The top UI/UX Design agencies in 2026 are Chimpare Designs, ROCANI, and TeddyGraphics,
selected from 16 agencies vetted by DesignRush on the basis of verified
client reviews (4.5 avg. rating), project outcomes and industry expertise.
Chimpare Designs leads the ranking for UI/UX Design, followed by ROCANI and TeddyGraphics.
Reviews undergo a stringent verification process to ensure reliable information about each agency from verified past clients.
We’ve updated our Average Star Rating system to give you the most accurate summary of all client reviews.
Read more.
Every UI/UX design agency on DesignRush has been evaluated for its design expertise, service reliability, and verified client reviews. Some features may be paid.
Chimpare is a Global Leading Software Development Agency
We are a digital agency that provides end-to-end solutions to startups and enterprises alike, including Mobile App Development, Web Development, Software Development, AR/VR Development, Game Development and Blockchain Development Services...
Top Services:
Mobile App Development
VR/AR
AI Development
Web Development
Software Development
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Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$40/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
33 Projects Listed
Chimpare Designs Services
Mobile App Development
VR/AR
AI Development
Web Development
Software Development
Blockchain
IoT
UI/UX Design
CRM Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
IT Industry
Small Business Industry
Fintech Industry
Data sourced from the agency's DesignRush profile
Chimpare Designs Reviews & Testimonials
Jamie Flett
Marketing Manager at Clarion Communication Management
5.0★
UI/UX Design Review from Jamie Flett
Chimpare Design Lab helped us with a UI/UX research process, which included in-person interviews where they walked users through unboxing, connecting, and using the features of our smart air conditioner. From there, the team took the findings and produced a report for us to make improvements to our app and increase our activation rates. In addition to the report, Momentum Design Lab also redesigned some parts of our app using Figma.
The project required a very iterative process, so we required more than one discovery call to get started. In fact, they didn't just work with me; we also integrated our consumer marketing insights team to identify participants. We also collaborated with them to figure out how to recruit the right users based on our target customer profiles.
Phil Smith
Agency Managing Director at The Mixx
5.0★
Mobile App Development Review from Phil Smith
Create a mini CRM that is app based that the sales person will use. This will also allow a sales manger to log in on the web or desktop and see the activity of the sales person. Helps create action items for each new potential referral partner that is entered into the system.
Send post cards through the app Send videos Reporting function on activity levels Creates reminders Allows multiple ways to reach out and touch a prospect to stay in front of the prospect. Must be able to receive payments. Provide a back end system that an admin can access. Many other details
Piera Musselli
Undisclosed at Undisclosed
5.0★
Mobile App Development Review from Piera Musselli
Great service from start to finish. The team are very knowledgable, helpful and are negotiable on price which is great. I had an app development for just £400 for IOS devices and in my opinion it is some of the best design and features i have seen on any new app.
Reviews verified by DesignRush and sourced from the agency's profile
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We are ROCANI, a creative innovation studio for digital experiences across brand identity, websites, visuals and AR / XR for brands that want to be felt...
Top Services:
Web Design
VR/AR
Web Development
UI/UX Design
Creative Services
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Location
Berlin, Germany
Number of Employees
Under 49
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
7 Projects Listed
ROCANI Services
Web Design
VR/AR
Web Development
UI/UX Design
Creative Services
Video Production
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Polygon Labs
Highsnobiety
Coca Cola
iF Design Award
Zalando
Samsung
Humboldt Forum
Sentient Labs
Gucci
Icon Magazine
Data sourced from the agency's DesignRush profile
ROCANI Reviews & Testimonials
Lisa Winning
Founder at Winning VS
5.0★
Web Design Review from Lisa Winning
I am so grateful to Rocani for the care, creativity and excellence they delivered in creating our new website. The team was a joy to work with. They over delivered and ahead of time. I couldn’t recommend Rocani any more highly!
Sergej Reznik
Review from Google
5.0★
Sergej Reznik's Review Sourced from Google
An awesome agency with a beautiful office in Berlin. They are true experts when it comes to creative web animations and digital experiences. Super friendly team, highly professional, and a pleasure to work with.
Ognjen Babic
Review from Google
5.0★
Ognjen Babic's Review Sourced from Google
I worked here as an intern and loved every bit of it. A team that really knows what they’re doing, exciting projects and took away more than I expected. The mix of creativity and strategic thinking is impressive. Head great time there and would recommend it to anyone!
Reviews verified by DesignRush and sourced from the agency's profile
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Where Huggable UX meets Crafted UI and Scalable, Accessible Design Systems.
UX and UI Design for Fintech Enterprise...
Top Services:
UI/UX Design
Product Design
Design Services
Web Design
Graphic Design
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Location
Kielce, Poland
Number of Employees
Under 49
Average Hourly Rate
$70/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
8 Projects Listed
TeddyGraphics Services
UI/UX Design
Product Design
Design Services
Web Design
Graphic Design
Branding
Print Design
Video Production
Package Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Nationale-Nederlanden
Prudential
Abu Dhabi Commercial Bank
Planet Payment
Credit Agricole
Nexo Standards
PAX Technology
Data sourced from the agency's DesignRush profile
TeddyGraphics Reviews & Testimonials
Karolina Krasowska
Review from Google
5.0★
Karolina Krasowska's Review Sourced from Google
We are truly happy to recommend Piotr and his team. From the very first workshops to the final delivery, we felt we were working with people who genuinely listen and deeply understand brands. The team created our entire visual identity from scratch and gave a clear, distinctive character to a large, multifunctional space with many different services – which was a major challenge.
The results exceeded our expectations. They delivered a cohesive and refined concept including murals, signage, wayfinding, posters, and many other visual elements.
The cooperation was smooth and efficient – we quickly found a common language, revisions were minimal, and all our expectations were fully met. A highly professional, creative, and reliable team that we can wholeheartedly recommend.
Hugo Pereira
Review from Google
5.0★
Hugo Pereira's Review Sourced from Google
Extremely professional service. Working with Piotr was a delightful experience. Would definitely recommend TeddyGraphics to any company looking to have an extra set of hands for UX Research, and UX / UI Design.
Dmitriy H
Review from Google
5.0★
Dmitriy H's Review Sourced from Google
My acquaintance with TeddyGraphics started more than 3 years ago when Piotr asked me for help in animation of one of his projects. From that moment our cooperation became quite close and I never refuse to help. I am always provided with a detailed guide and instructions on how and what exactly I need to do and also they always give me the necessary help if I have any questions or difficulties. In general for me as a freelancer to work with TeddyGraphics is always a pleasure, as they really appreciate my time and work. I will be happy to continue cooperation as working with TeddyGraphics is always a great experience.
Reviews verified by DesignRush and sourced from the agency's profile
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Mastery in Cross-Platform, Publishing, and Media App Development
Echoinnovate IT, established in 2012, specializes in cross-platform, publishing, and media app development, boasting offices in India and the USA. Our dedicated team of full-stack engineers consistently transforms innovative ideas into tangible products, serving a range of clients from startups to SaaS...
Top Services:
Web Design
Mobile App Development
Web Development
UI/UX Design
Social Media Marketing
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Location
Minneapolis, Minnesota
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
Echo innovate IT Services
Web Design
Mobile App Development
Web Development
UI/UX Design
Social Media Marketing
Digital Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Trikke
Tenww
Max Cafe
Data sourced from the agency's DesignRush profile
Echo innovate IT Reviews & Testimonials
Shefali Raj
Business Development Executive at TeemWurk
5.0★
Mobile App Development Review from Shefali Raj
Our project with Echo innovate IT was to develop an application for the taxi booking startup. For us, the project was done with good quality. All our expectations have been met. Most of the time, the development team of Echo innovate IT tried to lead us in the right direction and helped us make the right choice in building the application in comparison to the apps already in the market.
Reviews verified by DesignRush and sourced from the agency's profile
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Regent Park Studio partners with thought leaders, entrepreneurs, and growing brands to create bold identities and high-performing websites. As specialists in branding, Kajabi, and Framer, we blend strategy and creativity to deliver work that's as smart as it is beautiful. Our diverse team works across...
Top Services:
Branding
Logo Design
Graphic Design
Web Design
Web Development
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Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
11 Projects Listed
Regent Park Studio Services
Branding
Logo Design
Graphic Design
Web Design
Web Development
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Paper Tiger is a boutique design studio helping brands win new customers, engage users, and impress their friends. For over 17 years, weve specialized in redesigns and rollouts where clarity and impact are non-negotiable...
Top Services:
Web Design
Design Services
Branding
Web Development
Digital Strategy
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Location
Ridgewood, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$180/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
6 Projects Listed
Paper Tiger Services
Web Design
Design Services
Branding
Web Development
Digital Strategy
UI/UX Design
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Branding & Creative Design Studio for Vision, Vibe & Know-How
PlanetFab is a branding and creative design studio where hidden potential leads to standout results. Big or small, print or digital, we specialize in design that makes you stop, think, and feel something. Based in New York City...
Top Services:
Branding
Creative Services
Graphic Design
Logo Design
Print Design
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Location
New York City, New York
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
PlanetFab Studio LLC Services
Branding
Creative Services
Graphic Design
Logo Design
Print Design
Design Services
Web Design
UI/UX Design
Web Development
WordPress Website Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Hubspire stands as a premier mobile app development firm situated in the heart of New York City. Renowned for our exceptional and unique end-to-end app solutions and educational app, we cater to both large-scale enterprises and small businesses, alongside government agencies...
Top Services:
Mobile App Development
IoT
AI Development
Web Development
UI/UX Design
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Location
New York City, New York
Number of Employees
50 - 99
Average Hourly Rate
$100/hr
Minimal Budget
$10,000 - $25,000
Portfolios Count
5 Projects Listed
Hubspire Services
Mobile App Development
IoT
AI Development
Web Development
UI/UX Design
Big Data Analytics
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Cubic
Metropolitan Transportation Authority
Library of Congress
Ford Foundation
UCLA
Data sourced from the agency's DesignRush profile
Hubspire Reviews & Testimonials
Karen D Taylor
Review from Google
5.0★
Karen D Taylor's Review Sourced from Google
Nowadays, it seems that customer service and subject-area expertise are at an all-time low, but HUBSPIRE is a wonderfully professional, knowledgeable IT company. In record time, this fantastic company built a beautiful mobile app for a preservation project in Harlem, While We Are Still Here. Our SIGNS OF THE TIMES: Harlem Markers Project is a series of 25 plaques around the neighborhood, and the app that HUBSPIRE created is easy to use and gorgeous. I would recommend the company for any IT needs you may have.
Gavin Menu
Review from Google
5.0★
Gavin Menu's Review Sourced from Google
We own a small media company and have been working with Hubspire for six years. They built our website and maintain and support all the operations. Thomas and his team have been great partners and are always responsive when emergency issues arise.
Qistina Hullon
Review from Google
5.0★
Qistina Hullon's Review Sourced from Google
Working with the Hubspire team has been nothing short of incredible. From day one, their professionalism, clarity, and efficiency stood out. Thomas, the owner, leads with a rare combination of deep technical knowledge and true collaborative spirit. We wanted to build out a smartphone photography service app, a new concept carving out a new market, and they embraced the challenge.
They didn’t just build and develop our app (Fliiks)—we had a real partner in the process. Their workflow is smooth, their procedures top-notch, and their communication always clear. What really sets them apart is their dedication to going above and beyond. They constantly brought ideas to the table to make things more efficient and scalable.
If you're looking for a team that not only executes flawlessly but also brings real value and insight to the table, Hubspire is the one. I highly recommend them for any business or tech project.
Reviews verified by DesignRush and sourced from the agency's profile
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Heur is a holistic performance marketing and ecommerce trading agency for progressive companies. We enable growth by becoming your team. Connecting business goals to day to day tactics with holistic strategy and long term thinking, our 'done for you' ecommerce and digital marketing is unique, lean and...
Top Services:
UI/UX Design
CRO
Digital Marketing
SEO
eCommerce
Show more
Location
London, United Kingdom
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Heur Services
UI/UX Design
CRO
Digital Marketing
SEO
eCommerce
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Solo Media Group builds the commerce infrastructure lifestyle brands actually run on. Shopify Platinum Partner, top 5% worldwide. Brand and technical execution were never two separate pitches to us they're the same job, done properly. Development, UX, and Klaviyo email and SMS, handled in-house, with one...
Top Services:
eCommerce Development
Web Development
eCommerce
Web Design
Market Research
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Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$10,000 - $25,000
SOLO MEDIA GROUP Services
eCommerce Development
Web Development
eCommerce
Web Design
Market Research
UI/UX Design
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Centering human connection in technology experiences, Activate Vision guides businesses from vision and goals to strategic brand decisions. We deliver effective systems, website design, and automation that save money and rapidly increase ROI all with Silicon Valley quality and a warm, down-to-earth approach...
Top Services:
AI Development
UI/UX Design
Branding
Web Design
Product Design
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Location
Catalina Foothills, Arizona
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$10,000 - $25,000
Activate Vision Services
AI Development
UI/UX Design
Branding
Web Design
Product Design
Logo Design
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Brault & Barnes is a Vermont design studio specializing in high-quality custom app and web design. Client's work directly through all phases of projects with studio principals Jeremy Brault and Lisa Barnes...
Top Services:
Design Services
Digital Strategy
Creative Services
Web Design
UI/UX Design
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Location
Vergennes, Vermont
Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Brault & Barnes Services
Design Services
Digital Strategy
Creative Services
Web Design
UI/UX Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Our focus is on providing businesses with the tools they need to reach their maximum potential through the use of our cutting-edge software solutions. Launch your product to market 2x faster with Techjay's strong business domain experience, technical expertise, extensive knowledge of the latest industry...
Top Services:
Software Testing
Software Development
Mobile App Development
Web Development
UI/UX Design
Show more
Location
Menlo Park, California
Number of Employees
50 - 99
Average Hourly Rate
$28/hr
Minimal Budget
$10,000 - $25,000
Techjays Services
Software Testing
Software Development
Mobile App Development
Web Development
UI/UX Design
HR Outsourcing
Product Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Shipdude
Fayvit
CloudNine
Vidhire
Nakkheeran
Xtra Curriculum
SliverBack
CoSell
Data sourced from the agency's DesignRush profile
Techjays Reviews & Testimonials
Larry Miller
Review from Google
5.0★
Larry Miller's Review Sourced from Google
I've used Tech Jays for several projects, I love their work and love working with the team!
Corbin Miller
Review from Google
5.0★
Corbin Miller's Review Sourced from Google
I've been working with Techjays since they started and have never been disappointed. On each project I have worked with them they have always delivered on time, on budget and with great quality. They adapt to the needs of the customer and have been in large part, more of a technical co-founder for my start ups. I'll continue to work with them and highly recommend them to anyone!
Jonathan Rodriguez
Review from Google
5.0★
Jonathan Rodriguez's Review Sourced from Google
We've been working with TechJays the past 18+ months and the outsource experience has been great. They are agile and compared to previous outsource experiences, their competence, quality, and delivery punches above the rest.
Reviews verified by DesignRush and sourced from the agency's profile
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Werkbot understands the power of owning digital space. Our incredible team of talented creatives is dedicated to helping businesses build online assets that set them apart from the competition. With years of experience and a dedication to offering unparalleled customer service, our firm puts passion before...
Top Services:
SEO
PPC
Content Marketing
Digital Marketing
UI/UX Design
Show more
Location
Erie, Pennsylvania
Number of Employees
Under 49
Average Hourly Rate
$149/hr
Minimal Budget
$10,000 - $25,000
Werkbot Studios Services
SEO
PPC
Content Marketing
Digital Marketing
UI/UX Design
Web Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
FLEXCUT
SMITH'S
MARQUETTE
Data sourced from the agency's DesignRush profile
Werkbot Studios Reviews & Testimonials
carl prindle
Review from Google
5.0★
carl prindle's Review Sourced from Google
So I had a problem with my website this morning not really sure on what I should do so I gave Werkbot A call on the phone and explain my situation. I asked if it was OK for me to stop in sometime today to talk a little bit more about what I had going on. The person on my phone was OK with me just stopping in when I had a moment. Because of my crazy work schedule, I stop down just after 4 o’clock and they were walking out the door closing up for the day. So I asked if this was Werkbot “ He said yes, it was, And he knew who I was. So he actually opened the office back up we went inside we sat down. He pulled my information up and he started going through everything for me.. I want to just say that I am not a customer of theirs. I’m a random person who made a phone call to them and they were very helpful. I just want other people to know that the customer service that I got from this company was five stars hands-down. You don’t get that much anymore. I did waste about 40 minutes of his time. He never charged me a penny. I will tell all of my friends and family for sure. I highly recommend this company. Thanks again, I appreciate you guys!!
Rebecca Styn
Review from Google
5.0★
Rebecca Styn's Review Sourced from Google
I’ve had the pleasure of working with Werkbot on multiple projects over the years, including the creation of our main e-commerce website and various marketing campaigns. Their creativity in design and responsiveness in communication are truly exceptional. Whether it’s a new project or ongoing support for our national brand, Werkbot consistently exceeds our expectations. Their team’s dedication to our success is evident in every interaction, and it’s always a joy to collaborate with them. Highly recommend Werkbot for anyone seeking top-notch digital solutions.
Hannah M.
Review from Google
5.0★
Hannah M.'s Review Sourced from Google
Our organization went with WerkBot for our website development and website design because from the first meeting they were engaged in learning not only about what our organization does, but why we do it - I appreciated their interest in learning the nuances of our org so they could best represent our brand and values. They're great to work with, extremely prompt, adaptable to different working styles, and engaged throughout the process. I feel confident they're going to be walking alongside us as we continue to build and grow as an organization and our platform expands. Definitely the team to have by your side!
Reviews verified by DesignRush and sourced from the agency's profile
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We don't just build software at Top Remotely we create solutions that work, scale, and impress. With a powerhouse team of 150+ in-house developers, we turn complex challenges into seamless digital experiences. Whether you need custom software, enterprise platforms, or next-gen IT solutions, we bring the Top...
Top Services:
Mobile App Development
Software Development
DevOps Consulting
IT Services
Web Development
Show more
Location
New York City, New York
Number of Employees
500 - 999
Average Hourly Rate
$20/hr
Minimal Budget
$10,000 - $25,000
Top Remotely Services
Mobile App Development
Software Development
DevOps Consulting
IT Services
Web Development
UI/UX Design
Managed Services
AI Development
Blockchain
IoT
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Your partner to tour digital transformation journey
Isol specializes in crafting dependable and agile innovative solutions to address the challenges your company encounters, ranging from mobile and integration to AI and business process automation. Whether your infrastructure is OnPremise, Cloud, or Hybrid, we tailor our solutions to meet your specific needs...
Top Services:
Mobile App Development
Software Development
Software Testing
AI Development
Web Design
Show more
Location
Mexico City, Mexico
Number of Employees
50 - 99
Average Hourly Rate
$65/hr
Minimal Budget
$10,000 - $25,000
Isol Services
Mobile App Development
Software Development
Software Testing
AI Development
Web Design
Web Development
UI/UX Design
eCommerce Development
ECM Consulting
DevOps Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About UI/UX Design Companies
What services does a UI/UX design agency typically offer?
A UI/UX design company typically helps organizations plan, design, and validate digital experiences for mobile apps, websites, and software products.
Core UI/UX design services include:
UX audit
User research and analysis
Design systems (visual components, standards, governance)
Interaction Design (IxD)
Information architecture
Wireframes and prototypes
User testing
Many also offer design consulting, cross-platform experience design, content writing, branding, and development.
How long does it take to complete a UX design project?
A UX design project takes about 4-6 weeks for a simple digital design with minimal functions and features. In contrast, an enterprise build or SaaS app can take over 20 weeks due to scale and complexity.
The final timeline will depend on the complexity of your digital design, features, and functions, development method (Agile or Waterfall), feedback loop, and existing user data. Below is an estimated timeline of the UX process:
Discovery and UX research: 1-4 weeks
Information architecture and user flow: 2-6+ weeks
Wireframing and prototyping: 3-5+ weeks
Usability testing: 2-4 weeks
Iteration and refinement: 2-6 weeks
Development handoff: 3-8 weeks
How much do UI/UX services cost?
The cost of UI/UX design services ranges between $300 and $1,500+ per screen or $25-$200 per hour. The actual price will depend on project type (website design, mobile app design, or product design), feature and design complexity, UX strategy, industry-specific requirements, and the UI/UX design company’s location.
Below is the average rate of UI/UX design companies around the world:
Region
Average Hourly Rate
North America
$75-$250
Western Europe
$80-$180
Australia
$60-$170
Eastern Europe
$45-$90
South America
$30-$85
South Africa
$20-$80
Asia
$25-$60
Based on the hourly rates, here’s how much you can expect to spend on UI/UX design, depending on the project:
Project
Price Range
Website design
Small websites (5-8 pages): $2,500-$8,000
Mid-sized websites (10-20 pages): $8,000-$25,000
Enterprise portals: $25,000-$150,000+
Mobile app design
MVP (10-20 screens): $6,000-$25,000
Fully designed app (40-100 screens): $25,000-$150,000+
eCommerce UI/UX
Small stores: $5,000-$20,000
Marketplaces: $20,000-$150,000+
Product design for startups
$3,000-$15,000, often used to test the product’s feasibility on the market and to attract investors
Enterprise-level design
Starts at $500,000 and includes multi-product ecosystems, multicultural design systems, and long-term maintenance.
What factors impact the cost of UI/UX design?
Beyond project scope and complexity, factors like design iterations, turnaround time, compatibility requirements, and ongoing maintenance can impact the overall cost of a UI and UX project. Here’s how each item may add to the overall billing:
Extra design revisions: Additional 10%-25% of the initial costs for every round
Paid tools, plugins, and stock assets: 5%-15%
Cross-platform compatibility: 20%-30%
Fast turnaround timelines: 10%-50%
Ongoing optimization and maintenance: 10%-25%
What is the difference between a UI design agency and a UX design agency?
The difference between a UI design agency and a UX design agency is their focus. A UX designer prioritizes how the product works and feels, such as user flow and wireframes. On the other hand, a UI designer manages how the interface looks and behaves, including the color scheme and typography.
You can think of a UX as the architect designing the blueprint and the UI as the interior designer, shaping what people see and interact with day-to-day.