23-23 33rd Rd., Long Island City, New York 11106, United States
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Primary Contact for Long Island City
info@mslk.com

MSLK Overview

Number of Employees
Under 49
Minimal Budget
$25,000 - $50,000
Average Hourly Rate
Inquire
Year Founded
1999
    MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.
    Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
    MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.
    Our strategic process and consumer insights turn the subjective creative process into an objective one, producing in award-winning, attention-grabbing, and revenue-generating results for our clients. We work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities. We have strong industry contacts, regularly collaborate with experts, love making connections and we’re always happy to make an introduction when needed.
Headquarter
23-23 33rd Rd., Long Island City, New York 11106, United States

MSLK Services

  • Branding Agencies
  • Logo Design Companies
  • Graphic & Print Design
  • Package Design
  • Creative Agency Services
  • Website Design
  • E-Commerce Design & Development
  • Mobile App Design
  • Website Development
  • Shopify
  • Content Marketing & Copywriting

MSLK Portfolio

  • MSLK - Dashing Diva
    Website Design
    Dashing Diva
  • MSLK - AVIVI
    Package Design
    AVIVI

MSLK Team Bios

  • Founder, Brand Strategist, Creative Director
    Sheri Koetting
    Founder, Brand Strategist, Creative Director
    Sheri is constantly seeking ways to improve consumer experience through better design. A self-described “brand archaeologist,” Sheri seeks to uncover the fundamentals of your brand, refining key stories so they rise to the surface and become clear for consumers.
  • Designer
    Silvia Lambarri
    Designer
    Previously a Graphic Designer at Coca-Cola handling branding, packaging design, and advertising, Silvia strives to create solutions with universal appeal. She strives to address the unique opportunities and challenges posed by everyday design problems.
  • Bookkeeper + Office Manager
    Maureen O'Boyle
    Bookkeeper + Office Manager
    Maureen manages day-to-day operations and finances, ensuring that all projects stay on budget and on time. Her tireless attention to detail allows the entire team to be highly responsive to our clients’ needs throughout the creative process.
  • Sales and Distribution Advisor
    Cynthia Beesemyer
    Sales and Distribution Advisor
    Having held senior executive positions at Neutrogena, J&J, and Dermalogica, Cynthia brings the knowledge, creativity and track record to build beauty brands from concept to shelf that are poised for long-term growth. She has launched 12 new brands with over $145 million in revenue
  • Lead Developer
    Ron Zvagelsky
    Lead Developer
    Ron is a full-stack developer who has extensive experience building enterprise-level websites and applications for a range of clients, from startups to Fortune 500 companies such as Verizon, Google, Comcast, IBM and Cisco. His focus is on efficiency, performance and intuitive user experience.
  • Digital Marketing Advisor
    David Van Veen
    Digital Marketing Advisor
    David delivers clear, actionable and comprehensive digital marketing and SEO plans that have had measurable results for clients. His proprietary on-page + off-page principles guide this work, ensuring that efforts are spent where it counts.

MSLK Clients

  • CHANEL
  • Johnson + Johnson
  • MAYBELLINE
  • REDKEN
  • Amazing Lash Studio
  • YANBAL
  • JOICO
  • DASHING DIVA
  • The Nature's Bounty Co.
  • AFRICAN PRIDE