Explore top local SEO companies that help businesses boost visibility in local search results through optimized listings, geo-targeted strategies, and reputation management to attract nearby customers and drive in-store traffic.
Best Local SEO Agencies
13 Companies-Rankings updated: September 03, 2026
Every local SEO agency on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some placements may be paid.
Splendor is a full-service advertising, marketing, and web-design agency nestled in the heart of Red Bank - a cultural, arts, dining and shopping destination on the Jersey Shore...
Top Services:
Digital Services
Branding
Digital Marketing
Web Design
Logo Design
Show more
Location
Red Bank, New Jersey
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
15 Projects Listed
Splendor Services
Digital Services
Branding
Digital Marketing
Web Design
Logo Design
Graphic Design
Creative Services
Video Production
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Sensient Food Colors
PMC Wireless
SURFHOUSE Asbury Park
ACT Engineers
White Construction
SJP Properties
Onyx Equities
Brookdale Community College
Earth Treasures
Boulos Company
Data sourced from the agency's DesignRush profile
Splendor Reviews & Testimonials
Peter Bronsnick President at SJP Properties
5.0★
Digital Marketing Review from Peter Bronsnick
Splendor has been an amazing partner. Their creativity, conceptual design and execution have been instrumental in bringing our properties to market and are a key factor driving the success of our efforts.
Eric Millard Chief Commercial Officer at CS Energy
5.0★
Digital Marketing Review from Eric Millard
When assisting us in rebranding our company and redesigning our website, Splendor invested significant time in really getting to understand our business and its nuances, what makes us unique, and what our value proposition is. The results were fantastic – clear and accurate messaging, excellent design, and a foundation. CS Energy’s revenues increased 20% in the year after our rebrand and we have recently been recognized as one of the nation’s top 10 companies in our industry. We attribute much of our recent success, particularly in attracting and retaining new customers, to Splendor’s great work.
Jeff Schotz Executive Managing Director at Newmark Knight Frank
5.0★
Digital Marketing Review from Jeff Schotz
I have had the pleasure of working with Adam and his team on a few projects over the years and can say without equivocation that they are the most creative and responsive marketing firm I have ever worked with during my 39 years in the business.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Award-winning website design and development, since 2003.
Award-winning website design agency based in Toronto, Canada, since 2003...
Top Services:
Web Design
WordPress Website Design
Web Development
UI/UX Design
Branding
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
16 Projects Listed
Parachute Design Group Inc Services
Web Design
WordPress Website Design
Web Development
UI/UX Design
Branding
Logo Design
Graphic Design
SEO
eCommerce Development
Design Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The JUNO Awards
Government of Ontario
Sick Kids Hospital
Precision Nutrition
Intact Insurance
Hollywood Suite
Village Juicery
Integrate AI
York University
Data sourced from the agency's DesignRush profile
Parachute Design Group Inc Reviews & Testimonials
Harley Saunders Marketing Director at MaxAssist
5.0★
Web Design Review from Harley Saunders
We chose Parachute as our website development and design partner, and its been an outstanding experience from day one. Jay and his team are exceptional at what they do. The process is seamless, they grasp our requirements almost immediately, and consistently deliver beyond expectations.What truly sets them apart is their ongoing support. They are always responsive, quick to help us resolve any issues, and provide sound advice backed by clear, actionable insights. I would highly recommend Parachute to any marketing team or business looking for a reliable, strategic website development, design, and branding partner. Check them out, you will not regret it!
Christine Bellefontaine Director of Marketing at KiSP Inc.
4.8★
WordPress Website Design Review from Christine Bellefontaine
The parachute team helped us completely re-design and re-build our website onto a WordPress platform. Goals of the project including representing our new brand identity, making our offerings more discoverable by both site architecture and SEO and creating an easy to use site we can maintain internally. Jay and the team were very responsive, kept the project organized and delivered on time. Plus, they've been very helpful ongoing whenever we had questions or concerns. The new site looks and functions great.
Rui Caluz Digital Marketing at McMillan LLP
5.0★
WordPress Review from Rui Caluz
Weve been working with Parachute for over five years, and they have been an excellent partner throughout that time. They developed our McMillan WordPress website and have continued to provide reliable support and guidance ever since.Their team has a strong understanding of the professional services sector including the legal industry which has helped us not only maintain our website but also leverage it more strategically using the right tools and best practices.What truly sets Parachute apart is their responsiveness and hands-on approach. They are quick to assist, proactive, and consistently make us feel like a priority rather than just another client. That level of personal attention and partnership is rare and greatly appreciated.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Award WinnerRecipient of a Best Design Award for outstanding work.
Strategy, design and marketing
97 Switch is an award-winning Chicago and Portland digital marketing agency that specializes in marketing, web design and strategy...
Top Services:
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
Show more
Location
Chicago, Illinois
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
10 Projects Listed
97 Switch Services
Digital Marketing
Web Design
Social Media Marketing
Email Marketing
Advertising
SEO
PPC
WordPress Website Design
Web Development
eCommerce Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Northern Lakes Mortgage
theWit - A Hilton Hotel
Lift Partners
Cardinal Investment Advisors
444 Social
MassVR
Mobile Doorman
Hotel EMC2, Autograph Collection
SideGigster
Smash Virtual
Data sourced from the agency's DesignRush profile
97 Switch Reviews & Testimonials
Christopher Calarco, D.C. Executive Clinic Director at Accident Treatment Centers
5.0★
Web Design Review from Christopher Calarco, D.C.
Our company had an excellent experience partnering with Jeremy and the 97 Switch team on our website and SEO. The initial build was on a tight timeline that was kept, and after the sites completion we saw a significant increase in new business coming our way. More medical professionals learned about us and wanted to join our network, which was an amazing bonus of working with 97 Switch. We've committed to work with 97 Switch for the next several years given they have been crucial in guiding our plan for growth.
Justyna Chrupek Office Manager at ECD Company
5.0★
Web Design Review from Justyna Chrupek
We hired them to build a new website. The website was quickly completed in just a couple months, and weve seen markedly positive results from 97 Switchs efforts. It's a new marketing feature that we use on a daily basis. The improved quality has facilitated our communication and made things much easier. Weve received great feedback from our vendors, investors, and customers who want to view our properties. Internally, our staff is excited to see what's going on in our company. We are definitely proud of our new platform. Our executive team is excited to be featured on the new website; previously, they didn't even want their picture shown. Before this redesign, we were almost embarrassed to send out the link. Now, we can comfortably share it with our investors, potential investors, and landlords so they keep track of our updates on a monthly basis. We love how this site presents the face of our company.
Adam Greenberg President at Topicz
5.0★
Web Design Review from Adam Greenberg
We've seen tremendous growth and exposure. The website has generated a number of new leads and weve received tons of cold calls from potential clients. This is thanks to 97 Switchs efforts to increase our digital exposure. We communicate primarily via phone and email and theyre highly responsive. I receive a response to emails within minutes and they get back to me within half an hour if I request a phone call. They're able to conduct face-to-face interactions in order to truly understand the goals and business culture of their clients. This allowed them to create a design that accurately represented our brand. I've had nothing but positive experiences with 97 Switch and Id recommend them to anyone.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
The Performance Marketing Agency Obsessed With Your Growth.
Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions...
Top Services:
Digital Marketing
Social Media Marketing
SEO
Direct Marketing
Advertising
Show more
Location
New York City, New York
Number of Employees
500 - 999
Minimal Budget
$25,000 - $50,000
Portfolios Count
11 Projects Listed
Amsive Services
Digital Marketing
Social Media Marketing
SEO
Direct Marketing
Advertising
PPC
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
The Home Depot
Nationwide
Samsung
Tripadvisor
BlueCross BlueShield
Mattress Firm
NYU
Five Below
Cavit
Baxter
Data sourced from the agency's DesignRush profile
Amsive Reviews & Testimonials
Jessica Donoghue Undisclosed at Undisclosed
5.0★
Digital Advertising Review from Jessica Donoghue
Path is an excellent digital agency partner in a multitude of ways. Not only are they a nice group of people to work with, due to their search background all the work they do whether social campaigns, social influencer programs, search, digital advertising, whatever, they are results orientated & data driven. They are methodical and detailed. I trust my money with them. It has been a pleasure working with them.
Justin J. Hill Managing Director at Undisclosed
5.0★
Digital Marketing Review from Justin J. Hill
In working with Path Interactive for the past few years I have always found their firm to be on the cutting edge of emerging digital marketing trends and always providing valuable insight and planning of our PPC and SEO efforts.
Eric Spoley Senior Product Manager at Undisclosed
5.0★
Brand Strategy Review from Eric Spoley
My experiences with PATH have been excellent. They are one of the most responsive agencies I have ever worked with and they are very clear about their insights even if it does not put them in the best of light. Something I cannot say about all the agencies that I have worked with. Projects were always completed inside the budget and on schedule and they always did everything they could to support the brand.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Baal & Spots is a full-service digital marketing agency based in Houston, TX, that can manage everything across your marketing channels. Let us do the hard work while you focus on what matters most: running your business...
Top Services:
Digital Marketing
SEO
Web Development
WordPress Website Design
PPC
Show more
Location
Houston, Texas
Number of Employees
Under 49
Average Hourly Rate
$165/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Baal & Spots Services
Digital Marketing
SEO
Web Development
WordPress Website Design
PPC
Social Media Marketing
Content Marketing
Digital Strategy
Branding
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Thiessen Law Firm
Complete Care
Texas Mattress Makers
Avidian Wealth Solutions
Kaplan Sinus Relief
Living Designs Furniture
Greater Houston Community Foundation
Turnbull Legal Group
Data sourced from the agency's DesignRush profile
Baal & Spots Reviews & Testimonials
Rand Turnbull Review from Google
5.0★
Rand Turnbull's Review Sourced from Google
We’ve had a great experience working with Baal & Spots. From the start, their team has been professional, responsive, and genuinely invested in helping us grow our business. They took the time to understand our goals and put together a strategy that actually delivers results—not just promises.Their communication has been clear and consistent, and they’re always quick to adjust or provide insight when needed. It’s refreshing to work with a marketing partner that feels like an extension of our own team rather than just a vendor.Overall, Baal & Spots has exceeded our expectations, and we’d highly recommend them to anyone looking for a reliable and effective marketing company.
Ross Sears Review from Google
5.0★
Ross Sears's Review Sourced from Google
I have had the pleasure of working with Baal And Spot for the past several years, and they have helped my business tremendously. I cannot recommend them enough. They are always available, very responsive and very helpful.I have works with several other companies over the years and never got the results I wanted, until I hired Baal & Spot. A+
Marwan Kassim Review from Google
5.0★
Marwan Kassim's Review Sourced from Google
I had an excellent experience with this marketing company. They are very professional, knowledgeable, and truly care about helping businesses grow. Their strategies helped improve my online presence and attract more customers. The team is responsive, reliable, and always delivers great results. I highly recommend them to anyone looking for effective and trustworthy marketing services!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Finally, a smart, integrated creative and media agency that gets what you do, gets going and gets results. Hi, were Modo Modo. Creative & Media for complex businesses...
Top Services:
Digital Marketing
Creative Services
Content Marketing
Advertising
Show more
Location
Atlanta, Georgia
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Modo Modo Agency Services
Digital Marketing
Creative Services
Content Marketing
Advertising
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Carrier
Interface
Coca-Cola
Southwire
Equifax
GHX
Peach Bowl Inc. - Chick-fil-A Peach Bowl
NCR Atleos
Powerside
Global Payments
Data sourced from the agency's DesignRush profile
Modo Modo Agency Reviews & Testimonials
Allyson Burroughs Vice President, Brand, Digital, and Communications at Ricoh North America
5.0★
Integrated Marketing Review from Allyson Burroughs
I had the pleasure of working with Modo Modo Agency in 2022, when I was responsible for the complete renovation of Ricoh North America's brand narrative and visual design system, across all channels and all audiences. There were three immediately necessary elements - 1) internal communications materials about the overhaul of the brand narrative in order to build trust and enthusiasm internally for the new strategic direction of the company, 2) recruitment marketing assets to attract new talent to the organization very rapidly, and 3) go-to-market assets for multiple vertical industries where Ricoh was strategically focused on specific levels of growth.Modo Modo Agency helped me lead the charge by generating extremely valuable internal communications materials, visual design system assets, manager and leadership guides and more to help with evangelizing internally the evolved brand narrative and the new strategic plan set forth by the CEO. They also created a significant number recruitment marketing assets for a number of digital channels to help build excitement around the brand, attract talent, and encourage employment applications for the significant number of open positions the company needed to fill. Lastly, we worked closely on GTM initiatives across paid and owned channels for the specific vertical industries Ricoh had identified in their strategic growth plan.The team is strategic, focused on meeting business objectives, and delivering on the critical KPIs of each program. Modo Modo Agency stepped in quickly, delivered smart, well-executed, and effective assets for all the audiences and channels we needed to address. I would enthusiastically recommend them and would most definitely hire them again.
Maria Manahan Review from Google
5.0★
Maria Manahan's Review Sourced from Google
An amazing team. Always by our side. They listen and deliver quality work. I love working with their team members.
David Epps Review from Google
5.0★
David Epps's Review Sourced from Google
This is our first year at Peach Bowl, Inc. working with Modo Modo. In fact, we're literally months into our business relationship.I'll be able to provide a more thorough review later, but we have found Modo Modo to be an intensely engaged agency. They have very talented people in the design chairs and the account management team. They've been extremely responsive in terms of learning how we like to work, and reacting accordingly.We made the decision to leave one agency and sign on with Modo Modo, and the best thing I can say at this point is that we are not disappointed in our decision. We've seen and are expecting top-shelf work from them.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Art asks why?Science answers how? What happens between the art & science is where we excel. Were a Toronto-based brand & marketing agency. Our super power is problem framing. We identify and explain the tensions in complex situations to surface the underlying issues. That ultimately fuels growth...
Top Services:
Web Design
Digital Marketing
WordPress Website Design
Web Development
PPC
Show more
Location
Toronto, Canada
Number of Employees
Under 49
Average Hourly Rate
$185/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
1 Project Listed
Art & Science Services
Web Design
Digital Marketing
WordPress Website Design
Web Development
PPC
SEO
eCommerce
eCommerce Development
Content Marketing
UI/UX Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Bowen is a distinguished web design agency headquartered in New York, recognized for its exceptional work and industry accolades. We collaborate with businesses to generate impactful and long-lasting outcomes...
Top Services:
Web Design
Branding
Web Development
Digital Marketing
Content Marketing
Show more
Location
Mineola, New York
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
8 Projects Listed
BOWEN Services
Web Design
Branding
Web Development
Digital Marketing
Content Marketing
Logo Design
Digital Services
UI/UX Design
eCommerce Development
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PVH
Arbor
ROUX
Flexwealth
Triangle Equities
Data sourced from the agency's DesignRush profile
BOWEN Reviews & Testimonials
James Jenkins Review from Google
5.0★
James Jenkins's Review Sourced from Google
Bowen did a fantastic job designing my firm's website and refreshing our logo. Their team was able to use their great eye for design to effectively match our firm's messaging and brand positioning. The team was highly responsive and I look forward to continuing to work with them.
Mamta Chhabra Review from Google
5.0★
Mamta Chhabra's Review Sourced from Google
The Bowen team brought patience, creativity, and fresh ideas to help bring our refreshed site to life. They were always quick to respond and resolve issues along the way. A special shoutout to Jaime—an incredible problem solver and go-getter who kept pushing things forward and supporting our rapidly evolving business needs day-to-day. Thank you!
High Life LLC Review from Google
5.0★
High Life LLC's Review Sourced from Google
Working with Bowen on our new company website was a positive experience. From the initial phase through design and rollout, their team was professional and made the process smooth. We were satisfied with the collaboration and are pleased with the final product.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We're the Creative Thinkers & Digital Doers on Your Side.
Contra is a full-service web design and digital marketing agency based in London, specialising in crafting award-winning websites and comprehensive marketing strategies for law firms...
Top Services:
Web Design
Web Development
Digital Marketing
Branding
SEO
Show more
Location
London, United Kingdom
Number of Employees
Under 49
Average Hourly Rate
$85/hr
Minimal Budget
$25,000 - $50,000
Contra Agency Services
Web Design
Web Development
Digital Marketing
Branding
SEO
PPC
Content Marketing
CRO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Hudgell Solicitors
Magrath Sheldrick
University of Cambridge
National Film & Television School
IDR Law
Good Salon Guide
The Royal Society
Childnet Digital Leaders
St. Martin in the Fields
MBL Seminars
Data sourced from the agency's DesignRush profile
Contra Agency Reviews & Testimonials
Life with Keeks Review from Google
5.0★
Life with Keeks's Review Sourced from Google
Very good agency help me a lot, the people are so friendly and understanding and patient 100/ would recommend
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
We are Somar Digital.Based out of Wellington, NZ, we specialise in web design & development, user experience, hosting, and digital marketing to create experiences that put people at the heart of everything we do...
Top Services:
Web Design
UI/UX Design
SEO
PPC
Content Marketing
Show more
Location
Wellington, New Zealand
Number of Employees
Under 49
Average Hourly Rate
$160/hr
Minimal Budget
$25,000 - $50,000
Portfolios Count
2 Projects Listed
Somar Digital Services
Web Design
UI/UX Design
SEO
PPC
Content Marketing
Mobile App Development
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Metlink
Citizens Advice Bureau
Mountain Safety Council
New Zealand Avalanche Advisory
NZ Walking Access Commission
Outward Bound
New Zealand International Film Festival
Te Mātāwai
Ministry for Regulation
Ministry of Social Development
Data sourced from the agency's DesignRush profile
Somar Digital Reviews & Testimonials
Colleen Trolove Review from Google
5.0★
Colleen Trolove's Review Sourced from Google
Danny Courtis has been exceptionally helpful and patient as he teaches me how to do my own google ads. He clearly knows all the ins and outs of the platform! I love getting targeted advice specifically for my situation, and that's what Danny is doing for me. 10 out of 10 - couldn't ask for a better teacher!
Sandra Riches Review from Google
5.0★
Sandra Riches's Review Sourced from Google
Somar was professional, easily available and provided one on one support. Clearly sharing insights re: Google Ads and campaigns, it was a pleasure to collaborate with Somar!
Anna DeBattiste Review from Google
5.0★
Anna DeBattiste's Review Sourced from Google
Danny from Somar Digital recently gave a presentation on Google ad grant management to a group I'm part of and it inspired me to set up an exploratory session with him. He gave me an hour of no-pressure, educational one-on-one time to explain how Google ad grant management works and what my opportunities might be. I was impressed with the quality of his service.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
C&A Digital is a strategic healthcare communications agency that propels brands forward. Our client roster includes some of the largest global pharmaceutical, biotech and hospital / medical practices. We deliver innovative marketing strategies that get results...
Top Services:
Digital Services
Branding
Digital Strategy
Web Design
Web Development
Show more
Location
White Plains, New York
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$25,000 - $50,000
C & A Digital Services
Digital Services
Branding
Digital Strategy
Web Design
Web Development
Social Media Marketing
Content Marketing
Video Marketing
Business Consulting
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Acolono GmbH is an online agency based in Vienna, dedicated to assisting clients in achieving their online goals. We specialize in Drupal, the leading open-source CMS, powering over 2 million websites globally, including more than 20% of the top 10k sites...
Top Services:
Web Development
Web Design
CRM Consulting
SEO
UI/UX Design
Show more
Location
Vienna, Austria
Number of Employees
Under 49
Average Hourly Rate
$120/hr
Minimal Budget
$25,000 - $50,000
acolono GmbH Services
Web Development
Web Design
CRM Consulting
SEO
UI/UX Design
Branding
Creative Services
Logo Design
Graphic Design
Digital Strategy
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
TOAST is an Australian strategic branding and design agency specializing in brand strategy, identity design, digital experiences, web design, content production, and placemaking solutions. With offices in Sydney and Brisbane, the agency helps organizations create impactful brands and meaningful customer...
Top Services:
Creative Services
Branding
Design Services
Web Design
Digital Marketing
Show more
Location
Sydney, Australia
Number of Employees
Under 49
Average Hourly Rate
$250/hr
Minimal Budget
$25,000 - $50,000
TOAST Creative Services
Creative Services
Branding
Design Services
Web Design
Digital Marketing
Social Media Marketing
Advertising
SEO
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Frequently Asked Questions About Local SEO Companies
What services does a local SEO agency offer?
It provides specialized search engine optimization and digital marketing services designed to help businesses appear in Google Search, Google Maps, and other local search results when potential customers look for nearby services.
The goal is to increase visibility, drive traffic, and convert local searchers into local customers.
Google Business Profile optimization: Creating or claiming the Google Business Profile, selecting the correct categories, adding photos, services, and products, optimizing descriptions and business attributes, managing Q&A and updates, and monitoring insights and engagement
Local keyword research: Conducting keyword research to determine what people search for in a specific city, region, or service area, such as "plumber in San Diego", "Atlanta SEO services", "best dentist near me", "web design New York City". The research identifies high-intent keywords that drive local customer traffic and guides the agency's SEO strategy.
Website optimization: Local SEO companies optimize a business website, so it can rank in both organic search results and location-based searches.
Technical SEO: Website audits, page speed improvements, mobile optimization, schema markup for local businesses, internal linking improvements, and local landing page creation.
Local link building: Building backlinks through local media coverage, partnerships with community organizations, local sponsorships, content marketing, and digital PR.
Local landing page creation: For businesses targeting multiple cities or service areas, agencies create location-specific landing pages, such as "SEO services in Los Angeles", "web design agency in New York City", "home services in San Diego".
Content marketing for local search: Providing content marketing services that target local keywords and answer common search queries.
Local citations and directory listings: Building and managing local citations, i.e., mentions of a business's name, address, and phone number (NAP) across directories and platforms, including Apple Maps, Bing Places, Yelp, local business directories, and industry directories.
Review and reputation management: Monitoring reviews across platforms, responding to customer feedback, implementing strategies to generate more reviews, and analyzing review sentiment for insights.
What is the difference between local SEO and SEO?
The main difference between local SEO and general search engine optimization (SEO) is the geographic focus of the search results.
Search engine optimization aims to improve a website's visibility in Google Search for broad keywords that can attract users from anywhere. It focuses on tactics such as technical SEO, content marketing, and backlink building to rank in global or national search results.
Local SEO focuses on helping a local business appear in local search results, especially in Google Maps and the Google Business Profile listings. It targets location-based queries such as "home services near me" or "web design in New York City," leveraging strategies including Google Business Profile optimization, local citations, and location-specific keyword research.
The difference is important because local search behavior is extremely common:
About 46% of all Google searches have local intent.
86% of people look up business locations on Google Maps, and 42% of local searches click results in the Google Map Pack.
How much do local SEO services cost?
Local SEO services costs vary widely depending on the level of competition, the number of locations, and the scope of search engine optimization work required.
Businesses can expect to pay between $300 and $3,000 per month for most small and mid-sized businesses targeting local search results in Google Search and Google Maps.
According to multiple local SEO company sources, businesses in the United States usually pay a monthly retainer model:
Basic packages: $300-$900/month for Google Business Profile optimization, local citations, and basic keyword research.
Mid-tier local SEO services: $600-$2,000/month for technical SEO, content marketing, and broader local search optimization.
Advanced campaigns: $2,000-$5,000+ per month for competitive markets or multi-location local businesses.
Other pricing models that a local search engine optimization company may offer include:
Hourly consulting: $75-$250 per hour for SEO specialists.
One-time projects: $500-$5,000 depending on the scope of the SEO strategy.
How do local SEO companies measure results and provide transparent reporting?
They measure performance using data from Google Search, Google Maps, and Google Business Profile to track visibility in local search results. Core metrics include keyword rankings, website traffic, and user engagement with listings.
Local SEO agencies monitor actions such as profile views, website clicks, phone calls, and direction requests through Google Business Profile Insights to determine whether an SEO strategy is improving visibility and attracting local customers.
To ensure transparent reporting, agencies typically deliver monthly reports that show trends in rankings, traffic, conversions, and reputation signals such as review growth and average star ratings. Reports may also include conversion data, like form submissions or phone calls, to show how search visibility translates into real leads.
How does Google Business Profile optimization improve local search rankings?
Google Business Profile optimization helps businesses rank higher in local search results and Google Maps by improving the relevance, completeness, and credibility of a listing. Google uses relevance, distance, and prominence to determine which businesses appear in local results, and an optimized profile helps signal that a local business is active and trustworthy.
Optimized profiles include accurate categories, services, photos, business descriptions, and consistent contact information.
According to Google, listings with photos receive 42% more requests for directions and 35% more website clicks than businesses without images. Additionally, review management plays a key role: businesses with strong ratings and frequent reviews tend to rank higher and attract more local customers.