful, new designs while leveraging existing assets for the Amazing Lash Studio brand refresh. With their thorough research process and a firm understanding of our brand, our ongoing partnership continues to bear valuable insights that inform our marketing strategy and creative direction to succeed.
  • Adriana De Luca

    Adriana De Luca

    CEO

    Visual Brand Strategy
    Project Type: Creative Agencies
    Review Date: 4 August, 2020
    MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
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    MSLK took a business goal we had been wanting to do for years but felt was insurmountable and worked with us to lay out a clear, actionable plan. Armed with this plan, I know we can expand our business to the US Market and I know how we will do it cost effectively. Our team absolutely loved the entire process. MSLK took what we’ve always wanted to evoke with our brand and just nailed it! They brought us everything we expected — and more! - Adriana De Luca, CEO. Tiber River.
  • April (Zangl) Peck

    April (Zangl) Peck

    CEO

    Save Me From Brand Launch
    Project Type: Branding
    Review Date: 3 August, 2020
    MSLK is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. Sheri and her team made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming.
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    MSLK is dedicated to delivering relevant designs that stand out and visually communicate the most important elements of our brand. Sheri and her team made every step of the process fun yet thorough. She was understanding when we had delays in development. She offered valuable insights yet respected my ultimate decisions. Her attention to detail seems to come as second nature. MSLK is a top-notch design agency who aims to understand what you dream of your brand becoming.