The wrong social media companies can leave you with off-brand content, weak engagement, and wasted ad spend. Instead, browse our directory of vetted agencies that know how to turn posts into pipeline.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
At Quantum IT Innovation, our team excels in AI, Big Data, RPA, and Mobile App Development for iOS, Android, and Cross-Platform. We also offer expert SEO, PPC, and Social Media services to drive your business forward in the USA, UK, Canada, Ireland, UAE, Australia, India, & across the globe...
Top Services:
- Web Development
- Social Media Marketing
- SEO
- PPC
- IT Services
- Show more
- Location
- Noida, India
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 101 Projects Listed
Outline Marketing is the #1 agency for lead-generating SEO. We don't just promise rankings, we deliver qualified traffic, visibility, and real revenue growth. We're the only team you'll ever need...
Top Services:
- SEO
- PPC
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Show more
- Location
- Lviv, Ukraine
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
CIS Agency is a team of passionate experts in business consulting, marketing, social media, web development, video, and design. As an Official Wix Agency Partner, we create and support professional websites that elevate your brand and deliver measurable results...
Top Services:
- Web Design
- Branding
- Logo Design
- Social Media Marketing
- Graphic Design
- Show more
- Location
- Hudsonville, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
WolfPack is a results-driven digital marketing agency helping SMBs and mid-market brands scale. From SEO to PPC, automation, and web design, we deliver measurable growth across industries like home services, e-commerce, and more...
Top Services:
- Digital Marketing
- PPC
- SEO
- Web Design
- WordPress Website Design
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
In I AM ONLINE we support businesses to reach their goals. Assisiting with setting up accounts in different mediums and platfroms to establishing a strategy, we stand by their side on their journey to success...
Top Services:
- Branding
- Logo Design
- Digital Strategy
- WordPress Website Design
- Business Consulting
- Show more
- Location
- Thessaloniki, Greece
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 23 Projects Listed
High-performance websites with stunning design and powerful functionality to elevate your online presence...
Top Services:
- Web Development
- Web Design
- Graphic Design
- Branding
- Logo Design
- Show more
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
Strategic online marketing consulting to generate leads, improve conversions and grow your business...
Top Services:
- Social Media Marketing
- Content Marketing
- Email Marketing
- eCommerce
- PPC
- Show more
- Location
- Hong Kong, Hong Kong
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Since 2014 , Icon Global Digital has empowered over 400 Australian businesses with world class digital solutions that drive real growth. We specialize in custom website development, high converting landing pages and scalable ecommerce website development tailored to your businesses goals...
Top Services:
- Web Design
- Digital Services
- Logo Design
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Wentworth, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 12 Projects Listed
Influx is a full-service digital marketing agency in Lahore, Pakistan that helps attract, impress, and convert more leads online...
Top Services:
- Graphic Design
- Web Design
- eCommerce Development
- Web Development
- WordPress Website Design
- Show more
- Location
- Lahore, Pakistan
- Number of Employees
- Under 49
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Marketing & Advertising Solutions for Small Business...
Top Services:
- Social Media Marketing
- Digital Marketing
- PPC
- WordPress Website Design
- Digital Services
- Show more
- Location
- Peoria, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
buzz is the outsourced creative line for performance marketing agencies. Media buyers need fresh hooks every week: we turn one Monday brief into launch-ready video and static ads by Friday, delivered white-label and named for each client's ad account. AIGC presenters, UGC edits, AI+ scenes, 2D and 3D motion...
Top Services:
- Video Production
- Creative Services
- Video Marketing
- Social Media Marketing
- eCommerce
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
We create websites that not only look amazing, but also work perfectly. From modern website design and development to custom web development for your business. We also offer organic SEO...
Top Services:
- Web Design
- Web Development
- SEO
- Social Media Marketing
- Mobile App Development
- Show more
- Location
- Bogota, Colombia
- Number of Employees
- Under 49
- Average Hourly Rate
- $58/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
We are a creative studio specialising in Web Design,Visual Identity Design & Video Editing. We build captivating, high-performing websites and visual identities that stand out and drive business growth.We are your go-to team for transforming your vision into reality...
Top Services:
- Logo Design
- Web Design
- Branding
- Digital Marketing
- Graphic Design
- Show more
- Location
- Czerniewice, Poland
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 6 Projects Listed
Discover unparalleled digital solutions tailored for Australian SMBs! With 7 years of expertise and a dedicated in-house team, we offer fixed-price website design and result-guaranteed SEO services. Transform your online presence confidently with our proven track record in Australian markets. Contact us today...
Top Services:
- SEO
- Digital Marketing
- Web Design
- Social Media Marketing
- PPC
- Show more
- Location
- Drummoyne, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
SEOpologist is a full-service digital marketing agency in Westlake Village, CA that offers premium web services specializing in traffic-driven, eye-catching web design for brands, small businesses, startups, and individuals...
Top Services:
- Web Design
- SEO
- Content Marketing
- Social Media Marketing
- Web Development
- Show more
- Location
- Westlake Village, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
We offer social media management to local companies in and around the Queen Creek area, including Gilbert, Mesa, Tempe, Apache Junction, Chandler, and Scottsdale. We film, edit video, create the content, graphics, and blog material to help companies who do not have the time to do it themselves, so they can...
Top Services:
- Social Media Marketing
- Reputation Management
- Location
- Queen Creek, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
Halo Digital is a digital agency in Perth, Western Australia. We provide web design, search engine optimisation and pay-per-click advertising services. Get a website that converts visitors into leads, then drive more people to your website through our SEO and PPC services...
Top Services:
- PPC
- SEO
- Social Media Marketing
- Content Marketing
- Advertising
- Show more
- Location
- Perth, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $99/hr
- Minimal Budget
- Under $1,000
Whether it's social media management, general digital marketing, or a new website you need built, we can provide you a solution that will exceed your business' needs...
Top Services:
- Social Media Marketing
- Branding
- Creative Services
- Logo Design
- Digital Marketing
- Show more
- Location
- Cumming, Georgia
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
We specialize in Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), helping businesses rank higher, reach wider, and get discovered faster. AgCyc (TM) delivers strategies that are data-driven, precise, and results-orientedmaking your digital presence not just visible, but...
Top Services:
- SEO
- Social Media Marketing
- Reputation Management
- Content Marketing
- Email Marketing
- Show more
- Location
- Auckland, New Zealand
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Search Focus present a unique service to our clientele which works. We have confirmed results with dedicated customers and we have achieved national accolades for both our web development and Search Engine Optimisation services...
Top Services:
- Social Media Marketing
- SEO
- PPC
- Digital Marketing
- Web Design
- Show more
- Location
- Wigan, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
We came from a global marketing company and understand what it takes to get you to the top of search engines. Make informed and data-driven marketing decisions about your industry and take your online presence to the next level with Capstone Marketing. Standing out in today's online world is challenging. Make...
Top Services:
- Logo Design
- Web Design
- WordPress Website Design
- PPC
- Social Media Marketing
- Show more
- Location
- Benton, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $60/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
We are partners in your success, providing customized marketing strategies that turn challeges into growth...
Top Services:
- Social Media Marketing
- Logo Design
- Graphic Design
- Branding
- Digital Services
- Show more
- Location
- Cliffside Park, New Jersey
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We've been involved in direct sales and marketing for over 30 years, and we are passionate about helping my clients get what they want. Over the years, I have acquired a few unique communication skills and wisdom and an arsenal of strategies from self-empowering educators and marketers such as Zig Ziglar...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- Affiliate Marketing
- Digital Marketing
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
Kow Abundant is an affordable Google Ads, PPC, SEM, SEO, Social Media Consulting, and Video Production company in Columbus Ohio. We help drive results for our clients where a traditional website has fallen flat...
Top Services:
- SEO
- Digital Marketing
- PPC
- Social Media Marketing
- Video Production
- Show more
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We provide website development in Birmingham, SEO services to improve your online presence, and creative graphic design across the UK. Our PPC marketing and Meta Ads management will help your e-commerce business thrive...
Top Services:
- Social Media Marketing
- Web Development
- Graphic Design
- SEO
- PPC
- Show more
- Location
- Birmingham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
We help service-based small business owners quit wasting resources on underperforming digital marketing efforts by filling in the gaps of your online presence with result-driven web design, SEO & advertising so you can get back to running your business!...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Social Media Marketing
- Show more
- Location
- Bedford, Texas
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Speed, innovation, and impeccable performance rank at the top of your priorities for web and app development projects, and Webnflix is a perfect fit. We are a dedicated tech team that has mastered the skill of developing secure portals for a diverse range of industries. See how the best web design company in...
Top Services:
- Digital Services
- Web Design
- Web Development
- eCommerce Development
- Branding
- Show more
- Location
- Houston, Texas
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Social Sage Media is the partner you need for your social media management, content creation, web design and management needs. We help businesses establish their brand presence and engage with their audience on the most popular social platforms. With nearly 20 years of experience, we have a deep understanding...
Top Services:
- Social Media Marketing
- SEO
- Content Marketing
- Logo Design
- Branding
- Show more
- Location
- North Port, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Double Plus Marketing Agency specializes in local SEO, website design, content strategy, and reactive PR link building for local service businesses...
Top Services:
- SEO
- Content Marketing
- Digital Marketing
- Social Media Marketing
- Digital Strategy
- Show more
- Location
- Tuscaloosa, Alabama
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Web Ultimax is a Dubai-focused web design, SEO and digital marketing agency helping UAE businesses build fast websites, rank higher on Google, generate leads and grow with digital strategy, AI automation, CRM and ERP solutions...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- Social Media Marketing
- SEO
- Show more
- Location
- Dubai, United Arab Emirates
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Imandy Designs is a Nairobi based web design and development agency helping businesses across Kenya build a powerful online presence. We specialize in custom website design,ongoing web maintenance and SEO services tailored for startups, MSMEs, SMEs,NGOs and growing brands...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- WordPress Website Design
- Web Development
- Show more
- Location
- Nairobi, Kenya
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 5 Projects Listed
Essential Virtual Assistant LLC, established in February 2023, is a leading provider of virtual assistant services based in Riviera Beach, Florida. Our mission is to empower businesses by offering tailored administrative support, enabling them to focus on core operations and achieve greater efficiency...
Top Services:
- Social Media Marketing
- Transcription Services
- Customer Support
- Email Marketing
- Show more
- Location
- West Palm Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
At Digon Design we specialize in helping local home improvement service companies get found online. We do this through creating striking websites for our clients, then doing everything in our power to get those websites in front of their ideal clients...
Top Services:
- Digital Services
- Web Design
- WordPress Website Design
- Web Development
- UI/UX Design
- Show more
- Location
- Tulsa, Oklahoma
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
We help local businesses and medical practices in Port St. Lucie, Stuart, Jupiter, West Palm Beach, and Vero Beach grow through strategic marketing, cinematic content, and Google optimization. From social media and video production to SEO and Google Business Profile management, we focus on increasing...
Top Services:
- Branding
- Reputation Management
- SEO
- Social Media Marketing
- Digital Marketing
- Show more
- Location
- Port St. Lucie, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $11/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
Florida AI search (GEO), SEO, and web design agency in Titusville. We get local businesses named by ChatGPT, Gemini, and Google AI Overviews, ranked in the map pack, and converting on fast websites. Publisher of the Florida Local Search Index. Month-to-month plans, no contracts...
Top Services:
- SEO
- Web Design
- AEO
- CRO
- PPC
- Show more
- Location
- Titusville, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 2 Projects Listed
Mod Lark is a boutique digital marketing studio in Mechanicsburg, PA. We blend creative design with smart strategy to help small and mid-sized businesses grow. From custom websites and branding to social media management, we build strong, cohesive brands that stand out and connect with the right audience...
Top Services:
- Social Media Marketing
- Graphic Design
- Branding
- Web Design
- Digital Marketing
- Show more
- Location
- Mechanicsburg, Pennsylvania
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
A full-service digital marketing agency located in Johnson City, TN...
Top Services:
- WordPress Website Design
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Show more
- Location
- Johnson City, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
A full service advertising, marketing, and design agency, Dot The i Creative (DTi Creative) located in Dublin,OH - a suburb of Columbus, OH...
Top Services:
- Social Media Marketing
- Video Production
- SEO
- Advertising
- PPC
- Show more
- Location
- Hilliard, Ohio
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $10/hr
- Minimal Budget
- Under $1,000
Prosper Digital is a Lincoln-based digital agency crafting tailored websites, SEO, and social media strategies that boost visibility, engagement, and business growth...
Top Services:
- Digital Services
- Logo Design
- Product Design
- Web Design
- SEO
- Show more
- Location
- Lincoln, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
From websites to social media, we deliver results-driven digital marketing solutions that help businesses in Bangladesh and internationally grow online. Our expert team combines SEO, creative design, and strategy to boost visibility, engagement, and measurable success for brands at home and across the globe...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Show more
- Location
- Dhaka, Bangladesh
- Number of Employees
- Under 49
- Average Hourly Rate
- $20/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
OMMS is uniquely focused on managing sales and marketing for micro- and small businesses, helping them stand up to their corporate competitors...
Top Services:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Video Marketing
- Email Marketing
- Show more
- Location
- Kitchener, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
LocalHero helps local service businesses—plumbers, dentists, lawyers, HVAC companies, and more—rank higher in Google Maps and local search. We build authority backlinks, optimize Google Business Profiles, manage reviews, and fix citations. Real rankings, real calls, real growth...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- Advertising
- Show more
- Location
- Fremont, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $25/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Best local SEO agency in Perth for plumbers, electricians, HVAC technicians and roofers. We help home service trades rank #1 on Google Maps across Perth, Mandurah, Joondalup, Fremantle, Rockingham and Armadale...
Top Services:
- Digital Marketing
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- Show more
- Location
- Seville Grove, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $30/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
ribby.dev is an independent software studio in the Twin Cities. We build websites, web apps, mobile apps, and AI automation for small and growing businesses the kind of work that usually means hiring an agency, done by senior engineers who talk to you directly. Recent work includes a tee-time app pulling live...
Top Services:
- Web Development
- Software Development
- Mobile App Development
- Web Design
- AI Development
- Show more
- Location
- Inver Grove Heights, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 3 Projects Listed
At Alignment Online Marketing, we craft tailored strategies to align your business goals with online success. Say bye to cookie-cutter solutions, our customized local SEO and digital marketing services are designed to fit your unique needs, values, and budget, driving real results for your business...
Top Services:
- Digital Marketing
- Web Design
- SEO
- Digital Services
- Content Marketing
- Show more
- Location
- Rankin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
Front Porch Solutions is a digital marketing agency in Cleveland, OH specializing in website development, design, SEO, PPC, social media, and more...
Top Services:
- Digital Marketing
- Social Media Marketing
- SEO
- PPC
- Content Marketing
- Show more
- Location
- Independence, Ohio
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
At 752 Graphics, we pride our self on being a small company like our customers and going through the thick of it together. Our major purpose is to assist small companies in the DFW region with the digital and printed media essential for their firm to develop...
Top Services:
- Graphic Design
- Social Media Marketing
- Web Design
- Branding
- Show more
- Location
- Dallas, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $45/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Advanced marketing solutions for businesses looking to show up where it matters. Tailored marketing strategies that reflect your brand and profile. Specialists in website development and SEO...
Top Services:
- Branding
- SEO
- Social Media Marketing
- Digital Marketing
- Web Design
- Show more
- Location
- Paignton, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Formby, Liverpool based, web-aviso is a UK digital marketing consultancy specialising in AI Search Optimisation (AISO), GEO, and advanced organic SEO. The agency provides senior-level strategic marketing, print design, and publishing solutions to UK and international businesses...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Digital Strategy
- Event Marketing
- Show more
- Location
- Liverpool, United Kingdom
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Casa Media House Inc. is a Toronto-headquartered digital marketing, web development and automation agency serving Canada and the United States. Services include SEO, local SEO, Google and Meta Ads, social media, web development, CRM, marketing automation and white-label agency fulfillment...
Top Services:
- SEO
- Web Development
- Social Media Marketing
- Content Marketing
- Logo Design
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- Under $1,000
Social Media Marketing Specializations
Services Related to Social Media Marketing
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
6 Frequently Asked Questions About Social Media Marketing Companies
What services do social media marketing companies provide?
Social media marketing companies provide a comprehensive range of services that span strategy development, content creation, and optimization. Here are some of their core services:
- Social media strategy
- Content creation
- Paid social
- Community management
- Influencer marketing
- Analytics and reporting
Some companies also offer broader digital marketing services, including search engine optimization (SEO), paid media, email marketing, video marketing, public relations (PR), and landing page optimization.
What social media channels should your business prioritize?
For business-to-business (B2B) organizations, LinkedIn is often a top priority, while X may also be useful, depending on your industry and whether real-time conversations matter to your brand.
For business-to-consumer (B2C) brands targeting younger consumers, YouTube, Instagram, and TikTok are often stronger options.
According to the Pew Research Center, 95% of 18-29-year-olds use YouTube, followed by Instagram at 80% and TikTok at 63%.
A reputable social media marketing company should recommend a channel mix based on your goals, target audience behavior, and the type of content you can produce consistently.
When should you partner with a content creator vs. an influencer?
Partner with a content creator for asset creation. Conversely, choose an influencer for the audience. Here are more details about the differences between each to help you with your decision:
| Content Creator | Influencer | |
| Who are they? | Experts in their specific field who create engaging and educational content for a specific topic, niche, or format | Individuals with an established audience who can shape opinions and promote brands, products, or ideas |
| Content examples |
|
|
| Best for |
|
|
How to measure the ROI of your social media efforts?
To measure the return on investment of your social media efforts, first clarify the business outcome you want to achieve with your social media campaign. For example, generating leads, sales, or demo requests.
Next, track key performance indicators (KPIs) tied to that goal, such as engagement rate, click-through rate, conversion rate, cost per lead, and return on ad spend (ROAS). Use attribution models, analytics tools, and UTM parameters to connect social activities to business results.
Industry benchmarks can provide helpful context, but they vary by platform, industry, and methodology. Here are benchmarks from an Emplifi research report to help you gauge campaign performance:
- Instagram
- Median engagement rate: 16.9%
- Cost per mille (CPM): ~$2.50, with ad spend per account reaching $5,100
- Facebook
- Median engagement rate: 1.4%-2.5%
- CPM: ~$1.40-$1.70, with ad spend per account reaching $8,500-$11,200
- TikTok
- Median engagement rate: 27.6%
- CPM: ~$1.00-$1.30, with ad spend per account reaching $14,900
How long until you see the results of your social media marketing campaigns?
Paid social campaigns generate results within a few days or weeks, but organic social media may take at least 3 months.
For organic social media, you might see initial follower growth and engagement within the first few weeks of regular posting. After 1-3 months, your account may gain traction as content performance improves, and audience engagement becomes more consistent.
By months 3-6, you may start producing qualified leads, stronger brand recall, and sales impact, especially for newer brands that are still building and refining their strategies.
Paid media campaigns, by contrast, can generate visibility, traffic, and conversions within days or weeks, but long-term performance will depend on creative quality, targeting, budget, and optimization efforts.
Ultimately, the time required to see meaningful results depends on your brand awareness, content quality, posting consistency, audience targeting, offer strength, and your broader marketing strategy.
What are the top social media marketing companies?
We have curated a list of top social media companies on DesignRush across multiple price points, so you can identify a vendor within your budget.
| High budget: $50,000+ |
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| Low budget: $25,000-$50,000 |
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Beyond budget, our agency directory allows you to filter agency profiles by location, area of expertise, agency reviews, client types, team size, and hourly rates.
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