Question 1

What is an eCommerce SEO agency?

Accepted Answer

An eCommerce SEO agency is an agency that specializes in providing search engine optimization (SEO) services tailored to eCommerce businesses. These agencies offer a range of services to help improve search engine results page (SERPs) ranking, attract more organic traffic, and ultimately increase sales and revenue. Compared to standard SEO, eCommerce SEO requires a heavy focus on optimizing individual product pages and category pages and implementing schema markup. There are specific eCommerce SEO strategies for dealing with product inventory changes, out-of-stock items, and product variants.

Clients in the eCommerce industry face a variety of challenges that niche-specialized SEO agencies are well-equipped to solve:

The need for specialized industry knowledge and the ability to understand specific eCommerce trends
Competing with numerous other eCommerce sites for top search rankings
Having to manage and optimize a large number of product pages and categories
Handling duplicate content caused by product descriptions, filtering options, and pagination
Ensuring that search engines can effectively crawl and index dynamically generated content
Maintaining fast load times for all pages on the eCommerce website
Ensuring the website is fully optimized for mobile devices, as mobile traffic is significant for eCommerce
Optimizing for local search results, especially if the business has physical store locations
Creating valuable, engaging content that attracts and retains customers

It is estimated that the global eCommerce market sales will amount to $6.3 trillion in 2024. With such a competitive and lucrative market, the need for professional eCommerce SEO companies is higher than ever.

Success story

The upcoming success story emphasizes the crucial contribution of an eCommerce SEO company to your overall eCommerce efforts:

Challenge: Fine Linen and Bath, a luxury linen retailer, wanted to improve its online visibility, accessibility, and revenue.
Solution: CakeCommerce implemented schema markup and local SEO on Google My Business and Bing, refined SEO tags, and optimized existing content for search engines.
Result: The client’s revenue increased by 116%, conversions improved by 113%, search visibility by 20.49%, and average order value grew by nearly 50%.

Question 2

What do eCommerce SEO agencies do?

Accepted Answer

eCommerce SEO agencies help optimize online stores to improve their visibility in search engine results, attract more visitors, and increase the revenue of eCommerce websites.

Here is a breakdown of common eCommerce SEO services:

On-Page SEO
ECommerce SEO companies optimize product pages and category pages to make them rank better for targeted keywords through strategies like optimizing meta tags, headers, image alt text, and ensuring keyword-rich content.
Off-Page SEO
They build high-quality backlinks from relevant and authoritative websites to improve the domain authority and trustworthiness of an eCommerce site.
Technical SEO
ECommerce SEO agencies optimize the technical aspects of an eCommerce website to ensure it is easily crawlable and indexable by search engines. This includes handling issues like site speed, mobile-friendliness, URL structure, and duplicate content.
Content marketing
They create content that resonates with the target audience, provides relevant information on the products sold by the eCommerce shop, and ranks well in search engines.
Conversion Rate Optimization (CRO)
These agencies analyze user behavior, do A/B testing, and make data-driven changes to increase sales and revenue.
Analytics and reporting
eCommerce SEO firms track the performance of SEO campaigns by monitoring keyword rankings, organic traffic growth, conversion rates, and return on investment (ROI) from SEO efforts.
Custom SEO strategy
These companies develop a customized SEO strategy tailored to your eCommerce industry, geolocation, business goals, target audience, and competitive landscape.

Success story

To further understand the benefits of hiring an eCommerce SEO agency, our experts highlighted the following case study as an example of a successful blog and landing page SEO project accomplished by NOVOS:

Challenge: Pooch & Mutt, an online business specializing in pet food and nutrition, hired NOVOS to position itself as the go-to wellness brand for dogs and cats while boosting sales in key product areas.
Solution: NOVOS restructured the client's blog to promote topic clusters and improve internal linking, enhancing the site's topic relevance and authority.
Result: Organic sessions on puppy-related product and category pages increased by 237%, leading to a 233% revenue growth. Similarly, dry food-related pages saw a 322% surge in traffic, with revenue growing by 628%.

Question 3

How much do eCommerce SEO companies charge for their services?

Accepted Answer

The cost of eCommerce SEO services depends on factors like the scope of the project, the level of competition in your industry, your geographic location, duration of engagement, and so on.

eCommerce SEO companies charge from $1,500 to $5,000 for their services. Many eCommerce SEO agencies charge monthly retainers that start at $750 and go up to $10,000+ depending on project specifics.

Depending on your company size, here are some typical eCommerce SEO costs:

Small to medium businesses
- $2,000-$2,800 per month charged on a per-hour basis
- $1,500-$3,000 per month for fixed packages
- $750-$5,000 per month for a custom retainer
Medium to large businesses
- $2,500-$7,500 per month charged on a per-hour basis
- $3,000-$6,000 per month for fixed packages
- $5,000-$10,000 per month for a custom retainer

The top 50 eCommerce SEO agencies on DesignRush charge an average of $109/hour. Roughly 26.9% of the eCommerce SEO companies on DesignRush accept projects under $1,000, while 0.5% require $50,000+ minimum budget projects.

Question 4

Why should I hire an eCommerce SEO agency?

Accepted Answer

You should hire an eCommerce SEO agency to ensure that your website is optimized for search engines so that it can attract more visitors and convert more visitors to buyers.

More importantly, hire eCommerce SEO companies because they:

Possess the expertise to identify technical SEO issues such as site structure, URL optimization, crawlability, indexing issues, and site speed and improve your eCommerce website
Have access to advanced tools and software for keyword research, analytics, reporting, and performance tracking
Enable you to focus on your business efforts and save time while they develop and implement SEO strategies
Understand the unique challenges and opportunities in the eCommerce space and know the best practices to achieve optimal results
Can optimize your website for better user experience, which is crucial for both search engine rankings and customer satisfaction
Have established networks and relationships that help in acquiring high-quality backlinks for your eCommerce shop

Success story

Challenge: Spinny is a car retailing platform that wanted to double non-brand clicks and organic sessions and to increase the number of keywords ranking in the first position on its website to increase user engagement and visibility.
Solution: Infidigit fixed Spinny’s technical issues with JavaScript to ensure effective crawling of important pages by search engine bots. The eCommerce SEO agency provided mobile-friendly web pages, schemas, core web vitals, sitemap optimization, and inventory correction.
Results: The client's website saw an increase in non-brand clicks of 519% and organic sessions by 113%, with over 200 keywords ranking first on Google search.

Question 5

How do I choose the best eCommerce SEO agencies for my business?

Accepted Answer

To choose the best eCommerce SEO agency for your business, consider the company’s existing portfolio, experience with your industry, expertise in different SEO techniques and strategies, pricing plans, and collaboration style.

Based on your company's needs, you should focus on these steps:

Identify your goals
Clearly define what you want to achieve with SEO (e.g., increased organic traffic, higher search rankings, improved conversions, etc.).
Find the right expertise
Browse online directories like DesignRush to find agencies with a proven track record of successful collaboration with companies in your industry and with similar needs. SEO strategies vary based on your industry's competitiveness and your location, so look for an eCommerce SEO agency that has experience with a similar client.
Set a budget
Determine the amount you can invest in SEO efforts for your eCommerce shop.
Review agency experience
Ask for a portfolio of relevant work, client testimonials, success rate, and other proof that the agency delivers high-quality services.
Ask about the pricing plan
Find out if the eCommerce SEO agency charges per hour, a fixed monthly amount, or a monthly retainer.
Inquire about project reporting
Ask the company which metrics it tracks, how it measures website and ranking improvements, and what the overall success of its SEO efforts is.
Ask for proposals
Send a request for a proposal (RFP) to the shortlisted eCommerce SEO companies.
Interview
Set up interviews with prospective eCommerce SEO agencies to discuss the project in detail and determine if they fit your team well.
Make a decision
After reviewing the RFPs, choose the best-suited agency and establish all project development processes.

If you need a custom-made list of eCommerce SEO agencies, contact us. Our team will provide the list of agencies that are the best match for you based on your list of requirements. Check out our Marketplace for more details.

Question 6

How do I find the best eCommerce SEO company on DesignRush that fits my budget?

Accepted Answer

Leveraging our agency's filters, you can find the best eCommerce SEO company on DesignRush. Shortlist them by choosing from agencies that can cater to projects from $1,000 to above $50,000 based on your budget. Below are some agencies based on budget ranges to get you started:

Low Budget: 1k above	AddWebSolution Engage Element Marketing Wiserbrand
Mid Budget: 10k above	Clickweb Lightspace Nutshell Lab
High Budget: 50k above	Giant Marketers Fuel Online Baunfire

Our agency directory also lets you browse agency profiles based on location, area of expertise, agency reviews, client types, team size, budget, and hourly rates so you can compare eCommerce SEO companies comprehensively and find the best fit for your project.

Question 7

What are the key success metrics in eCommerce SEO?

Accepted Answer

The key success metrics used by eCommerce SEO agencies are related to keyword rankings and user engagement with the eCommerce website.

Typical key success metrics for eCommerce SEO include the following:

Conversion rate
The percentage of eCommerce website visitors who complete a desired action (i.e., making a purchase or subscribing to a newsletter) out of the total number of visitors
Bounce rate
The percentage of visitors who leave a website after viewing only one page, without interacting further or visiting additional pages
Click-through rate (CTR)
The percentage of visitors who click on a specific link or call-to-action (CTA) button on the website out of the total number of visitors who view it
Core web vitals
Technical metrics like loading performance, interactivity, and visual stability of a website that affect overall user experience
Keyword ranking changes
Changes in search engine results ranking for a set of tracked keywords
Non-branded keywords
Keywords that do not include a brand's name and are typically used to attract potential customers who are not specifically looking for a particular brand but are interested in a general product or service category

Question 8

What questions should I ask eCommerce SEO companies before hiring one?

Accepted Answer

You should ask eCommerce SEO companies about the relevant experience in your industry, a portfolio of previous projects, the pricing plan and structure, team qualifications, availability, and expertise in different SEO strategies.

Ask them about the following:

Its Relevant Background

How many years of experience do you have in eCommerce SEO?
Do you have a portfolio of successful projects?
Do your team members have relevant SEO training and certifications?
Have you worked with clients from my industry? Are you familiar with its specifics and competition?
What kind of eCommerce SEO do you specialize in (on-site, off-site, technical, etc.)?

Its Services and Processes

What eCommerce platforms do you specialize in (Shopify, WooCommerce, Magento, etc.)?
How do you conduct technical SEO audits?
What are your primary SEO strategies for eCommerce sites?
How do you approach keyword research?
What is your process for optimizing product and category pages?
What is your link-building strategy for eCommerce websites?
How do you handle outreach and digital PR to secure backlinks?
Do you offer supporting services like PPC, social media marketing, or conversion rate optimization?

Related to Your Project

How do we define project deliverables and how do you ensure we get them?
What will the team structure for my project be?
What metrics will you use to define the success of your SEO strategy?
How often will you provide us with progress reports?
What is the planned budget? Are there any additional costs we can expect?
What kind of support can you provide after the SEO campaign is over?

Question 9

What are the best eCommerce SEO agencies in the US?

Accepted Answer

The best 5 eCommerce SEO agencies in the US are:

CakeCommerce
- 5.0 stars on Google (3 reviews)
- Top clients: Fine Linen and Bath, BeautyBio, Cabana Life, Mon Ami Designs
Searchbloom
- 5.0 stars on DesignRush (37 reviews)
- 4.9 stars on Google (62 reviews)
- Top clients: Rancher, iPostal1, Goedeker's, Jitterbug
Victorious SEO
- 4.8 stars on DesignRush (7 reviews)
- 4.8 stars on Google (71 reviews)
- Top clients: Lychee the Label, Salesforce, GoFundMe, Wayfair
1Digital Agency
- 4.9 stars on DesignRush (10 reviews)
- 5.0 stars on Google (85 reviews)
- Top clients: Advance Apparels, AV Leaderz, Office Replacement Parts, RoadKit
Vizion Interactive
- 4.8 stars on DesignRush (5 reviews)
- Top clients: Pinto Ranch, Universal Pictures Home Entertainment, Lennox, University of Kansas Health System

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