Question 1

What is a link building agency?

Accepted Answer

A link building agency is an agency that specializes in acquiring hyperlinks, also known as backlinks, from other websites to their clients' websites. These backlinks play a crucial role in search engine optimization (SEO) as they signal to search engines the relevance and authority of a website, thus influencing its ranking in unpaid search results.

In the dynamic landscape of SEO, businesses across various sectors rely on link building agencies to establish higher website authority by including more reputable and abundant backlinks leading to their site. Tailoring their approaches to ensure peak efficiency, these agencies adeptly address the specific needs and challenges inherent to link building services, including:

SEO enhancement: Many businesses, particularly those reliant on online visibility, such as eCommerce stores, blogs, and service-based companies, seek link building agencies to improve their SEO performance and increase organic traffic. Notably, 67.5% of SEO professionals believe that backlinks have a significant influence on search engine rankings.
Industry relevance: Businesses across different verticals and scales have unique challenges and requirements for link building. For instance, a technology company may need backlinks from authoritative tech websites, while an area-specific business might focus on building links from local directories, maps, and community websites.
Competition: The industry’s competitive landscape heavily influences link building strategies. Namely, highly saturated industries require more aggressive and creative approaches to stand out among contenders. 13% of SEO experts from larger enterprises cite high-quality link building as the foremost important SEO tactic.

Obtaining backlinks organically is feasible with time. However, intentionally and proactively engaging in link building enhances the probability of gaining or upholding a competitive edge in search rankings. In that regard, link building agencies deploy different tactics to secure valuable backlinks and drive sustainable organic traffic to their client's websites. websites. Common strategies include:

Competitor analysis: Analyzing competitors' backlink profiles helps identify potential link opportunities. Agencies may mirror successful strategies while also uncovering untapped backlink sources.
Content creation: Creating high-quality, relevant content is a cornerstone of effective link building. Agencies curate informative articles, infographics, videos, and other engaging content to attract backlinks naturally, especially since only 2.2% of content can obtain links from multiple websites.
Outreach and relationship building: Link building agencies engage in outreach efforts to connect with webmasters, bloggers, journalists, and influencers in the client's industry. Building business relationships can lead to opportunities for guest posting, collaborations, and link placements.

The advantages of investing in a link building service are reflected in Click Intelligence's project for an airport parking company.

Click Intelligence comprehensively assessed ParkON's website, focusing on technical and on-page SEO aspects. Its team developed a content marketing strategy, complemented by competitor research that identified gaps in ParkON's backlink profile, leading to securing links from authoritative sites within the niche. The campaign further included detailed keyword research, technical audit, and cultivating relationships with influential figures to secure guest post placements on high-authority sites.

Significant improvements in ranking keywords and SERP position indicated the campaign's success —relevant keywords ascended from lower positions to top ranks. Click Intelligence's efforts also enhanced the client’s conversions by 31.53%.

Question 2

What do link building agencies do?

Accepted Answer

Link building agencies improve a website's search engine ranking, authority, and relevance through acquiring high-quality backlinks from trustworthy web pages and sources. In essence, the more authoritative the referring site is, the more powerful the backlink will be. To obtain quality backlink endorsements, the agencies employ various techniques, namely:

Link audits: Assessing a website's existing backlink profile to identify low-quality or harmful links that could damage the search engine ranking
Content promotion: Creating articles, blog posts, infographics, or videos and distributing them across various digital channels to attract natural backlinks from other websites
Outreach campaigns: Reaching out to website owners, bloggers, journalists, and influencers to promote content and secure backlinks through guest posting, partnerships, or mentions
Link building partnerships: Establishing relationships with other websites and online communities to facilitate reciprocal linking or collaborative content projects
Broken link building: Identifying broken links on other websites and offering to replace them with relevant content from the client's website
Local SEO citations: Building citations on local business directories, review sites, and online listings to improve the client's visibility in local search results
Resource link building: Crafting guides, tutorials, or tools, that can naturally attract backlinks from websites seeking to offer valuable content to their users
Monitoring and reporting: Tracking the performance of link building campaigns, analyzing metrics like website traffic, keyword rankings, and backlink growth, and regular reporting
Link removal services: Assisting clients in removing spammy backlinks that could be harming their search engine ranking

A notable link building example encompasses SEOTonic's campaign for Luxury Facts, an online magazine. The client approached SEOTonic to improve its website's ranking for common search terms in two big regions, the USA and India. The agency conducted in-depth backlinks analysis, optimized the meta, ALT, and heading tags, created quality backlinks through outreach, and collaborated with third-party content-sharing websites. As a result, the client's website witnessed an improved search engine performance and a notable increase in rankings for several niche keywords.

Question 3

How much does SEO link building cost?

Accepted Answer

SEO link building can cost $100 to $20,000 per month depending on volume and quality. These costs are often tied to content creation and content marketing activities, creative flexibility, brand strength, and the target business industry. The pricing model for link building can be established based on predetermined terms, typically on a per-link basis or determined by domain rating (DR) and domain authority (DA). Freelancers often charge by the hour, wherein specialized agencies can bill around $3,000 to $15,000 per month, based on the extent of the strategy.

Here are the average costs per one link:

Low-end: $50 to $200
Mid-range: $300 to $600
High-end: $1,000+

The top 50 SEO link building companies on DesignRush charge an average of $73 per hour. 29.24% of them accept projects with a minimum budget of $1,000, while only 0.35% have a $50,000+ minimum budget requirement.

Question 4

Why should I hire a link building company?

Accepted Answer

You should hire a link building company as it can provide valuable expertise and resources towards acquiring high-quality backlinks, ultimately boosting your website's visibility, credibility, and search engine rankings. 65% of digital marketers find that link building is the most challenging area of SEO, demonstrating the value of leveraging specialized resources and skills of a professional agency for effective link building.

Hiring an experienced link building company can offer several benefits, such as:

Expertise: Link building requires a deep understanding of SEO principles, outreach strategies, and content enrichment. A specialized company has experts in these areas, ensuring you profitable results without risking penalties from search engines for engaging in unethical link building practices.
Time savings: Building quality links can be time-consuming. Outsourcing this task to a dedicated company allows you to focus on other important business aspects while they handle the link building process.
Access to resources: Link building companies often have access to advanced tools, databases, and networks, enabling them to identify quality link opportunities more efficiently than an in-house team.
Scalability: As your business grows, a link building company can scale their efforts to match your requirements, whether you need a few links or a comprehensive campaign.
Quality assurance: Reputable link building companies follow ethical practices and acquire links from authoritative and relevant websites. This helps ensure that the links obtained are high-quality and beneficial for your SEO efforts.
Results-driven approach: Link building companies are typically focused on delivering measurable results. They provide detailed reports and analysis, allowing you to track the impact of their efforts on your website's search engine rankings and organic traffic.

This case study by Stan Ventures exemplifies the benefits of hiring a professional agency for targeted link building campaigns.

An orthodontic care provider with modest online presence hired Stan Ventures to enhance its visibility and tackle the challenge of a low DR. The agency devised a two-phase strategy focused on acquiring DR 10 backlinks and targeting higher DR sites.

Within a few months of implementing Stan Ventures' link building techniques, the client experienced a notable increase in organic traffic and keyword performance, translating into tangible business impact, including a rise in patient appointments booked through the website.

Question 5

How do I choose the best link building agency for my business?

Accepted Answer

You can choose the best link building agency for your business by following a systematic approach:

Define your goals: Before searching for an agency, outline clear link building objectives, whether it's to increase website traffic, improve search engine rankings, or enhance brand visibility.
Set a budget: Establish a budget that aligns with your business goals and financial resources. Consider how much you're willing to invest in link building activities and determine a realistic budget that allows you to achieve your desired outcomes without overspending.
Research potential agency partners: Look for link building companies with a solid track record. by searching online, asking industry peers for recommendations, or browsing through directories like DesignRush and Google My Business.
Evaluate experience and expertise: Look for agencies with experience in your target audience and ensure their service portfolio aligns with your needs. Assess case studies, client testimonials, and examples of their past work.
Check relevant certifications and tech stack: Ask about their accreditations as a link building company and the technologies they harness throughout the process.
Build a shortlist: Based on these initial findings, compile a shortlist of prospective agency partners.
Send RFPs and set interviews: Before initiating a partnership, communicate your intent with the shortlisted candidates. Submit a request for proposal (RFP) outlining details about the strategy, scope of services, timeline, and expenditures.
Assess strategies and techniques: Inquire about the strategies and techniques the agencies employ for link building. Ensure they use ethical and white-hat methods that comply with search engine guidelines. Avoid agencies that promise quick results through black-hat tactics, as these can harm your website's reputation in the long run.
Observe how they communicate: Transparency is crucial in every partnership. Choose an agency that communicates openly and provides regular updates on the progress of your link building campaigns.
Check for customization and flexibility: Search for an agency that offers bespoke solutions tailored to your specific objectives and avoid providers that offer one-size-fits-all packages.
Evaluate the proposals and interviews: Take your time in making a decision and choose an agency that closely resonates with your marketing goals, budgetary limitations, and organizational values.
Review the contract terms and duration: Read the partnership agreement and negotiate terms of service, payment terms, and any clauses about the ownership of work. Ensure the clauses regarding deliverables, timelines, and termination are clearly outlined.

We can ease your search for the ideal link building company. Go to our Marketplace and we’ll connect you with the most suitable agency for your project — for free.

Question 6

How do I find the best link building company on DesignRush that fits my budget?

Accepted Answer

You can find the best link building companies on DesignRushby using the filters to prioritize agencies with more competitive pricing or affordable minimum budgets. Consider exploring options from different locations as rates may significantly differ between regions.

Here are some link building companies on DesignRush offering cost-effective solutions:

Question 7

What are the key success metrics in link building campaigns?

Accepted Answer

These are the key success metrics in link building campaigns to help you evaluate their profitability and make informed decisions to optimize future initiatives:

Quantity of backlinks: The total number of backlinks acquired is often a primary metric. However, it's important to focus on quality as well to ensure that they originate from trustworthy websites.
Domain authority (DA) and page authority (PA): Typically assessed by tools like Moz or Ahrefs, these metrics measure a website's authority. Higher DA and PA scores indicate more authoritative backlinks, which can positively impact search engine rankings.
Relevance of backlinks: Ensuring the backlinks are from websites and pages relevant to your industry, niche, or content is paramount. Relevance score and topical alignment metrics can help evaluate the acquired backlinks' relevance.
Anchor text diversity: A natural link profile includes different anchor texts instead of just exact match keywords. Monitoring anchor text diversity ensures a more organic link profile and reduces the risk of search engine penalties for over-optimizing anchor texts.
Referral traffic: Measure the incoming traffic from referral sources, particularly from the websites where you've acquired backlinks. Increased referral traffic indicates that the backlinks are driving visitors to your site.
Rankings improvement: Keep track of changes in search engine rankings for targeted keywords after implementing the link building campaign. While not all ranking changes are solely due to link building, tracking the progress can provide insights into the campaign's effectiveness.
Conversion rate: The ultimate goal of most link building campaigns is to drive conversions, whether it's sales, leads, signups, or other desired user actions. Tracking conversion rates from backlink-referred visitors can assess the campaign's impact on business objectives.
Brand mentions and citations: Not all valuable brand and website mentions include a clickable link. Monitoring brand mentions and citations can showcase the campaign's reach and impact beyond just backlinks.
Social signals: While not directly related to link building, social shares and interactions with content that includes backlinks can indirectly increase visibility and attract more backlinks, thus enhancing the campaign's success.
Cost per acquisition (CPA): Calculate the cost-effectiveness of the campaign by dividing the total link acquisition cost by the number of conversions generated to assess the campaign's return on investment (ROI).

Question 8

What questions should I ask before hiring a link building agency?

Accepted Answer

Before hiring a link building agency, you can ask the following questions to assess its suitability and ensure it possesses the right capabilities to accommodate your requirements:

Its Relevant Background

Have you worked with businesses of similar size and industry to ours?
How long have you been in the link building business?
Do you have any SEO or link building certifications or accreditations?
Can you provide examples of your previous link building campaigns and their outcomes?
How do you stay updated with the latest SEO practices and algorithm changes?
What key performance indicators (KPIs) do you prioritize in your link building campaigns?

Company Services and Processes

What link building strategies do you employ?
How long does link building take?
What tools and resources do you use for link building?
How do you determine which websites are suitable for link placement?
What is your approach to anchor text optimization?
How do you verify the credibility of the sources for obtained links?
What measures do you take to comply with search engine guidelines and avoid penalties?
Can you explain your communication and reporting processes?

The Project

Based on your experience, when can we expect preliminary campaign results?
How do you measure the success of a link building campaign?
What are the costs associated with your services?
Do you provide any assurances if the desired objectives are not met?
How do you manage link removal and strategy adjustment requests during the project?

Question 9

What are the best SEO link building companies in the US?

Accepted Answer

The best SEO link building companies in the US are:

Click Intelligence
- 4.7 stars on DesignRush (4 reviews)
- 4.0 stars on Google (23 reviews)
- Top clients: eBay, 888, Betway, Gumtree
Thinsquare Inc
- 4.8 stars on DesignRush (5 reviews)
- 5.0 stars on Google (2 reviews)
- Top clients: Petit Pyla, Deja Vu Boutique, TrustCasino.Pro, TDPEP
Let's Get Optimized
- 4.8 stars on DesignRush (7 reviews)
- 4.8 stars on Google (34 reviews)
- Top clients: Parasuco Jeans, Mike Holmes, Maison Du Beau, Chrysler Canada
Ignite Visibility
- 4.9 stars on DesignRush (14 reviews)
- 4.6 stars on Google (59 reviews)
- Top clients: Tony Robbins, Wedding Wire, DoorDash, 5 Hour Energy
Searchbloom
- 5.0 stars on DesignRush (37 reviews)
- 4.9 stars on Google (59 reviews)
- Top clients: Rancher, Jitterbug, XBOSoft, Goedeker's

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